Digital Insight Report - November 2007

The world’s largest online ad market is still enjoying the largest annual growth in real terms. Spend surged ahead by 25.4%, crossing the $5bn mark in a single quarter. Boosted in particular by massive increases in the supply of media from social networks, and the continued switch of acquisition budgets into search, the wider media sector is hurting as budgets are displaced and advertisers follow their audiences. The big changes are now starting.

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Digital Insight Report - October 2007

The switch to online continues to accelerate in Europe’s lead digital media market. The internet's share of all advertising swelled to almost 15% in the first half of 2007, with further record-setting leaps in real growth. Boosted in particular by massive increases in the supply of media from social networks, and the continued switch of acquisition budgets into search, the wider media sector is hurting as budgets are displaced and advertisers follow their audiences. The big changes are now starting.

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Digital Insight Report - April 2007

Central and Eastern Europe's Internet economy grows rapidly, with national online businesses standing shoulder to shoulder with the world's giants. With Internet penetration on the rise and more being spent on online advertising, digital enterprises are set for a new boom - although the pace and scale of these changes vary greatly from country to country. This first edition of the Digital Central and Eastern Europe tracking study draws a picture of the industry today.

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Digital Insight Report - April 2007

This report examines key trends and developments in the Spanish internet markets to provide an overview of the issues Spanish publishers need to be tackling in order to maximise the potential of their businesses. We explore how online audience behaviour has changed, and how the new Web 2.0 era of publishing been received in Spain. We look at how online advertising spend has grown, and the key themes emerging as the pace of the Spanish industry quickens. Every country in Europe is at a unique point in the development of its internet advertising and publishing industries, but common themes are emerging that make this market's behaviour increasingly easier to predict.

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Digital Insight Report - July 2006, edition 8

Online advertising is changing the nature of marketing. This is happening across the world, but here in Western Europe we're seeing some of the trends that will eventually spread worldwide. The eighth edition of the Digital Europe tracking study provides extended analysis, commentary and deeper insights about how this exciting industry is changing. In our latest podcast feature Richard Eve interviews Danny Meadows-Klue about the study and asks where the industry is today and where it is heading.

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Digital Insight Report - June 2006, edition 7

Online advertising is changing the face of marketing across Europe. Since 2000 the web has become established as a mainstream consumer media channel, and across the continent marketing budgets have now followed audiences - although the pace and scale varies greatly between countries. This seventh edition of the Digital Europe tracking study collates fresh research to give a snapshot of where the industry is today.

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Digital Insight Report - February 2006

Online advertising is changing the face of marketing across Europe. Since 2000 the web has become established as a mainstream consumer media channel, and across the continent marketing budgets have now followed audiences. Today the industry is worth around andeuro;4bn and in several countries accounts for more than 5% or total advertising spend. This Digital Insight Report provides a snapshot of advertising spend and market share across each of the European markets. It is produced in association with IAB Europe.

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Digital Insight Report - April 2005

This report tracks the take-off of online advertising since the mid-nineties and forecasts its rise to become one of the dominant media channels for marketers within the next three years. It predicts online will exceed #2bn in 2007 and quickly consolidate a market share comparable to national newspapers. It outlines some of the key drivers and suggests the role of search will become even greater.

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