India: Digital Market Overview

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India: Ecommerce category growth

60% of all Indian internet users visited an online ecommerce site in November 2011, with the number of online shoppers increasing 18% in the past year. Coupon or deal sites have gained maximun traction with a jump of 629% compared to last year.

Ecommerce category growth: India. 60% of all Indian internet users visited an online ecommerce site in November 2011, with the number of online shoppers increasing 18% in the past year. Coupon or deal sites have gained maximum traction with a jump of 629% compared to last year.

Ecommerce category growth: India. 60% of all Indian internet users visited an online ecommerce site in November 2011, with the number of online shoppers increasing 18% in the past year. Coupon or deal sites have gained maximun traction with a jump of 629% compared to last year.

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