Internet use in India

Understanding the scale of change online audiences and digital media in India

Digital Insight Report - May 2009

Internet use in India: Understanding the scale of change online audiences and digital media in India

The massive Indian market is changing fast. Internet access is mainstreaming among professionals and the use of mobile is intensifying. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online in India every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of the scale of change and ensure their marketing strategies and touchpoints mirror where the consumer is spending their time. These notes give a sense of the scale of change we’ve seen so far and implies the scale of what is coming.

PDFDownload: Internet use in India

MailJoin the news service so you hear about future reports (include your company details and areas of interest)

<< Back to Digital Insight Reports

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy