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<< Monthly archives: September 2015

Today's news

Match.com suspends all UK ads after malware warning

Malicious adverts have been found on the UK version of the online dating website Match.com, leaving users vulnerable to computer viruses.

04/09/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Match com online dating Privacy Regulation security

Burger King makes ‘Peace Burger’ with smaller rivals after McDonald’s snub

Following a high profile rejection from McDonald's last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King's idea of a mash-up burger for World Peace Day.

04/09/2015  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing FMCG McDonalds social media and social networking Twitter USA

Man United boosts digital marketing with global partnership

Manchester United has struck a partnership with IT services company HCL Technologies as part of a new ‘digital transformation project’ to reach the club’s 659 million global followers.

04/09/2015  |  Full story...  |  More about: Digital Intelligence digital marketing sport

AOL buys Millennial Media to boost mobile ads

AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads.

03/09/2015  |  Full story...  |  More about: advertising AOL Digital Intelligence digital marketing mobile marketing

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

03/09/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Google doodles new logo after Alphabet restructure

Google has launched a new logo to mark the companies recent restructuring under the name Alphabet.

Watch this video tracking the evolution of Google below:


03/09/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Google Search

European video trends 2015: Brits watch less TV than ever, Italians watch most

Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research.

03/09/2015  |  Full story...  |  More about: Digital Intelligence digital trends France Germany Italy mobile marketing Spain UK USA video

Amazon Prime beats Netflix to offfline viewing feature

Amazon Prime Video has launched offline viewing, a feature that main competitor Netflix has sworn is “never going to happen”.

03/09/2015  |  Full story...  |  More about: Amazon Digital Intelligence ecommerce Netflix paid content video

Google Chrome blocks auto-playing Flash ads

Google's Chrome browser has started blocking some internet adverts that use Adobe's Flash technology, joining many major web platforms now phasing out the dated video software.

02/09/2015  |  Full story...  |  More about: advertising browser Digital Intelligence digital marketing Google Google Chrome Regulation video

Wikipedia blocks 381 scam accounts

Wikipedia has blocked 381 user accounts for ‘black hat’ editing in what it believes was a coordinated spam campaign carried out by a single group.

02/09/2015  |  Full story...  |  More about: Digital Intelligence Regulation Wikimedia Foundation



Recent stories

Barclays testing Bitcoin integration in online banking

Barclays is testing Bitcoin as it looks into the potential of the cryptocurrency for online banking, charity support and other use cases.

02/09/2015  |  Full story...  |  More about: Barclays charity Digital Intelligence ecommerce financial services

Mobiles account for over half of internet time

The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.

02/09/2015  |  Full story...  |  More about: Digital Intelligence digital trends IAB internet use mobile marketing time spent online UK

Google's Android Wear app comes to iPhones

Google is rolling out Android Wear app for iOS which will let users pair an iPhone with a smartwatch.

02/09/2015  |  Full story...  |  More about: Android Apple Digital Intelligence mobile devices and tablets mobile marketing

Ashley Madison ‘signs up hundreds of thousands’ despite hack

Hundreds of thousands of people signed up for infidelity website Ashley Madison in the last week, even after hackers leaked data about millions of its clients, according to the company.

02/09/2015  |  Full story...  |  More about: Digital Intelligence digital marketing hacker online dating Privacy Regulation security

Windows 10 gets 5% of desktop market share in just one month

Windows 10 now has 5.21% market share, while Edge claims 2.03% of the PC browser market share, according to new data.

02/09/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Microsoft Windows

LinkedIn shakes-up ‘boring’ email with new messaging feature

LinkedIn has revamped its messaging service, departing from its previous unpopular design that resembled email to resemble more modern chat apps.

01/09/2015  |  Full story...  |  More about: Digital Intelligence digital marketing email IM LinkedIn social media and social networking

Poundland debuts transactional website

UK retailer Poundland has succumbed to pressure and launched a transactional website, offering all goods for £1 each plus a flat £4 delivery fee on all orders.

01/09/2015  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail UK

Marketing fail: Flipkart sorry for 'sexist' customer emails

Flipkart has been forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India's largest online retailer.

flipkart.jpg

01/09/2015  |  Full story...  |  More about: Asia demographics Digital Intelligence digital marketing ecommerce email Flipkart FMCG India Twitter

Netflix drops thousands of films in bid to go it alone

In a bold move, Netflix will not renew its deal with distributor Epix, meaning thousands of favourites like the Hunger Games and Transformers will no longer be available on the service as the video streaming firm bets its future on its rising roster of exclusive shows.

01/09/2015  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Netflix paid content video

Apple open rates slow across EU as Android rises

Apple device open and click rates have stagnated across Europe while Android has seen consistent year-on-year growth, according to new data.

31/08/2015  |  Full story...  |  More about: Android Apple digital trends email mobile devices and tablets mobile marketing

Black Friday to push UK web sales over £1bn

Black Friday will see the UK hit its first £1bn online shopping day, according to a new report.

31/08/2015  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce retail UK

Facebook gets a billion users in just one day

One billion people have used Facebook in a single day, founder Mark Zuckerberg has said, in the latest milestone for the world's largest social network.

28/08/2015  |  Full story...  |  More about: digital marketing digital trends Facebook global internet use social media and social networking time spent online

BuzzFeed strikes global ad deal with WPP

BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.

28/08/2015  |  Full story...  |  More about: advertising agencies Buzzfeed digital marketing GroupM social media and social networking WPP

Picking an SEO agency: Personal referrals drive nearly half of selections

Referrals are leading driver of hiring decisions for search engine optimization (SEO) companies, but do not always produce good results, according to new research.

28/08/2015  |  Full story...  |  More about: agencies Digital Intelligence digital marketing digital trends Search SEO

Women’s Institute revamps website for 100th birthday

The Women’s Institute (WI) has partnered with Squiz, the digital transformation company, to create a responsive website that engages with its members, and enables easy on-the-go promotion.

28/08/2015  |  Full story...  |  More about: design digital marketing

Axe tells ’personalised’ Romeo and Juliet story to Brazillians

Unilever's deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.

AXE. Romeo Reboot Manuel | Trailer (english) from THE KUMITE on Vimeo.


28/08/2015  |  Full story...  |  More about: Brazil Digital Intelligence digital marketing FMCG Latin America Pharmaceutical and healthcare Unilever

UK contactless spending triples in 12 months

As spending limit on Apple Pay increases from £20 to £30 new data shows sharp rise in contactless payments.

28/08/2015  |  Full story...  |  More about: Barclays Digital Intelligence digital marketing ecommerce financial services UK

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

27/08/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

YouTube gaming app goes live to take on Twitch

YouTube has launched its standalone video streaming app and website, as the Google-owned firm looks to take on Amazon’s Twitch in the growing gaming audience sector.

27/08/2015  |  Full story...  |  More about: Digital Intelligence digital marketing games video YouTube

Video viral of the week: Axe inspires young Canadians to forge their own path

Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.

27/08/2015  |  Full story...  |  More about: Canada digital companies Digital Intelligence digital marketing North America Unilever video viral marketing



Top stories from the previous few weeks

Marketers ‘failing to engage ‘email addicts’ - 27/08/2015

Amazon tests fast food deliveries in US- report - 26/08/2015

Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace - 26/08/2015

Moshi Monsters ‘pressured kids into spending money’ –ASA - 26/08/2015

Amazon replaces product ads with text ads - 26/08/2015

Twitter blocks Politician blunder tracking site - 26/08/2015

Mastercard claims contactless payments rocket 560% in last 12 months - 26/08/2015

Ecommerce trends: Has mobile penetration plateaued? - 26/08/2015

Google’s first Alphabet company: Life Sciences to make smart contact lenses - 25/08/2015

The death of the disc (infographic) - 25/08/2015

Chinese ecommerce trends: Shoppers looking overseas for web bargains - 25/08/2015

The momentum of mobile (infographic) - 25/08/2015

Google testing video ads in search? - 24/08/2015

Google and Twitter reunited: New deal extends tweets to desktop search results - 24/08/2015

Spotify’s ‘creepy’ new privacy policy tracks user movement - 24/08/2015

Mumsnet founder suffers ‘swat attack’ in home - 24/08/2015

Publishers ‘failing to get value from data’ as digital ad budgets grow - 24/08/2015

Digital start-ups compete for £150,000 Collider investment - 24/08/2015

The Sun now least visited UK newspaper site after paywall - 21/08/2015

Top email engagement by sector: Social networks beat religious and political parties - 21/08/2015

Technology has ‘created more jobs than it has destroyed’- report - 21/08/2015

Halfords debuts online marketplace to test ecommerce trends - 21/08/2015

Top digital marketing data and case studies this week - 20/08/2015

Facebook now drives more traffic to media sites than Google - 20/08/2015

Ashley Madison data dump: Millions of adulterers exposed online - 20/08/2015

Google debuts $200 smart home hub - 19/08/2015

Video viral of the week: Japanese cosmetic shop creates personalised make-up experience - 19/08/2015

Are ads becoming more relevant? Millennials say yes, Old timers say no - 19/08/2015

Swimshop gets 41% customer boost with new promotion tech - 19/08/2015

IAB finally dumps Flash for HTML5 as video ad standard - 19/08/2015

WeChat-owner Tencent buys stake in rival Kik - 19/08/2015

Native ad rules get stricter as vloggers blur lines between ads and content - 19/08/2015

IAB to tackle ‘5 biggest issues in digital’ - 19/08/2015

Mobile clicks on search ads reaches all-time high in EMEA region - 19/08/2015

Top 20 UK sites in 2015- Facebook and Google still dominate - 19/08/2015

Norwegian experiment helps Coca-Cola make sense of proximity marketing - 14/08/2015

Macy’s to test e-commerce in China - 13/08/2015

Facebook ‘Live’ to be extended beyond celebrities - 13/08/2015

Ad revenues from music streaming to exceed $1billion - 13/08/2015

BMW show a sense of humour over alphabet - 13/08/2015

Google’s Eddystone a beacon of opportunity in IOT? - 12/08/2015

Facebook introduce autoplay video ads to Audience Network - 12/08/2015

Some respite for Twitter shares as board demonstrate confidence - 11/08/2015

Google surprise name change as simple as ABC - 11/08/2015

‘Egg’ batteries give new life expectancy to future smartphones - 10/08/2015

Software engineer highlights weakness in Facebook privacy settings - 10/08/2015

Pinterest ramps up e-commerce capability with buy it button. - 10/08/2015

Facebook lets firms handle social media complaints privately with ‘Pages Messaging’ - 07/08/2015

Smartphones now main way to browse web in the UK - 07/08/2015

Uber ‘making big losses’- report - 07/08/2015

Apple Music gets 11m sign ups in first 5 weeks - 07/08/2015

Top digital marketing data and case studies this week - 06/08/2015

Facebook friends ‘could affect user’s credit scores for a loan’ - 06/08/2015

#iLookLikeAnEngineer: Hashtag campaign dispels male-only myth - 05/08/2015

Facebook drones to beam internet access from the sky - 05/08/2015

Indian ecommerce trends: Mobile shoppers increasingly use apps - 05/08/2015

EE offers 4G Euro pass for £3 a day - 05/08/2015

French Connection ramps up UK digital ads with Affiliate Window - 05/08/2015

Facebook accused of ‘lies and theft’ by YouTube star - 05/08/2015

Video viral of the week: Very brings back Fresh Prince with shoppable YouTube ad - 05/08/2015

Many Netflix and Amazon viewers ‘cheating subscription fees’ - 05/08/2015

TV gameshow Two Tribes gets app - 05/08/2015

Instagram ads get easier with API switch on - 04/08/2015

Uber growing faster than Facebook with $51bn valuation - 04/08/2015

Facebook mimics Snapchat with live streaming feature - 04/08/2015

Microsoft HoloLens headset set for 2016 roll out - 04/08/2015

P&G cuts agencies by 40% in efficiency drive - 04/08/2015

Amazon ‘Dash’ buttons go on sale for $5 - 03/08/2015

Search ranking factors in 2015: Quality rules as keywords and link building drops - 03/08/2015

Google Glass returns as clip-on attachment for workers - 03/08/2015

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