Web strategies for pharmaceutical brands

A dozen practical tips for boosting ROI by putting the web to work in marketing healthcare and pharmaceuticals

Digital Insight Report - August 2009

Web strategies for pharmaceutical brands: A dozen practical tips for boosting ROI by putting the web to work in marketing healthcare and pharmaceuticals

Pharmaceutical brands were slow to web marketing. The cautious behaviour of the sector, combined with uncertainty of regulation, held pharmaceuticals back while marketers in finance, professional services, manufacturing and business services raced ahead online. In this tactical roadmap for pharmaceutical brands Danny Meadows-Klue highlights key steps every brand should evaluate for boosting the effectiveness of their communications planning. For the experienced digital marketer this will be a useful checklist, for those new to the web it could revolutionise the communications mix - and for finance directors it could be the key to saving 20% of the marketing budget without any drop in results.

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