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<< Monthly archives: December 2016

Today's news

2017 marketing data trends: Machine learning, IoT, and real-time streaming

Big data continues to be the fastest-growing segment of the information management software market.

06/12/2016  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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06/12/2016  |  Full story...  |  More about: Burberry Christmas Digital Intelligence digital marketing digital trends global John Lewis Marks and Spencer Sainsburys UK video YouTube

Amazon Go: The new grocery store with no checkout lines

Amazon has opened its first convenience store today, giving shoppers a "Just Walk Out Shopping" experience with no need to stand in a line for the checkout.

06/12/2016  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce retail USA

“Creepy” Uber under fire for tracking users after journey

Uber has sparked criticism after its latest update lets the app to track a user's location for five minutes after a journey has ended, even if the app is only running in the background.

06/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing local Maps mobile marketing Privacy Regulation Travel

Facebook overtakes YouTube for Christmas social video campaigns

Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.

06/12/2016  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing digital trends Facebook social media and social networking UK video YouTube

Rise of “Shopcationers”: Fly-in shoppers to boost British retail this weekend

London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s “Immaculate Conception” public holiday, according to new data released today by lastminute.com group.

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06/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Lastminute retail

UK website visits clock 1.46bn during Cyber Week 2016

Almost 243 million visits to retail websites were recorded on the day of Black Friday, with a further 181 million visits on Cyber Monday, and a huge 777 million site visits across the whole weekend, according to new data.

06/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Hitwise retail UK

Apple to invest 'heavily' in driverless car software

Apple has announced plans to invest "heavily" in driverless car software, following years of speculation that the tech giant is eyeing the automotive industry.

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05/12/2016  |  Full story...  |  More about: Apple automotive Digital Intelligence Internet of Things technology

Amazon puts limit on number of reviews

Amazon is continuing its crack down on fake or paid-for reviewswith a new set of limits on what a shopper can post.

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05/12/2016  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce Regulation retail social media and social networking user generated content

Marks & Spencer pips Boots and John Lewis as top of the Christmas shops

Marks & Spencer is the nation’s favourite Christmas shop, with nearly a third of Brits planning to spend the most there this December.

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05/12/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce M and S Rakuten retail UK



Recent stories

Top Yahoo searches of 2016: Brexit, the Olympics, and Donald Trump

Brexit, the Olympics, Euro 2016 and Donald Trump dominate online searches in 2016 in Yahoo’s annual reflection of Britain’s search habits and trends.

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02/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search Yahoo

Digital natives: 5-year study reveals how next generation will shape future

The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.

02/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking

Facebook makes Creative Hub "sandbox" open to all advertisers

Facebook is opening up its Creative Hub to "the entire global advertising and marketing community," letting them experiment with ad formats and ideas before unleashing them on the public.

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02/12/2016  |  Full story...  |  More about: advertising digital marketing Facebook mobile marketing social media and social networking

Black Fiveday Wrap-Up: mobile dominates, early starts, savvy shoppers and the Brexit impact

Salmon, the global ecommerce consultancy in charge of online operations of some of the UK’s largest retail clients, has released some stats during the busy peak trading period of Black Friday week.

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02/12/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail UK

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers

Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.

02/12/2016  |  Full story...  |  More about: Cadburys Christmas Digital Intelligence digital marketing FMCG food and beverages Mondelez social media and social networking Tumblr Yahoo

Twitter leads social networks for Christmas hype [INFOGRAPHIC]

How Christmassy is the UK this year? According to insight compiled by Carat UK, we are currently at –5% Christmas mentions on Twitter, compared to last year.

02/12/2016  |  Full story...  |  More about: advertising Christmas Digital Intelligence digital marketing digital trends social media and social networking Twitter

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

01/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Facebook brings Instant Games to Messenger and News Feed

Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called "Instant Games," along with 17 titles that include some familiar names like Pac-Man.


01/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook games mobile marketing social media and social networking

Accenture buys UK creative agency Karmarama

Consulting firm Accenture has bought London-based based creative agency Karmarama for an undisclosed sum, as consultancies and ad agencies continue to expand into each other’s territory.

01/12/2016  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing UK

Black Friday UK stats: 12% increase on last year (but lower than forecast)

Total spend on online retail sites on Black Friday 2016 was £1.23bn, marking a +12.2% increase on the £1.1bn spent on the same day in 2015.

01/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce IMRG mobile marketing retail UK

15m Brits “have an old mobile phone gathering dust in drawers at home”

As we fill our Christmas stockings with the latest must-have technology, what happens to the tech gadgets of Christmas past that were once at the cutting edge, but have now been superseded by advancements in innovation and design? New research shows those old Nokia’s may be worth something…

01/12/2016  |  Full story...  |  More about: Digital Intelligence digital trends mobile devices and tablets

Mastercard debuts Instagram channel for ‘Priceless Cities’ European push

Mastercard has launched a new Instagram channel to take its Priceless Cities programme across the UK and Europe.

01/12/2016  |  Full story...  |  More about: financial services Instagram Mastercard social media and social networking

Rogue One: 4 major brands to push latest Star Wars film

Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.

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01/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Disney Entertainment Europe marketing O2 UK

More browsing, less buying: Brits not impressed by Cyber Monday deals

More people were browsing on Cyber Monday 2016 than the year before, but there were fewer people actually making purchases, according to new research.

30/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce mobile marketing retail UK

Black Friday: How did apps perform?

As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile., with many opting to use retailers apps to grab a bargain, according to new research.

30/11/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail

9 in 10 brands “not measuring social media marketing efforts”

Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research.

30/11/2016  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends social media and social networking

Oracle “simplifies B2B digital marketing” with revamped lead generation tools

Tech giant Oracle has updated its Oracle Marketing Cloud suite with new features geared towards "simplifying digital marketing".

30/11/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Oracle

Which tech giants come out on top for job satisfaction? [Infographic]

Top tech companies like Google and Facebook are renowned for their modern offices, exceptional perks, and higher-than-average salaries – but does this give employees job satisfaction? A new infographic from eCardShack reveals which tech giant has the happiest workers.

30/11/2016  |  Full story...  |  More about: Amazon Apple Digital Intelligence digital trends eBay Facebook Google infographic recuitment Salesforce

People trust social media photos 7 times more than traditional ads- report

Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.

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30/11/2016  |  Full story...  |  More about: blogging brands Digital Intelligence digital marketing digital trends social media and social networking user generated content

Festive shopping trends: Mobile reigns supreme as the retail channel of choice

With the shopping phenomenon that is Black Friday and Cyber Monday over for another year, new research from ChannelAdvisor shows how mobile came out on top, reigning supreme, over desktop as consumers’ preferred method of shopping over the sales period.

30/11/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce mobile marketing



Top stories from the previous few weeks

Programmatic takes over: Automated ad spend to soar 31% in 2017 - 29/11/2016

Could virtual reality replace high street shopping by 2050? - 29/11/2016

Mobile ad targeting "getting better": 60% now reach intended audience - 29/11/2016

Dentsu Aegis buys Bluecom to boost ecommerce in Asia - 29/11/2016

Black Friday round-up: US shoppers spend $3.34bn online but high street sales fall 10% - 28/11/2016

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral - 28/11/2016

New mobile app game helps smokers quit - 28/11/2016

Trump-supporting news site Breitbart blocked by ad exchange - 28/11/2016

Black Friday lunchtime update: £19m in revenue as 27% of sales through iPhones - 25/11/2016

Chinese travel giant to buy Skyscanner for £1.4bn - 25/11/2016

Amazon’s ‘The Grand Tour’ car show smashes streaming record on debut - 25/11/2016

Disney’s Moana film runs social media promo with Thames Clippers - 25/11/2016

Black Friday alert: International orders up due to weak pound and retailers warned of ‘Basket Bandits’ - 25/11/2016

Unilever debuts #ShareAMeal campaign to fight world hunger - 25/11/2016

Search “still top for brand discovery and research” - 24/11/2016

"One moment": OK Go teams with Morton Salt for 4.2 second music video - 24/11/2016

Image trends: Marketers think representing modern society more important than being ‘on-brand’ - 24/11/2016

Festive shopping trends: Christmas day is now UK’s busiest mobile shopping day - 24/11/2016

Trump dominated Instagram in election run-up (but Clinton was most engaging) - 24/11/2016

Affiliate Window launches Black Friday visualization tool for marketers - 24/11/2016

Odd news: The weirdest digital stories of 2016 - 23/11/2016

European online ad spend up 13% as mobile drives growth - 23/11/2016

Google Maps now shows how busy shops are in real time - 23/11/2016

IBM tests platform to embed AI bot Watson into any device - 23/11/2016

Instagram debuts Periscope-style live video platform - 23/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

Facebook closes Atlas to focus on direct ad sales - 22/11/2016

The Personal Data Economy: Is data the new oil? - 22/11/2016

6 new shopping behaviours: Mobile blurs line between online and high street - 22/11/2016

Bupa launches ‘if a band was your body’ video to boost young people’s health - 22/11/2016

IAB Europe White Paper: Using Data Effectively in Programmatic - 22/11/2016

The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself - 21/11/2016

McDonald’s debuts "biggest ever" Christmas campaign with Blippar and Amazon - 21/11/2016

Returned goods from Black Friday web shopping weekend to top £1bn - 21/11/2016

Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot - 21/11/2016

Blippar turns Covent Garden into augmented reality wonderland for Christmas - 21/11/2016

US consumers look to British retailers for the out of the ordinary - 21/11/2016

Snooper's Charter: Controversial bill gives UK govt sweeping web spying powers - 18/11/2016

The Grand Tour: Clarkson, May and Hammond lend voices to Waze as show goes live - 18/11/2016

Brits losing patience with social media customer service - 18/11/2016

Is ‘Buster the Boxer’ John Lewis’ most emotionally engaging festive ad? - 18/11/2016

Sharers are buyers: consumers who share content “9 times more likely to purchase” - 18/11/2016

Christmas shopping trends: UK set for bumper tech spend despite Brexit prices - 18/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Facebook admits more ad metrics errors: 3 new bugs found - 17/11/2016

Digital disruption: Half of UK businesses “will not exist in current form by 2021” - 17/11/2016

10 steps to Christmas success [INFOGRAPHIC] - 17/11/2016

Is it now too late to prepare for Black Friday? - 17/11/2016

5 key trends for short form video success - 17/11/2016

5 key trends for short form video success - 17/11/2016

Snapchat "secretly" files for $25bn IPO - 16/11/2016

Black Friday web shoppers to spend £6.77bn in UK- report - 16/11/2016

Black Friday: Late night shoppers to bag this year’s bargains - 16/11/2016

Video viral of the week: Temptations aims to stop Christmas Cat-astrophes with treats - 16/11/2016

Battle of the Christmas ads: Mums pick M&S as best festive video - 16/11/2016

Three quarters of consumers link social video viewing to purchase decisions - 16/11/2016

Is Apple working on Snapchat-style smart glasses? - 15/11/2016

Brexit sparks fears of tech talent drain in UK- survey - 15/11/2016

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’ - 15/11/2016

Adobe to buy video ad tech firm TubeMogul for $540m - 15/11/2016

Three quarters of Chinese web users shopping by mobile - 15/11/2016

China Singles Day: Alibaba gets $1bn in sales in under 5 minutes - 14/11/2016

19 million ‘ghost’ email accounts in the UK - 14/11/2016

Gmail iPhone app lets users unsend embarrassing emails - 14/11/2016

China’s web speed problem: Local retail sites outperform foreign players on Singles Day - 14/11/2016

Virtual reality case study: New York Times takes news to a new generation - 14/11/2016

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims - 11/11/2016

Google launches $79 Daydream VR headset - 11/11/2016

Starbucks crowd-sources Christmas cup design - 11/11/2016

PayPal gives Apple users Siri support - 11/11/2016

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