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Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.
Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, accoridng to new research.
US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data.
Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants.
It’s getting more expensive to advertise on apps, with app download volumes and marketing costs continuing to rise as brand marketing spend migrates to mobile, according to new research.
Here are the top digital marketing data and case studies that caught our eye.
With the arrival of adblocking on Apple’s iOS continuing to make headlines, new data looks at the profile of those who already deploy adblocking tools on their PCs or laptops.
With Christmas on the horizon, this infographic from agency NuBlue offers tips of how online retailers can prepare their websites for the Christmas rush.
The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report.
Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data.
Yahoo has moved all its programmatic ad technology under its BrightRoll brand to offer clients and more joined up automated ad service.
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.
A week on from the latest iPhone launch, how are adoption rates faring? New research looks at usage rates over the weekend.
With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it.
As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that's proving a headache for marketers.
The popular video bloggr Felix Kjellberg, otherwise known as PewDiePie, has launched his own mobile game: Legend of the Brofist.
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research.
Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research.
Crowdfunding has become a popular alternative finance method, with investors choosing to back a huge variety of projects - but who are these investors?
Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric.
Nearly three-quarters of the global digital industry recognise programmatic as one of the most important capabilities that agencies will need to possess in five years’ time, according to a new survey.
92% of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research.
Baidiu has launched ‘ Duer’, the first Chinese voice assistant to go against Siri, Cortana, and Google Now.
Mail Online’s digital advertising grew 16% in the last 11 months ending August 2015, marking a significant drop on the same period last year for one of the world's biggest online publications.
YouTube could be about to rebrand its paid-for music video service under the name ‘YouTube Red’, according to a new report.
Amazon has launched a new shopping app on Android called Underground, which is a collection all of the free apps offered throughout the Amazon Appstore.
With the Rugby World Cup in full swing, how are the official app and website faring? New research suggests lessons have been learned from design flaws in last years FIFA football World Cup app.
Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research.
Top stories from the previous few weeks
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