Financial services’ online customer acquisition

Banking and insurance marketers’ switch to web

Digital Insight Report - February 2006

Financial services’ online customer acquisition: Banking and insurance marketers’ switch to web

Financial service marketers have become some of the most sophisticated users of internet marketing. They have harnessed search engines for discovery, used their own sites to showcase products and rebuilt the customer journey. In this report we look at the scale of change in financial services marketing and consider the implications for the future.

LockedThis file is locked | Request a copy from your Digital consultant

MailJoin the news service so you hear about future reports (include your company details and areas of interest)

<< Back to Digital Insight Reports

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy