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<< Monthly archives: May 2015

Today's news

Microsoft’s Cortana coming to Apple and Android phones

Microsoft's digital assistant Cortana will be available on iOS and Android devices in in addition to Windows Phone when Windows 10 launches this summer, as the firm begins a cross-platform strategy to rival Siri and Google Now.

27/05/2015  |  Full story...  |  More about: Apple apps digital companies Digital Intelligence digital marketing Google Microsoft Search

Twitter ‘in talks to buy Flipboard’

Twitter is in ongoing talks to buy news aggregation app Flipboard, as the social network looks to boost its real time news features to rival Facebook, according to a new report.

27/05/2015  |  Full story...  |  More about: apps content Digital Intelligence digital marketing Flipboard social media and social networking Twitter

The Guardian and AOL strike global video partnership

AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner.

27/05/2015  |  Full story...  |  More about: AOL content Digital Intelligence digital marketing Guardian newspapers video

The social election that wasn’t: How switchers fooled the polls

While many predicted this month’s UK general election would be finally see the influence of newspapers and TV coverage superseded by social media, the shock results showed that old media still holds a bigger sway over much of the population, according to new research.

27/05/2015  |  Full story...  |  More about: Digital Intelligence digital trends government social media and social networking UK

Youngsters 'reject brands that don’t provide mobile apps'

The majority of 18-24 year olds are likely to switch providers if not provided with mobile apps or secure and transparent data handling, according to new research.

27/05/2015  |  Full story...  |  More about: apps CRM demographics Digital Intelligence digital marketing digital trends mobile marketing security UK

Sky turns Vines into games to promote hospital drama 'Critical'

Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical.

Google patents 'creepy' web-connected teddies to run homes

Smart teddy bears and artificially intelligent toys may soon be in control of our homes, courtesy of Google, according to new files revealed this week.

26/05/2015  |  Full story...  |  More about: Digital Intelligence Google Internet of Things mobile devices and tablets technology

Google plans Android-based 'Internet of Things' operating system

Google is building an Android-powered operating system code-named Brillo that will run on low-powered devices and requires no screen to function, according to a news report.

26/05/2015  |  Full story...  |  More about: Android Digital Intelligence digital marketing Google Internet of Things mobile marketing technology

Toyota rolls out pan-European website with local focus

Toyota Europe has completed the roll-out of a new pan-European, customer-centric website, developed, by Amaze.

26/05/2015  |  Full story...  |  More about: automotive brands Digital Intelligence digital marketing

Unilever awards iBeacon firm Glimr $50,000 start-up prize

Unilever has crowned UK digital firm Glimr the winner of its international Scale Up competition at the Digital Shoreditch festival in London.

26/05/2015  |  Full story...  |  More about: Apple apps digital companies Digital Intelligence local Unilever



Recent stories

Unilever Ghana deploys sales app to boost staff efficiency

Unilever Ghana has deployed a mobile app to help the company manage its inventories through precision sales and distribution of products.

26/05/2015  |  Full story...  |  More about: Africa apps Digital Intelligence Middle East and Africa recuitment Unilever

YouTube lets users to buy direct within pre-roll ads

YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos.

22/05/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Google video YouTube

Can social media predict the Eurovision winner?

If this weekend’s Eurovision Song Contest was decided on social media, Saturday’s winner would be Albania, with a quarter of overall Eurovision mentions coming from the UK, according to new research.

22/05/2015  |  Full story...  |  More about: Digital Intelligence digital trends Europe social media and social networking Twitter

Twitter lets advertisers set goal-based pricing schemes

Twitter is expanding its advertising offering, letting users decide to pay for their adverts based on whether or not they achieve their objectives, rather than simply paying per view.

22/05/2015  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing media planning social media and social networking Twitter

Hacked billboard shows obscene images between ads

In a stark reminder of the threats posed to new ad technology, an electronic billboard in the US has been hacked to show a pornographic image.

22/05/2015  |  Full story...  |  More about: Digital Intelligence hacker security technology

Yandex plans browser to rival Google Chrome

Russian Internet giant Yandex has launched the new version of its Chromium-based browser offering a twist on the traditional format.

22/05/2015  |  Full story...  |  More about: browser Digital Intelligence digital marketing Russia Search Yandex

Cashless payments overtake notes and coins in UK

For the first time cashless payments have become more popular than transactions using coins and notes in the UK, according to new data.

22/05/2015  |  Full story...  |  More about: Digital Intelligence digital trends financial services mobile marketing

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

21/05/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Adblock comes to Android phones

Adblock Plus today a new Browser for Android, letting smartphone and tablet users surf the web without seeing ads.

21/05/2015  |  Full story...  |  More about: advertising Android apps browser Digital Intelligence digital marketing mobile marketing

Spotify expands into podcasts and video clips

Spotify is adding more non-music content to its app, including news reports and video content, as the streaming service looks to take on the likes of YouTube.

21/05/2015  |  Full story...  |  More about: Digital Intelligence digital marketing music newspapers paid content Spotify video

Online retailers falling short in personalised messages

Only a quarter (26%) of online retailers in the UK are sending insight-driven personalised communications to customers, according to new research.

21/05/2015  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends ecommerce

Video ad tips: Five factors of video viewability

When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google.

21/05/2015  |  Full story...  |  More about: advertising Digital Intelligence digital trends direct marketing Google video

Digital platforms encouraging children to read- report

As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report.

20/05/2015  |  Full story...  |  More about: content digital trends direct marketing ebooks education

Netflix looks to expand to China

Netflix is looking to enter the lucrative China market, partnering with a local media company, according to a news report.

20/05/2015  |  Full story...  |  More about: China Digital Intelligence Netflix video

Google adds buy buttons to mobile search results

Google is taking on Amazon and eBay with a 'Buy' button that lets mobile users purchase items from search results, according to a news report.

20/05/2015  |  Full story...  |  More about: ecommerce Google mobile marketing Search

67 digital rights groups protest Facebook's Internet.org

Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality.

20/05/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook India mobile marketing Regulation social media and social networking

L'Oreal begins 3D printing skin

L’Oreal is developing a 3D printing process to create human skin, which could be used in product tests to avoid animal testing.

20/05/2015  |  Full story...  |  More about: Digital Intelligence FMCG Internet of Things Pharmaceutical and healthcare technology

CEOs prefer Twitter and LinkedIn to Facebook

Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to a new report.

19/05/2015  |  Full story...  |  More about: brands Digital Intelligence digital marketing recuitment social media and social networking

AirBnB floats rentable house down the Thames in marketing stunt

To celebrate a change in renting laws in the UK, Airbnb has sent a floating house onto the Thames … and customers have a chance to get on board.

19/05/2015  |  Full story...  |  More about: advertising Airbnb Digital Intelligence digital marketing social media and social networking Travel UK

UK ecommerce sales bounce back to double digit growth

Online sales grew 13% year-on-year in April – following an unprecedented dip of four months of single-digit growth, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

19/05/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce IMRG Capgemini Travel UK



Top stories from the previous few weeks

Netflix generation: Smart TVs to drive global web TV subscriptions to 330m by 2019 - 19/05/2015

AOL takes programmatic targeting to mobile apps - 19/05/2015

Google’s self driving cars to hit public roads this summer - 18/05/2015

Teens dub YouTube the ‘coolest' social network ahead of Instagram - 18/05/2015

Global smartphone sales up 7% as 4G ramps up - 18/05/2015

Trash talking: Smart waste bin updates your shopping list - 18/05/2015

Blockbuster: Minecraft ‘most uploaded game on YouTube of all time’ - 15/05/2015

Candy Crush maker shares tumble after profit warning - 15/05/2015

Hailo and Bookatable unite for ‘ultimate dining convenience’ - 15/05/2015

Video viral of the week: Street View turns into catwalk with #FashionStreetView - 15/05/2015

Starbucks denies mobile payment app hacked - 15/05/2015

Top digital marketing data and case studies this week - 14/05/2015

CRM trends: Most consumers feel brands misunderstand them online - 14/05/2015

Global online video ad revenue doubles in 3 years - 14/05/2015

Kit Kat partners YouTube for on-pack promotion - 14/05/2015

Samsung debuts Internet of Things platform for developers - 14/05/2015

EU ‘Right to Be Forgotten’ one year on: Google approved just over 40% of 250K requests - 14/05/2015

Facebook ‘Instant Articles’ lets mobile readers skip load times - 13/05/2015

Halfords runs ‘Boardman’ clothing range with green screen technology - 13/05/2015

New shopping service delivers farm goods to London doorsteps - 13/05/2015

Google self-driving cars in 11 accidents (but all were human error) - 12/05/2015

Email marketing: How do benchmarks compare? - 12/05/2015

Verizon buys AOL for $4.4bn to enter video market - 12/05/2015

Time makes 20% of revenue from digital ad sales - 12/05/2015

Snapchat runs 10-second Discover ads - 12/05/2015

Rise of media multi-taskers: The battle for consumers' attention spans - 12/05/2015

The next Raspberry Pi? $9 computer woos Kickstarter funding - 12/05/2015

Amazon drones can chase customers using smartphone GPS - 11/05/2015

Social echo chamber? Facebook’s customised newsfeeds can boost bias - 11/05/2015

Top UK sites in March 2015: Google, BBC and Facebook lead - 11/05/2015

Cosmo runs new digital ad format ‘Reactive Pull’ - 11/05/2015

Many small businesses still neglecting social media- survey - 11/05/2015

Apple Watch success 'will drive smartwatch boom'- report - 08/05/2015

Global grocery shopping going digital - 08/05/2015

Alibaba appoints new CEO as revenues rise 45% - 08/05/2015

Mobile native ad formats: New best practice guidelines - 07/05/2015

How brands welcomed Princess Charlotte on social media - 07/05/2015

Top digital marketing data and case studies this week - 07/05/2015

UK election: Labour 'would benefit most from online votes' - 07/05/2015

Facebook to finally sell Oculus Rift in 2016 - 07/05/2015

EU plans ‘digital single market’ for online firms - 07/05/2015

IBM ties with Facebook for ad targeting project - 07/05/2015

Google bolsters ad units as mobile search pips desktop - 07/05/2015

Social politics trends: How Twitter reacted to election debates - 06/05/2015

Boxing broadcasters attack Periscope pirates - 06/05/2015

Chinese consumers spend 40 minutes a day reading WeChat messages - 06/05/2015

Amazon doubles ‘free delivery’ to £20 - 06/05/2015

Facebook opens Internet.org to more websites following backlash - 05/05/2015

Google‘s paid shopping searches rise 118% (infographic) - 05/05/2015

Global video viewing habits: Age and device determines preferences - 05/05/2015

Mobile-only users overtakes PC-only users for first time in US - 05/05/2015

Microsoft unveils new web browser ‘Edge’ - 05/05/2015

Solar power breakthrough? Tesla reveals home battery storage system - 01/05/2015

LinkedIn misses revenue targets for first time - 01/05/2015

Twitter profits slump 30% despite user growth - 01/05/2015

Video viral of the week: O2 holds ‘cat casting’ to find star of next ad - 01/05/2015

Top digital marketing data and case studies this week - 30/04/2015

Beach Body wars: Controversial posters spark social media backlash - 30/04/2015

The only way is up: SnapChat wants vertical video ads for mobile screens - 30/04/2015

Many PRs ‘failing to respond to social media queries’ - 30/04/2015

UK election: Which party website has the best performance? - 30/04/2015

Global brands to invest $200bn in digital marketing this year- report - 30/04/2015

Vice big winner at Webby Awards - 29/04/2015

Smart Glasses: Has Google got it wrong? - 29/04/2015

Affiliate marketing makes £15 per £1 spent- report - 29/04/2015

App development tips: Google reveals secrets to mobile success - 29/04/2015

C4 begins social media push for ‘First Dates’ show - 29/04/2015

Time for a remote working revolution? Brits spending 11 weeks a year commuting - 29/04/2015

Facebook Messenger adds free web video calls over 3G and Wi-Fi - 28/04/2015

Google woos news start-ups with £107m support pledge - 28/04/2015

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