Digital Insight Report - August 2006

The revolution in direct marketing continues as more firms realise the power of search. Search engines account for half the online advertising industry in some countries and theyre changing the nature of customer acquisition marketing forever. Now Central and Eastern Europe are heading towards their tipping points in the growth of search, and with the engines continuing to deliver waves of new products and tools, its clear the growth will not slow down.

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Digital Insight Report - February 2006

The last twelve months witnessed a sudden boom in corporate acquisition and transaction activity across the digital sectors. The emergence of clear models for the digital networked economy has triggered frenzy of transactions, with cumbersome giants paying for their lack of agility. The deal flow will continue for another year and we collate perspectives on recent high profile activity, and invite investors to refocus on the strategic potential of their targets.

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Digital Insight Report - January 2006

The world has changed radically, and we're still only part of the way on the journey to a society which is both digital and networked. Want to reap the spoils of the second digital decade? Look into the past and gain perspective on present trends driving the digital economy. The truths of how the networked markets behave are starting to become clear. Understand them and accelerate your marketing and your firm.

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Digital Insight Report - November 2005

On the tiny cookie text file rests the weight of much of today's web analytics industry. Yet as cookie deletion rates rise the problem of churn has become material. The humble cookie is starting to crumble, and with that the accuracy of much of the data webmasters, publishers, brands and marketers are routinely using. We examine the problem and suggest steps you can take.

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