Understanding the challenges facing brands
Digital Insight Report - March 2008
The skills crisis in digital publishing is holding back the industry. It forms a barrier to competitiveness and because the capability weakness is common at all levels in organizations, it presents a strategic risk for everything the firm develops in digital channels. This report summarizes common challenges and issues publishing executives describe in the conversion from print or broadcast to web media. From leadership boards to operational sales teams, digital publishing and marketing coaching is critical in unlocking the potential.
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Comments (1)
We released this report in Berlin at the FIPP global digital congress so its focus is mainly on the media industry but we've seen exactly the same issues when training marketers in Asia, North America and, closer to home, across Europe. There are details of some of the management coaching support we offer on the http://www.DigitalTrainingAcademy.com pages if you'd like to know more.
Posted on March 25, 2008 2:13 PM