Revolutionising your business: Using the web to build next generation customer data profiles

Friday, 22 January 2010

Danny unravels the customer’s data journey, showing how to decode online behaviours to build the most detailed picture of their real interests. How to use split-run testing to rebuild websites and web marketing; how to select that next best offer; and how to build smarter learning throughout your organisation. Essential strategies for today’s tough markets.

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