Digital Central and Eastern Europe

Tracking the growth of online advertising spend

Digital Insight Report - April 2007

Digital Central and Eastern Europe: Tracking the growth of online advertising spend

Central and Eastern Europe's Internet economy grows rapidly, with national online businesses standing shoulder to shoulder with the world's giants. With Internet penetration on the rise and more being spent on online advertising, digital enterprises are set for a new boom - although the pace and scale of these changes vary greatly from country to country. This first edition of the Digital Central and Eastern Europe tracking study draws a picture of the industry today.

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Comments (1)

Analyst: Danny Meadows-Klue:

Thinking about the issues all this raises, here are a few comparisons about market growth and online adspend. They’re from articles or papers where I’ve tried to contextualise what is really happening (most recent first)…

US boom just keeps on coming

UK spend shows the transition between media

Mexico starts late but accelerates fast

Switzerland lags behind where it could be:

Central & Eastern Europe rising quickly

Spanish internet use and spend starts to accelerate

Denmark: always out in front

Some horridly wrong predictions in 2005 about where the market might be heading

The first attempt to track European online adspend for 2005

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