Finding your customers in the crowd

Trends in online advertising targeting

Digital Insight Report - September 2006

Finding your customers in the crowd: Trends in online advertising targeting

The ability to target internet advertising has leapt in waves. Fuelled by powerful advertising management systems, a range of techniques and strategies are now both stable and widely available, offering ever richer ways to segment audiences, differentiating between even very similar customer profiles. Our simple overview explains today's techniques and what's in store for agencies, clients and publishers.

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