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Archived events

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Public events: Moving to in-company events

During the last couple of years we have switched our public events programme to be in-company. We currently run at least one conference or workshop programme a week for our clients and if you’d like ideas about how we could help your team, then simply email us Hello@DigitalStrategyConsulting.com.

Digital Media Sales Academy | 21/02/08

Thursday, 21 February 2008

TS Annual Conference | Stockholm

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The training programme will be an additional strand to the annual TS conference in one of the most advanced digital markets in the world. This Digital Training Academy will look at some of the global trends in online advertising as well as the craft skills for helping media owners boost their revenues in online advertising.

Digital Media Planning Academy (Orientation/Intermediate) | 15/02/08

Friday, 15 February 2008

Digital Media Planning Academy | Zagreb

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This Digital Training Academy teaches you what you need to know in online media planning. It’s an acceleration course that looks at the general theory, and then focuses on specific media planning challenges you and your colleagues face. Customised for the Croatian internet industry, we look at the steps and processes behind online media planning and the challenges facing clients, agencies and media owners. We will give you a model you can apply, and show how online media planning builds on the familiar concepts of reach and frequency, but adds new dimensions. Discover how you can get your media space to work harder for you on the web. Find out what’s worth tracking and why there are many false friends when it comes to accountability. Guides and training materials accompany the course, along with additional tuition for planners requesting it. Follow our hints and tips and discover what you need to know.

Materials: Materials are restricted to participants | Bookings: email Digital’s team

FuturAd 2008 | 14/02/08

Thursday, 14 February 2008

Zagreb, Croatia

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After keynoting at Croatia’s first Digital Marketing Academy, in 2007, Danny Meadows-Klue rejoins colleagues in Zagreb for the country’s internet marketing congress. FuturAd is the one must-visit event for marketers in Croatia in 2008, and as broadband prices tumble, access is increasing at home as well as in the office. Themes this year include the rise of brand marketing online, as well as the growing role of search engines in attracting customers. Danny will be chairing the day and digital’s team will be providing additional research and insights to help marketers and agencies unlock more of the potential of online marketing.

Materials: Materials are restricted to participants | Bookings: email Digital’s team | Location: Sheraton Hotel Zagreb, Croatia - FuturAd 2008

All your online and digital publishing questions answered | 13/02/08

Wednesday, 13 February 2008

Publishing Expo | Olympia

Publishing Expo

Publishing Expo (13th & 14th February, Olympia – www.publishingexpo.co.uk) opens a very extensive free seminar programme with a major session of particular interest to anyone publishing, or looking to publish, electronically.

Digital publishing pioneer Danny Meadows-Klue kicks off the first day with a Digital Training Academy workshop - with an agenda that's entirely set by the audience. It could be about how to use Web 2.0, or the models for online advertising sales, how to write for the web or manage your content and data - the topics are up to you. Find out more and submit your questions in the Digital Publishing Strategy Classroom

Find out more: Digital Training Academy @ Publishing Expo 2008 London

Digital Publishing Strategy Clinic | 13/02/08

Wednesday, 13 February 2008

Publishing Expo | Olympia

Publishing Expo

Start your day at Publishing Expo with a free clinic to tackle the issues that matter most to your business. Digital publishing pioneer Danny Meadows-Klue kicks off the day with a 45 minute workshop from the Digital Training Academy following an agenda that's entirely set by you. It could be about how to use Web 2.0, or the models for online advertising sales, how to write for the web or manage your content and data - the topics are up to you. As always, Danny will be giving frank advice and unmasking some of the principles that will help you get the most from your online publications. Places are limited and the special session is guaranteed to fill fast, with priority given to participants who send questions in to Digital's team in advance. As part of the clinic there's a live online classroom and all questions will be written up for participants to learn from. In 1995 Danny became the first product manager of an online media business in the UK, helping run the Daily Telegraph's pioneering websites. Later he helped create and then ran the UK and European Internet Advertising Bureau organisations. In his 13 years of online publishing experience, he's run online magazines, shops, search engines, email publications and through his training session helped thousands of online publishers in more than 20 countries.

Submit your questions at http://www.digitaltrainingacademy.com/publishingstrategyclassroom/

Boosting your online ad sales revenues | 13/02/08

Wednesday, 13 February 2008

Publishing Expo | Olympia

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10 tips from world-class experts to get you more ads and higher rates straight away

Hundreds of the world’s leading newspapers, magazines and portals have benefited from the Digital Media Sales Academy, and this is a rare chance for any publisher to access key insights at no cost from one of the world’s online publishing pioneers.

Media teams have real challenges crossing over from print and broadcast to sell online successfully and in this Executive level Digital Training Academy we share key perspectives about how this can be accelerated. With advertisers leaping into Google, building brand sites, and extending their email marketing it's key that media brands get the sales proposition right. What are the 10 things you need to know before you start selling online? What does the future holds for online advertising vs print? How can sales be integrated between both channels? Attendees will have access to online tuition support after the event.

Submit your questions at http://www.digitaltrainingacademy.com/publishingstrategyclassroom/

Social networks - the secret of success for online magazines | 13/02/08

Wednesday, 13 February 2008

Publishing Expo | Olympia

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Social media has changed the rules of publishing. These days any publisher who isn't connecting their readers together is missing out on the biggest driver of traffic and revenue. Involving the audience in the content of a site may still feel like a big leap, but as the web has grown up, the models of publishing have too. In this session Digital's team explore the principles behind effective social networking and ask why most publishers get it wrong. They provide plain spoken commentary about what magazines large and small need to be doing, and look at simple steps for getting started. Senior Associate Consultant Tom Bureau leads this session for us. As the former UK Managing Director of multi awardwinning CNET Networks, Tom built their range of online magazines, portals and networks based on the power of social networking. As part of this Digital Training Academy, Tom will be taking general questions about social media and Digital's Team will be feeding these into a live online classroom for event participants.

Submit your questions at http://www.digitaltrainingacademy.com/publishingstrategyclassroom/

Falling in love 2.0: relationship marketing for the Facebook generation | 13/02/08

Wednesday, 13 February 2008

Digital Relationship Marketing Academy | Earl's Court

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Danny will discuss the shift in thinking about communications with customers and what’s needed to get results for businesses, explore how audiences have tuned out of many traditional advertising channels and show why brands have to re-earn the love of their customers, engaging in real two way dialogue. He will show how smart brands – large and small - are connecting themselves to the Facebook generation through social media, social networks and a range of new digital channels.

PLUS attendees will receive free copies of new research about the future of ‘blended’ marketing from Danny’s team at Digital and the session will be supported by an online Q&A afterwards for all delegates.

Read and download the lecture handouts | Upcoming public training events you can join | Digital Social Media Academy | Ask Danny a question about his talk | Ask about in-company training | Visit Technology for Marketing and Advertising website | Latest news from TFM&A blog

Technology For Marketing Awards | 12/02/08

Tuesday, 12 February 2008

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The Technology For Marketing Awards were created to recognise the outstanding results and success achieved in th area of marketing-related & CRM technology and interactive online advertising solutions. During FTM&A Awards 2008 Danny Meadows-Klue, Chief Executive of Digital Strategy Consulting, will lend his expertise in digital marketing and act as a judge picking the best practices out.

Bookings: To apply for a place email our events team. | Visit Technology for Marketing Event website

Technology For Marketing & Advertising | 12/02/08

Tuesday, 12 February 2008

Earl's Court

If you’re attending the annual technology for marketing event in London, then why not let our team know and we’ll meet up? The show is a great way to learn more about the developing digital toolkits, and having this many vendors under one roof together can make life much easier if you’re looking for new suppliers.

Bookings: To apply for a place email our events team. | Visit Technology for Marketing Event website

Keynote Lecture: The key trends in online advertising | 24/01/08

Thursday, 24 January 2008

Digital Publishing Strategy Academy | London

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Online advertising is growing up. The advertising models for delivering revenue growth have come a long way since 2000, and at INMA's first Internet Advertising Summit, digital publishing pioneer Danny Meadows-Klue gives forecasts for the key changes and trends in the online advertising market in Europe in 2008-9. What is happening to advertising effectiveness? How will advertising revenue growth continue? What will happen with video formats? How will demands for targeting change? Based on two years of research by Digital Strategy Consulting and the experiences from Digital Training Academy's work to coach media planners and clients across Europe, Danny looks at the reasons behind changes in yield, advertising models and the overall growth of revenues.

Questions submitted online and in writing will be answered in the Digital Publishing Strategy Classroom.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team | An overview of the Digital Publishing Strategy Academy programmes

Digital Search Academy (Advanced) | 16/01/08

Wednesday, 16 January 2008

Digital Search Academy (Advanced) | London

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of advanced Academies that now run with our partner search firm.

Materials: Materials are restricted to participants | Bookings: No external bookings available

Digital Publishing Strategy Academy (Executive level) | 14/01/08

Monday, 14 January 2008

Digital Publishing Strategy Academy (Executive Level) | London

Digital’s Publishing Strategy Academy is the guaranteed way to boost your leadership team’s insights into digital publishing. At a time when the media landscape is undergoing such rapid and profound change, firms are suddenly faced with huge strategic decisions about their brands, technologies and business futures. This in-company training explains challenges arising from the rapid growth of online content and helps to shape publisher's business model.

Materials: Materials are restricted to participants | Bookings: No external bookings available

Open for booking: Digital Marketing Academy - Getting more customers at lower prices through the web

Friday, 14 December 2007

How to win more customers through the web.

14 December 2007 - Date to be confirmed

An intensive Digital Training Academy that glues together the smartest techniques for cost effectively winning customers through web marketing.
The web has become the most powerful of marketing channels, yet most firms still fail to get it right, missing dozens of opportunities to win more customers who are out there and waiting to buy. That’s why we were asked to create this programme of business strategy coaching that works for marketers at any level. Danny Meadows-Klue cuts through the jargon, to show you new ways the web can fit into your business and boost the number of customers you get overnight. Each workshop picks up on the specific challenges your firm faces. Numbers are tightly limited, and Academy Managers will be in touch with you before the event to learn about the techniques you have tried and what could change the way your firm works. Read on to find out more...


This Digital Training Academy is £695 (£495 for existing corporate clients and Academy Members). This year's Christmas promotion: book 2 of your team for this day’s Academy and enjoy a free guest pass for another colleague or a client. VAT will be added to all purchases at 17.5%. Invoices will be given to you on the day. These offers are subject to our standard terms.


Book now    Download Prospectus    Enquire further about bookings | Request a skills assessment

Continue reading "Open for booking: Digital Marketing Academy - Getting more customers at lower prices through the web" »

Online media planning (Executive level)

Wednesday, 12 December 2007

Digital Media Planning AcademyIn this Academy you’ll learn how online media planning builds on the familiar concepts of reach and frequency, but adds new dimensions. Discover how you can get your media space to work harder for you on the web. Find out what’s worth tracking and why there are many false friends when it comes to accountability. Follow our hints and tips and discover what you need to know.

Materials: Materials are restricted to participants

Writing stronger online media plans

Friday, 07 December 2007

7 December 2007 - One day public access training

Digital Media Planning AcademyAn acceleration course for media planners with less than two years experience. Write stronger online marketing plans straight away, find out where your budgets are wasted, and firm up on the metrics and analysis your clients need. From Digital Media Planning Academy

You can find out more by downloading the prospectus, or register for a place (with no obligation) by emailing us (remember that numbers are tightly limited and places get booked quickly). After reading the prospectus you need more information then you can call us +44 (0) 20 7244 9661.

This Digital Training Academy is £695 (£495 for existing corporate clients and Academy Members). This year's Christmas promotion: book 2 of your team for this day’s Academy and enjoy a free guest pass for another colleague or a client. VAT will be added to all purchases at 17.5%. Invoices will be given to you on the day. These offers are subject to our standard terms.

Book now    Download Prospectus    Enquire further about bookings | Request a skills assessment

Harnessing communities and social media for smart online marketing

Thursday, 06 December 2007

6 December 2007 - One day public access training

A practical day of marketing strategy, tips, and planning for brands and agencies that cuts through the hype to show you what works and what doesn’t in online communities. From the Digital Web 2.0 Academy programme.

You can find out more by downloading the prospectus, or register for a place (with no obligation) by emailing us (remember that numbers are tightly limited and places get booked quickly). After reading the prospectus you need more information then you can call us +44 (0) 20 7244 9661.

This Digital Training Academy is £695 (£495 for existing corporate clients and Academy Members). This year's Christmas promotion: book 2 of your team for this day’s Academy and enjoy a free guest pass for another colleague or a client. VAT will be added to all purchases at 17.5%. Invoices will be given to you on the day. These offers are subject to our standard terms.

Book now    Enquire further about bookings | Request a skills assessment

Open for booking: Writing smarter search engine advertising plans

Wednesday, 05 December 2007

5 December 2007 - One day public access training

A practical day of marketing planning to boost the results you get from search campaigns. Same budget; better results – from the Digital Search Academy programme.

You can find out more by downloading the prospectus, or register for a place (with no obligation) by emailing us (remember that numbers are tightly limited and places get booked quickly). After reading the prospectus you need more information then you can call us +44 (0) 20 7244 9661.

This Digital Training Academy is £695 (£495 for existing corporate clients and Academy Members). This year's Christmas promotion: book 2 of your team for this day’s Academy and enjoy a free guest pass for another colleague or a client. VAT will be added to all purchases at 17.5%. Invoices will be given to you on the day. These offers are subject to our standard terms.

Book now    Download Prospectus    Enquire further about bookings | Request a skills assessment

Open for booking: Digital Media Sales Academy - Raising your online advertising sales revenues

Monday, 03 December 2007

3 December 2007

Getting media sales teams up to speed with online advertising sales is critical if a media group is going to unlock the potential revenues out there. This new edition of our most popular Academy combines theory and practical workshops to build pitches, examine the sales points and boost the way online is marketed.

You can find out more by downloading the prospectus, or register for a place (with no obligation) by emailing us (remember that numbers are tightly limited and places get booked quickly). After reading the prospectus you need more information then you can call us +44 (0) 20 7244 9661.

This Digital Training Academy is £695 (£495 for existing corporate clients and Academy Members). This year's Christmas promotion: book 2 of your team for this day’s Academy and enjoy a free guest pass for another colleague or a client. VAT will be added to all purchases at 17.5%. Invoices will be given to you on the day. These offers are subject to our standard terms.

Book now    Download Prospectus    Enquire further about bookings | Request a skills assessment

The future of advertising

Thursday, 15 November 2007

London

SpectrumThis is a breakfast seminar worth the energy and an early turnout. Created by Spectrum, it draws together a line up that includes Peter Cowie, the Managing partner of FitchLive and Richard Spalding, CEO and co-founder of Kontrabrand. Digital’s team provide research and commentary to participants and there are Digital Insight Reports for all early risers. Cathy Kay, senior partner at the Spectrum, will touch on the issue of “where and how you find that talent in a confusing and converging market” – and with talent being the single greatest constraint on the digital media and marketing sector, it’s gratifying seeing Spectrum take a lead on addressing some of the challenges.

Materials: restricted to participants | Book places with Spectrum directly catherine.stone@spectrum-ehcs.com

Digital Publishing Strategy Academy (Johannesburg)

Wednesday, 07 November 2007

ConferenceLogo.jpgWith rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point in that navigation. This reveals implications for the site’s business models and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth. Digital’s Publishing Strategy Academy is the guaranteed way to boost your leadership team’s insights into digital publishing. At a time when the media landscape is undergoing such rapid and profound change, firms are suddenly faced with huge strategic decisions about their brands, technologies and business futures. Designed by some of the world’s pioneers in online publishing, it covers the latest trends and includes an online learning programme to get participants practicing their blogging, communities, social media and Web 2.0 content.

Materials: Materials are restricted to participants | Bookings: To apply for a place contact the conference organizers | Residential: Please note that this is an intensive multi day residential Digital Training Academy | If you are attending this training and you have any queries then contact your Academy Manager

Digital Marketing Academy

Wednesday, 07 November 2007

IQPCClick 2007, Dubai

Getting to grips with digital marketing demands learning about a large number of channels in a short space of time. Then there’s the question of how to weave them together into the right marketing mix to let your activities really fly. This broad-based training programme teaches you the theory of online marketing, and then how you can apply it to your business. We examine the tools and techniques that can help your messages achieve cut-through in a cluttered environment, and ways you can get more value from your existing marketing budgets without having to invest further. This Digital Marketing Academy covers everything from website design to marketing strategy, podcasts to search engines, and its supported by additional private tuition to look after the specific challenges your team face.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team | Residential: Please note that this is an intensive two day residential Digital Training Academy

Digital Advertising Traffic Academy

Tuesday, 06 November 2007

iabuk.jpg Designed for newcomers to the world of online ad trafficking, getting you up to speed with ad traffic processes and giving you a framework you can apply to future campaigns. This hands-on session for advertising operations teams teaches the basics of advertising trafficking and scheduling. It’s an orientation to the principles and theory, and a roadmap for applying them to your workflow. You’ll see how popular toolkits work them and get a clear picture of how trafficking fits into the bigger picture.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Advertising Traffic Academy at IAB UK

Digital Social Networking Academy

Thursday, 25 October 2007

Suddenly every firm wants to harness social media, launch their blogs, and connect to their communities. But how can you do this in practice? And if web marketing is so effective, then why is it that so many web marketing projects fail? On this Digital Training Academy we look at the ins and outs of social media and online communities, exploring how they work, how to market through them, and the potholes to watch out for. This up to the minute programme shows you the theory of communities, social networks and blogs; the strategies for weaving them into your business; and the practical strategies for what really needs to be done. The sessions will raise your knowledge, get you on the fast-track and help you figure out what’s right for your firm.

Materials: Materials are restricted to participants | Digital Web 2.0 Classroom

The Communications Challenge

Thursday, 25 October 2007

Marketing to the Digital Healthcare Community

HPForum%20Logo.jpgThe rapid pace of change in both the publishing industry and within the NHS has created an uncertain time for pharmaceutical marketing.Are these developments a threat or an opportunity? How will you react?


Digital’s workshop will get you up to speed with online communities and show you how pharma industry can benefit from social online media.


Visit the Healthcare Publishing Forum website for programme and details

Virtual World's Forum, 23-26 October

Tuesday, 23 October 2007

VWF0715degRGB.jpgOnline communities and virtual worlds are creating new places and spaces for people to come together, meet, share and act. Whether it’s in the office for work, or people hobbies and pastimes, marketers need to acknowledge what this means and why it’s no passing fad. In the last couple of years virtual worlds have gone mainstream, and when one of Digital’s associates had the idea for creating the single definitive conference, we just had to chip in with our support.

Bookings: To apply for a discounted place and enjoy the event email Digital's events team. | Visit Virtual World's Forum website for programme and details

Digital Media Sales Academy (Orientation)

Tuesday, 23 October 2007

Getting media sales teams up to speed with online advertising sales is critical if a media group is going to unlock the potential revenues out there. This regular edition of our most popular Academy combines theory and practical workshops to help online advertising sales teams excel, boosting their revenues and bringing in even greater budgets. Need more on our Digital Media Sales Academies?

Materials: Materials are restricted to participants. | Bookings: To apply for a place email our events team.

Reaching Readers Online - Blogging and Books

Thursday, 18 October 2007

bookseller.jpgDigital Web 2.0 Academy @ The Bookseller
Understand the models of blogs and the social context that fuels them. Explore what’s needed to get them working for you, and how they can be supported. Understand what makes writing work hard online, and the role of links and networks. Find out the mistakes you need to avoid.
Discover how to build traffic to your blogs.See examples and models you can apply.

Download_event_prospectus | Bookings: To apply for a place email Sally Greetham or call her on 020 7420 6028 | More Bookseller events | More training events @ Digital

Digital Search Marketing Academy @IAB Polska (Advanced)

Friday, 12 October 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our strategic partner IAB Polska.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Search Academy at IAB Polska.

Digital Search Marketing Academy @IAB Polska, Warsaw (Orientation)

Thursday, 11 October 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our strategic partner IAB Polska.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Search Academy at IAB Polska.

Digital Media Sales Academy @IAB Polska, Warsaw (Advanced)

Wednesday, 10 October 2007

This advanced level Digital Media Sales Academy tackles the challenges of explaining online's impact in Central Europe. Getting media sales teams up to speed with online advertising sales is critical if a media group is going to unlock the potential revenues out there. This new international edition of our most popular Academy combines theory and practical workshops to build pitches, examine the sales points and boost the way online is marketed. We explore the power of rich media, sponsorships, home page takeovers, video advertising and integrated digital marketing, and the range of creative solutions already in place to make online marketing even more effective.

Book meetings with our trainers in Poland | Materials: Materials are restricted to participants | Bookings: email Digital's team

Digital Media Sales Academy @IAB Polska (Orientation)

Tuesday, 09 October 2007

Getting media sales teams up to speed with online advertising sales is critical if a media group is going to unlock the potential revenues out there. This new international edition of our most popular Academy combines theory and practical workshops to build pitches, examine the sales points and boost the way online is marketed. We explore the power of video advertising on the web and the range of creative solutions already in place to make online marketing even more effective.

Book meetings with our trainers in Poland | Materials: Materials are restricted to participants | Bookings: email Digital team | Visit Training Programme at IAB Polska

Digital Search Academy (Orientation/getting started)

Tuesday, 09 October 2007

iabuk.jpg The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our strategic partner - IAB UK.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Search Academy at IAB UK.

Digital marketing: best of the best case studies - keynote

Monday, 01 October 2007

What are the best practices in online marketing? Whose steps are safest to follow? Which ideas can be easily transferred to your own market? Danny Meadows-Klue will be presenting the best of the best case studies highlighting the importance of finding the appropriate online models for different businesses.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team.

Reaching Readers Online - Viral Marketing and Books

Thursday, 27 September 2007

bookseller.jpgDigital Web 2.0 Academy @ The Bookseller
How does viral marketing really work? Why do some messages achieve the viral effect and most never get passed on? How can you harness its power? What are the risks and success factors? Which models can convert buzz to sales? What’s the right model for you? How can book launches be delivered through viral marketing? What are the tricks to viral success? How can you build database for the future?

Download_event_prospectus | Bookings: To apply for a place email Sally Greetham or call her on 020 7420 6028 | More Bookseller events | More training events @ Digital

Falling in Love 2.0: Why it’s ‘all change’ in the relationship rules?

Wednesday, 26 September 2007

AdTech.jpg
Danny Meadows-Klue argues that the rules of the marketing game have changed. The command and control television era where big brands delivered heavyweight messaging every night to the nation, has finally melted away. In its place a radically new structure has emerged that will dominate the next twenty years of marketing.
Read the Welcoming Address to the Consumer Forum at AdTech | Request keynote speakers for your conference

Getting set for Search Engine Advertising

Wednesday, 26 September 2007

London

Ad Tech 2007

Getting search engine marketing right means more than sorting out your website's optimisation and managing a list of pay-per-click advertising words. Google, Yahoo, MSN and the vertical search engines are the key ways you'll get your customers, and them means your whole business needs to be ready to embrace search properly. This orientation gets you started in search engine marketing. In his regular address at AdTech, Danny Meadows-Klue explains his seven steps to getting businesses set for search and looks at the implications for management teams, marketing departments and cross-company groups.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team.

Digital Search Engine Marketing Academy

Wednesday, 19 September 2007

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The Search Academy is the fast way to boost your search knowledge. Search marketing is key, and on this course participants will explore the models and tips for success in search marketing. Across pay-per-click and search engine optimisation, there are numerous techniques that can build better returns and increase the effectiveness of your marketing spend. Want to get more customers, with less marketing budget, and do it in a faster time? Here’s how...

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team.

Digital marketing: best of the best case studies - keynote @ Helsinki, Finland

Friday, 14 September 2007

What are the best practices in online marketing? Whose steps are safest to follow? Which ideas can be easily transferred to your own market? Danny Meadows-Klue will be presenting the best of the best case studies highlighting the importance of finding the appropriate online models for different businesses. His keynote speech is a part of the marketing programme he is running for Institute of Digial Marketing - this time in Helsinki, Finland.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team.

Building stronger trade associations (Helsinki, Finland)

Friday, 14 September 2007

This workshop explores the key steps in creating strong trade associations. Run for directors of national IAB organisations from around Europe, participants also receive an updated version of our Digital Insight Report that is packed with hints and tips for getting teams organised and accelerating the delivery of results.

Materials: Materials are restricted to participants. | Bookings: To apply for a place email our events team.

Digital Search Marketing Academy

Wednesday, 12 September 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our client.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team.

Digital Media Planning Academy (Orientation/getting started)

Tuesday, 11 September 2007

iabuk.jpg In this Academy you’ll learn how online media planning builds on the familiar concepts of reach and frequency, but adds new dimensions. Discover how you can get your media space to work harder for you on the web. Find out what’s worth tracking and why there are many false friends when it comes to accountability. Follow our hints and tips and discover what you need to know.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Media Planning Academy at IAB UK.

Bridging the gap: Digital Marketing Leadership Academy @ Adlink, Zurich

Wednesday, 05 September 2007

adlink.jpgWhy is it that when consumers shift their media focus, marketers are slow to follow?
Why are Swiss marketers missing out? Danny Meadows-Klue argues that with a country as technologically advanced as Switzerland, the marketing industry is missing a trick. Audiences have moved to the web, but advertising budgets still over-use the classic media channels. For smart marketers that means they're getting a loud voice online and often without their competitors around, but for the Swiss industry as a whole there's an inefficiency that's emerged in the last five years that represents wasted ad budgets. The world of media is changing at a breath-taking pace, and while some parts of the web can justifiably be accused of being over-hyped, internet media is now mainstream media and for the marketers that forget the web from their schedule that means lost audiences and lost engagement. In this keynote Danny also looks at the wider trends in media to consider how marketing paradigms have shifted from interruption to engagement and what this means for brands in Switzerland today. His 2007 lecture tour has included ten countries from Singapore to Mexico.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team.

Continue reading "Bridging the gap: Digital Marketing Leadership Academy @ Adlink, Zurich" »

Digital Advertising Traffic Academy

Tuesday, 04 September 2007

iabuk.jpg Designed for newcomers to the world of online ad trafficking, getting you up to speed with ad traffic processes and giving you a framework you can apply to future campaigns. This hands-on session for advertising operations teams teaches the basics of advertising trafficking and scheduling. It’s an orientation to the principles and theory, and a roadmap for applying them to your workflow. You’ll see how popular toolkits work them and get a clear picture of how trafficking fits into the bigger picture.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Advertising Traffic Academy at IAB UK.

Digital Breakfast Academy

Wednesday, 29 August 2007

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

NetImperative evening in the West End on Web 2.0

Wednesday, 22 August 2007

netimperative.jpgThanks to the folks at NetImperative and Weboptimiser, we had a great dinner, with a big serving of Web 2.0 as a side order. It was a chance for a few of us back in London to chat about the new publishing models of communities and online audiences. Conversation expanded from how marketers can use online communities to how you harvest the wisdom of crowds

Article on Web 2.0 by Danny Meadows-Klue | Web 2.0 Classroom

Digital Media Sales Academy in Singapore (Orientation/Intermediate)

Monday, 13 August 2007

Getting media sales teams up to speed with online advertising sales is critical if a media group is going to unlock the potential revenues out there. This new international edition of our most popular Academy combines theory and practical workshops to build pitches, examine the sales points and boost the way online is marketed. Over several days we explore the power of video advertising on the web and the range of creative solutions already in place to make online marketing even more effective.

Book meetings with our trainers in Singapore | Materials: Materials are restricted to participants | Bookings: This academy is not open to public participants.

Digital Media Sales Academy in Mexico City (Advanced)

Monday, 30 July 2007

This advanced level Digital Media Sales Academy tackles the challenges of explaining online's impact in Central America. Getting media sales teams up to speed with online advertising sales is critical if a media group is going to unlock the potential revenues out there. This new international edition of our most popular Academy combines theory and practical workshops to build pitches, examine the sales points and boost the way online is marketed. We explore the power of rich media, sponsorships, home page takeovers, video advertising and integrated digital marketing, and the range of creative solutions already in place to make online marketing even more effective.

Book meetings with our trainers in Mexico | Materials: Materials are restricted to participants | Bookings: This academy is not open to public participants.

Digital Media Planning Academy in Mexico City

Thursday, 26 July 2007

As part of a commitment to public access training and development, Danny Meadows-Klue works with agency managers for two days (26-27th July) in Mexico City to help them discover the potential in switching their teams to deliver online media planning. This public access event is geared towards overcoming knowledge and process barriers within media agencies. Materials are restricted to participants and to explore the event can be run within media groups to help transform organizations.

Book meetings with our trainers in Mexico | Materials: Materials are restricted to participants | Bookings: Book a place at this Academy.

Digital Web 2.0 Academy @ The Bookseller

Thursday, 26 July 2007

bookseller.jpgSuddenly every book publisher wants to harness digital marketing, launch their blogs and connect to their communities. But how can you do this in practice? And if web marketing is so effective, then why is it that so many web marketing projects fail? The Digital Training Academy have put together a special programme to show book publishers the theory of communities, social networks and blogs; the strategies for weaving them into the book publisher’s business; and the practical strategies for what really needs to be done. These half day sessions will raise your knowledge, steer you away from the potholes and help you figure out what’s right for your firm.

Download programme | Book a place at this Web 2.0 Academy | Web 2.0 classroom | Materials: Materials are restricted to participants.

Digital Search Academy (Orientation/getting started)

Tuesday, 10 July 2007

iabuk.jpg The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our strategic partner - IAB UK

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Search Academy at IAB UK

Digital Search Academy (Orientation/getting started)

Monday, 02 July 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firm - Yahoo!

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team.

Thinking Space breakfast

Thursday, 28 June 2007

London

Mediaedge:cia is holding a Thinking Space breakfast event at Century on Shaftesbury Avenue looking at Google and its advertising model. Entitled "Is Google changing the face of advertising?" the event is being hosted by their international division and is designed for their largest clients. Mark Howe, Country Sales Director, UK, Google will be speaking about the company's consumer offer, its advertising proposition, and explaining its self-service/auction model for selling advertising. Debating the issues is Digital's Danny Meadows-Klue, Jeff Hyams (managing director, EMEA, MEC Interaction and Julian Smith (insight and research director, MEC Interaction).

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Evolution of online advertising: the EU’s role in managing challenges and opportunities

Wednesday, 27 June 2007

Brussels: Renaissance Hotel, Rue de Parnasse

Getting the right balance in regulation and self-regulation of internet advertising and content is a tough challenge because the regulatory models the European Commission use were designed for the classic media. The Audio-Visual Services Directive (formerly 'Television Without Frontiers') is creating a new opportunity for potential self-regulation, but the media and advertising industries across Europe's members states need to rise quickly to the challenge. Danny Meadows-Klue debates some of these issues with Cornelia Kutterer (Senior Legal Advisor, BEUC), representative from the European Commission (DG Media and Information Society), in an industry event organised by MEP Ignasi Guardans Cambó.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Search Academy (Orientation/getting started)

Monday, 25 June 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

The Search Academy @ IAB Polska - Masterclasses in search engine optimisation for SEO agencies @ IAB Polska, Warsaw

Thursday, 21 June 2007

Getting your Search Engine Optimisation right is the must-have of digital marketing. SEO has evolved beyond the craft skills of improving page indexing through on-page factors, or boosting links through off-page link-building strategies. In the digital networked society, the power of search engines as the gatekeepers of customer acquisition will only strengthen. The scale of importance of SEO inside most firms falls short of where it should be, and the balance between SEO, PPC, affiliates, banners, email and classic media is often not thought through as a whole.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

What Web 2.0 means for modern, personalized marketing: “Czym jest Web 2.0 dla współczesnego marketingu spersonalizowanego?” @ Golden Arrow Festival, Warsaw

Wednesday, 20 June 2007

Marketing has changed. The era of monologue has been replaced by dialogue, and the Web 2.0 technologies have opened a new world of participative marketing. As brands find themselves engaging in conversations between customers, the role of marketers needs to respond. How do you engage in these new channels? What are the models for marketing? What are the pitfalls to avoid? Danny Meadows-Klue paints his strategic view of the future of marketing, and looks at the implications for every brand.

Materials are downloadable from Digital's Web 2.0 Online Classroom
Bookings: To apply for a place at this or future events in Warsaw email our events team.

Digital Search Academy (Orientation/getting started)

Wednesday, 20 June 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firm - Yahoo!

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Media Sales Academy in Warsaw - Masterclasses

Tuesday, 19 June 2007

Closed workshop for senior directors in Warsaw, Poland

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Media Sales Academy - Masterclasses

Thursday, 14 June 2007

Closed workshop for senior directors in London.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Search Academy in Croatia

Wednesday, 13 June 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner - IAB Croatia.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Taking media planning online: Digital's Media Planning Academy in London

Tuesday, 12 June 2007

Training_Planning%20100.jpgAs part of a commitment to public access training and development, Danny Meadows-Klue works with agency managers for a day in London to help them discover the potential in switching their teams to deliver online media planning. This public access event is geared towards overcoming knowledge and process barriers within media agencies. Materials are restricted to participants and to explore the event can be run within media groups to help transform organizations.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

The best of digital marketing: IDM Diploma in Digital Marketing - London (IDM centre)

Monday, 11 June 2007

Danny Meadows-Klue looks at internet advertising, online marketing and e-commerce to draw out the best in interactive marketing. Banners, rich media, online videos, social networking and email marketing. There is insight and understanding of the models behind the best in online advertising and how you can apply them. Everyone knows the web is a great direct response medium, but what about building your brands? And given all that data internet marketing is famous for producing, how can you measure the brand effect?
Materials: Materials are restricted to participants.
Students can email the tutor for support after this lecture.
Bookings: Book places on future Diploma and Certificate courses

IAB Global Summit

Wednesday, 06 June 2007

IAB teams from 25 countries join IAB Europe co-founder & CEO Danny Meadows-Klue in Brussels for the annual IAB summit. Last year Danny facilitated part of the workshops in New York and nine months on this is a chance for IAB teams from around the world to see how they have progressed. We examine some of the challenges facing young trade associations and from this build out an action plan of topics they should cover.

Materials are restricted to participants.

Ask us for a copy of our Digital Insight Report for building stronger trade associations.

Book places with our team

Interact 2007 - Brussels

Tuesday, 05 June 2007

iabeurope_interact_small.gif Europe's online adverising industry comes together at this first wholly owned congress for all of the European IABs. Danny Meadows-Klue gives lessons in the effectiveness of online advertising and looks at how agencies and clients can quickly harness the potential of the web.

Watch: Watch the summary of Interact 2007 from Danny Meadows-Klue
Materials: Materials can be downloaded from www.iabeuropecongress.eu.
Bookings: To apply for a place email our events team.

Building stronger trade associations

Monday, 04 June 2007

This workshop explores the key steps in creating strong trade associations. Run for directors of national IAB organisations from around Europe, participants also receive an updated version of our Digital Insight Report that is packed with hints and tips for getting teams organised and accelerating the delivery of results.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Search Academy (Orientation/getting started)

Monday, 04 June 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firms.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Leadership Academy

Tuesday, 29 May 2007

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Breakfast Academy

Tuesday, 29 May 2007

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital's Ad Trafficking Academy: Orientation

Friday, 25 May 2007

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital's Email Marketing Academy: Advanced

Wednesday, 23 May 2007

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

The Search Academy: Masterclass

Wednesday, 23 May 2007

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

The Search Academy: Advanced

Tuesday, 22 May 2007

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital's Community Academy: Advanced

Monday, 07 May 2007

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

IAB Europe Leadership Council

Friday, 04 May 2007

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Brand Marketing: Masterclass

Wednesday, 02 May 2007

Internet World

Everyone knows the web is a great direct response medium, but what about building your brand? This briefing focuses on brand impact: harnessing the web to build your brand. And given all that data internet marketing is famous for producing, how can you measure the brand effect? Danny Meadows-Klue is one of the world's leaders in interactive marketing theory, and co-founder of the Internet Advertising Bureau in the UK and Europe. He shows how the web can be a cornerstone in brand campaigns, and how you can prove the effect.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Search Engine Marketing: Orientation

Wednesday, 02 May 2007

Internet World

This session delivers Digital's "Seven Simple Steps for Getting Started in Search". You can download the summary of Danny's keynote at the Internet World annual conference in London. This session - in partnership with the IDM - explored seven simple steps for getting started in search. Get search right and it can transform your business, that's why it accounts for more than 40% of all online advertising in many countries. Search engine advertising and search engine marketing will become major tools for your brand; it's time to get you started: http://www.digitaltrainingacademy.com/searchacademy.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Advertising Traffic Academy

Tuesday, 01 May 2007

Designed for newcomers to the world of online ad trafficking, getting you up to speed with ad traffic processes and giving you a framework you can apply to future campaigns. This hands-on session for advertising operations teams teaches the basics of advertising trafficking and scheduling. It’s an orientation to the principles and theory, and a roadmap for applying them to your workflow. You’ll see how popular toolkits work them and get a clear picture of how trafficking fits into the bigger picture.

Digital Advertising Traffic Academy is run in partnership with IAB UK.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Search engine marketing: getting off to a good start

Tuesday, 01 May 2007

Internet World

Search engines have revolutionized customer acquisition marketing forever. Get it right and it can transform your company, get it wrong and you could lose your marketing budget. Can you afford not knowing how it all works? Danny Meadows-Klue has helped run search engines in the UK and the US, and as a founder of the Internet Advertising Bureau in the UK and Europe has always been a champion of smart new digital marketing techniques. Today in London he shares his thoughts on how you can get started in Search, and get it right from the start.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Brand impact: harnessing the web to build your brand

Tuesday, 01 May 2007

Internet World

Everyone knows the web is a great direct response medium, but what about building your brand? And given all that data internet marketing is famous for producing, how can you measure the brand effect? Danny Meadows-Klue is one of the world's leaders in interactive marketing theory, and founder of the Internet Advertising Bureau in the UK and Europe. This is a rare chance to hear him share his thoughts not only about how the web can be a cornerstone in brand campaigns, but also about how you can prove the effect. To book tickets or arrange meetings, contact the Digital team.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital's Academy Breakfasts

Saturday, 28 April 2007

London

Creativity in online advertising is on the menu today as we serve up a dose of video, games and rich media with the coffee and croissants at today's digital breakfast.

Book your own Academy Breakfast by emailing TheTeam@DigitalStrategyconsulting.com.

Materials: Materials are restricted to participants.

Digital's PR Academy

Saturday, 28 April 2007

London

Building successful PR strategies for online firms takes more than well written press releases and relationships with journalists. This Academy Workshop looks at the practicalities of getting the message right and explores how you can build messaging that works with the grain of the online industry.

Need more on our Academies? http://www.digitaltrainingacademy.com/termtime.


Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Community Academy (Advanced)

Friday, 27 April 2007

London

Everyone is talking about online communities, but how do you actually build one? Getting to grips with the concepts and then applying them is what this is all about. We've run these Academies in company for dozens of firms to help get the thinking clear, and if you need more on our Web 2.0, Community and Social Networking Academies, try http://www.digitaltrainingacademy.com/web2.

Materials: Materials are restricted to participants. Bookings: To apply for a place email our events team.

European Online Ad Ops forum

Monday, 23 April 2007

Paris

For the sixth consecutive congress, Danny Meadows-Klue co-hosts the online ad ops forum that brings together teams from across Europe. This event is all about turbo charging the online media engine through smarter practices and ad technology. Get it right and an online media business can leap. To book a place email our team, for ad operations training visit our online training centre and for the latest in ad technology, see our Digital Intelligence newswire. Need more on our Ad Operations Academies? http://www.digitaltrainingacademy.com/adtraffic.

Materials: Materials are restricted to participants. Bookings: To apply for a place email our events team.

Digital Media Sales Academy (Orientation/Intermediate)

Friday, 20 April 2007

London

Getting media sales teams up to speed with online advertising sales is critical if a media group is going to unlock the potential revenues out there. This new edition of our most popular Academy combines theory and practical workshops to build pitches, examine the sales points and boost the way online is marketed.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Media Sales Academy (Orientation/Intermediate)

Friday, 20 April 2007

Getting media sales teams up to speed with online advertising sales is critical if a media group is going to unlock the potential revenues out there. This new edition of our most popular Academy combines theory and practical workshops to build pitches, examine the sales points and boost the way online is marketed.

Need more on our Digital Media Sales Academies?

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Regulatory models for online advertising: EASA congress, Budapes

Thursday, 19 April 2007

Budapest

EASA has been leading the drive to build the process of strong self regulation. When we were invited to review some of the Digital Media Law Academy research to see if we could help regulators, we were very keen to help. The directors of Digital Strategy have been campaigning for self regulation and building the systems since the mid nineties.

Download the paper for EASA | Register for Digital Strategy briefings | Discuss our paper

Digital Media Sales Academy (Orientation/Intermediate)

Wednesday, 18 April 2007

Getting media sales teams up to speed with online advertising sales is critical if a media group is going to unlock the potential revenues out there. This new edition of our most popular Academy combines theory and practical workshops to build pitches, examine the sales points and boost the way online is marketed.
Need more on our Digital Media Sales Academies? http://www.DigitalTrainingAcademy.com/DigitalMediaSalesAcademy/

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Community Academy (Advanced)

Friday, 13 April 2007

London

Everyone is talking about online communities, but how do you actually build one? Getting to grips with the concepts and then applying them is what this is all about. We've run these Academies in company for dozens of firms to help get the thinking clear, and if you need more on our Web 2.0, Community and Social Networking Academies, try http://www.digitaltrainingacademy.com/web2.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital's Academy Breakfasts

Thursday, 12 April 2007

Understanding online adspend is on the menu today as we serve up a dose of data, stats, trends and analysis with the coffee and croissants at today's digital breakfast. Book your own Academy Breakfast by emailing TheTeam@DigitalStrategyconsulting.com.

Materials: Materials are restricted to participants.

Digital Community Academy (Advanced)

Wednesday, 04 April 2007

Everyone is talking about online communities, but how do you actually build one? Getting to grips with the concepts and then applying them is what this is all about. We've run these Academies in company for dozens of firms to help get the thinking clear, and if you need more on our Web 2.0, Community and Social Networking Academies, try http://www.digitaltrainingacademy.com/web2.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

The Search Academy (Orientation)

Tuesday, 03 April 2007

Everyone is talking about Search engine marketing, but how do you approach the task? Getting to grips with the Search is a one day orientation to search engine advertising that we've just revised. Endorsed by Yahoo, the IAB, The Search Works and many more, we've trained more than 100 firms in what makes for powerful search engine advertising. If you need more on our Digital Search Academies, try http://www.digitaltrainingacademy.com/searchacademy.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Search Academy

Tuesday, 03 April 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our strategic partner - IAB UK.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Taking the Measure of Online Advertising

Friday, 30 March 2007

Clickthroughs and pageviews provide all the metrics you need - if you're still living in 1995. Today's online advertising looks a lot different. Danny, who heads up the European Interactive Advertising Bureau (www.iabeurope.ws), will delineate the accountability challenges of measuring modern marketing including social media, user generated advertising, viral marketing, engagement, user initiated over-the-page floating ad units, and much more.

Digital Search Academy

Saturday, 10 March 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our strategic partner - IAB UK.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Media Planning Academy (Orientation/getting started)

Tuesday, 06 March 2007

In this Academy you’ll learn how online media planning builds on the familiar concepts of reach and frequency, but adds new dimensions. Discover how you can get your media space to work harder for you on the web. Find out what’s worth tracking and why there are many false friends when it comes to accountability. Follow our hints and tips and discover what you need to know.

Digital Media Planning Academy is run in partnership with IAB UK.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

IAB Croatia

Thursday, 22 February 2007

Zagreb, Croatia

INAMA conference

IAB Croatia and ICPE come together for Croatia’s first online advertising event. Danny Meadows-Klue’s keynote address will cover the massive changes in media and the implications on marketing. He will look at how clients have harnessed online advertising effectively and how the media industry is responding.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Search Academy

Saturday, 10 February 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firm - Weboptimiser.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Marketing Workshop Day

Thursday, 08 February 2007

Rotterdam

This special day for Netherlands marketers uses lessons from our advanced Academy in online marketing and advertising.

  • Lesson 1 The challenges you face in online marketing today: discussing online in the Netherlands right now
  • Lesson 2 Online advertising spend across Europe: a research lecture that explores the differences between markets and the context of where the Netherlands is today
  • Lesson 3. Rethinking the media mix - if 25% of audience's media time is being spent online then what are the implications for advertising budgets?
  • Lesson 4. Best of the best: case studies that explore the principles and models behind successful online marketing
  • Lesson 5 Understanding online advertising effectiveness: looking at how the research works and how advertisers can improve campaign performance and the results of their media mix
  • Lesson 6 behavioural targeting - a simple introduction to the future of marketing

Materials restricted to course students To book places for future training days email Danny@DigitalStrategyConsulting.com

Digital Media Sales Academy

Wednesday, 07 February 2007

Rotterdam

Even an expert online advertising team can use a little help and in our first Academy for media sales teams in the Netherlands we spent a day looking at new approaches to marketing and where online fits in the media mix. Here are some of the things we discovered about the Dutch market together. The Netherlands is second to South Korea in terms of broadband use. There are 9.6m people regularly online. 25% of all our media consumption is on the web. We spend €625 per year on the internet: we love online shopping! Cross media is great: newspaper coupons we printed were being traded on EBay within minutes! When H&M launched their wedding dresses in Netherlands for €300 they were bought and then traded on eBay straight away for €1200. T- Mobile's internet access on mobile phones: We've had it for six months already! We met the 87 year old grandfather 'silver surfer'. €97m was spent in online advertising in six months. 2m unique visitors at AD.nl. There's an online classroom up where the graduates can discuss the exercises and learn more.

Materials restricted to course students To book places for future Digital Media Sales Academy email Danny@DigitalStrategyConsulting.com

Web 2.0: what does it mean for your marketing?

Tuesday, 06 February 2007

Technology for Marketing - Earls Court London

In this keynote address to the TFM congress, Danny Meadows-Klue explores the meaning behind Web 2.0, and how it can change the way we think of marketing. In this Digital training Academy, he covers:

  • Understanding what Web 2.0 is
  • Why has it changed online communications?
  • Digital Thought Leaders - who are the people shaping the Web 2.0 world?
  • What are the implications of Web 2.0 for marketers?
  • As power shifts from brands to their customers, what are the solutions for marketers?
  • What are the threats marketers face in entering into blogging and online social networks?
  • Digital Training Academy's five top tips for Web 2.0 marketers

For tickets, and details of our full day Web 2.0 Academy for marketers, email Danny@DigitalStrategyConsulting.com

Marketing Strategies Academy Seminar

Tuesday, 30 January 2007

London

This half day Digital Marketing Academy looks at the issues brands face in retention marketing. We examine some of the challenges and from this build out a framework of tools leading UK brands can use to make their marketing stretch further. Building on our Search Academy and Email Academy we examine the impact of online advertising and the wider digital marketing mix. In this Digital Academy session Danny Meadows-Klue leads the team. Materials are restricted to participants.

Marketing models used online

Tuesday, 30 January 2007

London

The web opens up the marketing mix and often gets clients thinking more broadly about how their media work for them. One of the challenges in media sales is that because online marketing can support any aspect of the marketing mix it needs to be harnessed into products, tools and techniques that can be reused many times over. In this Digital Breakfast Academy session Danny Meadows-Klue looks at the marketing models behind many different web advertising campaigns and start thinking about how your titles could harness these. It's about building brands, acquiring new clients and generating response. We'll also leave you with an exercise to reflect on to get you thinking about what this means for your clients.

A vision for Europe's online industry

Friday, 26 January 2007

January 26th

Danny Meadows-Klue delivers his quarterly update to the digital trade associations of Europe as the chair of the IAB's Leadership Council. The London based event brings together almost 100 senior digital executives from 15 different countries to examine issues of strategy and market development. Materials can be accessed and downloaded from http://meadows-klue.blogs.com/iableadershipcouncil/

Building Stronger Trade Initiatives

Thursday, 25 January 2007

London

This half day Digital Training Academy looks at the issues trade bodies face in building their membership and audiences. We examine how you can get more members, what the membership offer should be, how you can keep the members you have and the implications on your budgets. In a second session we look at the role of KPIs in benchmarking your performance and the need for clear business goals. Danny Meadows-Klue leads this Academy and materials are available to participants at http://meadows-klue.blogs.com/iableadershipcouncil/

Search Engine Advertising

Thursday, 25 January 2007

London

Search Engine Advertising

In this face to face meeting of the Search Engine Marketing Taskforce we examined the latest ideas and issues in the work to create standards for what constitutes a valid and invalid click online. We also reviewed the case studies going online at the Search Engine Marketing Case study Library, and looked the most recent work on counting search engine advertising in European markets. To find out more register for the Search Engine Marketing Taskforce by emailing IAB Europe@IABeurope.ws

Raising the standard

Thursday, 25 January 2007

London

In this face to face meeting of the Standards & Guidelines taskforce we looked at the key issues IAB Europe teams are exploring. The new observed behavioural targeting standards will help media planners see more clearly how sites compare, the first late copy policy in Europe is reducing late creative levels by 80%, video format standardisation is helping advertisers move television assets to the web and five more guidelines are also in development. To take part in the Standards & Guidelines Taskforce, or for more information about its projects, contact Taskforce Chairman Danny Meadows-Klue Danny@DigitalStrategyConsulting.com

Download iab_europe_standards_and_guidelines_danny_meadowsklue.ppt

Digital Search Academy

Tuesday, 23 January 2007

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firm - Search Works.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Media Sales Academy

Friday, 19 January 2007

Getting to grips with online media sales

Copenhagen

Strengthening your team with the knowledge about how the online markets work is key to unlocking pent-up potential. Even a great sales person can be lost in the maze of metrics, daunted by the jargon and unclear about whether the products being pitched will meet client objectives. Get the knowledge to the right level and not only does each person’s productivity increase, but the whole crew comes together to deliver better results. This practical one day course will cover the basics, answer those unanswered questions and help your team pull together to sell online media effectively. Materials are restricted to Academy participants.

For ticket information and availability email the Digital team.

Materials: Materials are restricted to participants.

The first Digital Media Sales Academy in Denmark

Friday, 19 January 2007

Copenhagen

If you've had less than two years experience in internet advertising sales then we have the perfect way to accelerate your knowledge and boost your results. The Digital Media Sales Academy was created by some of the world's leaders in online advertising, and media owners across Europe and North America have been benefiting from it since 2004. This month it comes to Denmark and through a partnership with FDIM we can give you discounts and property places! It will change the way you look at internet advertising, help you focus on what really matters, and boost your confidence.

Why is training so important? Well, even a great sales person can be lost in the maze of metrics, daunted by the jargon and unclear about whether the products being sold will meet client objectives. Overcome these problems and not only does each person's productivity increase, but the whole crew comes together to deliver better results. This practical one day Academy will cover the basics, answer those unanswered questions and help your team pull together to sell online media effectively.

Enjoy a competitive edge of being on the first Internet Media Sales Academy ever run in Denmark. Download the Academy Prospectus and book your place by simply emailing the Digital team.

Find out more here

Digital keynotes at FDIM conference

Thursday, 18 January 2007

Copenhagen

The Danish internet marketing trade association has invited Digital to keynote at their annual congress. The event - one of the largest ever in Denmark - reflects how web marketing has gone mainstream, and in the speech, Danny Meadows-Klue will urge marketers to be even braver in building up their online marketing capabilities. Tickets are available through Digital.

Digital Search Academy (Orientation/getting started)

Friday, 08 December 2006

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firm - Weboptimiser.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Digital Media Sales Academy

Thursday, 07 December 2006

Getting to grips with online media sales

Warsaw

Strengthening your team with the knowledge about how the online markets work is key to unlocking pent-up potential. Even a great sales person can be lost in the maze of metrics, daunted by the jargon and unclear about whether the products being pitched will meet client objectives. Get the knowledge to the right level and not only does each person’s productivity increase, but the whole crew comes together to deliver better results. This practical one day course will cover the basics, answer those unanswered questions and help your team pull together to sell online media effectively. This is a private training event and materials are restricted to Academy participants.

Bookings: To apply for a place email our events team.

Digital Marketing Academy

Thursday, 07 December 2006

Warsaw, 7th - 8th December

An intensive half day course about the best ways to harness internet marketing to get more new customers and keep the ones you have. Learn from one of Europe's online marketing pioneers - Danny Meadows-Klue - about the techniques that work whatever the size of your budget. You'll come away from the Academy with practical things you can implement straight away and new ideas to help you build your vision for online marketing. In our workshops you'll learn from colleagues what's already working and get the chance to let your knowledge leap ahead. Packed into this course:

  • Top tips for getting search engines to do the work for you
  • Making sure your web pages are helping convert customers as hard as they can
  • Using email to keep the customers you already have
  • Getting your web advertising to work harder
  • Discovering how web analytics can revolutionize the way you work

Created by the Digital Training Academy team in the UK, this international course combines seminars with new research and practical exercises in a way that's as enjoyable as it is educational. If you have a year or less experience in online marketing, then this course is a 'must have' experience. It will be one of the most useful afternoons you've ever had! Course lectures will be in English, with group exercises in both English and Polish.

For tickets and bookings email TheTeam@DigitalStrategyConsulting.com

Digital Marketing Academy

Wednesday, 06 December 2006

Title of conference: FMCG Online 2.0

Agora Media, Warsaw

This is an intensive half day course about the best ways to harness internet marketing to get more new customers and keep the ones you have. You will learn from one of Europe’s online marketing pioneers – Danny Meadows-Klue - about the techniques that work whatever the size of your budget. There’s lots packed into the training and lots of extra information in the knowledge packs for participants.

You’ll come away from the Academy with practical things you can implement straight away, and new ideas to help you build your vision for online marketing. Whether you are currently advertising online or not, this course will help you get more from your marketing budgets. In the workshop exercises you’ll learn from colleagues what’s already working and get the chance to let your knowledge leap ahead. Created by the Digital Training Academy team in the UK, this international course combines seminars with new research and practical exercises in a way that’s as enjoyable as it is educational. If you have a year or less experience in online marketing, then this course is a ‘must have’ experience. It will be one of the most useful afternoons you’ve ever had! Course lectures will be in English, with group exercises in both English and Polish.

For full details of the programme contact IDG’s Internet Standard Magazine in Warsaw or email the Digital team here.

Materials: Materials are restricted to participants.

Digital Marketing : your next steps

Wednesday, 06 December 2006

Title of conference: FMCG Online 2.0

Agora Media, Warsaw

You know you should be developing your online marketing, but where do you start? There are hundreds of techniques, thousands of websites, and never enough skilled people in your team to judge what’s right. It’s the same picture across Europe as companies leap to embrace internet marketing and advertising.

This keynote conference address explores ten simple steps you can take to ensure you’re getting the most from your online marketing. Developed by one of Europe’s online marketing pioneers – Danny Meadows-Klue – this keynote address explores practical ways you can improve the effectiveness of your marketing by looking at techniques that work whatever the size of your budget.

For full details of the programme contact IDG’s Internet Standard Magazine in Warsaw or email the Digital team here.

Materials: Materials are restricted to participants.

Digital takes the lead for PPA training

Wednesday, 29 November 2006

London

Digital takes the lead for PPA training

Getting to grips with internet advertising is tough and today's event - in partnership with the PPA trade association for magazines in the UK - is a great way to start thinking about online advertising and where it's heading. Media sales teams can apply for places through Digital's customer service team.

10 things you need to know before you start selling online

Wednesday, 29 November 2006

PPA media sales training conference - London (Vue cinema in Leicester Square)

Digital keynotes at the PPA trade association day to help 150 publishers get to grips with online media sales. Media teams have real challenges crossing over from print and broadcast to sell online successfully. Yet with all their clients actively exploring digital marketing it's key that media brands get it right. This workshop is taken from our Digital Media Sales Academy and covers '10 things you need to know before you start selling online'. We explore what the future holds for online advertising as opposed to print, the issues of formats and pricing, and how to structure your team for success.

For ticket details email the Digital team.

Materials restricted to delegates

Digital Breakfast Academy

Tuesday, 28 November 2006

IPC Magazines

In this Digital Breakfast Academy, we explore how audiences have shifted their time and focus to the web and what this means for media brands. We look at how classic media are having to face these changes, and how savvy media groups have responded by creating powerful digital offerings. Danny Meadows-Klue leads the discussion and materials are restricted to attendees.

Bookings: To apply for a place email our events team.

Digital Breakfast Academy

Friday, 24 November 2006

In this Digital Breakfast Academy, we explore how FMCG brands are developing the scope to be come media properties. By drawing on examples such as the recent Coke virals from AKQA, we look at how classic media are having to fight to maintain their role as an aggregator of audiences. But in the networked society brands can deal direct as well, and effective ECRM programmes, supported by entertainment experiences owned by the brand, can together turn around the marketing model. Materials restricted to attendees.

Bookings: To apply for a place email our events team.

Digital Search Academy (Orientation/getting started)

Friday, 24 November 2006

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our partner search firm - Search Works.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

The biannual advertising operations day from IAB Europe and AdMonsters

Thursday, 16 November 2006

London

Online advertising agency teams from across Europe converge on London for the biannual debate about what's going on and how the industry can improve its processes. What should industry do next? What are the key issues facing media owners? How the latest technologies match up. Danny Meadows-Klue delivers an overview of the advertising operations issues that are being progressed at Industry level. What happens next is up to delegates. This event helps leaders from the advertising production teams across Europe get to grips with the latest developments in the technologies, the tools and the processes. To book tickets email danny@digitalstrategyconsulting.com

AdMonsters Leadership Forum

Thursday, 16 November 2006

London

The standards and best practice for online advertising continue to develop and in this download of the latest standards, Danny Meadows-Klue takes you behind the scenes to see more about what they mean for media owners and what's happening in practice. There's a debate about what industry needs to do next, what are the key issues facing media owners and how the latest technologies match up. Find out more at www.IABEurope.ws

The future for pan-European online advertising

Friday, 10 November 2006

IAA European Congress - London

Danny Meadows-Klue chairs the annual IAA online advertising summit and opens with a welcoming address talking of a new era in marketing in which brands sought ways to build time with their audiences. He explains how the conversations and social networks of the online environment were creating entirely new opportunities for brand engagement. He outlines how the growth of online advertising had seen it top 10% of adspend in the UK where it could close as high as 12% or 13% by the end of the year. Closing words? "The changes that lie ahead for us in the next five years of marketing will dwarf those of the previous ten."

The first pan-European media channel

Friday, 10 November 2006

International Advertising Association's digital congress - London

With online adspend topping €6bn, Danny Meadows-Klue explores the changes in pan-regional marketing and how the online media have succeeded in creating a new pan-European marketing tool. He explores how these are driving shift in marketing between media channels and outlines some of the key strategic advantages of the web and digital networked media. Email for more information.

Internet advertising: a global view of media markets in change

Wednesday, 08 November 2006

IAB Italy forum - Milan

In this keynote address, Danny Meadows-Klue explores the changes in marketing and how these are driving a global shift in where advertisers are spending their budgets. His lecture builds on his summer talks at Milan's business school and materials will be available to delegates afterwards. Email for more information.

Read more about IAB Italy Forum

MediaTel Question Time

Thursday, 02 November 2006

London

Danny%20Richard%20and%20Torin%20100.jpgAt Digital we've been probing people's views for what the online ad industry will be with at the end of the decade. Since 2004 we've been forecasting internet adspend to be around the same size as the TV industry by the end of 2010. TV we expect to drop from 23% into the high teens and although the advent of IPTV will blur some of the definitions, we’re confident that web advertising will overtake national press and then direct mail to match TV. Tonight we invite the Daily Mail’s Guy Zitter, i-Level’s Andrew Walmsley, Future’s Stevie Spring and The Guardian’s Richard Eyre to join us in some crystal ball gazing and suggest what the numbers will be.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

MAPCOM, Lewis media Centre

Thursday, 19 October 2006

London

On the eve of the 40th anniversary of the IVCA trade body, the strategic MAPCOM conference draws together key stakeholders to map out the future for the industry. "The industry is in great shape, but the need for best-practice has never been stronger", Wayne Drew opens the annual MAPCOM conference for the digital communications industry at London's Lewis Media Centre. Senior clients are explaining the challenges of how they tender projects and how they measure effectiveness. "We're working with the DTI to explain how communications directors generate value for their firms", a report is heading their way to recommend change after the conference. Another key element of the IVCA agenda is the need for a code of practice. Themes for the future - information, empowerment and cooperation. Papers available from conference organisers.

Ad technology standards: New standards for a new era in online advertising

Monday, 09 October 2006

AdMonsters Europe - Hamburg

Danny Meadows-Klue launches the European industry consultations in behavioural targeting, video advertising and click counting as part of the AdMonsters congress in Germany. Materials are available through www.IABeurope.ws and on the wiki at AdMonsters.

Internet advertising standards: past, present and future

Monday, 09 October 2006

In his welcoming keynote, Danny Meadows-Klue outlines the history of online standards and best practices. His work includes a briefing about the key industry trends and as part of this he launches a new European advertising consultation. Materials will be available to delegates afterwards and to those who email us here at Digital.

The biannual advertising operations forum from IAB Europe and AdMonsters

Saturday, 07 October 2006

Germany, October 7th-11th

Online advertising teams from across Europe converge on Germany for the biannual debate about what industry needs to do next, what are the key issues facing media owners and how the latest technologies match up.

Bowen Dwelle and Danny Meadows-Klue lead three days of discussions, workshops and lectures to help leaders from the advertising production teams across Europe get to grips with the latest developments in the technologies, the tools and the processes. Find out more at www.IABEurope.ws.

The Mars Digital Conference

Thursday, 05 October 2006

London, 5th & 6th October

Danny Meadows-Klue joins LastMinute.com pioneer Brent Hoberman for two days of training and development for how teams at Mars can take advantage of the business opportunities presented by digital and keep Mars Inc. at the forefront of innovation.

The potential of online for FMCG brands

Thursday, 05 October 2006

London

In our second digital conference for Mars, we explore the untapped potential for FMCG brands to harness the power of online. Danny Meadows-Klue argues that by understanding the models behind successful online advertising, brands are better placed to see how the web, email, messenger tools and the myriad new digital channels can impact their customer's journey.

Papers restricted to Mars marketing teams.

Digital marketing for the next five years

Wednesday, 04 October 2006

IDM Digital Marketing Conference - London (IDM)

Danny Meadows-Klue is a longstanding member of the Institute of Direct and Digital Marketing where he co-edits their Journal, lectures on their courses, co-chairs their councils and chairs the digital examination boards. In this address he turns his attention to the future of digital marketing and what lies in the grasp of today's smart marketers.

Taking media sales online

Tuesday, 19 September 2006

Digital's Media Sales Academy - London

As part of a commitment to public access training and development, Danny Meadows-Klue works with media sales managers for a day in London to help them discover the potential in switching their teams to deliver online media. This public access event is geared towards overcoming knowledge and process barriers within media groups. Materials are restricted to participants and to explore the event can be run within media groups to help transform organizations. Contact the Digital team for more.

Getting to grips with search engine advertising

Monday, 11 September 2006

Digital's Search Academy - London

As part of a commitment to public access training and development, Danny Meadows-Klue works with brand owners for a day in London to help them discover the potential in switching their customer acquisition marketing into online media. This public access event is geared towards overcoming knowledge and process barriers within FMCG and consumer facing marketing functions. Materials are restricted to participants and to explore the event can be run within marketing teams to help transform organizations. Contact the Digital team for more information.

Taking media planning online

Monday, 04 September 2006

Digital's Media Planning Academy - London

As part of a commitment to public access training and development, Danny Meadows-Klue works with agency managers for a day in London to help them discover the potential in switching their teams to deliver online media planning. This public access event is geared towards overcoming knowledge and process barriers within media agencies. Materials are restricted to participants and to explore the event can be run within media groups to help transform organizations. Contact the Digital team for places at future events.

Strategic trends in online marketing

Thursday, 15 June 2006

Online Marketing Europe - Palma de Mallorca

Danny Meadows-Klue presents a series of strategic viewpoints and hosts a discussion panel at Online Marketing Europe. Frederic Joseph, Head of Zed Digital is joined by Isobar Italy's managing director Layla Pavone and directors from 24/7 Real Media. Contact Digital for a summary of the panel's views.

Digital Advertising: Latest thinking and fresh ideas

Thursday, 15 June 2006

Online Marketing Europe - Palma de Mallorca

As online advertising rises to the level of a mainstream media platform across almost every part of Europe, Danny Meadows-Klue examines the key trends, tools and techniques for getting the most from your web advertising messages. We look at new technology and new tools, and smart ideas to make budgets stretch further.

For information and to book places on the next course email the DSC team.

Materials restricted to OME delegates.

Online Marketing Europe

Wednesday, 14 June 2006

Online ads: Latest trends, formats and models - Palma

Your download of the latest ideas in online marketing from Europe's online advertising leading thinkers

  • How is local search and mapping revolutionizing small businesses advertising?
  • How is pay-per-call about to change the nature of customer acquisition?
  • How are blogs being harnessed as a marketing tool?
  • What new formats and standards are on the way?

Danny takes you on a tour of some of the strongest new ideas in digital marketing and shows you where you can go for more. We'll show you the tools and the sites and then host a panel discussion. Whether you've got an advertising technique you want to share, or are just looking to learn, join us today.

Setting the standards for Europe

Monday, 12 June 2006

IAB Europe Leadership Council - Spain

The explosive growth of online advertising continues, but without strong standards and best practices in place, pan-European advertising will be held back. How should industry respond? Danny Meadows-Klue leads a day of debate, strategy and planning about what's next for the IAB network across Europe.
For information and to book places on the Council email the DSC team.

Understanding online adspend growth

Wednesday, 07 June 2006

Marketing Society - London (Marketing Society Symposium)

The Internet has changed forever the way customers and businesses interact. It has profoundly altered the value available to buyers - and sellers - at different points along the demand chain. At the customer-frontline, marketers are adapting to many of the challenges and opportunities these seismic shifts bring. But are they yet reaping the full value of the Internet economy for their organisations?

  • The emerging digital challenges that marketing and the Boardroom have yet to confront
  • Finding new value - the big gains still to be won in the digital economy
  • Improving marketing effectiveness in today's fragmented mediascape and the evermore congested Internet
  • Who's getting it right and why?

The latest thinking on digital marketing

Tuesday, 06 June 2006

Marketing Society annual symposium: Proving marketing's value in the boardroom - London

As digital marketing consolidates its role as a mainstream media channel, Danny Meadows-Klue examines its strategic value, the scale of the change companies should be getting ready for. Speaking alongside Don Peppers, he considers the implications for customer acquisition management in the digital networked economy.

For information and to book places on the conference email the DSC team.

Search engines, directories and the future of local advertising

Friday, 02 June 2006

European Association of Director Publishers (EADP) - Rome

Danny Meadows-Klue returns to the EADP congress to lead a debate with 250 directory publishers about the changing meaning of directories, and the evolution of their role in the value chain. At a time when search engines are accounting for half the investment into online advertising spend, and when local advertising is starting to move to the web, the stable world of directories is in for a period of rapid change. In this keynote address, Danny maps out what's in store.

For information and to book places on the next course email the DSC team.
Materials restricted to EADP delegates

Getting ready for interactive television advertising

Wednesday, 31 May 2006

IAB Italy, Creative Forum - Milan (IAB Italy Creative Forum)

Danny Meadows-Klue returns to Milan to lead a creative workshop with 200 marketers, examining the impact of creative design within online advertising. Drawing on the Digital Creative Academy his team have put together, Danny will examine trends in format development, branding, direct response, copywriting and accountability. He will look at how exciting creative can be within digital and how smart clients have integrated their online and offline offerings. In this keynote address, Danny also looks at the future of web advertising and maps out what's in store.

For information and to book places on the next course email the DSC team.
Materials restricted to IAB Italy delegates

Getting ready for interactive television advertising

Tuesday, 23 May 2006

Third Annual Interactive TV Advertising Show - London (CBI conference centre)

www.interactive-tv-advertising.com

The iTV advertising industry is getting ready for its 'tipping point' and will soon be enjoying the explosive growth of advertising revenues the Western European web industry witnessed since 2002. iTV combines the best of the television experience, with much of the engagement and interactivity of the web. In this keynote address to the conference he's chairing, Danny Meadows-Klue looks back at the development of earlier interactive advertising platforms to describe the future for iTV.

For information and to book places on the next course email the DSC team.

Materials restricted to delegates

What's new in Digital Advertising

Friday, 19 May 2006

International Advertising Association - Stockholm

In this keynote address to the Scandinavian advertising community, Danny Meadows-Klue explores the latest examples and thinking in online advertising. From acquisition to retention, search engines to viral, we look at what's new, what's exciting and what's next. The real impact of digital marketing is only just starting to be felt in Scandinavia and Western Europe, but clear trends can help you map out what's on the way in 2007 and 2008.

view programme here

Digital Europe

Friday, 12 May 2006

Council of European IABs - London

Online advertising and marketing has accelerated rapidly, but how is it different across the continent? How should industry develop and what models are appropriate for the different markets? Danny Meadows-Klue presents the quarterly insights from the Digital Europe research project and asks what's next for the IAB network across Europe.

Running effective trade associations

Thursday, 11 May 2006

Workshop series - London

In this simple workshop, Danny Meadows-Klue outlines best practice for running trade associations and tackles issues of how to accelerate the output of trade bodies through international cooperation. Topics include the launch of Creative Awards, the development of evolving funding models, event management and staff retention.

Brand impact: harnessing the web to build your brand

Wednesday, 10 May 2006

IDM Master Class - London (Internet World)

Everyone knows the web is a great direct response medium, but what about building your brand? And given all that data internet marketing is famous for producing, how can you measure the brand effect? How the web can be a cornerstone in brand campaigns, but how you can prove the effect it has?
For information and to book places on the next course email the DSC team.
Materials restricted to delegates

Getting to grips with online advertising

Thursday, 04 May 2006

Pearson - London

Catherine Evans and Chris Babyode lead a short training course for Financial Times staff on the key principles of online advertising. The course is taken from Digital's Digital Media Sales Academy and covers basic principles, concepts and trends in web media. For information about the academy classes email the Digital team.
Materials restricted to participants

Digital marketing for trade associations

Thursday, 04 May 2006

Federation of International Periodical Publishers (FIPP) - London

As part of this week's event for the London 2006 congress, Danny Meadows-Klue returns to FIPP to lead a short workshop on the role of digital marketing techniques among trade associations. This workshop is part of the trade association support programme from Digital Strategy Consulting. For more information about the programme email the Digital team.
Materials restricted to delegates

Search and media substitution

Monday, 01 May 2006

Fifth International FIPP business magazine and professional media conference - London

www.london06.com/cgi-bin/wms.pl/734

"Search: should you sleep with the enemy?". Danny Meadows-Klue leads the debate on search engine marketing by examining the challenges traditional media groups face in developing their relationships with search engines and search technologies. Search is revolutionising customer acquisition marketing and it changes the way firms behave, but the changes have only just started and the traditional classified markets are in for a bumpy ride.

For places at the conference contact Digital Strategy Consulting

Call centres, search engines, the future of local advertising

Tuesday, 25 April 2006

Private workshop - London

All marketing services companies need to have a plan for digital. In this workshop Danny Meadows-Klue explores what it means for call centres and how their management can open their business plans to embrace a range of new delivery channels. Set against a background of changing media consumption patterns, and the evolution of web in the value chain, this workshop helps senior management reorientate their business.

For information and to book places on the next course email the DSC team.
Materials restricted to attendees.

The Cookie Conundrum

Wednesday, 29 March 2006

AdMonsters Europe - Lisbon

Cookie churn and deletion are at record levels. This louses up the counting and tracking tools most companies use. Audiences are being over-inflated and customer value is being under-reported. What's myth, what's reality? What matters and what can be dismissed? This first public airing of the Cookie Conundrum sheds light on how the magic cookie of Mosaic's early 90s world is doing its own disappearing act.

Understanding online adspend growth

Monday, 27 March 2006

FIPP 2006 International Publishers' Development Programme - Digital Seminar

Online adspend has exploded, but what's driving the growth and where is it heading? Why does the UK forge ahead and Germany remain more sluggish? Why is the market in Scandinavia ten times larger than Switzerland? In this online workshop Danny Meadows-Klue tackles the key issues. This seminar draws on two of the Digital Insight Reports we've published - Digital Europe and Digital Futures. It examines the actual spend in each market and then looks in detail at the trends driving growth within the UK. We look at the issues of media substitution and get a sense of the drivers of change. Comparisons to the American market are included.

Email the digital strategy team for access codes

Papers restricted to FIPP members

The biannual advertising operations forum from IAB Europe and AdMonsters

Monday, 27 March 2006

Lisbon, March 27th-29th

Online advertising teams from across Europe converge on Lisbon for the biannual debate about what industry needs to do next, what are the key issues facing media owners and how the latest technologies match up.

Bowen Dwelle and Danny Meadows-Klue lead three days of discussions, workshops and lectures to help leaders from the advertising production teams across Europe get to grips with the latest developments in the technologies, the tools and the processes. Find out more at www.IABEurope.ws.

Inaugural graduation of executives on the Google Diploma in Digital Marketing

Thursday, 02 March 2006

London (Googleplex)

The graduation of the first class of UK Digital Marketers, today marks another small step in the march of digital marketing into the mainstream of media and the heart of marketing. Digital's founder, Danny Meadows-Klue was chosen to present the diplomas for his role in driving digital marketing in UK industry.

Read full graduation speech

Getting new customers through online marketing

Wednesday, 01 March 2006

One day course - Warwick

Danny Meadows-Klue leads a day of debate and training about how to harness the impact of online advertising. What are the tricks of the trade in search marketing? How can you accelerate the effectiveness of your own websites? How can small first without big budgets get a slice of these new markets?
Papers restricted to delegates

Understanding online adspend growth

Monday, 27 February 2006

FIPP 2006 International Publishers' Development Programme

Online adspend has exploded, but what's driving the growth and where is it heading? Why does the UK forge ahead and Germany remain more sluggish? Why is the market in Scandinavia ten times larger than Switzerland? In this workshop Danny Meadows-Klue tackles the key issues.
Papers restricted to FIPP members

Address to the Institute of Direct Marketing

Thursday, 23 February 2006

London

Digital Strategy Consulting's CEO Danny Meadows-Klue, is today honoured with being elected as a lifelong honorary Fellow of the Institute of Direct Marketing for his services to the digital marketing community. At this address Danny reflects on the rapid changes in the marketing industry and the challenges marketers face. His work with IDM began in the mid-nineties when he first started writing for their Journal, before accepting a seat on its editorial board. He was the inaugural chair of the examinations board for the first certificate in EMarketing, and later helped in the formulation of the first UK Diploma in Digital Marketing. All these roles have continued, along with his support of three of the IDM's Councils, the Education Council of which he continues to co-chair.

Read full acceptance speech

Strategic planning and online marketing - a client's roadmap

Wednesday, 22 February 2006

Tank! 2006 Survival Conference

In this workshop Danny Meadows-Klue examines the key steps clients need to take in developing effective online marketing in 2006.
Papers restricted to Tank members

Championing the Internet's Golden Age

Wednesday, 22 February 2006

The Economist annual debate - London (Royal Society of Arts)

Digital Strategy Consulting's CEO Danny Meadows-Klue, champions the role of the internet as fostering and unlocking the creative potential of all it touches. From software developers to offline cottage industries, bloggers to artists, the internet is removing the frictions in society and breaking down barriers as never before. The debate is part of the RSA's lecture programme and is being covered by The World Tonight on BBC Radio 4. Tickets from the RSA booking office.

Read full speech

Successful strategies for online publishers

Wednesday, 08 February 2006

Training and development programme - London

Maximizing the returns from online advertising requires a clear strategic approach and the freshest thinking. Publishers of all shapes and sizes can harness online revenues, but there's a need to focus on what makes for the most appropriate route. Which models are right for your market? Which formats can you use straight away? What type of targeting should be deployed? Danny Meadows-Klue works through the issues with a group of leading news providers.

Digital Europe

Friday, 27 January 2006

Council of European IABs - London (IAB UK)

Online advertising and marketing has accelerated rapidly, but how is it different across the continent? How should industry develop and what models are appropriate for the different markets? Danny Meadows-Klue presents the quarterly insights from the Digital Europe research project and asks what's next for the IAB network across Europe.

Setting the standards for Europe

Friday, 27 January 2006

IAB Leadership Council - London (Overseas Club)

The explosive growth of online advertising continues, but without strong standards and best practices in place, pan-European advertising will be held back. How should industry respond? Danny Meadows-Klue leads a day of debate, strategy and planning about what's next for the IAB network across Europe. For information and to book places on the Council email the DSC team.

Running effective trade associations

Thursday, 26 January 2006

Workshop series - London (RealMedia)

In this simple workshop, Danny Meadows-Klue outlines best practice for running trade associations and tackles issues of how to accelerate the output of trade bodies through international cooperation. Topics include the launch of Creative Awards, the development of evolving funding models, event management and staff retention.

Key trends in pan-European digital media

Thursday, 19 January 2006

International digital workshops - London (Modem Media)

Danny Meadows-Klue keynotes with thoughts about what are the critical trends that have made digital the new pan-European media channel.
Materials restricted to delegates

Let's get blogging!

Monday, 19 December 2005

A morning of debate and insights - London

The blogging revolution has put community publishing tools in to the hands of the masses. In this morning of debate and insights, Danny Meadows-Klue outlines best practice for running community projects and how to fast track their development.
Materials restricted to delegates

Running effective trade associations in Central Europe

Friday, 16 December 2005

Workshop series - London (IAB UK)

In this simple workshop, Danny Meadows-Klue outlines best practice for running trade associations and tackles issues of how to accelerate the output of trade bodies through international cooperation. Topics include member communications, the launch of key projects and the development of evolving funding models.

Internet Management Commercial MasterClass

Thursday, 01 December 2005

Residential management development course - Antwerp

Getting the strategy right is no easy task. Media owners across Europe are faced with a daunting array of pricing models, technology and marketing decisions. This residential course for newspaper and magazine companies, examines the key issues and provides a health check on the strategies for 2006.
Materials restricted to delegates

eMarketing Evolution

Wednesday, 30 November 2005

Technology & eBusiness Expo 05 - East Midlands Conference Centre

Danny Meadows-Klue hosts a networking breakfast, seminar package and debate that considers trends and new developments in eBusiness and online marketing. How search saves you money on new customers, how the web saves costs in customer service and how getting your firm online now costs next to nothing: new models, fresh insights and a download of data about who is doing what, where and how.

Strategic planning and online marketing - a client's roadmap for 2006

Friday, 18 November 2005

Tank! 2006 Survival Conference

In this workshop Danny Meadows-Klue examines the key steps clients need to take in developing effective online marketing in 2006.
Papers restricted to Tank members

Keynote speech: Online advertising - where it is and where it's going...

Friday, 11 November 2005

IFRA - The international media association - Paris

Danny Meadows-Klue provides the download on the latest in the explosion of digital advertising from one of Europe's leading pioneers. Search robbing direct mail, TV commercials switching to the web or EBay and Craig's List heralding the death of print classifieds; what's really going on? Over-hyped or just ready for take-off? This session will bring you up to speed with what is now possible, but with a dose of reality that explains why you're not seeing it (yet at least).
Papers restricted to IFRA delegates

Channel shift: from print to web

Thursday, 10 November 2005

IFRA newspaper annual congress - Madrid

In this keynote we look at the migration of display and classifieds to new editions and to new intermediaries. Craig's List, EBay, Google and Amazon now compete with the local press, while Yahoo, MSN and AOL offer the online equivalent of television audiences. The changes on the media landscape may feel dramatic but are nothing compared to what's yet to come.

Digital marketing for the next five years

Tuesday, 08 November 2005

IDM Digital Marketing Conference - London

Danny Meadows-Klue is a longstanding member of the Institute of Direct and Digital Marketing where he co-edits their Journal, lectures on their courses, co-chairs their councils and chairs the digital examination boards. In this address he turns his attention to the future of digital marketing and what lies in the grasp of today's smart marketers.

Unlocking the power of online marketing for clients

Friday, 04 November 2005

Isobar Building - Milan

This series of customized workshops includes: Online AdSpend and how it's rising, Audience time shifting between media, The key standards and how standards are developing (UAP, Video etc), What the XMOS studies from the US really show, Advertising volumes growing online, The offline effect on purchases of online advertising.

Europe's new mass media channel

Thursday, 03 November 2005

IAB Italy national congress - Milan

In this keynote address to a thousand members of the Italian media community, Danny examines how the internet has changed the media industry for ever. Within fifteen years it has gone from one research laboratory to reach the majority of homes. It's the first daytime 'at-work' medium, and audiences continue exploding. Thanks to broadband and wireless the industry growth is unstoppable. For many people it has now become their most important media. Across Europe online averages 2% of total advertising spend, yet in many countries it has crossed 5% and is beating radio, cinema and consumer magazines. However, while many advertisers are putting 30% or more of their budgets into online, the sad truth is most still do nothing. They're living in the old world and their marketing plans have large and growing holes. In this talk we examine why, and what awaits those who embrace online.

Thought Leadership Evening; Digital Truths

Tuesday, 01 November 2005

IVCA Thought Leadership programme - London

6.30pm to 8.00pm, Dorsey & Whitney, 21 Wilson St, London EC2M 2TD

Reap the Spoils of the Second Digital Decade. Danny urges business communicators to look into the past to gain perspective on the present if they are to accelerate their company's communication strategy in the digital economy. How best can you achieve business development and growth in the new economy? How can the traditional concerns of the business communication industry be transferred comfortably into the new digital environment? How can we ensure commissioners implement digital media at the core of their business?

Tickets from sambleazard@ivca.org - IVCA Members £35 plus VAT, Freelancers £25 plus VAT (£29.38), Non Members £70 plus VAT (£82.25).

EyeBlaster digital Marketing awards

Monday, 17 October 2005

New York

Danny Meadows-Klue judges these annual creative awards for the best in online advertising creative. With new entrants worldwide the awards are now truly international and represent a showcase of the very best in the industry. As always the standard for entries in the Eyeblaster awards is high and the diversity of brands represents the richness of online marketing. Many, like Nike and Adidas, were using elements of their TV commercials, often adding something in terms of engagement that the broadcast media lacks. Strong TV brand advertising translates well to the web, building campaign frequency and extending reach. But many marketers are using that as just the starting point and the award submissions go much further. There were new formats and relationships between different formats on the screen being pushed heavily by brands like Dove. It's interesting to see commercial break formats running alongside banner and over the page campaigns. And with entries from so many markets what is particularly interesting is the international diversity of campaign ideas and models for online advertising. The feature film promoters have some of the most impactful raw materials to work with and War of the Worlds was among the strongest here. These awards chart the progress in web advertising and they should form an inspirational scrapbook for creative teams now engaging with the medium for the first time.

Setting the standards for Europe

Friday, 07 October 2005

IAB Europe Strategy Council - London (Adam Street centre)

The explosive growth of online advertising continues, but without strong standards and best practices in place, pan-European advertising will be held back. How should industry respond? Danny Meadows-Klue leads a day of debate, strategy and planning about what's next for the IAB network across Europe. For information and to book places on the Council email the DSC team.

Key trends in pan-European digital media

Thursday, 06 October 2005

International Advertising Association annual digital summit - London (Lewis Media Centre)

Danny Meadows-Klue opens the congress with thoughts about what are the critical trends that have made digital the new pan-European media channel. For information and to book places log on to www.IABeurope.ws.

Using industry standards and best practice to accelerate the market

Friday, 16 September 2005

Isobar - Milan

In this workshop for IAB Italy trade association members, Danny shows how the Universal Advertising Package for standard industry formats helps make buying online media simpler and increases the speed of market take-up.

Trend-spotting for successful acquisitions

Thursday, 15 September 2005

Milan

Exactly a decade after Netscape's IPO, Danny Meadows-Klue's latest workshop takes the strategic trends driving the digital industries and applies the thinking to acquisitions and corporate transactions. Having defensible IP, a great management team and a business model that scales are now hygiene factors of any acquisition; only by understanding the trends and getting a taste for the market can you have the confidence that the business will be there in a few years. The market is yearning for consolidation, the deal window is closing, traditional media stocks are losing value, but this is nothing compared to what's yet to come.
Client confidential papers and venue

The Cookie Conundrum

Thursday, 15 September 2005

AdMonsters Europe - Milan

Cookie churn and deletion are at record levels. This louses up the counting and tracking tools most companies use. Audiences are being over-inflated and customer value is being under-reported. What's myth, what's reality? What matters and what can be dismissed? This first public airing of the Cookie Conundrum sheds light on how the magic cookie of Mosaic's early 90s world is doing its own disappearing act.

The biannual advertising operations forum from IAB Europe and AdMonsters

Wednesday, 14 September 2005

Milan, September 14th-16th

Online advertising teams from across Europe converge on Milan for the biannual debate about what industry needs to do next, what are the key issues facing media owners and how the latest technologies match up.
Bowen Dwelle and Danny Meadows-Klue lead three days of discussions, workshops and lectures to help leaders from the advertising production teams across Europe get to grips with the latest developments in the technologies, the tools and the processes. Find out more at www.IABEurope.ws.

i2010 - A European Information Society for growth and employment

Tuesday, 06 September 2005

The UK presidency of Europe draws industry leaders together to map out the future - London (Westminster)

Danny Meadows-Klue joins Today journalist John Humphreys as the focus shifts to the impact of the new networked technologies on Britain, commerce and culture. Find out more at www.dti.gov.uk/i2010.

Picking the next Google? Roulette or Black Jack - how to tackle the odds

Thursday, 01 September 2005

Investment banking briefing - London

In Roulette the house always wins, in Black Jack you are judging the odds. Looking at prospective acquisitions may seem like a Roulette game but by understanding the key principles behind scaleable web businesses the odds swing in your favour. In this morning workshop we explore some of those principles and help financiers better assess where they should focus.

Why best practice and standards are the key to unlocking internet success

Thursday, 01 September 2005

Swiss Media Congress - Zurich

In this address and debate with media owners, Danny Meadows-Klue explains why web publishers are restricting their revenues and making unnecessary work for themselves if they don't sign up to international standards and guidelines that represent best practice in the industry.

Running effective trade associations

Tuesday, 23 August 2005

Workshop - Madrid

In this simple workshop, Danny Meadows-Klue outlines best practice for running trade associations and tackles issues of how to accelerate the output of trade bodies through international cooperation.

Harnessing the brand impact

Thursday, 28 July 2005

IDM Diploma in Digital Marketing - London (IDM centre)

In this finale to the UK's first Diploma in Digital Marketing, Danny Meadows-Klue consolidates the course, covering branding, direct response, technologies, platforms and the role of digital. For information and to book places on the next course email the DSC team.

Integrating online into the campaigns

Thursday, 21 July 2005

FMCG client workshop - London

Integration is about much more than matching luggage. In the early days brands could sleep easy that if the look and feel of their digital campaigns tied in with their offline activity the job had been done, but today we know that there's a wealth of opportunity in letting the digital go further and extend the campaign using the unique virtues of each platform; web, WAP, SMS, iTV, email - they all have their own powerful tools.

Digital marketing trends; the next digital decade

Tuesday, 19 July 2005

Address to online marketers in the TradeDoubler group - London (Café de Paris)

The first digital decade has drawn to a close, but what can we confidently predict of the future? What are the issues that matter to marketers and digital specialists, and how is this future unfolding? We argue that for once there is true clarity for the five year horizon and present evidence of the key trends underway.

Harnessing the brand impact

Thursday, 30 June 2005

IDM Diploma in Digital Marketing - London (IDM centre)

Insight and understanding of the branding effect of online marketing. Everyone knows the web is a great direct response medium, but what about building your brand? And given all that data internet marketing is famous for producing, how can you measure the brand effect? How the web can be a cornerstone in brand campaigns, but how you can prove the effect it has? For information and to book places on the next course email the DSC team.

Europe's marketing revolution

Tuesday, 28 June 2005

Electronic Business Group - Paris

Across Europe brands are discovering online advertising, but in spite of rapid growth, few are really harnessing the real power of online. How are audiences changing, shoppers responding, and the marketing industry responding?

Building strong trade bodies for the digital industry

Monday, 27 June 2005

Council of European IABs - Brussels (Avenue Livingstone)

How do you build agile, results-focused trade bodies for the digital marketing industry? What are the tricks that have worked across Europe and North America? What will move your market?

Setting the standards for Europe

Monday, 27 June 2005

IAB Europe Strategy Council - Brussels (Roulate conference centre)

The explosive growth of online advertising continues, but without strong standards and best practices in place, pan-European advertising will be held back. How should industry respond? For information and to book places on the next Council email the DSC team.

Brand impact: harnessing the web to build your brand

Wednesday, 15 June 2005

IDM MasterClass - London (Internet World)

Everyone knows the web is a great direct response medium, but what about building your brand? And given all that data internet marketing is famous for producing, how can you measure the brand effect? How the web can be a cornerstone in brand campaigns, but how you can prove the effect it has?
For information and to book places on the next course email the DSC team.
Materials restricted to delegates

Welcome to the new media mix

Tuesday, 14 June 2005

London (Internet World)

Digital's explosive rise has rocked companies, turned media upside down and changed the marketing landscape for ever. But where does this leave smaller firms, trying to compete in a market where customers are better informed than ever? What are the critical issues and how can your firm immediately make a difference to its future?

How smart charities have touched people online

Thursday, 09 June 2005

London (Online Marketing Show)

From donations to volunteer recruitment, brand building to delivering client services, charities have embraced the web openly and achieved great results, in spite of what have been often small expenditures.
http://www.onlinemarketingshow.co.uk/v/v_workshops.html

Finance takes control of the web

Thursday, 09 June 2005

London (Online Marketing Show)

Financial services have leapt online, embracing it as a key customer channel from acquisition through to relationship building. What are the key drivers? How is the market changing? And as one of the earliest sectors to move online, has it already flattened out?
http://www.onlinemarketingshow.co.uk/v/v_workshops.html

How to budget for online campaigns?

Thursday, 09 June 2005

London (Online Marketing Show)

Cost or investment? Branding or direct response? 1% or 20% of the media mix? This practical guide helps clients learn about how to approach online marketing and manage their campaign investment effectively.

The Cookie Conundrum

Thursday, 09 June 2005

London (EMetrics Summit)

Cookie churn, the drivers behind it and some of the impact it's having on website and marketing measurement. The most accountable medium in history is still a moving technical landscape. How do we recognize unique viewers?
http://www.emetrics.org/summit605/agendaUK.html

One down; one to go

Wednesday, 25 May 2005

Address to inaugural Tank online marketing group - London (Royal Society of Arts)

The first digital decade has drawn to a close, and on the surface digital marketing is in excellent health. But scratch deeper and you see a chasm between firms orientating their businesses towards these new channels and those doing little more than tactical add-ons to what remains a traditional offline approach to customer communications. Strategic marketers are failing their firms and their firms are failing to listen. For information and to book places on future Tank courses email the DSC team.
Report and workshop materials restricted to Tank members

Harnessing the brand impact

Tuesday, 24 May 2005

IDM Diploma in Digital Marketing - London (IDM centre)

Insight and understanding of the branding effect of online marketing. Everyone knows the web is a great direct response medium, but what about building your brand? And given all that data internet marketing is famous for producing, how can you measure the brand effect? How the web can be a cornerstone in brand campaigns, but how you can prove the effect it has?
Materials restricted to delegates

Mexico's hits five

Sunday, 01 May 2005

Guest address to the Mexican digital marketing industry - Mexico City (Science Museum)

Five years is a long time in digital media, but the changes that have started will now accelerate. North America and Europe provide models for many issues that will now unfold here, but at the same time they teach us the shortcuts of what will really work and how we can embrace the new markets. It's time to learn.

Classifieds: Defending from online threats

Friday, 29 April 2005

Keynote address to AFCP newspaper proprietors - San Francisco (Association of Free and Community Newspaper Publishers)

Classified are about data and data's new home is the internet. Newspapers are at a crossroads; stand back and watch your franchise evaporate along with your business, or take that stand right now. Following Rupert Murdoch's call to arms for editors, this address to publishers explores the business models for reclaiming the classified franchise. Report and workshop materials available to delegates.

Europe ready for business

Tuesday, 26 April 2005

New York

With the North American market saturated, the fastest growth opportunities are now coming from Europe and the Far East. In this session we examine the key trends in the European market, the behaviour of its audiences and the differences to the domestic US scene.
Materials restricted to associates.

Lessons for emerging digital markets

Saturday, 17 April 2004

Polish Media Industry - Warsaw

Smart media groups look west to learn from the lessons of the successful dot com pioneers to benefit from the rapid growth potential of their new market.

Digital futures: A vision for newspapers

Wednesday, 14 April 2004

Global Forum of the International Newspaper Marketing Association - New York

The future of the newspaper industry remains unclear as advertisers switch from print into new digital challenges, but smart newspapers are fighting back.

Classifieds: What next?

Wednesday, 17 March 2004

European Summit - International Newspaper Marketing Association - Amsterdam

Danny Meadows-Klue: Keynote address on the future of classified advertising at the International Newspaper Marketing Association European summit.

Where did my audience go?

Thursday, 26 February 2004

IAB Regional Marketing Forum - Brighton

A seismic change in media consumption has left many advertisers high and dry.

Search: the new Direct tool

Wednesday, 11 February 2004

Technology for Marketing - London

The Google University masterclass exploring the power of search marketing as the new essential tool for every direct marketer.

The new digital media mix

Thursday, 05 February 2004

Institute of Direct Marketing - London

Training the next generation of marketers to appreciate the potential of interactive media as a tool for their business.

Where did my audience go?

Wednesday, 28 January 2004

IAB Brand Marketing Forum - London

A seismic change in media consumption has left many advertisers high and dry.

Setting the standard

Thursday, 15 January 2004

AdMonsters Europe - Barcelona

Developing new standards and workflow procedures for Europe's online agencies and media owners

The tipping point

Friday, 12 December 2003

IAB Regional Marketing Forum - Manchester

Online advertising is the new ideas virus spreading across the marketing industry.

Introducing the digital media mix

Monday, 10 November 2003

Newcastle

Electronic Business is Good Business

Integrating Interactive Advertising into Online Directories

Tuesday, 12 June 2001

EADP, France

Download transcript here

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