Understanding web publishing profitability

Digital Insight Report - January 2009

Web publishing continues to evolve. The advertising model is changing and the content models have broadened from simple text to full video, and from single publisher generated content to engaging social media anyone can take part in. Changing advertising rates, rising content costs, the battle for traffic acquisition: these are part of the daily challenges for online publishers. In this Digital Insight Report we explore the costs of online publishing, the role of video content and social media, and the challenges on maintaining a strong business model.

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