European internet audiences

Europe overtakes North America and Asia Pacific

Digital Insight Report - September 2002

European internet audiences: Europe overtakes North America and Asia Pacific

As European internet audiences overtake those of North America and Asia Pacific, the centre of gravity for internet companies is moving to Europe. With markets relatively saturated in North America, portals and global online retailers will be shifting their focus for content and customer growth to Western Europe, Scandinavia, and during the next few years, the rapidly accelerating online economies of Central and Eastern Europe. This market summary presents a snapshot of today’s online world and suggests how the markets will change in the near future before China takes over as the country with the largest internet population.

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