Spain: understanding the online markets

The leap to new channels

Digital Insight Report - April 2007

Spain: understanding the online markets - The leap to new channels

This report examines key trends and developments in the Spanish internet markets to provide an overview of the issues Spanish publishers need to be tackling in order to maximise the potential of their businesses. We explore how online audience behaviour has changed, and how the new Web 2.0 era of publishing been received in Spain. We look at how online advertising spend has grown, and the key themes emerging as the pace of the Spanish industry quickens. Every country in Europe is at a unique point in the development of its internet advertising and publishing industries, but common themes are emerging that make this market's behaviour increasingly easier to predict.

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Comments (1)

Analyst: Danny Meadows-Klue:

NEED PERSPECTIVES FROM DIFFERENT MARKETS?
Thinking about the issues all this raises, here are a few comparisons about market growth and online adspend. They’re from articles or papers where I’ve tried to contextualise what is really happening (most recent first)…

US boom just keeps on coming
http://www.digitalstrategyconsulting.com/articles/2007/10/us_online_adspend_new_records.html

UK spend shows the transition between media
http://www.digitalstrategyconsulting.com/insight/2007/10/uk_digital_advertising_market.html

Mexico starts late but accelerates fast
http://www.digitalstrategyconsulting.com/articles/2007/07/mexico_hits_the_internet_tippi.html

Switzerland lags behind where it could be:
http://www.digitalstrategyconsulting.com/articles/2007/09/sizing_the_gap_swiss_marketers.html

Central & Eastern Europe rising quickly
http://www.digitalstrategyconsulting.com/insight/2007/05/digital_central_and_eastern.html

Spanish internet use and spend starts to accelerate
http://www.digitalstrategyconsulting.com/insight/2007/04/spain_understanding_the_online.html

Denmark: always out in front
http://www.digitalstrategyconsulting.com/articles/2005/01/danish_awards_put_internet_in.html

Some horridly wrong predictions in 2005 about where the market might be heading
http://www.digitalstrategyconsulting.com/insight/2005/04/digital_advertising_futures_th.html

The first attempt to track European online adspend for 2005
http://www.digitalstrategyconsulting.com/insight/2006/02/digital_europe_tracking_the.html

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