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<< Monthly archives: July 2015

Today's news

Twitter debuts event targeting for brands

Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.

28/07/2015  |  Full story...  |  More about: advertising analytics behavioural targeting Digital Intelligence digital marketing social media and social networking Twitter

Amazon Spotify rival comes to for Prime customers

Amazon is launching its Prime Music streaming service in the UK, hoping to undercut Spotify and Apple Music by bundling it as a free add-on to its Prime customers.

28/07/2015  |  Full story...  |  More about: Amazon Apple content digital companies Digital Intelligence ecommerce Entertainment music paid content retail Spotify

‘Confusing’ Google+ integration dropped across all products

Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users.

28/07/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Google Google Plus social media and social networking YouTube

Hitachi AI to help complex decision making

Hitachi has developed new AI technology designed to come up with solutions to contentious scientific or economic issues based on big data.

28/07/2015  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Internet of Things technology

UK ad spend hits record high (but digital publishing slowing down)

UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.

28/07/2015  |  Full story...  |  More about: advertising Advertising Association Digital Intelligence digital trends media UK WARC

All smartwatches vulnerable to hack attacks

A new study has indicated that ‘100%’ of tested smartwatches exhibit security flaws, provides guidance for secure device use.

27/07/2015  |  Full story...  |  More about: Digital Intelligence digital trends hacker Internet of Things mobile devices and tablets security

Google’s biggest search revamp of 2015: Panda 4.2 goes live

Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover.

25/07/2015  |  Full story...  |  More about: content Digital Intelligence digital marketing Google Search

Most Brits and Germans ‘want to receive personalised’ marketing

Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands.

25/07/2015  |  Full story...  |  More about: advertising digital companies Digital Intelligence Germany UK

Retailers 'missing out of insight from customer data'

Retailers are failing to obtain potential insight from customer data, due to that fact that as little as one in three retailers have an information manage, according to new research.

25/07/2015  |  Full story...  |  More about: Digital Intelligence ecommerce retail

Wearables: Brits changing attitudes to smartwatches

Then behaviour of smartwatch users is evolving, indicating a divergence in the role of a smartwatch vs. a smartphone, according to new research.

25/07/2015  |  Full story...  |  More about: Digital Intelligence Internet of Things mobile devices and tablets

Recent stories

eBay rich list: 30 biggest sellers revealed for first time

The first-ever eBay 'rich list' has been published - and reveals that Britain's top sellers are raking in up to £17m a year trading on the site.

24/07/2015  |  Full story...  |  More about: digital data Digital Intelligence eBay ecommerce retail

Microsoft takes on WhatsApp with ‘Send’ chat app

Microsoft has launched a new email-based messaging app called ‘Send’ aimed at “those brief, snappy communications”.

24/07/2015  |  Full story...  |  More about: apps Digital Intelligence email IM Microsoft mobile marketing WhatsApp

Roald Dahl goes digital: The Twits return in children's app

Roald Dahls’s book The Twits is being turned into an app as part of a major rebranding of the late author’s work.

24/07/2015  |  Full story...  |  More about: apps Digital Intelligence digital marketing Entertainment games mobile marketing

Youngsters ‘put off shopping on their smartphones’

Despite being seen as the mobile-savvy generation, 15% of Britain’s 18-34 year-olds who own a smartphone admit to having never used their smartphones for anything shopping related on a given list, according to new research.

24/07/2015  |  Full story...  |  More about: demographics digital companies Digital Intelligence ecommerce mobile marketing retail

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

23/07/2015  |  Full story...  |  More about: Digital Intelligence digital trends viral marketing

Apple Watch sales disappoint despite strong earnings

Apple Watch sales have failed to meet expectations as customers have baulked at the high price tag, it has been revealed.

23/07/2015  |  Full story...  |  More about: Apple digital companies Digital Intelligence Internet of Things mobile marketing

Ashley Madison hack: What are the legal implications

Mahisha Rupan, senior associate, at technology and digital media law firm, Kemp Little comments on the fallout of the Ashley Maddison hack… offering guides on the legal implications.

23/07/2015  |  Full story...  |  More about: Digital Intelligence games online dating social media and social networking

BBC iPlayer 'watched by more than 60 million people outside the UK for free'

Nearly 65 million people around the world are bypassing internet restrictions to watch the BBC’s shows online, according to new research.

23/07/2015  |  Full story...  |  More about: BBC iPlayer Digital Intelligence digital trends global video

Bosch and TomTom create mapping tech for automated driving

Map and traffic provider TomTom and electronics firm Bosch have agreed to collaborate in the area of maps for automated driving.

23/07/2015  |  Full story...  |  More about: Digital Intelligence Germany Internet of Things local Maps Search technology

Twitter removes user backgrounds: Paving way for more ad space?

Twitter has removed customised wallpapers from the pages of its users in a raft of changes to its customisation options- sparking rumours that the social network is planning use the space for more ads.

22/07/2015  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Is programmatic to blame for falling ad viewability?

A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries.

22/07/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

Smartphone users ditching home Wi-Fi for 4G

Smartphone owners are increasingly switching from Wi-Fi to 4G signals at home, with 65% of mobile phone usage now occurring indoors, according to new research.

22/07/2015  |  Full story...  |  More about: 4G Digital Intelligence digital trends mobile internet mobile marketing

China mobile social media users to reach 335.9m in 2015

China mobile social networking users will reach 335.9 million this year, up 20.7% on 2014, according to new research.

22/07/2015  |  Full story...  |  More about: China Digital Intelligence digital trends mobile marketing social media and social networking

Google+ photos RIP: Replaced with new app

Google is shutting down Google+ Photos to make way for its new standalone Google Photos app that went live just a few months ago in late May.

22/07/2015  |  Full story...  |  More about: apps Digital Intelligence Google Google Plus images mobile marketing social media and social networking

PayPal worth $50bn in market debut after eBay split

PayPal has completed its separation from eBay, making its stock debut with a higher market value than its parent company.

UK going mobile: 72% access web via two devices

Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research.

21/07/2015  |  Full story...  |  More about: Digital Intelligence digital trends infographic internet use mobile marketing time spent online UK

Microsoft debuts first Windows 10 ad

With Windows 10's just over a week away, Microsoft began its marketing drive for the new operating system with its first commercial.

21/07/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Microsoft video viral marketing Windows

Video viral of the week: Lotus invites strangers for ‘blind coffee’ dates

In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…

21/07/2015  |  Full story...  |  More about: Digital Intelligence digital marketing food and beverages Spain video viral marketing

Baidu’s global market share drops nearly 8%

Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research.

20/07/2015  |  Full story...  |  More about: Bing China Digital Intelligence digital trends global Google Search Yahoo

Adultery site Ashley Madison hacked

Hackers have stolen and leaked the personal details of users of Ashley Madison including "all the customers' secret sexual fantasies and matching credit card transactions".

20/07/2015  |  Full story...  |  More about: Digital Intelligence hacker online dating Privacy Regulation security

Top stories from the previous few weeks

Google self-driving car in first injury accident - 20/07/2015

Apple Pay one week on: How is social media responding? - 20/07/2015

Publishers going programmatic: proof that automated ads boost profits? - 20/07/2015

Spam emails at 12-year low - 20/07/2015

PayPal and eBay split into separate companies - 17/07/2015

Facebook buy button to turn brand Pages into ecommerce sites - 17/07/2015

Anatomy of a crisis: Nestlé’s Maggi noodles banned in India - 17/07/2015

Social media users by age: Snapchat dominated by under 24s - 17/07/2015

Top digital marketing data and case studies this week - 16/07/2015

Sale fail: Customers unimpressed by Amazon’s Prime Day (but sales soar 80%) - 16/07/2015

Google relaunches map- maker tool after ‘urinating Android’ controversy - 16/07/2015

Most popular pre-internet ads: How would the Smash aliens be marketed today? - 16/07/2015

Facebook and Twitter becoming key news sources in US - 15/07/2015

Abandoned basket rates increase in 2015 for UK retailers - 15/07/2015

Ecommerce growth doubles in second quarter of 2015 - 15/07/2015

UK faces tech skills shortage: CBI - 15/07/2015

Facebook gives users more control over News Feed - 15/07/2015

Tumblr boosts brand analytics with Crimson Hexagon tie-up - 15/07/2015

Rural Britain ‘will out-shop inner cities on Amazon Prime Day’ - 15/07/2015

Government debuts £10m Internet of Things competition for UK cities - 14/07/2015

Clinique runs global #FaceForward campaign on Tumblr - 14/07/2015

Apple Pay goes live in UK - 14/07/2015

Facial recognition ‘a marketing step too far’ for most shoppers - 14/07/2015

Global Facebook ad prices: Oslo most expensive - 14/07/2015

Brits targeted by thousands of irrelevant ads each year - 14/07/2015

Reddit CEO resigns after user backlash - 13/07/2015

Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning - 13/07/2015

Event report: Back to the future with Big Data - 13/07/2015

The rise of social news: Consumers seize the newsroom - 13/07/2015

Back from the dead: Google Glass returns with ‘Enterprise Edition’ - 10/07/2015

Biggest Google advertisers: Ebay tops shopping ads as Amazon leads AdWords - 10/07/2015

240bn video views worth $20bn: Why traditional broadcasters are buying up YouTube’s Multi-Channel Networks - 10/07/2015

Kantar Media offers consumer ‘snapshot’ of brand perception - 10/07/2015

Audi runs vertical video ad for mobile viewing - 10/07/2015

Top digital marketing data and case studies this week - 09/07/2015

Facebook quits charging for ‘likes’ in ad price shake-up - 09/07/2015

Reddit rival crashes as users jump ship to protest staff sacking - 09/07/2015

The anatomy of a perfect checkout page (infographic) - 09/07/2015

Cricket fans going mobile: 1 in 3 to watch Ashes on the move - 09/07/2015

YouTube famous: How much do Vlogger stars earn? - 09/07/2015

BBC news channel to go online only? - 09/07/2015

Coke removes labels from cans in Ramadan campaign - 08/07/2015

Kuoni and Co-op pull YouTube ads from explicit Rihanna video - 08/07/2015

Digital video becoming mainstream: Agency survey - 08/07/2015

BBC gives away Raspberry Pi rival to a million school kids - 08/07/2015

999 technology 'needs to keep up with the smart phone generation’ - 08/07/2015

Theresa May wins ‘Internet villain of the year’ - 07/07/2015

Bigger than Black Friday? Amazon creates Prime Day - 07/07/2015

Facebook secrets uncovered in leaked employee handbook - 07/07/2015

Retailers ‘yet to truly connect with smartphone shoppers' - 07/07/2015

10 astonishing technologies that power Google's self-driving cars (infographic) - 07/07/2015

NME to focus on social media as print magazine goes free - 06/07/2015

Uber suspends taxi-ordering app in France - 06/07/2015

Mastercard tests ‘selfie’ security app - 06/07/2015

Reddit in revolt: Moderators shut popular forums to protest sacking - 03/07/2015

Top digital marketing data and case studies this week - 03/07/2015

Facebook to share ad revenue with video creators - 03/07/2015

Economist dishes out free insect ice cream in marketing stunt - 03/07/2015

Infographic: Can Apple Music beat Spotify? - 03/07/2015

AOP Digital Publishing Awards: Guardian, Vice and Buzzfeed big winners - 03/07/2015

European digital ad spend catching TV - 03/07/2015

Cannes Lions 2015 video highlights: The best of festival - 02/07/2015

Telepathic advertising? Facebook wants to read your mind - 02/07/2015

Mobile roaming to end in 2017 (but spam blockers at risk ) - 02/07/2015

Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’ - 02/07/2015

Cannes Lions winner: Dominos emoji pizza orders - 02/07/2015

Cannes Lions winner: Geico wins top prize for ‘unskippable’ pre-roll ads - 02/07/2015

15% of Brits blocking ads: Is free content under threat? - 01/07/2015

Google’s nihilistic AI robot reveals the meaning of life - 01/07/2015

Amazon launches one hour deliveries in London - 01/07/2015

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