Challenges and solutions to cookie churn
Digital Insight Report - November 2005
On the tiny cookie text file rests the weight of much of today's web analytics industry. Yet as cookie deletion rates rise the problem of churn has become material. The humble cookie is starting to crumble, and with that the accuracy of much of the data webmasters, publishers, brands and marketers are routinely using. We examine the problem and suggest steps you can take.
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Comments (2)
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Posted on May 7, 2012 8:01 AM
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Simon Tesler
Managing Director, Mind-Advertising.com
Posted on August 15, 2007 1:46 PM