India: Digital Market Overview

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India: Online App usage for men and women

Women use online instant messaging applications three times as much as men, and are more active social networkers. However, men install more apps than women with 16 apps added per month compared to just 11 by women.

Online App usage for men and women: India. Women use online instant messaging applications three times as much as men, and are more active social networkers. However, men install more apps than women with 16 apps added per month compared to just 11 by women.

Online App usage for men and women: India. Women use online instant messaging applications three times as much as men, and are more active social networkers. However, men install more apps than women with 16 apps added per month compared to just 11 by women.

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