Digital Directors’ Dinner: Facebook - inside the world’s white-hot social media brand

Wednesday, 02 December 2009

With Stephen Haines from Facebook, and hosted by Digital Strategy's Danny Meadows-Klue | Piccadilly, London W1

From nowhere to one of the biggest sites in the world in less than 5 years. A new type of media, a new type of consumer connection, and a new type of advertising. Stephen Haines from the UK leadership team lifts the lid on what it’s like to be inside the world’s white-hot social media brand, looking at the way consumers are using the Facebook platform, and how brand marketers can harness this massive energy and audience involvement. Why have 83 of the top 100 US advertisers switched their marketing budgets into Facebook? How has targeting and profiling unlocked a new type of precision in media planning? How does social media fit into an online ad or marketing campaign? Hear it all from the guy who knows…

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