As digital marketing moves centre stage in customer management, direct marketers are finding uncapped needs for their skills. Danny Meadows-Klue traces the expansion of direct marketing, the rise of next generation customer data profiling, and the challenges this brings for marketers and privacy specialists.

Just three working days before the expected ‘go live’ on 1 September 2010, Guy Parker – ASA Chief Executive - will outline the extension of the ASA’s remit to cover marketers’ own marketing communications on their own websites/social network pages. Having been involved heavily in both the thinking behind the remit extension and the industry’s detailed preparations over the past two years, he will share his views on the challenges the ASA and businesses will have to overcome. And he’ll also touch on the importance of managing the expectations of consumers, some of whom may wrongly think that the ASA new powers extend to the entire Internet. Why extend the remit? How will the ASA distinguish between online advertising and editorial? How will jurisdictional issues be addressed? How will the ASA’s work be funded? How will the ASA enforce its decisions against recalcitrant website advertisers? And, crucially, what does this mean for website marketers? Guy will attempt to answer these questions and more over the course of the evening.

For more details or to reserve a place mail the events manager: Events@Netimperative.com

This intensive internet marketing training course is a coaching programme for brand managers. The programme has been designed for integrated marketing communications and includes detailed workshops on internet marketing strategies, online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It is part of an integrated marketing training programme designed for training marketing managers to become strong in digital and able to apply their skills to create more effective integrated marketing campaigns. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Booking training for your team: All training is unique to the needs of each business – email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

This intensive internet marketing training course is a coaching programme for brand managers. The programme has been designed for integrated marketing communications and includes detailed workshops on internet marketing strategies, online advertising, email marketing, search engine optimisation training, search engine advertising best practice and website design principles. It is part of an integrated marketing training programme designed for training marketing managers to become strong in digital and able to apply their skills to create more effective integrated marketing campaigns. The programme includes integrated marketing communications and changing the media mix to improve advertising effectiveness

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Booking training for your team: All training is unique to the needs of each business – email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.

For more details or to reserve a place mail the events manager: Events@Netimperative.com

A digital pioneer, Tim's insight shapes the online strategy for how news content is published for the world's largest international news agency. As the space continues to evolve Tim and his team are always re-balancing the hard-hitting editorial content with effective and engaging brand advertising. Tim promises candid views on the impact of social media and mobile on news publishing, and how Reuters views innovation as the centrepiece of its strategy.

For more details or to reserve a place mail the events manager: Events@Netimperative.com

Materials: Materials are restricted to participants | Bookings: This Academy is fully booked | Booking training for your team: All training is unique to the needs of each business – email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

This dinner will share insights on where how content is changing, and how the role it plays in the ad market is evolving. Video ads, the new power of branded content, next generation social media, and compelling web centric services: find out what's in store from one of the most experienced and influential figures in the UK web publishing industry.

For more details or to reserve a place mail the events manager: Events@Netimperative.com

Most internet advertising campaigns achieve less than half the results they should. Minor changes to internet advertising design, online media planning, search engine advertising and landing page optimisation have a massive impact in overall campaign effectiveness. This internet advertising effectiveness training course coaches digital agencies and brand management teams on how to improve the effectiveness of their campaigns and create much greater ROI from their budgets. Your web marketing can quickly be enhanced, and in this workshop we share techniques that work across B2B internet marketing, consumer online marketing and using the internet for professional services.

Materials: Materials are restricted to participants | Places: This Academy is fully booked | Bookings: To have this internet advertising effectiveness masterclass run in your company, working on your current websites and campaigns, email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

This dinner will help you consider one of 2010’s hottest topics, while networking with industry peers. Hugo will use examples of well-placed, unique and successful video advertising. The consumer uptake of social networking can hugely influence consumer knowledge, engagement and interaction – and, used judiciously, can work wonders for brand building. Combining video with consumer, publisher or social media websites can bring great advertising results and consumer brand loyalty.

For more details or to reserve a place mail the events manager: Events@Netimperative.com

Most internet advertising campaigns achieve less than half the results they should. Minor changes to internet advertising design, online media planning, search engine advertising and landing page optimisation have a massive impact in overall campaign effectiveness. This internet advertising effectiveness training course coaches digital agencies and brand management teams on how to improve the effectiveness of their campaigns and create much greater ROI from their budgets. Your web marketing can quickly be enhanced, and in this workshop we share techniques that work across B2B internet marketing, consumer online marketing and using the internet for professional services.

Materials: Materials are restricted to participants | Places: This Academy is fully booked | Bookings: To have this internet advertising effectiveness masterclass run in your company, working on your current websites and campaigns, email Admissions@DigitalStrategyConsulting.com for details for details of how to grow your team’s internet marketing capability.

From nowhere to one of the biggest sites in the world in less than 5 years. A new type of media, a new type of consumer connection, and a new type of advertising. Stephen Haines from the UK leadership team lifts the lid on what it’s like to be inside the world’s white-hot social media brand, looking at the way consumers are using the Facebook platform, and how brand marketers can harness this massive energy and audience involvement. Why have 83 of the top 100 US advertisers switched their marketing budgets into Facebook? How has targeting and profiling unlocked a new type of precision in media planning? How does social media fit into an online ad or marketing campaign? Hear it all from the guy who knows…

For more details or to reserve a place mail the events manager: Events@Netimperative.com