Spain: understanding the online markets

The leap to new channels

Digital Insight Report - April 2007

Spain: understanding the online markets - The leap to new channels

This report examines key trends and developments in the Spanish internet markets to provide an overview of the issues Spanish publishers need to be tackling in order to maximise the potential of their businesses. We explore how online audience behaviour has changed, and how the new Web 2.0 era of publishing been received in Spain. We look at how online advertising spend has grown, and the key themes emerging as the pace of the Spanish industry quickens. Every country in Europe is at a unique point in the development of its internet advertising and publishing industries, but common themes are emerging that make this market's behaviour increasingly easier to predict.

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Comments (1)

Analyst: Danny Meadows-Klue:

Thinking about the issues all this raises, here are a few comparisons about market growth and online adspend. They’re from articles or papers where I’ve tried to contextualise what is really happening (most recent first)…

US boom just keeps on coming

UK spend shows the transition between media

Mexico starts late but accelerates fast

Switzerland lags behind where it could be:

Central & Eastern Europe rising quickly

Spanish internet use and spend starts to accelerate

Denmark: always out in front

Some horridly wrong predictions in 2005 about where the market might be heading

The first attempt to track European online adspend for 2005

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