Classifieds reach the crossroads

Tough choices face newspaper executives

Digital Insight Report - December 2005

 Classifieds reach the crossroads: Tough choices face newspaper executives

As recruitment advertising migrates to the web, search engines go head to head with directories and eBay hovers up car listings, it's an anxious time in newspaper boardrooms. Customers - both advertisers and their consumers - are going elsewhere. Classifieds are at a crossroads, and the long established model that made the newspaper industry a cash cow for half a century is entering its twilight years. We examine the threat and lay out the options.

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