Digital Intelligence

Daily digital marketing research and news

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<< Monthly archives: November 2017

Today's news

Uber criticised for "hack cover-up"

The UK data watchdog has 'huge concerns' over Uber's hack cover-up,which was revealed over the weekend.

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23/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing hacker Regulation Uber

Unilever expands digital start up ‘Foundry’ to Asia and Australasia

Unilever has revealed 30 of the most ambitious startups and scale-ups to be part of the Unilever Foundry 30 South East Asia and Australasia (SEAA).

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22/11/2017  |  Full story...  |  More about: Asia Digital Intelligence digital marketing Unilever

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

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22/11/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends publisher

Uber buys fleet of 24,000 driverless cars from Volvo

Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation.

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21/11/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing Internet of Things Travel Uber Volvo

Programmatic usage ‘to make up 67% of global digital display market by 2019’

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.

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21/11/2017  |  Full story...  |  More about: advertising Canada Denmark Digital Intelligence digital marketing digital trends France global UK USA

Ecommerce tipping point? ASOS overtakes M&S (for market valuation)

Online fashion firm ASOS has overtaken Marks & Spencer’s valuation this week as ecommerce continues to catch the high street.

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21/11/2017  |  Full story...  |  More about: ASOS Clothing Digital Intelligence digital marketing ecommerce

Amazon Echo to boost UK retail sales this Christmas

Consumers plan to shop online this Christmas and are prepared to embrace new AI-powered technologies such as Amazon Echo and Google Home, according to new research.

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21/11/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing digital trends ecommerce Internet of Things retail

Black Friday – a psychological retail phenomenon

The UK will generate £7.42bn in sales over the Black Friday peak period of 20–27 November 2017, up 15% up from £6.45bn in same period 2016 according to new research.

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21/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce IMRG retail

Baidu bets on IoT with smart speaker and two robots

Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a 'sci-fi' experience.

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20/11/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing Internet of Things mobile devices and tablets mobile marketing Search technology

Black Friday to take over 40% of Christmas spend this year

More than half of all gifts purchased this year for Christmas will be technology related, according to new research.

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20/11/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital trends ecommerce mobile devices and tablets technology



Recent stories

Black Friday to take over 40% of Christmas spend this year

More than half of all gifts purchased this year for Christmas will be technology related, according to new research.

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20/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail

Big brands overhauling digital strategy amid brand safety fears

Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.

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20/11/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends Regulation

71% of marketers see GDPR as a "creative opportunity"

Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research.

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20/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing DMA Europe Regulation

Boston Dynamics' Atlas robot does backflips

Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.

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17/11/2017  |  Full story...  |  More about: Digital Intelligence Internet of Things technology

Health search trends: Online health sites succeed with long-form content

Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.

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17/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Pharmaceutical and healthcare Search

Marketing in 2018: A year of reckoning?

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.

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17/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital trends marketing mobile marketing social media and social networking

Brits want AI to help choose their holidays

The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.

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17/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing technology Travel UK

Dulux debuts online colour picker with Houzz

Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux.

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17/11/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing

Just one Facebook ‘like’ is all it takes for targeted adverts

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.

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16/11/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing digital trends Facebook social media and social networking

Slow site speeds hamper online retailers this festive season

More than half (54%) of the UK’s top online retailers are completely unprepared for the Black Friday sales surge, rating as “Poor” for key performance metrics such as page loading speed, according to new research.

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16/11/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing ecommerce

The FA hires Cognizant for digital transformation drive

The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. They will also become The FA’s ‘Official Digital Partner’.

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16/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing sport UK

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.

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16/11/2017  |  Full story...  |  More about: analytics behavioural targeting demographics Digital Intelligence digital marketing digital trends media planning video

Channel 4 links with top European broadcasters for video ad alliance

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

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15/11/2017  |  Full story...  |  More about: advertising behavioural targeting Channel 4 content Digital Intelligence digital marketing video

Black Friday email tips: Brands must focus on emotions, not just deals

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.

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15/11/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends ecommerce email retail

Reddit takes on social media giants with chat function

Reddit is testing a real-time chat function which could soon replace its standard personal message (PM) system, as the popular internet forum looks to take on social media rivals such as Facebook.

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15/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing IM Reddit social media and social networking

UK Prime Minister meets digital leaders to plan technology drive

The Prime Minister will meet leading digital entrepreneurs and innovators from across the country today, as she announces a series of measures to support the growth of the UK’s tech sector.

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15/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing government technology UK

Black Friday trends: Facts, stats and predictions [INFOGRAPHIC]

Black Friday is just over a week away. What started as a US shopping event after Thanksgiving has become a major global event. This infographic looks at some of the biggest stats that marketers need to know.

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15/11/2017  |  Full story...  |  More about: digital marketing digital trends ecommerce infographic retail

The growing impact of social media on sports [INFOGRAPHIC]

The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.

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15/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic social media and social networking sport

UK consumers experiencing Black Friday fatigue due to extended deals

Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.

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15/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Search

Adobe launches first "programmatic-only" campaign

Adobe is aiming to prove that the future of ads is programmatic launching its first completely automated campaign on social media, mobile and TV.

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14/11/2017  |  Full story...  |  More about: Adobe Digital Intelligence digital marketing media planning mobile marketing social media and social networking



Top stories from the previous few weeks

Facial-tracking study reveals 4 key tips for successful luxury advertising - 14/11/2017

Half of sales reps view prospects’ Facebook profiles before meetings - 14/11/2017

Brands spending £6bn on Christmas ads - 14/11/2017

eBay sees rise of “Generation Phygital”: 52% prefer books, CDs and DVDs over digital media - 14/11/2017

Single’s Day trends: $25bn spent in one day - 13/11/2017

Mobile ad trends: Ad fraud tops transparency concerns - 13/11/2017

Video and subscriptions to power the future of premium content - 13/11/2017

Consumers more willing to share location with apps (but privacy concerns persist) - 13/11/2017

Paddington Vs. Moz: Which Christmas ad is winning online? - 13/11/2017

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear - 10/11/2017

Doritos launches Xbox campaign with influencers - 10/11/2017

14 year olds 'have already sent more than 35,000 texts' - 10/11/2017

Interview: Countdown to Singles Day 2017 - 10/11/2017

Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper - 09/11/2017

Twitter debuts $99 subscription tool to promote tweets - 09/11/2017

Most marketing bosses admit they don’t understand the changing consumer’ - 09/11/2017

Social media can drive brand impact (and not just clicks) - 09/11/2017

Most marketers ‘still can’t unify online and offline worlds’ - 09/11/2017

Snapchat undergoes huge redesign as losses grow - 08/11/2017

Vodafone moves into IoT with new home gadgets - 08/11/2017

Facebook finally expands Messenger payments to the UK - 08/11/2017

1 in 7 workers think AI can replace their jobs completely - 08/11/2017

Most consumers saw a fake review this year (but most people can’t always spot them) - 08/11/2017

Adidas debuts ‘smart’ mobile shopping app - 07/11/2017

African mobile broadband connections to double within five years - 07/11/2017

Brits ‘will give hacked sites a second chance’ - 07/11/2017

How to reach Chinese online shoppers this Singles’ Day - 07/11/2017

White paper: Countdown to GDPR- positive compliance and best practice data management - 07/11/2017

Google ‘Market Finder’ matches small businesses to global markets - 06/11/2017

Top brand’s social media customer experience ‘getting worse’ - 06/11/2017

How Brits buy holidays: 23% of millennials would find chatbots helpful - 06/11/2017

Businesses ‘failing to align strategy and digital delivery’ - 06/11/2017

Experience Gap: Only 17% of consumers feel valued by brands - 06/11/2017

Snapchat debuts retargeted ads that follow users around web - 03/11/2017

Marketing managers are future proofing with VR, livestreaming, AI and voice - 03/11/2017

More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience - 03/11/2017

Top 50 most valuable UK brands: Vodafone and HSBC lead way - 03/11/2017

Most Brits want stricter rules on online tracking and data sharing ahead of GDPR - 03/11/2017

Black Friday: Brands must think globally as shoppers turn to the UK for bargains - 03/11/2017

Facebook profit soars as mobile ads account for 88% of revenue - 02/11/2017

Premium publishers trump Facebook and Twitter for trust, transparency, and engagement - 02/11/2017

Mars creates 4 ‘bite-sized’ horror films to promote candy brands - 01/11/2017

Burger King trolls McDonald’s with #ScaryClownNight - 01/11/2017

Sainsbury’s spoofs Halloween with real-life trick of treat nightmare - 01/11/2017

Stranger Things rivals Game of Thrones (and becomes goldmine for brands) - 01/11/2017

Retail revolution? Top brands to sell directly to consumers via INS digital scheme - 01/11/2017

Bake Off finale: Which sponsors fared best? - 01/11/2017

IAB Europe publishes guidance to drive transparency in digital advertising supply chain - 01/11/2017

Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension - 31/10/2017

Can AI replace copywriting? Persado One enables 1-to-1 ‘emotional language personalisation’ - 31/10/2017

Christmas shoppers share gift ideas via “Dark Social” - 31/10/2017

Top supermarkets online: M&S and Aldi lead for apps (but Tesco wins for website) - 31/10/2017

Facebook denies listening to user conversations on mobiles - 30/10/2017

European Christmas spend: Brits buy most presents - 30/10/2017

Retail sites and apps "more influential than word of mouth" - 30/10/2017

Brits demand better mobile technology from travel industry - 30/10/2017

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo - 30/10/2017

Amazon Key lets delivery drivers unlock customers' doors - 27/10/2017

Halloween search trends: Most popular costumes from Warner Bros films - 27/10/2017

Halloween shopper visits expected to increase 7% - 27/10/2017

The rise of same-day and-next day delivery [INFOGRAPHIC] - 27/10/2017

Unilever taps voice search for next-gen digital consumers - 26/10/2017

Piccadilly billboard lights return with interactive features - 26/10/2017

The ‘Stranger Things’ effect: Netflix show lifts brand email engagement 74% - 26/10/2017

Mobile devices account for a third of online Christmas orders - 26/10/2017

Government “must do more to support data-driven creative industries” - 26/10/2017

Twitter plans to make political ad funding more transparent - 26/10/2017

Halloween sales trends: 260% spike in sales - 26/10/2017

Geordie Shore star broke ad rules on Snapchat - 25/10/2017

Artificial Intelligence to power workplace of the future - 25/10/2017

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