IFRA International Ad Conference | 08/04/08

Tuesday, 08 April 2008

Paris

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Internet and mobile media are recording the highest growth rates in marketing spend. But the proliferation of new types of web advertising is complicating the task of the media and causing confusion among their sales teams. This conference gives you the knowledge and insights based on experience to position your products, organise your teams and make the most of the advertising potential of businesses that have already adopted a multiple-media strategy for content distribution. Danny Meadows-Klue, founder of the UK and European Interactive Advertising Bureau and CEO of the Digital Training Academy will talk about ad integration in the editorial content as well as he will chair the meeting.

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