Market growth and evolution

Digital Insight Report - October 2007

The world’s largest online ad market is still enjoying the largest annual growth in real terms. Spend surged ahead by 25.4%, crossing the $5bn mark in a single quarter. Boosted in particular by massive increases in the supply of media from social networks, and the continued switch of acquisition budgets into search, the wider media sector is hurting as budgets are displaced and advertisers follow their audiences. The big changes are now starting.

This file is locked | Request a copy from your Digital consultant

Join the news service so you hear about future reports (include your company details and areas of interest)