Unlocking the power of search

How any business can get discovered in search engines

Digital Insight Report - July 2009

Unlocking the power of search: How any business can get discovered in search engines

Customers use search engines to find your business. Failing to pay attention to search means failing to get noticed just when people are most interested in your site and service. These hints and tips about the best practice in search engine marketing are designed to help businesses of all sizes get discovered and get new customers at a low cost. Search engines have simultaneously revolutionised customer acquisition and boosted customer knowledge of alternatives available. Use this practical advice about search engine marketing to improve your click-through rates, boost search engine ranking in natural listings and get your site working harder for you.

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