Digital advertising futures: Three year online advertising spend forecast

Three year online advertising spend forecast

Digital Insight Report - April 2005

 Digital advertising futures: Three year online advertising spend forecast

This report tracks the take-off of online advertising since the mid-nineties and forecasts its rise to become one of the dominant media channels for marketers within the next three years. It predicts online will exceed £2bn in 2007 and quickly consolidate a market share comparable to national newspapers. It outlines some of the key drivers and suggests the role of search will become even greater.

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