Marketing through social media

Harnessing online social networks effectively

Digital Insight Report - November 2007

Marketing through social media: Harnessing online social networks effectively

The digital networked society creates new models for social interaction. Online communities may have been prospering long before the web, but only in the last few years have they crossed into the mainstream. Social software has unlocked the enthusiasm to self-publish, but while every brand now aspires to owning a community, few will ever succeed.

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