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Apple has been ordered to repay a record €13bn plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill.
Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.
Just two days after Facebook laid off the entire editorial staff of its Trending news team, the robots left in charge have already been fooled into posting a fake story.
Snapchat will continue to see double-digit growth this year, as the popular chat app contiues to attract older users alongside its core audience of millenials, according to new research.
Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high of 36.4% during the period May to July 2016, a full five percentage points up on the same quarter last year, according to new research.
Despite the odds being stacked against them, women founders are currently killing it in the technology sector. ABCD Agency looks at 10 women leading the way in the sector.
Taxi-hailing app Uber is launching a new tool that lets users in London pre-book rides up to 30 days in advance, rather than ordering when they need them.
Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp.
Tesco has launched a same day ‘click and collect’ service for groceries as it moves to fight off threat from Amazon.
eBay Advertising predicts that the August Bank Holiday weekend will fire the pistol for early Christmas shopping, according to new shopper insights.
Here are the top digital marketing data and case studies that caught our eye.
Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page.
Singapore has become the first city to get driverless taxi service, under a new trial from start-up firm nuTonomy.
Ad tech firm Loop Me has launched its new AI bot, which it says can automatically optimise and scale campaign ads toward high-performing audiences.
Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research.
Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.
Facebook has launched a new social media app aimed at school teenagers, but the move has sparked privacy concerns as all posts are public.
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.
Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.
Microsoft teamed up with popular Dutch boy band B Brave this month to launch an elaborate stunt to warn the public abuot keeping their personal details safe online.
With less than 100 days to go until Salmon predicts will be not just Black Friday, but indeed a Black Five day week, with a record breaking £5 billion spent online from Thursday 24th November through to Cyber Monday – retailers need to be in the midst of their preparations for the shopping phenomenon.
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research.
In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below…
Ride-sharing firm Uber will soon let users in Pittsburgh hail self-driving cars, the company has confirmed.
Account sharing of popular TV streaming services such as Netflix and NOW TV has increased by 57% in 12 months - meaning that 41% now share their subscription with friends and family, according to new research.
Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China's most valuable technology company on Thursday.
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash.
Top stories from the previous few weeks
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