Digital Intelligence

Daily digital marketing research and news

Celebrating 15 years of daily digital marketing research and news, for agencies and brands, marketing directors and operational digital teams. Our award-winning analysts and researchers find you the stories that matter.

logo montage
Email

Want more? Sign up for weekly briefings

<< Monthly archives: April 2015

Today's news

Facebook Messenger adds free web video calls over 3G and Wi-Fi

Facebook Messenger is launching free VOIP video calling over cellular and wi-fi connections on iOS and Android in the U.S., Canada, UK, and 15 other countries.

28/04/2015  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking

Google woos news start-ups with £107m support pledge

Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years.

28/04/2015  |  Full story...  |  More about: content Digital Intelligence Europe Google newspapers Regulation Search

Pinterest makes it easier for brands to post pins and buy ads

Pinterest is boosting its marketing offers with a new tool that lets brands publish content and ads to the social scrapbooking site more easily.

28/04/2015  |  Full story...  |  More about: agencies analytics brands Digital Intelligence digital marketing Pinterest social media and social networking

Video viral of the week: Vileda lets punters bet on ‘Baby Crawling Championship’

Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below…

28/04/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook FMCG social media and social networking Twitter video viral marketing

Blinkx rebrands video ad platform to ‘RhythmOne’

Blinkx has rebranded to RhythmOne (1R) which is says will make it easier to implement and measure integrated, cross-screen campaigns across its audience footprint.

28/04/2015  |  Full story...  |  More about: advertising analytics Blinkx Digital Intelligence digital marketing video

Apple Watch sales ‘already dominating smartwatch market’

Apple's much-anticipated Watch device was finally released to consumers late last week and initial reports indicate the device is already far outselling Android and Tizen-based rivals.

27/04/2015  |  Full story...  |  More about: Apple Digital Intelligence digital marketing Internet of Things mobile devices and tablets mobile marketing

Unilever aims for 40% ecommerce sales growth in 2015

Unilever is targeting a 40% boost in online sales during 2015 as it hastens efforts to encourage shoppers to buy online

27/04/2015  |  Full story...  |  More about: brands digital companies Digital Intelligence digital marketing ecommerce Unilever

Google debuts mobile network in the US

Google has announced plans to offer its own Wi-Fi-based mobile network Wi-Fi wireless cellular service.


27/04/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Google mobile devices and tablets mobile internet mobile marketing USA

Measuring the success of your campaign: New European benchmarks (infographic)

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.New research from comScore offers a way to compare campaigns with industry benchmarks across Europe.

27/04/2015  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends Europe infographic

Facebook sees slowest growth in 2 years (but user base soars)

Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits.

24/04/2015  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing Facebook mobile marketing social media and social networking



Recent stories

Google reveals what it knows about you

Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers.

24/04/2015  |  Full story...  |  More about: advertising analytics behavioural targeting Digital Intelligence Google Privacy Search

Facebook takes internet.org to Indonesia despite criticism

Facebook's free internet initiative Internet.org has been officially launched in Indonesia, despite coming under criticism for threatening ‘net neutrality’ in India earlier this month.

24/04/2015  |  Full story...  |  More about: Asia broadband Digital Intelligence Facebook Indonesia mobile marketing Regulation social media and social networking

Ad retargeting ‘performs better than search or email’ (infographic)

Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.

24/04/2015  |  Full story...  |  More about: advertising analytics behavioural targeting Digital Intelligence digital marketing ecommerce infographic

1 in 3 Brits have tried (and failed) to quit social media

A new study has revealed that the majority of Brits (58 per cent) think that social media has a negative impact on their friendships, with nearly two thirds fearing their friendships are becoming more superficial.

24/04/2015  |  Full story...  |  More about: Digital Intelligence digital trends social media and social networking UK

Garmin debuts first combined sat-nav and dash cam

Digital mapping firm Garmin has launched a portable GPS and a Dashcam in new device.

24/04/2015  |  Full story...  |  More about: automotive Digital Intelligence local Maps Transport Travel

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

23/04/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Adblock Plus ruled legal by German court

In a blow to publishers and advertisers (and a victory for consumers) a German court in Hamburg has ruled that the practice of blocking advertising is legitimate.

23/04/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Germany publisher Regulation

Can social media win elections? Twitter ‘inspires some to change vote’

UK newspaper the Sun once famous declared it was them "what won" the 1992 general election. But are social networks the new kingmakers of modern politics? New research suggests that 34% of UK Twitter users have changed their vote from one party to another based on something they have seen on the social network.

23/04/2015  |  Full story...  |  More about: Digital Intelligence digital trends government social media and social networking Twitter UK

Facebook dominates Europe social logins as Russia’s VK slips to just 1%

Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social login.

23/04/2015  |  Full story...  |  More about: Digital Intelligence digital trends Europe Facebook Russia social media and social networking VKontakte

Global web TV market ‘to grow fourfold’: Netflix, Amazon and YouTube lead the way

Subscriptions from ‘over-the-top’ (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014, according to new research

23/04/2015  |  Full story...  |  More about: Amazon digital companies digital trends global Netflix video YouTube

UK ad spend hits four year high as digital dominates

Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research.

23/04/2015  |  Full story...  |  More about: adspend advertising Advertising Association Digital Intelligence digital marketing digital trends direct marketing internet media UK

First crowd-controlled bar opens on ‘smart cruise ship’

Makr Shakr, the world’s first robotic bartending system has made its debut as the Bionic Bar onboard on Royal Caribbean’s new ‘smart’ cruise ship, Anthem of the Seas, in Southampton.

23/04/2015  |  Full story...  |  More about: apps Digital Intelligence FMCG Internet of Things mobile marketing

Apple smartwatch launch: it’s crunch time

With the hotly anticipated global launch of Apple’s smartwatch only a few days away (April 24th), how do consumers feel about the device, and how many expect to be wearing one anytime soon? Latest research from GfK shows awareness of the launch is high, but there is confusion over what a smartwatch can do. Expectations of the price point are also some way out.

22/04/2015  |  Full story...  |  More about: Apple Digital Intelligence digital trends Internet of Things mobile devices and tablets mobile marketing technology

Google updates Android Wear ahead of Apple Watch sale

Android Wear is getting its biggest update yet, including Wi-Fi support, emojis and hand gestures, as Google aims to bolster its digital timepieces ahead of the Apple Watch launch.

and1.gif

22/04/2015  |  Full story...  |  More about: Android Apple apps Digital Intelligence digital marketing Google Internet of Things mobile marketing

Social media tips: How Twitter marketing can turn browsers into buyers

How can marketers go beyond engagements and ensure social media fans go on to make a purchase? New research from Crimson Hexagon and Millward Brown sheds light on Twitter’s role in the retail path to purchase.

22/04/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce social media and social networking Twitter

PETA recruits FightMe app users for anti-fur campaign

PETA is working with challenge based app, FightMe, to launch an online anti fur protest.

22/04/2015  |  Full story...  |  More about: charity Digital Intelligence digital marketing social media and social networking video viral marketing

Google ‘mobile-geddon’ starts today: Is your brand safe from search penalties?

Many big brands could 'disappear' from Google search results on mobile devices as the web giant changes the way it ranks searches today.

21/04/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Google mobile marketing Search SEO

Elearning shambles in US school system: $1.3bn project goes awry

A $1.3 billion iPad school project in the US is in turmoil, amid complaints that the scheme was incomplete and let pupils bypass security.

21/04/2015  |  Full story...  |  More about: Apple digital companies Digital Intelligence education government Lenovo Pearson USA

Brands using Tinder? A marketing platform one step too far for consumers

As brands such as Budweiser and Fox try to get seen in new places, online dating platforms are the latest to try monetising their reach – but it’s not an easy match: even the industry trade associations are warning on the risks of letting your latest campaign interrupt people looking for dates.

21/04/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing online dating Tinder

Brands using Tinder? A marketing platform one step too far for consumers

As brands such as Budweiser and Fox try to get seen in new places, online dating platforms are the latest to try monetising their reach – but it’s not an easy match: even the industry trade associations are warning on the risks of letting your latest campaign interrupt people looking for dates.

21/04/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing online dating Tinder



Top stories from the previous few weeks

Digital fashion trends: Social media a ‘big influence on nation’s wardrobe’ - 21/04/2015

Just 1 in 10 Brits could 'live without broadband' - 20/04/2015

Email ads ‘make £38 for every pound spent’ - 20/04/2015

UK digital ad spend growth to outpace US and Europe - 20/04/2015

Forget SnapChat- Millennials want brands to interact via emails - 20/04/2015

Only 18% of Brits have ever read a party manifesto - 20/04/2015

Multi-platform pays off: Brand ads get 60% uplift when seen across devices - 20/04/2015

Brewer Adnams turns to mobile payment and rewards - 20/04/2015

Top travel mobile experiences ‘almost as good as traditional sites’ - 20/04/2015

Champagne brand Rémy Martin uses WeChat for China push - 20/04/2015

The five best Instagram Carousel ads (so far) - 17/04/2015

Virtual Reality goes to Hollywood: Spielberg and Ridley Scott to make VR content this year - 17/04/2015

Facebook suffers setback as Indian firms withdraw from Internet.org scheme - 17/04/2015

Twitter adds homepage for non-subscribers - 17/04/2015

FightMe video app looks for next Ice Bucket Challenge - 17/04/2015

Top digital marketing data and case studies this week - 16/04/2015

New Instagram ad format turns viewers into shoppers - 16/04/2015

Google Shopping search accused of 'abuse' by EU - 16/04/2015

Down Periscope! HBO attacks Twitter over Game of Thrones live streaming - 16/04/2015

Mobile fitness trends: IBM teams with Apple for health tracking - 16/04/2015

Big brands ‘appearing on sleazy website ads’ - 16/04/2015

Sheba targets YouTube cat lovers with ‘Perfect Portions’ short form video - 16/04/2015

Coca-Cola swaps UK site for digital magazine - 15/04/2015

UK ecommerce growth slows to single digits for first time - 15/04/2015

'Robot chef' can cook 2,000 meals in home kitchen - 15/04/2015

Most online crime ‘goes unreported’ - 15/04/2015

Tencent overtakes Amazon in market value - 15/04/2015

Predatory or prudent? High price of .sucks domain investigated - 14/04/2015

Facebook admits tracking ‘non-users’...but blames bug - 14/04/2015

Microsoft tests Project Spartan browser on Windows 10 smartphones - 14/04/2015

Mobile to make up for half of digital ticket sales by 2019 - 14/04/2015

Social issues case study: How brands are taking a stance (and winning fans) with LGBT advertising - 13/04/2015

Amazon aims to block fake reviews - 13/04/2015

American Express tests facial recognition for mobile payments - 13/04/2015

Top apps of 2014: Uber, Lyft and Tinder fastest risers - 13/04/2015

From Old Spice to First Kiss: Iconic ads moments on YouTube - 13/04/2015

Amazon Prime Instant finally comes to Android tablets - 13/04/2015

LinkedIn expands into online learning with $1.5bn Lynda purchase - 10/04/2015

World of Warcraft starts to trade in real money - 10/04/2015

Top smartphone and tablet destinations in the UK - 10/04/2015

Online video audience ‘bigger than content owners have been getting credit for’ - 10/04/2015

YouTube revamps TrueView in-stream ads - 10/04/2015

Top digital marketing data and case studies this week - 09/04/2015

Mobile now accounts for 23% of UK digital ad spend - 09/04/2015

Apple to fans: “Skip the queues and buy online instead” - 09/04/2015

The rise of YouTube ads: 5 years of TrueView metrics (infographic) - 09/04/2015

Twitter cuts wasted words with 'retweet with comment' button - 09/04/2015

Facebook sued over facial recognition database - 08/04/2015

Video viral of the week: Android encourages viewers to skip ad - 08/04/2015

YouTube Kids app accused of being ‘one long ad’ - 08/04/2015

Marketing to teens: Global digital habits revealed (infographic) - 08/04/2015

Twitter solves problems with crowdsourcing #PoweredByTweets challenge - 08/04/2015

Facebook begins WhatsApp integration - 07/04/2015

Google planning cheap overseas calls with Hutchison tie up - 07/04/2015

Global ad spend trends: Mobile to account for half worldwide spend by 2016 - 07/04/2015

Android apps to run on Windows, Macs and Linux with ‘Arc Welder’ - 07/04/2015

Top 20 UK sites: News outlets get mobile boost - 07/04/2015

Top digital marketing data and case studies this week - 02/04/2015

$100 Google Chromebit turns TVs into PCs - 02/04/2015

One in five apps ‘get forgotten’ - 02/04/2015

10% of top UK brands ‘running mobile display ads without optimised site’ - 02/04/2015

Programmatic fuels rise in online publishing recruitment - 02/04/2015

MyEd lets parents and pupils rate educational institutions - 02/04/2015

Top April fools pranks: Google goes backwards, Hailo piggybacks and driverless driving tests - 01/04/2015

Amazon debuts branded ‘Dash buttons’ for one click orders - 01/04/2015

Hellmann’s runs £15m campaign based on customer Facebook posts - 01/04/2015

Most retailers admit online customer service better than in-store - 01/04/2015

Email and SEO best for marketing ROI- report - 01/04/2015

Unilever Foundry and Lions Innovation search for ‘world’s top 50 start-ups’ - 01/04/2015

Top salaries in Digital: PPC marketers earn the most - 31/03/2015

Archived Digital Intelligence

See a list of previous monthly editions of Digital Intelligence »

Archive 2001-2005

For access to earlier editions of Digital Intelligence you will need your client passwords. Digests and thematic reports are also available along with our market sector analysis on topics such as online advertising spend.

Send us your news

In the Digital Intelligence publication we focus on research data, industry trends and key steps in the development of the digital networked society.

If your company is generating news that could contribute to this then why not get in touch? Email Research@DigitalStrategyConsulting.com.

Copyright ©2000-2015 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy