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<< Monthly archives: May 2016

Today's news

Three UK starts ad blocking at network level for first time

Three UK has revealed the first step in its plans to revolutionise the mobile advertising experience by trialling ad-blocking technology on its network next month.

26/05/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing IAB mobile internet mobile marketing Regulation UK

Google revamps AdWords to separate mobile and desktop bids

Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet.

26/05/2016  |  Full story...  |  More about: AdWords analytics digital companies Digital Intelligence digital marketing Google local Maps mobile marketing Search

TV ads still ‘most impactful advertising channel’

Despite the rise of YouTube, Facebook and Snapchat, it seems that good old fashioned TV commercials are still the most powerful ad channel, according to new data.

26/05/2016  |  Full story...  |  More about: advertising Digital Intelligence digital trends media

Spotify revenues surge 80% (but losses widen)

Spotify saw revenues surge 80% to €1.94bn (£1.5bn) last year but losses deepened as the music streaming service put more money into investments.

26/05/2016  |  Full story...  |  More about: advertising Digital Intelligence direct marketing music paid content Spotify

First sign of saturation in US video streaming market

The US market for video streaming is slowing for the first time, signaling saturation, according to new research.

26/05/2016  |  Full story...  |  More about: Digital Intelligence digital trends USA video

Vice Media lays off up to 20 editorial staff

Vice Media has become the latest news putlet to layoff staff, following the likes of Mashable and Buzzfeed as upcoming digital media publications struggle to turn a profit in an increasingly saturated market.

25/05/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing newspapers recuitment UK

More to Tweet: Twitter drops media and @name replies from 140-character limit

Twitter has relaxed the rules for what counts against its iconic 140-character limit in Tweets, dropping pictures and video along with @name replies.

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25/05/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

GoPro and Red Bull team up for global partnership

Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years.

25/05/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Internet of Things social media and social networking video

Mobiles ‘most emotionally engaging screen’

Mobiles provide the most emotionally engaging screen, and are the most effective at delivering ‘seamless moments’ for consumers, according to new research.


25/05/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media mobile marketing

From crowdfunding to stock exchange in three months: The success of FrontOffice

A crowdfunded campaign for reconstruction firm FrontOffice has propelled the company to become listed on stock exchange, becoming the fastest crowdfunded exit.

25/05/2016  |  Full story...  |  More about: Digital Intelligence Europe financial services Sweden



Recent stories

Facebook revamps Trending Topics after political bias row

Facebook is changing the way it runs its Trending Topics feed, following accuastions that the social network is deliberatley excluding right wing politcal subjects from its charts.

24/05/2016  |  Full story...  |  More about: Digital Intelligence Facebook newspapers Regulation social media and social networking

Cowabunga! Teenage Mutant Ninja Turtles chatbots on Kik

To promote the upcoming Teenage Mutant Ninja Turtles movie, Paramount Pictures is jumping in on the chatbot craze with four bots on popular teen chat app Kik which allow users to chat with the comic book heroes.

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24/05/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Entertainment mobile marketing social media and social networking technology

Global apps index: Brazilians ‘most active demographic’ [INFOGRAPHIC]

Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.

24/05/2016  |  Full story...  |  More about: apps Brazil Canada Digital Intelligence digital marketing digital trends global infographic internet use mobile marketing time spent online UK USA

China’s government ‘faking 488m social media posts’ - Study

Chinese government employees are inserting millions of deceptive messages into the streams of real social networks, to divert citizens' attention from adverse or embarrassing news, according to new research.

24/05/2016  |  Full story...  |  More about: censorship China Digital Intelligence government Regulation social media and social networking

EU referendum: CEOs of fastest growing companies in UK discuss Brexit impact

As George Osborne claims that the UK will plunge into a self-inflicted year-long recession, resulting in the loss of over half a million jobs, CEOs of some of the fastest-growing UK companies discuss how a potential Brexit could impact on businesses.

24/05/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Europe government UK

Chewbacca Mum: Kohl's capitalises on Facebook viral that got 135m views

Last week, a mother's video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl's, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react fast in a social world.


23/05/2016  |  Full story...  |  More about: brands Digital Intelligence digital marketing Facebook social media and social networking video viral marketing

Instagram fail: Kardashian star accidentally pastes sponsored post instructions in caption

“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.


23/05/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook Instagram social media and social networking

KFC partners Baidu for robot powered store in China

Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers.


23/05/2016  |  Full story...  |  More about: China Digital Intelligence digital marketing food and beverages mobile marketing technology

Video Viral of the Week: 50 Cent spoofs MTV's Cribs with 'In Da Hostel'

With Snapchat set to revive MTV's Cribs, Hostel World has released a spoof ad with a little help from rapper 50 Cent.

23/05/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Travel video viral marketing

Google I/O round-up: Android N, smart cars and “Daydream” VR

This year's Google I/O conference saw the internet giant unveil a raft of new platforms and features. We look back at the top nine announcements from the event, from smart homes to streaming apps…

20/05/2016  |  Full story...  |  More about: apps digital companies Digital Intelligence Google Internet of Things mobile marketing technology

Google Home takes on Amazon Echo with smart home assistant

Google has launched Google Home, a small speaker capable of answering voice commands through a new digital assistant.

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20/05/2016  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing Google Internet of Things mobile marketing Search technology

Microsoft sells Nokia feature phones to HMD

Microsoft is pulling out of the feature phones business to focus on smartphones, at it sells off Nokia's once market-leading range of devices.

20/05/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Microsoft mobile marketing Nokia

Uber enters driverless car race

Car-hailing app Uber has begun testing a self-driving vehicle in a move that threatens to further disrupt the taxi industry.

20/05/2016  |  Full story...  |  More about: automotive Digital Intelligence Internet of Things Uber

UK ecommerce trends: Clothing drives sales but growth slows

Online retail inthe UK continued its double digit growth this year with purchases made online achieving a year-on-year increase of 11% in April, but growth has slowed, according to new research.

20/05/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce IMRG retail

The rise of cross-channel attribution: Shifting staff is key [INFOGRAPHIC]

The vast majority of marketing organisations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new survey.

20/05/2016  |  Full story...  |  More about: analytics Digital Intelligence digital marketing ecommerce

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

19/05/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends viral marketing

Hacker puts 100m LinkedIn logins up for sale

A hacker is advertising what they claim is more than one hundred million LinkedIn logins for sale, forcing the social network to reset accounts.

19/05/2016  |  Full story...  |  More about: Digital Intelligence hacker LinkedIn Privacy Regulation security social media and social networking

Android Pay finally goes live in UK

Android Pay has officially launched in the UK, following the launch of Apple Pay in the country last year.

19/05/2016  |  Full story...  |  More about: Android Digital Intelligence ecommerce financial services mobile marketing

Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool

Google has launched Spaces, a collaborative messaging app similar to the increasingly popular Slack.

19/05/2016  |  Full story...  |  More about: Android Digital Intelligence digital marketing Google IM mobile marketing social media and social networking

UK to get digital driving licence?

The UK government is developing a digital driving licence, according to new reports.

19/05/2016  |  Full story...  |  More about: automotive Digital Intelligence Internet of Things mobile marketing Regulation UK



Top stories from the previous few weeks

iPhones get YouTube VR support for first time - 19/05/2016

Negative SEO: Many UK firms ‘prepared to illegally sabotage competitors' search rankings’- study - 18/05/2016

Google puts shopping ads in image search for first time - 18/05/2016

Forget Black Friday: $5bn “Black FiveDay” coming this year- report - 18/05/2016

Instagram tests new 'Facebook-style' analytics tools - 18/05/2016

Ad blocking could cost $12bn in US ad revenue by 2020 - 18/05/2016

Shades of Grey: Google's AI writes sad poetry after reading romance novels - 18/05/2016

BBC faces backlash ahead of online recipe cull - 18/05/2016

Twitter to exclude photos and links from 140-character limit - report - 17/05/2016

Amazon to sell own food brands to Prime members - 17/05/2016

MTV and Trojan launch 10-second sex education Snapchat series - 17/05/2016

Amazon creates customisable Dash Button for developers - 17/05/2016

Video viral of the week: Burger King ‘pensioner team’ builds new stores in Italy - 17/05/2016

6 strategies to drive mobile app engagement [INFOGRAPHIC] - 17/05/2016

Google puts search functions directly into mobile keyboard - 16/05/2016

UK gives greenlight for BBC and ITV 'Netflix rival' - 16/05/2016

Warren Buffett backs new Yahoo bidder- report - 16/05/2016

Apple invests in Chinese Uber rival - 16/05/2016

Facebook ‘Reactions’ boost engagement - 16/05/2016

JICWEBS tackles online ad fraud with new certificaton for brands - 16/05/2016

AI robot teaches uni students for 5 months... and no-one noticed - 13/05/2016

Magnum taps Shazam for “Release the Beast” global campaign - 13/05/2016

Native ad clicks soar on mobile - 13/05/2016

New Yorker magazine features augmented reality cover - 13/05/2016

Periscope takes to the skies with drone tie up - 13/05/2016

EU referendum: SMEs back remain campaign (but only just) - 13/05/2016

Top digital marketing data and case studies this week - 12/05/2016

Google bans payday lender ads - 12/05/2016

Instagram app gets new look (and new ads) - 12/05/2016

The Grand Tour: Amazon reveals name of new Jeremy Clarkson show - 12/05/2016

Brands failing to bring consistency across devices: consumer survey - 12/05/2016

Facebook's controversial facial-recognition app Moments launches in Europe - 11/05/2016

Siri creators reveal next generation voice assistant 'Viv' - 11/05/2016

Amazon takes on YouTube with "Video Direct" - 11/05/2016

Morning commute “best time for retailers to reach consumers by email” - 11/05/2016

Winning “Hearts and Minds” of customers: Brands now embracing customer journey - 11/05/2016

Mobile sport trends: Euro 2016 to be a “second-screen-fest” - 11/05/2016

Mobile app revenues slowing down for first time – IDC - 11/05/2016

Spotify in major shift to video with 12 new pop culture series - 10/05/2016

Periscope lets viewers save livestreams via #save hashtag - 10/05/2016

Google Analytics can now track individual user behaviour on apps - 10/05/2016

Facebook in court battle over facial recognition privacy - 10/05/2016

Blue or black? Google search links could soon change colour - 10/05/2016

Facebook's first temporary 'Reaction': Say it with flowers on Mother's Day - 09/05/2016

Snapchat spooks its users with mobile-first horror film - 09/05/2016

Sina Weibo partners Nielsen to boost digital ad measurement in China - 09/05/2016

Ad-blockers 'more likely to buy digital content' - 09/05/2016

Video viral of the week: Mars reveals 'talking' cat collar - 09/05/2016

Snapchat rolls out shoppable ads: Target and Lancôme first brands to sign up - 06/05/2016

London bus iBeacons to beam ads to passengers' mobiles - 06/05/2016

Video viral of the week: Mars unites petcare brands with dog "freak out" videos - 06/05/2016

10-year old who hacked Instagram wins $10,000 prize - 06/05/2016

Yospace and SpotX bring personalised ads to live online TV - 06/05/2016

Top digital marketing data and case studies this week - 05/05/2016

Instagram debuts video carousel ads - 05/05/2016

iPhone replaces iPad as e-commerce device of choice - 05/05/2016

C4 offers £1m ad slot for best brand that showcases disabled talent - 05/05/2016

Google’s AI granted access to 1.6m NHS patient records - 05/05/2016

Kantar Media and comScore unite for cross-platform analytics in Latin America - 05/05/2016

AdBlock Plus lets users pay publishers directly via Flattr partnership - 04/05/2016

Uber sends 15,000 email print outs via horse and cart in Australia protest - 04/05/2016

Brazil bans WhatsApp for 72 hours - 04/05/2016

It's official: Chrome overtakes IE as world's most popular browser - 04/05/2016

Google CEO predicts end of physical computers in an "AI-first world" - 03/05/2016

Snapchat goes to the Olympics: NBC to broadcast Live Stories to sports fans - 03/05/2016

Top smartwatch brands: Apple leads way (but demand is small) - 03/05/2016

UK lags behind US for digital customer experience [INFOGRAPHIC] - 03/05/2016

Billionaire Icahn sells entire Apple stock amid China fears - 29/04/2016

Twitter ad spend drops (but user growth returns) - 29/04/2016

Beautiful People website hacked: 1.1m account details stolen - 29/04/2016

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