Digital Advertising Academy (Executive Academy) | London

Where have we come from and where are we heading? 2009 is shaping up as the year of falling budgets, smarter media planning, improved advertising targeting and more advances in social media. 2008 was the video and social media frenzy and included a massive wave or product development from the large online media groups. In 2007 there was rapid consolidation in the industry, back in 2006 blogging went mainstream, and in 2005 online jolted to the centre of marketing attention. Only a year before had it slipped ahead of the size of the radio sector in the UK, marking a ‘coming of age’ of the medium. And only a decade before that did the first online newspapers and web media launched in the UK. In an incredibly short time, the new kid on the block has grown up and matured in a thousand ways. This executive academy examines current trends and challenges.

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked.