The digital rollercoaster: landmarks in digital development

Digital Insight Report - June 2007

The digital rollercoaster

Internet communications have become a routine part of the daily lives of most people in the technically advanced countries of Asia, Western Europe and North America. As part of this, online marketing has already become a mainstream part of the media mix. These facts and landmarks we collated for participants on the Digital Training Academies are a summary of the internet and marketing development Academy lectures and are intended to present a few highlights of the immense changes created through this industry.

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Comments (1)

Analyst: Danny Meadows-Klue:

We just updated this report with some of the latest advertising spend data from the UK and Europe. You can use it to see the speed at which the budgets from some marketers are moving from traditional channels to the web.

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