Digital publishing strategies

Netimperative.com Sector Seminar Report

September 2008

Digital publishing strategies: Netimperative.com Sector Seminar Report

This year's report looks at how online publishers and media need to cater for changing consumer expectations and demands. As user generated content and online video become established, how do publishers capitalise on this growing thirst for user generated content?

Despite a gloomy economic outlook in the UK, online has bucked the credit crunch trend suffered by traditional media, and is shaping up to show another year of growth. However, there remains massive scope for growth and major obstacles to overcome.

In this report, you'll find an overview of the online media and publishing landscape as it stands, supported by trends from last year and some future predictions.

You'll also read opinion from key industry members offering advice to help boost readership and ad revenues, before concluding with a selection of recent market data from leading research companies to help you plan ahead.

PDFDownload: Netimperative.com Sector Seminar Report

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