Digital Intelligence

Daily digital marketing research and news

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<< Monthly archives: April 2015

Today's news

Hellmann’s runs £15m campaign based on customer Facebook posts

Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment.

01/04/2015  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing Facebook food and beverages social media and social networking Unilever video viral marketing

Most retailers admit online customer service better than in-store

Over two-thirds of retailers believe their customers receive the best service online (either website, mobile or app) compared to 25% of retailers believing the best customer service comes from in-store, according to new research.

01/04/2015  |  Full story...  |  More about: CRM Digital Intelligence digital marketing ecommerce retail social media and social networking

Email and SEO best for marketing ROI- report

The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.

01/04/2015  |  Full story...  |  More about: digital marketing digital trends email marketing Search SEO social media and social networking video

Unilever Foundry and Lions Innovation search for ‘world’s top 50 start-ups’

Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people.

01/04/2015  |  Full story...  |  More about: brands Digital Intelligence digital marketing FMCG Unilever

Top salaries in Digital: PPC marketers earn the most

Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research.

31/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing education marketing recuitment Search SEO

Facebook ‘laser drones’ to boost rural web access

Facebook has tested a solar-powered drone that carries internet signal in the skies above the UK, beaming down laser-guided signals to remote locations which do not have internet access.

31/03/2015  |  Full story...  |  More about: broadband Digital Intelligence Facebook global internet use time spent online wifi

Top 50 online retailers in the UK: Travel companies Ryanair and Expedia take off

Travel companies saw a rise in popularity online during February 2015, while clothing retailers fared less well, according to new research looking into the top 50 online retailers in the UK.

31/03/2015  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce IMRG retail UK

Playstation lets users swap game music for Spotify playlisits

Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists.

31/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing games music Playstation Sony Spotify

Playstation lets users swap game music for Spotify playlisits

Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists.

31/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing games music Playstation Sony Spotify

Food digital marketing trends: Supermarket recipe pages prove popular on Pinterest

Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site. .

31/03/2015  |  Full story...  |  More about: Asda Digital Intelligence digital trends FMCG food and beverages Pinterest social media and social networking Tesco Waitrose



Recent stories

Can your site pass Google’s ‘mobile friendly’ test?

This month, Google revealed it was going to start penalising websites that were not mobile-friendly but relegating them on mobile search results. Now, the web giant has revealed further details on how companies can avoid vanishing from their rankings with a handy online testing tool.

View the hangout here

30/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Google mobile marketing Search

Facebook plans to meld social media with virtual reality

Facebook is planning a world beyond gaming and entertainment for its virtual reality headset Oculus Rift, aiming to create a more immersive social experience through the company’s communications tools.

30/03/2015  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games social media and social networking

Facebook plans to meld social media with virtual reality

Facebook is planning a world beyond gaming and entertainment for its virtual reality headset Oculus Rift, aiming to create a more immersive social experience through the company’s communications tools.

30/03/2015  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games social media and social networking

UK first country where digital media makes up half of ad spend

This year, the UK will become the first country in the world where 50% of all advertising expenditure goes on digital media, according to new research.

30/03/2015  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends UK

Online review habits: Weekday purchases get better feedback

Online reviews are becoming ever more important for brand reputation- but what are the trends behind this growing practice? Online ratings and reviews experts Reevoo highlights the most popular times for customers to leave reviews, how this impacts on the negativity or positivity of the review and the types of products most likely to be reviewed.

30/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce social media and social networking user generated content

The fraud prevention paradox: Why retailers’ fraud systems could be turning away genuine custom

With the cost of online orders lost to fraud as £2.92billion1, retailers’ fraud prevention systems could be costing them even more in lost business by failing to recognise genuine customers, a new report by ThreatMetrix warns.

30/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Privacy Regulation retail security

The fraud prevention paradox: Why retailers’ fraud systems could be turning away genuine custom

With the cost of online orders lost to fraud as £2.92billion1, retailers’ fraud prevention systems could be costing them even more in lost business by failing to recognise genuine customers, a new report by ThreatMetrix warns.

30/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Privacy Regulation retail security

AdWeek Europe highlights: Mobile marketing top social media buzz

With Advertising Week Europe wrapping up for another year, we look at the top trends of the 2015 event, with mobile dominating conversations and the unlikely pairing of Martin Sorell and Katie Price drawing the crowds.

Watch the ‘Programmatic 101’ panel discussion from the event below:


27/03/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Twitter debuts live-streaming app 'Periscope'

Twitter has launched Periscope, an app that rivals newly popular apps like Meerkat by letting users to instantly live-stream from a smartphone.

Watch this video from the Wall Street Journal demonstrating the new service below:

27/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing social media and social networking Twitter video

Facebook relives your past with 'On This Day' feature

Facebook has launched an "On This Day" feature that lets users see photos and comments from previous years.

27/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Top UK retailers for digital promotions: Currys leads the way

Currys employ the best digital promotions strategy among the UK’s top 20 online retailers, closely followed by Thomas Cook and Boots, according to a new benchmark report.

27/03/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce

Brits’ worst email and text blunders revealed

Blundering Brits are leaving family, friends and workmates raging or red-faced – with their email and text gaffes, with almost 70% saying they regularly send messages to the wrong person, according to new research.

27/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing email UK

TFL runs digital road safety campaign for London kids

Ten Alps, the multimedia content business, has won a £3.5 million contract with Transport for London (TfL) to lead a road safety campaign for children.

27/03/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Transport

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

26/03/2015  |  Full story...  |  More about: Digital Intelligence digital trends social media and social networking Twitter

Unilever and Coca Cola lead WARC digital marketing awards

Coca-Cola has been named the world's top brand by trade body WARC, while Unilever has won the number-one spot in the organisation's ranking of global advertisers.

26/03/2015  |  Full story...  |  More about: advertising agencies Coca Cola Digital Intelligence digital marketing global India Unilever

Facebook opens Messenger to third-party apps

Facebook has revamped its Messenger service, letting users send content like GIFs, photos, videos, and more from third-party apps within the Facebook Messenger app.

26/03/2015  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook IM mobile marketing WhatsApp

Why direct mail still matters (and how digital can help)

While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability.

26/03/2015  |  Full story...  |  More about: Digital Intelligence direct marketing DMA email infographic

Facebook and Google user data comes under EU scrutiny

Top digital firms including Facebook and Google are facing scrutiny over how they handle data as the European Court of Justice (ECJ) looks to investigate whether data agreements between the EU and US protect European privacy.

26/03/2015  |  Full story...  |  More about: Digital Intelligence Europe Facebook Google Privacy Regulation

Just 6% of marketers have ‘single view of customer’ (despite being a top priority)

Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according to new data.

26/03/2015  |  Full story...  |  More about: advertising analytics Digital Intelligence digital trends marketing

Magnetic wins patent for search retargeting technology

Digital advertising technology company, Magnetic has received a patent for its search retargeting technology.

26/03/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Search



Top stories from the previous few weeks

BT returns to mobile with £5 4G package - 25/03/2015

Kraft Foods to merge with Heinz - 25/03/2015

Brands warned of incoming ‘.sucks’ domain - 25/03/2015

Facebook hosts content for news publishers as ‘walled garden’ grows - 25/03/2015

Twitter tests autoplay videos on apps - 25/03/2015

Video viral of the week: Mars teams with BuzzFeed for ‘cat vs mouse’ pet app - 25/03/2015

Baidu self-driving cars on streets by year end - 24/03/2015

Salesforce matches CRM data to Facebook ads - 24/03/2015

BBC News site goes mobile friendly - 24/03/2015

Poor internet connections ‘cost UK economy £11bn a year’ - 24/03/2015

Why direct mail still maters (and how digital can help) - 24/03/2015

3D printers get 100 times faster with ‘Terminator Goo’ - 23/03/2015

Google plans to make TV ads ‘as relevant as web ads’ - 23/03/2015

UK retailers failing at email customer service (but improving on Twitter) - 23/03/2015

Buzzfeed: The latest new digital brands to unlock mass market audience - 23/03/2015

Top UK tourism sites on social media - 23/03/2015

Amazon allowed to test drone deliveries in the US - 20/03/2015

Target fined $10m for data breach - 20/03/2015

US online music streaming sales beat CDs for the first time - 20/03/2015

L'Oreal dalmatians spotlight skin cancer in CSR drive - 20/03/2015

L'Oreal dalmatians spotlight skin cancer in CSR drive - 20/03/2015

Facebook mobile app ad spend jumps 235% but clicks fall - 19/03/2015

Top digital marketing data and case studies this week - 19/03/2015

Facebook Messenger gets mobile payments - 19/03/2015

Internet Explorer RIP: Microsoft axes toxic brand for new browser - 19/03/2015

WeChat Vs WhatsApp: Battle of the chat apps (infographic) - 19/03/2015

UK budget: Internet of Things, 100MB broadband, banking API - 19/03/2015

Mobile campaign rewards shoppers who can find ‘virtual stores’ - 19/03/2015

SEO trends: Google to rank mobile-friendly sites higher on search - 18/03/2015

Mario goes mobile: Nintendo to make smartphone games for first time - 18/03/2015

Android gets smarter with Google Now integration - 18/03/2015

Apple to launch low-cost TV streaming service? - 18/03/2015

Most UK millennials engage with native ads (infographic) - 17/03/2015

Adidas puts NFC sensors in products to create ‘a billion touchpoints’ - 17/03/2015

Social media regulation trends: Facebook explains censorship rules - 17/03/2015

Blackberry’s new Samsung-powered tablet fuels buyout rumours - 17/03/2015

Blippar creates ‘visual browser’ for the real world - 16/03/2015

A day in the life of a YouTube star: Film sheds light on ‘Internet famous’ - 16/03/2015

Amazon buys Internet of Things firm 2lemetry - 16/03/2015

Durex #connect campaign promotes digital ‘off button’ - 16/03/2015

Our cross-device lives: What do we do with our gadgets? (infographic) - 16/03/2015

YouTube debuts 360-degree videos with Red Bull - 16/03/2015

Jeremy Clarkson sent free Snickers in Twitter PR stunt - 13/03/2015

Yahoo on course for $1bn mobile-ad revenue this year - 13/03/2015

The Jockey Club signs programmatic marketing deal with RadiumOne - 13/03/2015

Luxury home product firm LuxDeco ramps up personalisation strategy - 13/03/2015

Top digital marketing data and case studies this week - 12/03/2015

Alibaba invests $200m in SnapChat - 12/03/2015

Can YouTube solve the election debate debacle? - 12/03/2015

Dominos shows off smartwatches that can order pizza - 12/03/2015

Google opens shop in London - 12/03/2015

Video viral of the week: App turns fountains into giant game of snake - 12/03/2015

White paper: 4 steps to efficient digital operations management - 12/03/2015

Tech news site GigaOm shuts down after 9 years - 11/03/2015

LinkedIn sponsored emails now target logged-in users only - 11/03/2015

Twitter opens Hong Kong office despite China ban - 11/03/2015

A game of phones: HBO GO unveils launch plans - 11/03/2015

Apple Watch: How the web reacted - 11/03/2015

Football news site 90min uses ‘addressable advertising’ - 11/03/2015

Content marketing trends: Most journalists want more multimedia content from PRs - 11/03/2015

£479 Apple Watch revealed: Does it have a 'killer app'? - 10/03/2015

Oral-B ‘smart mirror’ shows the news while you brush - 10/03/2015

Creating online promotions that get sales (not just brand love) - 10/03/2015

Rubicon Project debuts native ad server with InMobi - 10/03/2015

Save the Children quiz asks if you will survive an epidemic - 10/03/2015

Why buy a smartwatch? Top 11 things to do with a digital timepiece - 09/03/2015

Google takes car insurance comparison shopping site to US - 09/03/2015

Apple Watch launch day: Can it take wearable tech mainstream? - 09/03/2015

Facebook could be sued by France for censoring content - 09/03/2015

Apple replaces AT&T on Dow Jones index - 09/03/2015

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