Building stronger trade associations

Strategies for developing trade bodies and markets

Digital Insight Report - June 2007

Building stronger trade associations: Strategies for developing trade bodies and markets

The digital economy creates the need for businesses to change the way they work. Internet communications, email, ecommerce and web media have each created huge commercial opportunities, but persuading the market to move is often too big a challenge for individual digital businesses. By acting together through trade bodies the sector can move faster, and can work together to tackle common problems. These notes collate some of the strongest ideas and principles about how you can develop your market.

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Comments (1)

With international management workshops and conferences every other week, if your digital trade association could use our support, then ask us when we're next in your country. A few of the diary dates are published in

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