Gavin Sinden | Digital Strategy Director

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Digital Strategy Director at Digital Training Academy
and Digital Strategy Consulting.

A digital strategist who has been helping create communication strategies, drive e-commerce and create ebusiness strategies around the world since 1997.

Gavin Sinden: background

A senior digital strategy consultant with over 15 years' experience in digital marketing and communications Gavin has run the gamut of the online world, working in areas from travel, retail and charity to finance, insurance and telecoms.

Gavin started his marketing career at Alliance & Leicester working across a range of financial services products including launching a credit card which paid you to go shopping (very successful) and trying to make savings interesting (which he says was a lot more difficult!). In the mid nineties he was "given the Internet" to look after across both the B2B and B2C sides of the Alliance & Leicester business and thus began his lifelong passion for and belief in the role of digital.

Leaving the cloisters of the financial services world Gavin gained experience in developing marketing and e-commerce strategies for a number of senor clients before setting up Hyperlink Marketing in 1999. After what he describes as "an interesting dot com boom and bust" he led his team into one of the agency groups to become Digital Marketing Direct which he ran profitably until 2006 when it was merged into 26 London. The agency's clients at that time included brands such as O2, Orange, RBS/Natwest, Black & Decker, Post Office Counters Ltd and online travel portal Opodo.

Deciding a change of scenery was required he joined a Wiltshire and London based digital agency to set up a new division specialising in website conversion. Over the next five years his role expanded to become Digital Strategy Director across all media including Mobile, Display, Social, Site Conversion and Search on a pan-European and international basis working with clients such as Panasonic, Casio, Equifax, WHSmith's and the Allianz Group. However 5 years exile away from London, albeit in beautiful Wiltshire, was long enough and he joined Digital Strategy Consulting at the beginning of 2012 as Digital Strategy Director.

As well as being a confident and engaging conference speaker Gavin has been a lecturer and examiner at the Institute of Direct Marketing (IDM) for over 10 years. Outside of work he has a passion for travel, a healthy interest in Mountain Biking (apart from when he crashes) and an unhealthy interest in Mixology!

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