Digital Insight Report - October 2007

It’s time for a change in marketing. We’ve seen periods of change before, but never on the scale now needed. The legacy of the first digital decade includes placing the absolute control of media in the hands of the audience, the removal of frictions in the access to knowledge, the capturing of conversations, a step-change in the scale of media fragmentation, and the arrival of whole new paradigms in communication. The pace remains daunting, and yet any brand failing to adapt, is assured to fail. Many classic marketing channels continue, but a new type of blended, connected marketing is called for. The arrival of social media, online social networks and the Web 2.0 era demands marketers rethink their approach even more.

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Digital Insight Report - September 2006

The ability to target internet advertising has leapt in waves. Fuelled by powerful advertising management systems, a range of techniques and strategies are now both stable and widely available, offering ever richer ways to segment audiences, differentiating between even very similar customer profiles. Our simple overview explains today's techniques and what's in store for agencies, clients and publishers.

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Digital Insight Report - January 2006

As hundreds of thousands of small British firms start to harness the power of the web to get customers, maintain relationships and sell direct, this simple guide provides a check-list of practical steps many have found useful. Every firm can benefit from online marketing, and as the techniques have matured, they've become simple to use.

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