The digital skills crisis, told in their own words

Understanding the challenges facing brands

Digital Insight Report - March 2008

he digital skills crisis, told in their own words: Understanding the challenges facing brands

The skills crisis in digital publishing is holding back the industry. It forms a barrier to competitiveness and because the capability weakness is common at all levels in organizations, it presents a strategic risk for everything the firm develops in digital channels. This report summarizes common challenges and issues publishing executives describe in the conversion from print or broadcast to web media. From leadership boards to operational sales teams, digital publishing and marketing coaching is critical in unlocking the potential.

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Comments (1)

Analyst: Danny Meadows-Klue:

We released this report in Berlin at the FIPP global digital congress so its focus is mainly on the media industry but we've seen exactly the same issues when training marketers in Asia, North America and, closer to home, across Europe. There are details of some of the management coaching support we offer on the pages if you'd like to know more.

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