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<< Monthly archives: July 2015

Today's news

Reddit in revolt: Moderators shut popular forums to protest sacking

Popular online community Reddit is experiencing a huge user backlash following the dismissal of a popular staff member.

03/07/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Reddit Regulation social media and social networking user generated content

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

03/07/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Facebook to share ad revenue with video creators

Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.

03/07/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking video YouTube

Economist dishes out free insect ice cream in marketing stunt

The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects.

03/07/2015  |  Full story...  |  More about: Digital Intelligence food and beverages marketing publisher

Infographic: Can Apple Music beat Spotify?

With Apple Music going live, this new infographic from IHS looks at how the Spotify rival could kick start the on-demand music market in the UK, US, France and Japan.

03/07/2015  |  Full story...  |  More about: Apple Digital Intelligence digital marketing digital trends France Japan music Spotify UK USA

AOP Digital Publishing Awards: Guardian, Vice and Buzzfeed big winners

The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound.

AOP Awards 2015 from Black & Tone on Vimeo.

03/07/2015  |  Full story...  |  More about: AOP Buzzfeed content Digital Intelligence digital marketing Guardian publishing strategy UK

European digital ad spend catching TV

Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment.

03/07/2015  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends Europe IAB Ireland Russia

Cannes Lions 2015 video highlights: The best of festival

Were you too busy to make it to Cannes Lions this year? This seven-day highlights compliation brings you the best of the speeches, interviews and backstage chats from the biggest marketing event of the year.

cannes%20lions%202015%20a.jpg

02/07/2015  |  Full story...  |  More about: advertising Cannes Lions Digital Intelligence digital marketing video

Telepathic advertising? Facebook wants to read your mind

Not content with knowing you're entire social life, Facebook now wants to read your mind- and has the technology to do it, according to CEO Mark Zuckerberg.

02/07/2015  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing Facebook Internet of Things social media and social networking technology

Mobile roaming to end in 2017 (but spam blockers at risk )

Mobile phone roaming will end in July 2017 and will be significantly cut next summer in an agreement on telecoms laws reached last night between MEPs and representatives of EU governments.

02/07/2015  |  Full story...  |  More about: Digital Intelligence Europe mobile internet mobile marketing Regulation



Recent stories

Cannes Lions winner: Dominos emoji pizza orders

Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

02/07/2015  |  Full story...  |  More about: advertising Cannes Lions Digital Intelligence digital marketing Dominos FMCG food and beverages Twitter USA viral marketing

Cannes Lions winner: Geico wins top prize for ‘unskippable’ pre-roll ads

All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions Grand Prix in the process.


02/07/2015  |  Full story...  |  More about: advertising Cannes Lions Digital Intelligence digital marketing video viral marketing YouTube

15% of Brits blocking ads: Is free content under threat?

Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research.

01/07/2015  |  Full story...  |  More about: adspend advertising content Digital Intelligence digital marketing digital trends IAB Regulation UK

Google’s nihilistic AI robot reveals the meaning of life

Forget Marvin the Paranoid Android- we now have Google the Nihilistic Synthetic. The web giant's new super-intelligent robot has answered some of life’s biggest philosophical questions, providing some rather creepy answers that highlight challenges facing AI technology in the future.

01/07/2015  |  Full story...  |  More about: Digital Intelligence Google Internet of Things Search technology

Amazon launches one hour deliveries in London

Amazon has debuted a one-hour delivery service dubbed ‘Prime Now’ in London, offering high speed delivery on selected items to customers in east and central London.

01/07/2015  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce retail UK

Greece halts online payments: citizens seek Bitcoin salvation

Admist Greece’s ongoing financial crisis, the government has stopped online payment transactions from going ahead using Greek debit or credit cards.

01/07/2015  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Europe government Greece Regulation

Email marketing frequency: How much is too much?

Consumers are more receptive to email marketing than perhaps brands think, with highly active email users will tolerate up to an average of five messages per week before complaints start happening, according to new research.

01/07/2015  |  Full story...  |  More about: advertising Digital Intelligence digital trends email spam

RadiumOne gets $54m funding boost for marketing tech

RadiumOne has secured $54 million in equity and debt financing led by Harmony Partners with participation from Industry Ventures and existing investors Adams Street Partners, Crosslink Capital, Trinity Ventures, and DFJ Esprit.

01/07/2015  |  Full story...  |  More about: advertising Digital Intelligence

Facebook to open first Africa office to find ‘next billion’ users

Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent.

30/06/2015  |  Full story...  |  More about: Africa Digital Intelligence digital marketing Facebook social media and social networking South Africa

Microsoft to quit own-brand advertising in cost-cutting drive

Microsoft is reportedly going to axe its display ad business, instead handing over all such operations handed over to AOL and AppNexus.

30/06/2015  |  Full story...  |  More about: advertising AOL digital companies Digital Intelligence digital marketing Maps Microsoft Uber

First Vs. third party data: Which is best for marketing?

There has been a massive increase in marketers' use of first party data, with the use of third party data in decline, according to new research.

30/06/2015  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

Cannes Lions Day 7: Video highlights

The final day of Cannes Lions 2015 included sessions from Heston Blumethal, Matsuko-Roid, TBWA and AOL's digital prophet Shingy. View the video highlights below.

30/06/2015  |  More about: advertising Cannes Lions Digital Intelligence digital marketing

Cannes Lions award winners: Geico pre roll ad wins Grand Prix

The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico's "Unstoppable" campaign that dares viewers to try and stop watching ads in which "nothing" happens.

29/06/2015  |  Full story...  |  More about: advertising Cannes Lions video viral marketing YouTube

Cannes Lions review: Technology and creativity collide

Last week, the media and marketing industry descended on the French Riviera for the annual Cannes Lions International Festival of Creativity. We look back on some of the key trends to emerge from the event.

29/06/2015  |  Full story...  |  More about: advertising Cannes Lions Digital Intelligence digital marketing

James Murdoch at Cannes: India is “greatest opportunity of next 5 years”

India is set to be the "single greatest opportunity over the next five to 10 years" according to future 21st Century Fox CEO James Murdoch.

29/06/2015  |  Full story...  |  More about: Asia Digital Intelligence digital marketing Fox Interactive India Sky

Cannes Lions day six: video highlights

Friday’s sessions at the Cannes Lions festival features Hollywood film and television producer Brian Grazer Brian Grazer, the team behind Serial, DDB's Amir Kassaei and Al Gore. Watch the video highlights here.


29/06/2015  |  More about: advertising Cannes Lions Digital Intelligence direct marketing

Cannes Lions Day 5: Video highlights

Day five of the cannes Lions Festival 2015 featured James Murdoch, Heineken, Jeff Goodby and David Guetta.Watch the catch up video here.


29/06/2015  |  More about: advertising Cannes Lions Digital Intelligence digital marketing

Programmatic accounts for 45% of display ads in UK

Programmatic's share has of the UK display ad sector risen from 28% to 45% in a year and is now worth almost £1bn, according to new research from the IAB.

29/06/2015  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends IAB UK

.sucks domain: 80% of top UK brands at risk from online trolls

Dove, Cadbury, Kitkat, and BBC are just some of the big businesses yet to register the controversial .sucks domains that emerged from their sunrise period at the weekend, according to new research.

29/06/2015  |  Full story...  |  More about: brands Digital Intelligence digital marketing domain Regulation

The evolution of millennials (infographic)

As the first generation to grow up around digital technology, Millenials represent a hugely important demographic to marketers. This infographic from RawNet tracks the evolution of this tech-savvy group.

29/06/2015  |  Full story...  |  More about: advertising demographics Digital Intelligence digital marketing digital trends



Top stories from the previous few weeks

Consumers to Brands: The Louder You Scream, the Less We Care - 29/06/2015

Mr Postman debuts global letter-sending tool for campaigners - 29/06/2015

Robot wars: Rival self-driving cars in highway near-miss - 26/06/2015

Cannes Lions 2015: Highlights from Day Four - 26/06/2015

Tim Berners Lee at Cannes: AI to drive business decisions? - 26/06/2015

Vice and Unilever unite for female-focused channel - 26/06/2015

First Vs. third party data: Which is best for marketing? - 26/06/2015

Unilever at Cannes: Modern marketing is about ideas, trust and transformation - 25/06/2015

Cannes Lions 2015: Highlights from Day Three - 25/06/2015

Top digital marketing data and case studies this week - 25/06/2015

Google to launch free version of music streaming service - 25/06/2015

Apple finally strikes streaming deal with indie group - 25/06/2015

Snapchat at Cannes: The chat app shaking up traditional advertising - 25/06/2015

Cannes Lions 2015: Highlights from Day Two - 25/06/2015

Tinder woos Cannes: More than 20% of users swipe right on ads - 25/06/2015

Cannes Lions 2015: Highlights from Day One - 24/06/2015

Computer created recipe app goes live - 24/06/2015

WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’ - 24/06/2015

Google finally offers ‘Undo Send’ feature for Gmail - 24/06/2015

Digital Wimbledon: 10 most marketable tennis stars of 2015 - 24/06/2015

Sky Arts creates ‘Twitter Jukebox’ recommendation engine - 24/06/2015

Everything you need to know about micropayments (Infographic) - 24/06/2015

Vlogger Vs Lush: Cosmetics giant in YouTube domain clash - 23/06/2015

BBC Worldwide forms creative agency ‘StoryWorks’ in content marketing drive - 23/06/2015

Video viral of the week: Medibank stops pre-roll ad-skipping with clever YouTube ad - 23/06/2015

Unseasonal drop in online delivery volumes in May - 23/06/2015

UK tech sector “more diverse than Silicon Valley” - 23/06/2015

Taylor Swift bites Apple: U-turn on music royalties - 22/06/2015

Google debuts high-def Nest security camera - 22/06/2015

Ad-free social network Ello finally opens to public with iPhone app - 22/06/2015

First ‘Studio’ school prepares students for digital future - 22/06/2015

Heinz QR codes accidentally link to ‘saucy’ porn site - 19/06/2015

The rise of fake reviews: £23bn a year influenced by online opinions - 19/06/2015

Google ‘Mobilegeddon’ 2 months on: How did brands fare? - 19/06/2015

Google ‘Mobilegeddon’ 2 months on: How did brands fare? - 19/06/2015

Unilever plans ecommerce boost in China with Tencent’s JD.com - 19/06/2015

Online shoppers 'least hesitant to buy diet products' - 19/06/2015

EyeEm lets Brits sell photo to press and advertisers - 19/06/2015

Uni graduates take on Google with new digital ad concept - 19/06/2015

Top digital marketing data and case studies this week - 18/06/2015

BBC tests mind-control TV headset for iPlayer - 18/06/2015

Mobile trends: Women spend more time on apps than men - 18/06/2015

Rise of the ‘Thrivers’ consumer demographic - 18/06/2015

Online ad fraud: Best practice guidelines published - 18/06/2015

New image analytics tool tracks eyes on social media - 18/06/2015

Promotions without discounts: Luxury beauty site boosts sales by third - 18/06/2015

First EU data protection laws get one step closer - 17/06/2015

Privacy campaigners walk out of facial recognition talks - 17/06/2015

Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN - 17/06/2015

Facebook takes on Snapchat with private photo app ‘Moments’ - 17/06/2015

Apple hires editors to beat Facebook’s news robots - 17/06/2015

Nine mobile money trends: Consumers embrace ecommerce and banking via mobile - 17/06/2015

Emojis to replace pin codes for safer banking? - 16/06/2015

Billions of ‘branded’ emails are frauds- report - 16/06/2015

ChildLine boosts digital counselling services - 16/06/2015

Apple, Google and Microsoft- who uses the best design? - 16/06/2015

Cashless payment fail: Chaos at festival as system crashes - 15/06/2015

YouTube takes on Amazon with gaming site and apps - 15/06/2015

Biocoop debuts ‘Most Eco-Friendly Campaign Ever’ - 15/06/2015

Twitch debuts private messaging feature - 15/06/2015

PCs still account for 9 in 10 online purchases - 15/06/2015

Apple lets users block ads on next Safari browser - 12/06/2015

Twitter CEO Dick Costolo steps down - 12/06/2015

UK ‘one of the most connected countries in the world’- Google - 12/06/2015

Twitter tackles trolls with ‘shared block’ feature - 12/06/2015

Event report: Forget big data- we need ‘smart data’ - 12/06/2015

Top digital marketing data and case studies this week - 11/06/2015

Kaspersky becomes victim of malware that it discovered - 11/06/2015

Spotify responds to Apple: 20m paid subscribers and growing - 11/06/2015

EE takes on Go-Pro with ‘world's first 4G action camera’ - 11/06/2015

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