India: Digital Market Overview

Digital Strategy Consulting and Digital Training Academy

Search engine marketing in India

The growth of search engine advertising

The role of search is similar to most developed internet markets, although there is a lack of accurate data due to challenges in researching the market size effectively. Search is the largest segment of the online advertising industry in most countries and search engine advertising is rapidly growing in India, roughly doubling in size each year. Search engine optimisation is believed to be a massive part of the marketing mix in India but remains unquantified. Product development among search engines will now increase, given India’s accelerating status as an internet economy.

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