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In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.
What does the future hold for digital industry? A new report predicts that 2015’s headlines will be dominated by Go-Pro and Netflix being snapped up by larger rivals, closer alliances between East and West firms and 3D printers will struggle to get mainstream adoption.
Online retailers should brace themselves for the busiest December on record, as UK shoppers plan to leave their Christmas shopping later than ever, according to new research.
Eight in ten internet advertisers in Spain use video for their marketing or communication, with branded videos proving most popular and short form videos the fastest growing, according to new research.
‘Manic Monday’ to outstrip Cyber Monday with 151 million visits to online retail sites and £676.5 million spend
Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook.
Apple is moving into programmatic advertising for the first time, partnering with Rubicon Project to help brands automate the buying of its mobile ad unit iAds.
BT is in talks to buy either EE or 02, as UK telecom firm looks to move into quad-play as consumers seek to buy all four services – home broadband, home phone, mobile and pay-TV – from one provider.
Amazon customers can now collect their parcels from Post Office branches after the online retail giant signed up to Royal Mail's Local Collect service.
What are the top themes and trends set to shape the affiliate agenda over the next 12 months? In this White Paper, Affilaite Window looks at the ten topics that paint a picture of the evolution of the industry.
Advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates, according to research from Facebook.
Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication.
Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research.
Four in five women in the UK (83%) will embrace connected technology to save time and provide a smarter way of living, according to new research.
The patent wars rumble on in the technology sector, with Google agreeing to settle litigation with Apple-led patent consortium Rockstar, though terms of the deal were not disclosed in a court filing.
The Nokia N1 has gone on sale in China, dubbed the "first Nokia-branded Android tablet," bypassing the restrictions imposed by its deal with Microsoft.
WhatsApp is implementing encryption for the Android version of its app, as the Facebook-owned chat app looks to boost its appeal to users.
Apple is planning to pre-install Beats streaming music service on iPhones and iPads from next year, according to a news report.
To celebrate Mothers May 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.
Here are the top digital marketing data and case studies that caught our eye.
Mozilla has selected Yahoo as the new search provider on its Firefox browser, ending a decade-long relationship with Google.
As part of yesterday’s National Freelancers Day, new research from PeoplePerHour reveals
150% increase in businesses employing freelance support.
The owners of the Broadway Hotel in Blackpool are reportedly about to refund a £100 "fine" issued to a couple who described it on TripAdvisor as a "stinking hovel".
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below...
Searches for images will soon get a lot smarter, with Google unveiling new technology that can understand entire scenes with a high level of accuracy.
Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 million views in just three weeks.
Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands.
Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate.
Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides.
Top stories from the previous few weeks
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