Blogging | 12/11/08

Wednesday, 12 November 2008

Digital Blogging Academy (Acceleration Course) | London

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Pricing, payments and discounts:

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

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