India: Digital Market Overview

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Infographic: Social media in India

Social media is booming in India, with Facebook and Yahoo leading the way, according to new data. The study, from Burson – Marsteller, indicates that Facebook and Yahoo are the top two sites in India with nearly 52% reach. The findings indicate that social media is the online destination of choice in India, ahead of news and sports sites.

The 8.2% of Indians who are online generate 15,000m page views on Facebook and 1,200m page views on Youtube & Orkut IN, far ahead of India Times or ESPN Cricinfo, which generate 210m & 66m page views respectively.

Internet user growth in India in the last decade (2000-2010) has been an enormous 1,520%. It has been the third most growing country in the Asia pacific region after Vietnam & China.

View the infographic below:

india%20infographic.JPG

Source: http://burson-marsteller.co.uk/


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