Digital Intelligence

Daily digital marketing research and news

Celebrating 15 years of daily digital marketing research and news, for agencies and brands, marketing directors and operational digital teams. Our award-winning analysts and researchers find you the stories that matter.

logo montage
Email

Want more? Sign up for weekly briefings

<< Monthly archives: January 2018

Today's news

Lastminute teams with Rough Guides for ad targeting

Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.

lmrg.png

17/01/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Lastminute publisher Travel

Multi-tasking Brits embrace mobile working

A third of workers spend more than half their working day away from their desk, but most still think they do their best work in the office, according to new research.

remote-work.png

17/01/2018  |  Full story...

Elon Musk’s Empire: What will the tech star do next? [INFOGRAPHIC]

Whether he's launching satellites or working on the Tesla production line, Elon Musk is constantly proving he's a man of unexpected capabilities. Just what will he invest in next? This infographic takes a closer look at the entrepreneur's empire.

elons.png

17/01/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing Internet of Things technology

YouTube to screen videos for premium advertisers to tackle brand safety concerns

Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.

logan-paul-forest.png

17/01/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Regulation video YouTube

The rise of voice remotes: 143m homes to speak to their machines by 2022

By 2022, 143 million homes are set to use voice remote technology globally, up from from 21.3 million today, according to new research.

voice%20rise.png

16/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global Internet of Things mobile marketing technology

Most Brits shun shopping with brands that fail to use imagery

Over half of British consumers claim an image is more likely to grab their attention than a headline, according to new research.

pure%20360.png

16/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce images retail

Sainsbury’s uses voice response system to boost CRM

Engage Hub has signed a contract with Sainsbury’s to roll out a new Interactive Voice Response (IVR) system across the retailer’s 600 superstores.

engagehub.png

16/01/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Sainsburys

Two thirds of Brits say ads are more intrusive than three years ago

Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research.

adreaction.png

16/01/2018  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing digital trends Privacy Regulation UK

Top 10 reasons for using social media [INFOGRAPHIC]

Internet users are now almost as likely to visit social platforms to keep in touch with friends as they are to stay informed on current news or events, according to new research.

socmeduse.png

16/01/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends infographic social media and social networking time spent online

Top 10 CES trends: Scooter robots, Netflix pranks and Alexa goes AR

From empathetic robots to sleep headwear, this year’s Consumer Electronics Show (CES) in Las Vegas gave us a glimpse into future tech. We look at 10 of the biggest trends to help marketers plan their 2018 strategies.

ces%202018.png

15/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things mobile marketing technology video



Recent stories

New beer app guides people to perfect pints

The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity.

gbg.png

15/01/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing FMCG food and beverages local mobile marketing

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

farmbowl.png

15/01/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing sport video viral marketing

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

farmbowl.png

15/01/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing sport video viral marketing

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

farmbowl.png

15/01/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing sport video viral marketing

Six tech trends for manufacturing, utilities and services for 2018

Graeme Wright, CTO for Manufacturing, Utilities, and Services at Fujitsu UK, shares his six trends for manufacturing, utilities and services in 2018.

tech-trendsd.png

15/01/2018  |  Full story...  |  More about: digital marketing digital trends Internet of Things technology

YouTube axes projects with vlogger over 'suicide forest' video

YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.

logan%20paul.png

12/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation video viral marketing YouTube

Facebook to overhaul news feed with less videos and brand messages

Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.

fbnewsffed.png

12/01/2018  |  Full story...  |  More about: brands content Digital Intelligence digital marketing Facebook social media and social networking video

UK mobile payments ‘still far from mass adoption’

Proximity mobile payments are becoming more popular in the UK, but it’s still far from mass adoption, according to new research.

proxpay.png

12/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce financial services mobile marketing UK

Gumtree ramps up safety features for sellers and buyers

Gumtree has introduced major updates to the sites Help Centre, improving the way that customers access safety advice and messaging.

gumtree.png

12/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail

App trends: With captive mobile audiences, new app growth stagnates

Global mobile app growth is slowing, but users still spent more than five hours a day on their smartphones. Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry, highlight the importance for apps to build daily usage habits to retain increased growth.

apps%20a.png

12/01/2018  |  Full story...  |  More about: advertising apps digital marketing digital trends mobile marketing

Facebook planning standalone AR messaging device 'Portal'?

Facebook is rumoured to be launching an augmented reality video device this year, according to reports.

fb-portal.png

11/01/2018  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Kodak uses blockchain for photo copyright protection

Former photo pioneer Kodak is turning to blockchain technology as part of an initiative to help photographers control their image rights.

kodak-coin.png

11/01/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing images technology

55% of businesses still unaware of GDPR and only 40% of customer data is secure

As new European privacy rules are set to be enforced in May this year, there is still widespread confusion with only 27% believing GDPR applies to their business and 7% failing to ask for consent to collect customer data.

gdpr-new%20%285%29.jpg

11/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Privacy Regulation

Sky VR Studio picks Jaunt as content partner

VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app.

sky-vr.png

11/01/2018  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games Sky UK

Remote working debacle: The complex relationship between productivity, technology and working anywhere

A new report produced by Lancaster University’s Work Foundation and commissioned by Citrix, highlights the complex and often strained relationship between productivity, technology and work.

remote%20work.png

10/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends recuitment technology

Irn-Bru recipe change sparks social media storm

Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added.

irn%20bru.png

10/01/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing FMCG food and beverages social media and social networking

61% of companies’ name “growing SEO” as their biggest priority in 2018

Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research.

swaps.jpg

10/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search SEO social media and social networking

The influencer marketing revolution [INFOGRAPHIC]

Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for 2018.

infingorec.jpg

10/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing infographic social media and social networking video viral marketing YouTube

Golden Globes: What generated most social buzz at the TV awards? [INFOGRAPHIC]

After the 2017 harassment scandals rocked Hollywood, this year’s Golden Globes were under close scrutiny to see how the industry would respond. New data from 4C Insights looks at social media engagement, and why hashtags #TimesUp and #WhyWeWearBlack became so popular.

010818_GoldenGlobes_Moments%20main.jpg

09/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic social media and social networking video

Zuckerberg mulls Blockchain to boost Facebook security

Facebook CEO Mark Zuckerberg is considering using cryptocurrencies and other decentralised technologies as part of a larger bid to improve his social network.

fb-world-2018-new.jpg

09/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking technology



Top stories from the previous few weeks

6 key drivers that inspire 'Brand Love' - 09/01/2018

Failed Christmas deliveries to cause £464.9m of returns in January - 09/01/2018

2018 trends: Consumers want improvement over digital innovation - 09/01/2018

Facebook testing Instagram Stories on WhatsApp - 08/01/2018

Mobile to account for quarter of all media time in South Korea - 08/01/2018

MediaCom develops automated outdoor campaign ads with Innocent drinks - 08/01/2018

Voice-controlled device use for online shopping ‘to triple in 2018’ - 08/01/2018

Slow websites cause 47% of shoppers to abandon online baskets - 08/01/2018

Universal Music lets users upload songs to Facebook - 22/12/2017

Snapchat debuts sponsored animated filters for brands - 22/12/2017

YouTube Rewind 2017: Despacito, Ed Sheeran and BBC's interview blooper - 21/12/2017

Top Google searches of the year: Hurricane Irma, Meghan Markle and Fidget Spinners - 21/12/2017

EU rules Uber 'is a taxi service and can be regulated as such' - 20/12/2017

eBay reveals last minute Christmas opportunities for retailers - 20/12/2017

The 12 worst marketing fails of 2017: Pepsi’s protest blunder and Facebook’s tasteless VR tour - 19/12/2017

Odd news: The 12 weirdest digital stories of 2017 - 19/12/2017

Top email Christmas campaigns: Aldi and Asda lead the way - 18/12/2017

Worldwide Instagram users continue to grow - 18/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Facebook opens ‘World Effects’ to all developers - 18/12/2017

10 biggest business blunders of all time - 18/12/2017

87% of retailers regard omnichannel as critical (yet only 8% have ‘mastered’ it) - 18/12/2017

Stories of the year: Blockchain used to tackle the refugee crisis - 15/12/2017

Instagram lets users follow hashtags: New channel for brands? - 15/12/2017

LinkedIn reveals the most influential voices of 2017 - 15/12/2017

Bing partners Reddit for new AI search features - 15/12/2017

Email marketing trends: Cultural stereotypes ‘alive and kicking’ - 15/12/2017

Two-thirds of airlines will have connected onboard services by 2020 - 15/12/2017

Disney to buy Fox: Ready for a Netflix showdown? - 14/12/2017

Pinterest 100: The top trends to try in 2018 - 14/12/2017

Age of all powerful ad agencies is ending- report - 14/12/2017

Aldi tops Christmas ad rankings with Boots hot on its heels - 14/12/2017

Despite digital demands, shoppers still value traditional in-store customer service - 14/12/2017

Programmatic display adspend continues to grow in the UK - 13/12/2017

Kia partners Oath for multi-channel video campaign - 13/12/2017

42% of brand websites are still not GDPR compliant - 13/12/2017

eCommerce revenues rose 3,800% on Black Friday - 13/12/2017

Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return - 13/12/2017

Top tech trends of 2018: Huawei reveals its predictions - 12/12/2017

GDPR warning: 78% of consumers have recently been contacted by a business without their consent - 12/12/2017

Spotify and Tencent Music team up with joint stake - 12/12/2017

Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed - 12/12/2017

10 ecommerce trends to watch in 2018 [INFOGRAPHIC] - 11/12/2017

Five workplace trends businesses should look out for in 2018 - 11/12/2017

Apple to buy Shazam for $560m? - 11/12/2017

Half of young Brits have bought items promoted by influencers in 2017 - 11/12/2017

eBay trends: Men steal a march on ‘December detox’, starting this weekend - 08/12/2017

Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’ - 08/12/2017

‘Digital Fragmentation’ poses new challenges to global growth - 08/12/2017

Star Wars attracting new female audience with Rey and Jyn - 08/12/2017

Sprinklr debuts new Reddit listening tool for brands - 08/12/2017

Google adds lead generation to voice services - 07/12/2017

Denmark ‘has highest smartphone penetration rate in the world’ - 07/12/2017

Emotional engagement with consumers ‘could boost retail sales 5%’ - 07/12/2017

Half of UK marketers hit by ASA stereotype ban - 07/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Pokemon Go! for blockchain: Cryptokitties craze slows down digital trade - 06/12/2017

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour - 05/12/2017

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey” - 05/12/2017

Virals of the year: Geico returns to mock pre-roll ads with “Crushed” - 05/12/2017

Facebook debuts ‘Messenger Kids’ with parental supervision tools - 05/12/2017

10 hacks that rocked the business world in 2017 - 05/12/2017

John Lewis wins battle of Christmas ads on YouTube 2017 - 05/12/2017

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake” - 05/12/2017

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing” - 05/12/2017

Virals of the year: Nespresso puts George Clooney in classic films - 04/12/2017

Internet 'to make up 94% of all growth in adspend by 2020' - 04/12/2017

Virals of the year: Volvo targets women with “Moments” - 04/12/2017

Virals of the year: The New York Times “The Truth Is Hard to Find” - 04/12/2017

Facebook selects first non-US viewability partner - 04/12/2017

Archived Digital Intelligence

See a list of previous monthly editions of Digital Intelligence »

Archive 2001-2005

For access to earlier editions of Digital Intelligence you will need your client passwords. Digests and thematic reports are also available along with our market sector analysis on topics such as online advertising spend.

Send us your news

In the Digital Intelligence publication we focus on research data, industry trends and key steps in the development of the digital networked society.

If your company is generating news that could contribute to this then why not get in touch? Email Research@DigitalStrategyConsulting.com.

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy