Digital Knowledge Centre - Digital Insight Reports tag:www.digitalstrategyconsulting.com,2008:/insight//7 2008-05-14T16:17:52Z Movable Type 3.35 Building a powerful media property: using the digital toolbox fully tag:www.digitalstrategyconsulting.com,2008:/insight//7.1863 2008-05-14T12:00:36Z 2008-05-14T16:17:52Z Product development strategiesDigital Insight Report - May 2008 These notes share with you our approach in product development, and the way that thinking about customer needs can help websites think more broadly about their content, community and toolkits. They reflect... Digital's website editor http://www.digitalstrategyconsulting.com Product development strategies

Digital Insight Report - May 2008

travel%20cover%20322p.JPG These notes share with you our approach in product development, and the way that thinking about customer needs can help websites think more broadly about their content, community and toolkits. They reflect key elements media brands would want to consider in developing a consumer facing online service, and also underscore the challenges in getting the formula for product development right. In the web environment, consumers can have many needs met without relying upon classic media brands, so as publishers and broadcasters complete their migration to multi-channel providers, they need to broaden their proposition and reposition their role.

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]]> Profiling the world’s leading digital ad economy tag:www.digitalstrategyconsulting.com,2008:/insight//7.1790 2008-04-11T11:52:24Z 2008-04-28T15:11:25Z Market evaluation for UK online advertising Digital Insight Report - April 2008 The switch to online advertising has not slowed down in Europe’s largest digital media market. Online ad budgets continued to grow around 40% year-on-year, with the internet overtaking... Digital's website editor http://www.digitalstrategyconsulting.com Market evaluation for UK online advertising

Digital Insight Report - April 2008

Market evaluation for UK online advertising

The switch to online advertising has not slowed down in Europe’s largest digital media market. Online ad budgets continued to grow around 40% year-on-year, with the internet overtaking press classifieds for the first time and on course to overtake television in 2009. The sector now accounts for almost 16% of advertising spend and has risen by £2bn in three years. Half of this spend still goes into search engine advertising, but the breadth of brand building formats has broadened, and the arrival of video is triggering a new wave of growth. This Digital Insight Report draws upon data from the census of media owners managed by PricewaterhouseCoopers for the IAB, and provides our commentary on the market, both today and over the next three years.

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]]> Building sustainable online audiences tag:www.digitalstrategyconsulting.com,2008:/insight//7.1743 2008-04-01T09:00:00Z 2008-03-27T11:35:57Z Helping web media sites acquire and retain viewersDigital Insight Report - April 2008 Building a successful online media property means building a sustainable and resilient audience. The dynamics of audience acquisition and engagement on the web are different from those... Digital's website editor http://www.digitalstrategyconsulting.com/ Helping web media sites acquire and retain viewers

Digital Insight Report - April 2008

Building a successful online media property means building a sustainable and resilient audience. The dynamics of audience acquisition and engagement on the web are different from those in classic media channels and although they hinge on the delivery of great content that satisfies audience needs, marketers have to work hard to acquire the right audiences at the right price. Add to that the competitive landscape where every other site is only a click away and there are many challenges in getting the model right. In this report we collate smart tactics for getting audiences into and back to the content.

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]]> The digital skills crisis, told in their own words tag:www.digitalstrategyconsulting.com,2008:/insight//7.1721 2008-03-19T12:12:22Z 2008-04-11T11:55:33Z Understanding the challenges facing brands Digital Insight Report - March 2008 The skills crisis in digital publishing is holding back the industry. It forms a barrier to competitiveness and because the capability weakness is common at all levels in organizations,... Digital's website editor http://www.digitalstrategyconsulting.com Understanding the challenges facing brands

Digital Insight Report - March 2008

Market evaluation for UK online advertising

The skills crisis in digital publishing is holding back the industry. It forms a barrier to competitiveness and because the capability weakness is common at all levels in organizations, it presents a strategic risk for everything the firm develops in digital channels. This report summarizes common challenges and issues publishing executives describe in the conversion from print or broadcast to web media. From leadership boards to operational sales teams, digital publishing and marketing coaching is critical in unlocking the potential.

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]]> The digital rollercoaster: landmarks in digital development tag:www.digitalstrategyconsulting.com,2008:/insight//7.1719 2008-03-17T10:42:10Z 2008-04-09T16:08:05Z Digital Insight Report - March 2008 Internet communications have become a routine part of the daily lives of most people in the technically advanced countries of Asia, Western Europe and North America. As part of this, online marketing has already... Digital's website editor http://www.digitalstrategyconsulting.com/ Digital Insight Report - March 2008 The digital rollercoaster

Internet communications have become a routine part of the daily lives of most people in the technically advanced countries of Asia, Western Europe and North America. As part of this, online marketing has already become a mainstream part of the media mix. These facts and landmarks we collated for participants on the Digital Training Academies are a summary of the internet and marketing development Academy lectures and are intended to present a few highlights of the immense changes created through this industry.

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]]> Getting to grips with online media planning tag:www.digitalstrategyconsulting.com,2008:/insight//7.1672 2008-02-15T12:59:42Z 2008-04-09T16:04:37Z Hints and tips for planners new to digital marketing Digital Insight Report - February 2008 Online marketing presents a richer choice of media formats, targeting and messaging than any other media channel. Harnessing this potential involves building on the principles... Digital's website editor http://www.digitalstrategyconsulting.com Hints and tips for planners new to digital marketing

Digital Insight Report - February 2008

Getting to grips with online media planning

Online marketing presents a richer choice of media formats, targeting and messaging than any other media channel. Harnessing this potential involves building on the principles of traditional media planning and using new toolkits, and matching the right formats and sites with the right media properties - all in a market that offers a daunting array of options. There are new metrics to track that transform accountability, and new models for trading media space. This Digital Insight Report introduces some of the trends, frameworks and viewpoints that describe online media planning today to help planners new to digital channels get up to speed quickly.

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]]> A blog is for life and not just for Christmas tag:www.digitalstrategyconsulting.com,2008:/insight//7.1573 2008-01-07T11:59:10Z 2008-03-10T16:22:40Z Weaving blogs effectively into digital marketing Digital Insight Report - January 2007 Blogging moved from the margins to the mainstream of digital publishing around 2003, changing the way firms could relate to their customers, and offering the potential to transform... Digital's website editor http://www.digitalstrategyconsulting.com/ Weaving blogs effectively into digital marketing

Digital Insight Report - January 2007

Weaving blogs effectively into digital marketing

Blogging moved from the margins to the mainstream of digital publishing around 2003, changing the way firms could relate to their customers, and offering the potential to transform the role of corporate communications. By developing their own blogs, or carefully raising discussion and comment on those run by others, brands can extend their footprint and reach wider audiences. It can be an exceptionally powerful, cost-effective and intimate way of developing a message, but comes with real risks and limitations. The digital networked society has given a voice to anyone, and this democratisation of access to discussion creates a new landscape for messaging. It’s a powerful reminder of the new era of communications we all work in, and getting it right demands strategic thinking and a sustainable plan, as well as authenticity and tenacity. This Digital Insight Report explores how and why this is the case, and gets you thinking about how you might be able to harness blogging for your brands.

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]]> Training tips from the Digital Classroom tag:www.digitalstrategyconsulting.com,2008:/insight//7.1619 2007-12-20T12:40:33Z 2008-03-10T16:22:58Z Building stronger digital advertising sales teams Digital Insight Report - December 2007 We set up the Digital Media Sales Academy courses in 2004 and since then they’ve been taught to teams in 20 countries. Trainers have been supporting media sales... Digital's website editor http://www.digitalstrategyconsulting.com/ Building stronger digital advertising sales teams

Digital Insight Report - December 2007

Training tips from the Digital Classroom

We set up the Digital Media Sales Academy courses in 2004 and since then they’ve been taught to teams in 20 countries. Trainers have been supporting media sales managers and their teams through online tuition. Here we’ve taken a selection of comments from the conversations in the Digital Classroom to provide teams with additional insights. Any Academy participant can post questions and tutors guarantee to reply. These clips from the classroom highlight just a few of the issues raised, and how working more smartly can help boost the productivity of your team.

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]]> Building effective viral and buzz campaigns tag:www.digitalstrategyconsulting.com,2007:/insight//7.1572 2007-11-27T11:51:58Z 2008-03-27T11:24:49Z Spreading the wordDigital Insight Report - November 2007 Viral marketing is the concept that describes how marketers aim to construct campaigns that gain their exposure by encouraging one person to pass the message on to the next, creating a potentially... Digital's website editor http://www.digitalstrategyconsulting.com/ Spreading the word

Digital Insight Report - November 2007

Spreading the word: Building effective viral and buzz campaigns

Viral marketing is the concept that describes how marketers aim to construct campaigns that gain their exposure by encouraging one person to pass the message on to the next, creating a potentially exponential growth in the message's visibility. It can be an exceptionally cost-effective way of generating interest and brand awareness, but comes with real limitations and eludes most brands that set out to harness it. The digital networked society has unlocked the power of viral marketing, and with individuals likely to trust each other increasingly more for recommendations, viral and buzz marketing techniques have become a key element in the digital advertiser’s toolbox. However, while every brand now aspires to overnight success with a viral campaign, few succeed, and this Digital Insight Report explores how and why this is the case, looks for the models of success and gets you thinking about how you might be able to harness viral for your brands.

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]]> US: Digital advertising market commentary - Market growth and evolution tag:www.digitalstrategyconsulting.com,2007:/insight//7.1569 2007-11-19T14:12:58Z 2008-01-31T18:36:16Z Digital Insight Report - November 2007 The world’s largest online ad market is still enjoying the largest annual growth in real terms. Spend surged ahead by 25.4%, crossing the $5bn mark in a single quarter. Boosted in particular by massive... Digital's website editor http://www.digitalstrategyconsulting.com Digital Insight Report - November 2007Digital Insight Report: Blended and connected marketing

The world’s largest online ad market is still enjoying the largest annual growth in real terms. Spend surged ahead by 25.4%, crossing the $5bn mark in a single quarter. Boosted in particular by massive increases in the supply of media from social networks, and the continued switch of acquisition budgets into search, the wider media sector is hurting as budgets are displaced and advertisers follow their audiences. The big changes are now starting.

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]]> Blended and connected marketing - Why harnessing Web 2.0 techniques demands changing your classic marketing tag:www.digitalstrategyconsulting.com,2007:/insight//7.1517 2007-10-26T10:58:42Z 2008-04-09T16:23:44Z Digital Insight Report - October 2007 It’s time for a change in marketing. We’ve seen periods of change before, but never on the scale now needed. The legacy of the first digital decade includes placing the absolute control of media... Digital's website editor http://www.digitalstrategyconsulting.com/ Digital Insight Report - October 2007Digital Insight Report: Blended and connected marketing

It’s time for a change in marketing. We’ve seen periods of change before, but never on the scale now needed. The legacy of the first digital decade includes placing the absolute control of media in the hands of the audience, the removal of frictions in the access to knowledge, the capturing of conversations, a step-change in the scale of media fragmentation, and the arrival of whole new paradigms in communication. The pace remains daunting, and yet any brand failing to adapt, is assured to fail. Many classic marketing channels continue, but a new type of blended, connected marketing is called for. The arrival of social media, online social networks and the Web 2.0 era demands marketers rethink their approach even more.

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]]> UK: Digital advertising market commentary - Market growth and evolution tag:www.digitalstrategyconsulting.com,2007:/insight//7.1510 2007-10-10T09:00:10Z 2007-11-09T17:26:22Z Digital Insight Report - October 2007 The switch to online continues to accelerate in Europe’s lead digital media market. The internet's share of all advertising swelled to almost 15% in the first half of 2007, with further record-setting leaps in... Digital's website editor http://www.digitalstrategyconsulting.com Digital Insight Report - October 2007UK Digital advertising market commentary

The switch to online continues to accelerate in Europe’s lead digital media market. The internet's share of all advertising swelled to almost 15% in the first half of 2007, with further record-setting leaps in real growth. Boosted in particular by massive increases in the supply of media from social networks, and the continued switch of acquisition budgets into search, the wider media sector is hurting as budgets are displaced and advertisers follow their audiences. The big changes are now starting.

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]]> Building stronger trade associations: strategies for developing trade bodies and markets tag:www.digitalstrategyconsulting.com,2007:/insight//7.1117 2007-07-10T08:59:15Z 2007-11-09T13:29:03Z Digital Insight Report - June 2007 The digital economy creates the need for businesses to change the way they work. Internet communications, email, ecommerce and web media have each created huge commercial opportunities, but persuading the market to move is... Digital's website editor http://www.digitalstrategyconsulting.com Digital Insight Report - June 2007Building stronger trade associations

The digital economy creates the need for businesses to change the way they work. Internet communications, email, ecommerce and web media have each created huge commercial opportunities, but persuading the market to move is often too big a challenge for individual digital businesses. By acting together through trade bodies the sector can move faster, and can work together to tackle common problems. These notes collate some of the strongest ideas and principles about how you can develop your market.

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]]> The digital rollercoaster: landmarks in digital development tag:www.digitalstrategyconsulting.com,2007:/insight//7.1097 2007-07-02T16:44:18Z 2007-11-16T15:22:03Z Digital Insight Report - June 2007 Internet communications have become a routine part of the daily lives of most people in the technically advanced countries of Asia, Western Europe and North America. As part of this, online marketing has already... Digital's website editor http://www.digitalstrategyconsulting.com Digital Insight Report - June 2007The digital rollercoaster

Internet communications have become a routine part of the daily lives of most people in the technically advanced countries of Asia, Western Europe and North America. As part of this, online marketing has already become a mainstream part of the media mix. These facts and landmarks we collated for participants on the Digital Training Academies are a summary of the internet and marketing development Academy lectures and are intended to present a few highlights of the immense changes created through this industry.

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]]> Digital Central and Eastern Europe tag:83.137.134.120,2007:/www.digitalstrategyconsulting.com/insight//7.512 2007-05-02T11:43:18Z 2007-11-09T13:29:03Z Digital Insight Report - April 2007 Central and Eastern Europe's Internet economy grows rapidly, with national online businesses standing shoulder to shoulder with the world's giants. With Internet penetration on the rise and more being spent on online advertising, digital... Digital's website editor http://www.digitalstrategyconsulting.com/ Digital Insight Report - April 2007Digital Central and Eastern Europe

Central and Eastern Europe's Internet economy grows rapidly, with national online businesses standing shoulder to shoulder with the world's giants. With Internet penetration on the rise and more being spent on online advertising, digital enterprises are set for a new boom - although the pace and scale of these changes vary greatly from country to country. This first edition of the Digital Central and Eastern Europe tracking study draws a picture of the industry today.

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