Best practice email marketing

Tips and techniques for using email to drive sales

Digital Training Academy eBooklet - March 2009

Best practice email marketing: Tips and techniques for using email to drive sales

Since email emerged as the most cost effective way to maintain rich consumer relationships, marketers have been building databases, segmenting their customers and targeting relevant messages. Now with social media, RSS and mobile providing additional channels, brands need integrated digital strategies that blend these communications together in a way the customer wants. This practical ebooklet accompanies the Digital Training Academy programmes in relationship marketing, email design and customer retention.

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