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<< Monthly archives: September 2014

Today's news

Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up

Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group.

23/09/2014  |  Full story...  |  More about: advertising agencies digital intelligence digital marketing Facebook images Instagram omnicom social media and social networking

Alibaba ‘as valuable as Facebook’ after biggest IPO in US history

Chinese online retailer Alibaba has smashed records with the largest public offering in US history - and is now as valuable as Facebook after just one day on Wall Street.

Watch this video from Bloomberg discussing the deal:

23/09/2014  |  Full story...  |  More about: Alibaba Asia Pacific China digital companies digital intelligence ecommerce

Oculus Rift reveals first prototype headset since Facebook takeover

Oculus VR has upgraded its virtual reality headset prototype with higher resolution and built-in audio, marking the first major development since it was bought by Facebook for $2bn earlier this year.

Watch this promo video from Oculus VR discussing the implications of virtual reality here:


23/09/2014  |  Full story...  |  More about: digital companies digital intelligence Facebook games social media and social networking technology

Do brands need to sell direct to consumers? 89% of shoppers visit brand websites

Nearly 9 in 10 online shoppers (89%) visit customers visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research.

23/09/2014  |  Full story...  |  More about: Amazon brands digital intelligence digital marketing digital trends ecommerce FMCG food and beverages retail

Top 50 online retailers in the UK: Amazon, Argos and Apple lead the way

Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research.

23/09/2014  |  Full story...  |  More about: Amazon Apple Argos comScore digital companies digital intelligence digital trends ecommerce IMRG retail Travel UK

How Google Now is changing app market: Context awareness to replace app trays?

Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends.

23/09/2014  |  Full story...  |  More about: apps digital intelligence digital marketing Google local Maps mobile and tablets mobile marketing search

Digital marketing ROI: Five FMCG brand campaigns that prove digital works

How do you measure success in a digital camapign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend? We look back at some of the best food campaigns of the past year that show how digital success translates into real world cash.

22/09/2014  |  Full story...  |  More about: digital companies digital intelligence digital marketing Facebook FMCG food and beverages search social media and social networking

Microsoft cuts 2,100 more jobs

Microsoft has axed a further 2,100 jobs as the software giant looks continues its plan to cut 18,000 jobs, representing 14% of its workforce.

22/09/2014  |  Full story...  |  More about: digital companies digital intelligence Microsoft mobile marketing Nokia recuitment

P&G seeks outside help in video cost cutting drive

Procter & Gamble has embarked on a large scale talent-scouting mission to reduce its video ad production costs, even placing an ad on the NASA website to seeking fresh ideas.

22/09/2014  |  Full story...  |  More about: agencies digital companies digital intelligence FMCG food and beverages media creative media planning Proctor and Gamble recuitment USA video

Capturing the social TV audience: Tips for brands (infographic)

A massive 84% of U.S. smartphone and tablet owners today watch television with a second screen in hand, fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold- but how can brands tap into this huge lucrative audience? New research from Nielsen looks at some key trends.

22/09/2014  |  Full story...  |  More about: brands digital trends Facebook media mobile marketing social media and social networking Twitter



Recent stories

Growth of online clothing sales doubles in August

The UK online retail sector has experienced its strongest level of annual growth since November 2013, with last-minute holiday essentials helping record a year-on-year increase of 18% in August, according to new research.

22/09/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends ecommerce IMRG retail UK

Japan's Muji personlises shopping experience

With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm strengthened customer loyalty and boosted revenues.

22/09/2014  |  Full story...  |  More about: Asia behavioural targeting CRM digital companies digital intelligence direct marketing ecommerce Japan retail

Ecommerce trends in South East Asia: Mobile shopping growing fast

Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research.

22/09/2014  |  Full story...  |  More about: China demographics digital intelligence digital marketing digital trends ecommerce Indonesia mobile and tablets mobile marketing Nielsen Philippines retail Singapore Thailand

Hacker redirects eBay shoppers to fake site

EBay has been compromised so that people who clicked on some of its links were automatically diverted to a fake site created to steal their personal and financial details.

19/09/2014  |  Full story...  |  More about: digital intelligence eBay ecommerce hacker regulation security

Analytics trends: IBM makes Watson super computer available for business decisions

IBM has expanded its Watson supercomputer with a new ‘freemium’ analytics service that lets businesses make use of the high powered machine.

19/09/2014  |  Full story...  |  More about: advertising analytics digital intelligence digital marketing IBM

iOS 8 Launch: Apple forced to delay HealthKit after bug

Apple has launched its iOS 8 operating system for iPhones and iPads today, but key new fitness features have been delayed after the discovery of a software bug at the last minute.

19/09/2014  |  Full story...  |  More about: Apple apps digital companies digital intelligence Internet of Things mobile and tablets mobile marketing

Amazon pips Google to purchase .buy domain name for $4 .6bn

Amazon has bought the .buy top level domain (TLD) name for $4.6bn, beating rival Google for ownership of the potentially lucrative web destination.

19/09/2014  |  Full story...  |  More about: Amazon digital companies digital intelligence digital marketing domain ecommerce Google ICANN regulation

Rise of the machines: Will the Apple watch take the Internet of Things mainstream?

After years of hype, the concept of an ‘Internet of Things’ is becoming a reality. From smartwatches and connected toothbrushes to intelligent thermostats and driverless cars- a web connection is becoming standard for many devices as we move towards a ‘programmable world’.

18/09/2014  |  Full story...  |  More about: digital companies digital intelligence digital marketing Internet of Things mobile and tablets mobile marketing

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

18/09/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends

More women play video games than men

There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report.

18/09/2014  |  Full story...  |  More about: apps demographics digital data digital intelligence digital marketing games mobile marketing UK

Video ad revolution: Programmatic overtaking direct buys (and taking budget from TV)

Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research.

18/09/2014  |  Full story...  |  More about: advertising digital intelligence digital marketing digital trends media media planning video

Digital Natives: Age is not the biggest factor

Age is no predictor of digital behaviour, with factors such as economic clout and cultural characteristics giving away far more clues to advertisers looking to target audiences, according to new research.

18/09/2014  |  Full story...  |  More about: demographics digital intelligence digital marketing digital trends internet use time spent online

Low cost smartphones to drive growth in emerging markets

The number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, according to new research.

18/09/2014  |  Full story...  |  More about: Brazil digital intelligence digital trends India Latin America Middle East and Africa mobile and tablets mobile marketing

1 in 6 emails fail to reach inbox, but Gmail gets best results- study

A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with
messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new research.

17/09/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends email Google Mail

PayPal claims Apple Pay is ‘no safer than selfies’

Paypal has taken out full page print ads in major US titles to critisie Apple’s new mobile payment system, claiming it is no safer than selfies.

17/09/2014  |  Full story...  |  More about: Apple digital intelligence digital marketing ecommerce mobile marketing Paypal

Retailers ‘losing profit in pursuit of multichannel sales’

Due to the evolving nature of commerce, retailers’ profitability is being adversely impacted by customer demands for ever-increasing options around instant gratification across different channels and fulfilment systems, according to a new report by IMRG and Hitachi Consulting.

17/09/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends ecommerce IMRG mobile marketing retail

Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’

Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research.

17/09/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends ecommerce iPad luxury marketing mobile and tablets mobile marketing Rakuten

Marketing data trends: Future planning overtakes campaign measurement as main use of data

Using data for campaign measurement is no longer the Holy Grail for senior marketing professionals, with many using the data to inform future plans instead, according to new research.

17/09/2014  |  Full story...  |  More about: advertising analytics digital intelligence digital marketing digital trends

Microsoft buys Minecraft for $2.5bn

Microsoft has bought Mojang, the maker of popular world creation game Minecraft, with the game's creator leaving the company because he is a "nerd", not a CEO.

Watch this video from Bloomberg analysing the deal here:

16/09/2014  |  Full story...  |  More about: apps digital companies digital intelligence games Microsoft mobile marketing

£65 Android One smartphone to launch in India

Google has revealed the first smartphone in its Android One range, pitched as low cost smartphones that offer a high quality standard, in an attempt to capture more of the lucrative developing markets.

Watch this promo video for Android One below:

16/09/2014  |  Full story...  |  More about: Android Asia Pacific digital companies digital intelligence Google India mobile and tablets mobile marketing



Top stories from the previous few weeks

With or without U2? Apple offers free album removal tool - 16/09/2014

‘Huge jump’ in mobile ad engagement over year (infographic) - 16/09/2014

Video marketing ‘most trusted format’ by consumers - 16/09/2014

European programmatic market was worth €2.1bn last year - 15/09/2014

Older adults driving growth in digital video - 15/09/2014

Facebook tests Snapchat-style vanishing posts - 15/09/2014

Adobe and Publicis unite for ‘always-on’ global marketing platform - 15/09/2014

Paid social ads ‘convert more customers than organic’ (but email still strongest) - 12/09/2014

Paypal to accept bitcoin payments via subsidiary Braintree - 12/09/2014

Video viral of the week: Virtual Gary Lineker hands out free crisps for tweets - 12/09/2014

Nearly half of teens using Snapchat - 12/09/2014

Top digital marketing data and case studies this week - 11/09/2014

Microsoft to buy Minecraft for £2bn? - 11/09/2014

Ad blocking on the rise globally- 5% now censor ads with software - 11/09/2014

Apple, Samsung or Nokia? What your mobile brand says about you - 11/09/2014

Viacom’s £450m Channel 5 deal gets green light - 11/09/2014

Apple Watch and phablet revealed- but are NFC payments its real game changer? - 10/09/2014

How does Google judge content quality? Study shows brands have advantage - 10/09/2014

The six types of social media user: Most Brits ignore brands (infographic) - 10/09/2014

Rise of the smartwatch? Wearable tech to make $53bn by 2019 - 10/09/2014

Rakuten buys cash back shopping sitre eBates for $1bn - 10/09/2014

Rise of emotion analytics? Adknowledge to measure people’s feelings for video campaigns - 10/09/2014

Twitter becomes online shop with ‘buy it now’ button - 09/09/2014

Sites protest net neutrality threat with internet ‘Go Slow Day' - 09/09/2014

Microsoft ditches own content for MSN relaunch - 09/09/2014

Will a bigger screen boost iPhone’s flagging market share? - 09/09/2014

New domain .London opens amid cybersquatting fears - 09/09/2014

Google boosts text space in search ads with ‘Callouts’ - 08/09/2014

Twitpic to close after copyright dispute with Twitter - 08/09/2014

Euro and America seasonal trends: What is the international ecommerce market worth to businesses? - 08/09/2014

Barclays adds finger vein scanner for online banking - 08/09/2014

4chan ramps up copyright rules after hacking scandal - 08/09/2014

Android Wear watch Moto 360 to go on sale in October - 05/09/2014

Top agencies on client wish lists: Carat and Mindshare lead the way - 05/09/2014

Chromecast rival: £79 Amazon Fire TV comes to UK - 05/09/2014

New Sony smartphone streams PS4 games - 05/09/2014

23 year-old gets $1.4m funding boost for Tapdaq ad exchange for apps - 05/09/2014

IPC Media rebrands to ‘Time Inc. UK’ - 05/09/2014

Top digital marketing data and case studies this week - 04/09/2014

Samsung teams with Oculus Rift to turn smartphones into virtual reality headsets - 04/09/2014

Car insurers failing to cater for growing mobile audience- Google research - 04/09/2014

No April Fool: Baidu’s Google Glass rival ‘Eye’ has no screen - 04/09/2014

A profile of the average blogger in the UK (Infographic) - 04/09/2014

Celebrity photo scandal: Apple says hackers guessed iCloud passwords - 03/09/2014

Love to hate Google? Web giant ‘most’ and ‘least’ liked media brand for advertisers - 03/09/2014

Mobiles overtake desktop for ecommerce traffic - IMRG - 03/09/2014

Video viral of the week: Street stunt sees Sydney ravaged by augmented reality tornado - 03/09/2014

Forget bankers, UK parents want kids to have digital careers - 03/09/2014

Consumers 'switching to coupon search for latest deals' - 03/09/2014

Uber banned in Germany over safety concerns - 02/09/2014

Mass iCloud hack: Deluge of celebrity selfies leaked online - 02/09/2014

Samsung to ditch Google Maps for Nokia? - 02/09/2014

Brands on Instagram: 6 best Hyperlapse videos so far - 02/09/2014

Google+ Authorship RIP: Bylines vanish from search results - 01/09/2014

MSN logging off: IM pioneer to shut down - 01/09/2014

Storage price wars continue: Dropbox drops 1TB of storage to $9.99 a month - 01/09/2014

The rise of SEO blackmail: Can people really link spam your site to death? - 01/09/2014

UK bigger mobile addicts than US: Most Brits check smartphones before getting up - 01/09/2014

Total Film publisher partners Rubicon Project for programmatic ad drive - 01/09/2014

Digital universe invaded by ‘Internet of Things’ sensors (infographic) - 01/09/2014

Apple ‘may not sell personal health data to advertisers’ - 29/08/2014

Google tests home delivery drones with ‘Project Wing’ - 29/08/2014

Robot brain ‘learns from the internet’ - 29/08/2014

Top digital marketing data and case studies this week - 28/08/2014

Amazon ditches Google AdWords for own ‘sponsored links’ - 28/08/2014

Facebook to send ads based on users mobile connection speed - 28/08/2014

Chinese web giants team up for $813m ecommerce deal - 28/08/2014

WhatsApp biggest chat app in world with 600m users - 28/08/2014

Digital Intelligence August 2014 - 28/08/2014

Instagram debuts separate time-lapse app - 28/08/2014

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