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<< Monthly archives: November 2015

Today's news

Pandora experiment shows unique connection between mother and child

How well do children know their own mothers? To celebrate Mother’s Day 2015, Pandora Jewelry launched a new spot that put this to the test in this heart-warming viral video that garnered 17 million YouTube views.

27/11/2015  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing video viral marketing

Dirt bike surfing waves creates internet sensation for DC Shoes

DC Shoes' video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike became one of the most shared video virals of the year, getting 20 million YouTube views.

27/11/2015  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing video viral marketing YouTube

Cristiano Ronaldo surprises town square in ROC headphones stunt

Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer dazzled a Spanish town square.

27/11/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Spain sport video viral marketing YouTube

Amazon pulls Nazi subway car decorations after complaints

Amazon has scrapped its Nazi-themed New York Subway cars, intended to promote its latest TV show ‘The Man in the High Castle’, following complaints.

27/11/2015  |  Full story...  |  More about: advertising Amazon Digital Intelligence ecommerce Regulation

Forget stereotypes: Older consumers ‘more likely to have tech at the dinner table than youngsters’

Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech - such as TVs or smartphones – when they sit down to eat, according to new research.

27/11/2015  |  Full story...  |  More about: demographics Digital Intelligence digital trends internet use mobile marketing time spent online

Online delivery volumes high in lead-up to Black Friday

Online parcel volume growth was up 15.5% in October – the highest rate recorded for the month of October since the IMRG MetaPack UK Delivery Index launched in 2011.

26/11/2015  |  Full story...  |  More about: Christmas Digital Intelligence digital trends ecommerce UK

Black Friday footfall to fall by 4% this year

Shopper traffic on Black Friday could be down as much as 4% year on year, according to new research.

26/11/2015  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail

Most UK media agencies 'have changed structure to adopt new ad tech'

Advertising technology is changing the traditional media agency model, according to new research.

26/11/2015  |  Full story...  |  More about: advertising agencies digital marketing digital trends technology

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

26/11/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

BBC Three to go online-only

BBC Three will go online-only in February next year, with the broadcaster accepting that long-term future of broadcasting "seems likely to be online”.

26/11/2015  |  Full story...  |  More about: BBC BBC iPlayer content Digital Intelligence media UK video

Recent stories

Europe mobile trends: Early adopters continue to evolve

Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends.

26/11/2015  |  Full story...  |  More about: apps demographics Digital Intelligence digital marketing Europe France Germany mobile devices and tablets mobile marketing Sweden UK

Europe’s online ad industry ‘accounts for 1.4m jobs’

Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA).

25/11/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends IAB mobile marketing recuitment

Half of retailers scrap time-bound Black Friday deals

After last year’s Black Friday woes, where many retailers were caught off guard by unprecedented demand, retailers are taking extra precautions to make the most of the biggest online shopping day of the year and improve the shopping experience.

25/11/2015  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends retail UK

Video viral of the week: Unilever turns up office heat to highlight global warming

What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the week below...

Hidden cameras were placed in an office with temps who were starting their first day on the job. The temperature in the...

Posted by Upworthy on Thursday, 8 October 2015

25/11/2015  |  Full story...  |  More about: advertising Facebook FMCG social media and social networking Unilever United Nations video

How the world is going cashless [INFOGRAPHIC]

With the rise of online shopping, Apple Pay and bitcoin, physical currency is in decline. This new infographic from Choice Loans looks at some the key trends as the world goes cashless.

25/11/2015  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce financial services infographic

Volvo delivers Christmas shopping to customers’ cars

Ahead of Black Friday and Cyber Monday Sweden’s Volvo Cars has unveiled a brand new way to take some of the hassle out of Christmas shopping.

25/11/2015  |  Full story...  |  More about: automotive Christmas Digital Intelligence digital marketing ecommerce retail Sweden Volvo

Amazon opens first physical book store

Amazon is opening its first physical bookstore, 20 years after the world’s biggest online retailer started selling publications on the internet.

25/11/2015  |  Full story...  |  More about: Amazon digital data Digital Intelligence ecommerce retail

Movember targets ‘Mo Bros’ through location based marketing

The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month.


24/11/2015  |  Full story...  |  More about: advertising charity Digital Intelligence digital marketing local Maps mobile marketing social media and social networking

Shoppers demand digital services this Black Friday and Christmas

This Christmas, one-third of UK shoppers want to use click-and-collect, a quarter to buy presents on their smartphones and over half want home-delivery as consumers report these services are central to how they expect to shop and receive their orders this festive season according to new research .

24/11/2015  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail

Most premium shoppers ‘don’t let Black Friday influence Christmas shopping habits’

80% of shoppers are not letting Black Friday influence their shopping habits this Christmas, according to new research by retail marketing agency Leapfrogg.

24/11/2015  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing ecommerce luxury

Case Study: Loctite gambles entire year’s budget on one Super Bowl ad

Straight from out of left field, Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.

24/11/2015  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing FMCG video viral marketing

Case Study: McDonald's ‘Pay With Lovin’ and Twitter ad break giveaways

At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customers pay with funny and heart-warming gestures rather than cash. This was followed up with tweets that pledged to giveaway all other products advertised during each ad break- from Toyota cars to superglue.

24/11/2015  |  Full story...  |  More about: Digital Intelligence McDonalds social media and social networking sport USA video viral marketing

Star Wars goes VR: Disney joins forces with Google Cardboard

Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month.

24/11/2015  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing Disney games YouTube

Millennials to lead mobile Christmas shopping spree [INFOGRAPHIC]

It’s going to be a digital Christmas, with 42% of all consumers (and 60% of millennials) planning to do more Christmas shopping on their smartphone or tablet this year than last year, according to a new survey.

24/11/2015  |  Full story...  |  More about: demographics Digital Intelligence digital marketing ecommerce mobile marketing

No texts please, we’re British: Workers too polite to text their bosses’

While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media, according to new research.

24/11/2015  |  Full story...  |  More about: Digital Intelligence digital trends email mobile marketing recuitment UK

Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views)

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.

24/11/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Italy video viral marketing YouTube

Case study: Kleenex ‘Unlikely Best Friends’ creates Facebook buzz

This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex.

24/11/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook FMCG video viral marketing YouTube

Yahoo Mail shuts out customers with ad block enabled

In a controversial move, Yahoo is preventing some people from accessing their email if they are using ad-blocking software in their browser.

23/11/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing email Regulation Yahoo

'Tears of Joy' emoji named word of 2015

Oxford Dictionaries has picked an emoji (or pictograph) as its word of the year for the first time, as social media takes an ever-greater role in modern life.

23/11/2015  |  Full story...  |  More about: Digital Intelligence mobile marketing social media and social networking

Cadbury’s embarks on search for new Milk Tray man

Cadbury's is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.

23/11/2015  |  Full story...  |  More about: agencies Cadburys Digital Intelligence digital marketing Mondelez video viral marketing YouTube

Top stories from the previous few weeks

The rise of chat apps: 2bn mobile messaging users by 2018 - 23/11/2015

ITV syncs TV ads with second-screeners simultaneously - 23/11/2015

Case study: Game of Thrones- The Musical gets 15m views - 23/11/2015

Top 20 shared ads of 2015: Android’s 'Friends Furever' tops list - 20/11/2015

The new look Google+: More Pinterest than Facebook - 20/11/2015

IBM's Watson predicts top Christmas gifts - 20/11/2015

Sky Q takes on Netflix with mix of Live TV and VOD - 20/11/2015

Case study: Android ‘Friends Furever’ becomes most shared viral ever - 20/11/2015

Love Has No Labels: How mystery x-rays caused an internet phenomenon - 20/11/2015

J2O Instagram ad banned for breaking social media celebrity ad rules - 19/11/2015

Organic tech, robot bosses and the Zettabyte era: Economist app predicts 2016 trends - 19/11/2015

Top digital marketing data and case studies this week - 19/11/2015

Google brings TrueView and Shoppable videos to AdWords for Christmas - 19/11/2015

The worst data disasters of 2015 - 19/11/2015

UK Govt. offers top firms free cyber ‘health check’ - 19/11/2015

UK firms ‘lag behind peers in using insights and analytics’ - 19/11/2015

Video viral of the week: Vanilla Ice sells Ice Cream to Finland - 19/11/2015

Black Friday leads to ‘Out Of Stock Saturday’ [INFOGRAPHIC] - 19/11/2015

Case study: Purina gets puppy love with Buzzfeed powered campaign - 18/11/2015

Case study: Viral prank surprises shoppers by showing their 'Disney side' - 18/11/2015

Facebook brings free ‘basic’ internet to Africa with Airtel deal - 18/11/2015

Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas - 18/11/2015

7 in 10 Brits ‘do not see email as threat to computer security’ - 18/11/2015

Accelerated Mobile Pages: Google’s bid to beat the ad blockers - 17/11/2015

Video viral of the week: LateRooms ditches ‘unrealistic’ travel ads with £5m campaign - 17/11/2015

The rise of the Chief Data Officer: Now directly reporting to the CEO - 17/11/2015

Case study: How a celebrity influencer gave #CadburyCraveyard a new lease of life - 17/11/2015

Microsoft finally axes Zune music service - 17/11/2015

Facebook’s Paris safety check tool sparks accusations of ‘western bias’ - 16/11/2015

Top Christmas ads of 2015: Aldi beats John Lewis in Netmums survey - 16/11/2015

Amazon takes Pantry service to the UK - 16/11/2015

Half of Instagrammers 'use networks to research products' - 16/11/2015

Video viewability still issue for UK advertisers - 16/11/2015

Pollinating a sweet omnichannel experience [INFOGRAPHIC] - 16/11/2015

Google driverless car gets pulled over (but avoids a ticket) - 13/11/2015

Tumblr rolls out instant messaging feature - 13/11/2015

eBay Advertising debuts ‘predictive targeting’ tool to reach parents - 13/11/2015

The 6 key roles in a digital marketing dream team - 13/11/2015

Top digital marketing data and case studies this week - 12/11/2015

China's Singles Day breaks ecommerce records - 12/11/2015

Youngsters 'most likely to block ads' [INFOGRAPHIC] - 12/11/2015

European ad trends: User-oriented formats 'gaining ground on large-scale ad formats' - 12/11/2015

Cyber Monday 'will outsell Black Friday' - 12/11/2015

TalkTalk hack to cost up to £35m - 12/11/2015

Google Maps gets offline mode for Android users - 11/11/2015

Ad blocking rises 3 percentage points in three months - 11/11/2015

Guest comment: The changing role of programmatic in Europe: a buy-side perspective - 11/11/2015

Video viral of the week: Temptations lets cat owners say sorry for festive faux paws - 11/11/2015

Adobe brings data trading into platform with new tool - 11/11/2015

Asda to shun Black Friday Sales- too little too late? - 11/11/2015

Hearts or Stars? Twitter favourites icon stirs controversy - 10/11/2015

4 in 10 Facebookers ‘also on Instagram’ - 10/11/2015

Brands ‘suffering due to inappropriate ad placement’ - 10/11/2015

Rwandair puts passengers online with in-flight Internet and mobile services - 10/11/2015

Alibaba buys ‘Chinese YouTube’ for $3.7bn - 10/11/2015

Marmite sells personalised jars on Facebook - 10/11/2015

Mobile searches on Black Friday ‘to increase ten-fold’ - 10/11/2015

Snapchat catches Facebook for video views as audience triples since May - 09/11/2015

Argos site goes offline due to weekend ‘glitch’ - 09/11/2015

Youku Tudou and Mirriad launch in-video ads in China - 09/11/2015

Facebook offers 'location aware’ ads 1ft from stores - 09/11/2015

Facebook debuts music sharing tool ‘Music Stories’ - 09/11/2015

Swiss email firm pays $6000 ransom to hackers - 09/11/2015

John Lewis Christmas ad premieres on YouTube - 06/11/2015

Marketing departments ‘now setting overall business strategy’ [INFOGRAPHIC] - 06/11/2015

UK stores ‘will get two-thirds of Black Friday sales spending in Europe’ - 06/11/2015

Location influences whether consumers engage with digital advertising - 05/11/2015

John Lewis Christmas ad: A social media analysis - 05/11/2015

Top digital marketing data and case studies this week - 05/11/2015

Top digital marketing data and case studies this week - 05/11/2015

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