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<< Monthly archives: August 2016

Today's news

EU forcesApple to repay €13bn of “illegal tax benefits” to Ireland

Apple has been ordered to repay a record €13bn plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill.

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30/08/2016  |  Full story...  |  More about: Apple Digital Intelligence Europe mobile marketing Regulation

Snapchat offers advertisers behavioural targetting for first time

Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.

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30/08/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing Snapchat social media and social networking

Facebook fail: News bots post fake story on 'Trending' feed

Just two days after Facebook laid off the entire editorial staff of its Trending news team, the robots left in charge have already been fooled into posting a fake story.

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30/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Snapchat to grow 27% as older users sign up

Snapchat will continue to see double-digit growth this year, as the popular chat app contiues to attract older users alongside its core audience of millenials, according to new research.

30/08/2016  |  Full story...  |  More about: Digital Intelligence digital trends IM mobile marketing Snapchat social media and social networking

Online customer retention rate at record high

Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high of 36.4% during the period May to July 2016, a full five percentage points up on the same quarter last year, according to new research.

30/08/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce IMRG Capgemini

10 trailblazing female tech founders

Despite the odds being stacked against them, women founders are currently killing it in the technology sector. ABCD Agency looks at 10 women leading the way in the sector.

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30/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing recuitment

WhatsApp opens up to ads for first time

WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time.

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26/08/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking WhatsApp

Uber lets Londoners book cars in advance for first time

Taxi-hailing app Uber is launching a new tool that lets users in London pre-book rides up to 30 days in advance, rather than ordering when they need them.

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26/08/2016  |  Full story...  |  More about: apps automotive Digital Intelligence digital marketing social media and social networking Uber UK

BuzzFeed ‘to split into news and entertainment units’

Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp.

26/08/2016  |  Full story...  |  More about: Buzzfeed content Digital Intelligence digital marketing newspapers

Tesco offers same-day click and collect service

Tesco has launched a same day ‘click and collect’ service for groceries as it moves to fight off threat from Amazon.

26/08/2016  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce Tesco UK



Recent stories

Christmas in August? eBay predicts gift bonanza this bank holiday weekend

eBay Advertising predicts that the August Bank Holiday weekend will fire the pistol for early Christmas shopping, according to new shopper insights.

26/08/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing ecommerce

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

25/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Google penalises sites with pop-ups in search rankings

Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page.

25/08/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Search

Singapore debuts world's first 'self-driving' taxi service

Singapore has become the first city to get driverless taxi service, under a new trial from start-up firm nuTonomy.

25/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things mobile marketing Singapore technology

New AI tech promises to “only delivers ads that change consumer opinion”

Ad tech firm Loop Me has launched its new AI bot, which it says can automatically optimise and scale campaign ads toward high-performing audiences.

25/08/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing technology

Time spent on social media to overtake linear TV

Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research.

25/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking video

WPP profits up 15% as global marketing confidence grows

Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.

24/08/2016  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing global UK WPP

Facebook 'Lifestage' school app sparks privacy fears

Facebook has launched a new social media app aimed at school teenagers, but the move has sparked privacy concerns as all posts are public.

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24/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Snapchat social media and social networking

VR and AR popularity rises 548% since January 2015

Virtual Reality (VR) and Augmented Reality (AR) devices have seen phenomenal growth in online popularity, with a 548% uplift in Twitter mentions since January 2015, the latest Adobe Digital Insights (ADI) study can reveal.

24/08/2016  |  Full story...  |  More about: Digital Intelligence digital trends games Internet of Things mobile marketing technology

The end of testing? Unilever shakes-up market research in real-time world

The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.

24/08/2016  |  Full story...  |  More about: analytics Digital Intelligence digital marketing marketing Unilever

Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

24/08/2016  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends Olympics sport video viral marketing

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Microsoft and Dutch boy band pranks users to warn of online privacy dangers

Microsoft teamed up with popular Dutch boy band B Brave this month to launch an elaborate stunt to warn the public abuot keeping their personal details safe online.


23/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Instagram Privacy security social media and social networking video viral marketing

Black Friday 2016: Five tips for ecommerce success

With less than 100 days to go until Salmon predicts will be not just Black Friday, but indeed a Black Five day week, with a record breaking £5 billion spent online from Thursday 24th November through to Cyber Monday – retailers need to be in the midst of their preparations for the shopping phenomenon.

23/08/2016  |  Full story...  |  More about: digital marketing digital trends ecommerce

Missing the mark: 2 in 3 dissatisfied by amount and irrelevance of brand communications

Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research.

22/08/2016  |  Full story...  |  More about: analytics CRM Digital Intelligence digital marketing digital trends email UK

Video viral of the week: C4 showcases Paralympics with new ‘Super Humans’ music video

In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below…

22/08/2016  |  Full story...  |  More about: Channel 4 Digital Intelligence digital marketing Olympics sport video

Uber self-driving cars to start picking up passengers next month

Ride-sharing firm Uber will soon let users in Pittsburgh hail self-driving cars, the company has confirmed.

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22/08/2016  |  Full story...  |  More about: automotive Digital Intelligence digital marketing Internet of Things technology Uber USA

Massive rise in TV streamers sharing accounts

Account sharing of popular TV streaming services such as Netflix and NOW TV has increased by 57% in 12 months - meaning that 41% now share their subscription with friends and family, according to new research.

22/08/2016  |  Full story...  |  More about: Amazon Digital Intelligence digital trends ecommerce Netflix video

Tencent tops Alibaba as China's biggest tech company

Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China's most valuable technology company on Thursday.

19/08/2016  |  Full story...  |  More about: Alibaba Asia Pacific China Digital Intelligence digital marketing ecommerce social media and social networking Tencent Wechat

Unhappy meal: McDonald's ditches wearable fitness tracker over “rash” claims

McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash.

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19/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Internet of Things McDonalds mobile marketing



Top stories from the previous few weeks

Global web trends: India speeds ahead of US for internet audience - 19/08/2016

EU plans stricter privacy rules for chat apps - 19/08/2016

Heavy discounting spurs highest online sales growth in 20 months - 19/08/2016

Top digital marketing data and case studies this week - 18/08/2016

Ad blocking slow down? Filtering levels out at 21% in UK - 18/08/2016

Marketing bosses “lack of insight into margin and profit performance” - 18/08/2016

Smart tech: Brands must work to realise its potential - 18/08/2016

Top tips for making viral videos [INFOGRAPIC] - 18/08/2016

Samsung “most trustworthy Olympics sponsor brand”- survey - 17/08/2016

Who is playing Pokémon Go? New research shows its not just millienials - 17/08/2016

Half of large retailers “failing to connect in-store and online shopping experience” - 17/08/2016

Mail Online partners People's Daily of China - 17/08/2016

Research: 4 in 10 Facebookers blocking ads on desktop - 17/08/2016

Google takes on Facetime with "Duo" video chat app - 16/08/2016

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up - 16/08/2016

Snapcart turns shopping receipt data into cash - 16/08/2016

Digital skills tips: The path to becoming a tech CMO [INFOGRAPHIC] - 16/08/2016

Retailers “must learn to talk consumers’ language” - 16/08/2016

Facebook and Adblock Plus embroiled in 'blocking wars' - 15/08/2016

Leadership tips: 13 tactics that introverts used to conquer the world [INFOGRAPHIC] - 15/08/2016

Pinterest revamps ad process: Lets brands bid on CPM campaigns - 15/08/2016

Fear of the start-ups: 80% of firms fear they could be displaced in 5 years - 15/08/2016

Snapchat sparks backlash with new “racist” filter - 15/08/2016

Persil partners 'Uber for laundry' service ZipJet - 12/08/2016

Influencer marketing: CMA warns 43 social media stars amid crackdown on undisclosed payments - 12/08/2016

Huffington Post founder steps down to begin health start-up - 12/08/2016

Video marketing trends: Quality branded content “outperforms pre-roll ads’ - 12/08/2016

Personalised marketing: Untapped potential "in over 50% of consumers" - 12/08/2016

Top digital marketing data and case studies this week - 11/08/2016

LinkedIn reaches 100m users in Asia - 11/08/2016

Smirnoff turns selfies into bespoke cocktails… live on Facebook - 11/08/2016

Banking watchdog shakes up sector with ‘open banking’ - 11/08/2016

Pokemon Go: Brits more likely to play at work than Germans - 11/08/2016

Video viral of the week: “World’s biggest asshole” promotes organ donation - 11/08/2016

Facebook takes on ad blockers: Forces desktop users to see ads - 10/08/2016

Online only retailers 'growing faster than multichannel ones'- IMRG - 10/08/2016

The mobile disconnect: Advertisers and mobile operators 'not living up to consumers’ expectations' - 10/08/2016

Apple buys artificial intelligence firm Turi - 10/08/2016

Mobile video drives social ad spend up 50% [INFOGRAPHIC] - 10/08/2016

Walmart buys Amazon rival Jet.com for $3.3bn - 09/08/2016

The technology ticking ‘time-bomb’: shape shifting the store to meet the demands of GenZ - 09/08/2016

Snapchat influencers forced to label sponsored endorsements - 09/08/2016

How brands are testing chat bots (and what consumers think) - 09/08/2016

Online shopping loyalty: Third of Brits quit brand after just one bad experience - 09/08/2016

Nestlé teams up with Salesforce for 'digital lab' - 08/08/2016

IOC faces backlash for ban on Olympics GIFs - 08/08/2016

Internet access in UK: 80% of Brits use internet everyday - 08/08/2016

Facebook to penalise 'clickbait' articles on newsfeed - 08/08/2016

Twitter lets brands reward retweeters with bonus content - 05/08/2016

Brits ready to push red button to watch Rio 2016 - 05/08/2016

25 most irritating business buzzwords [INFOGRAPHIC] - 05/08/2016

Half of brands Olympics sponsorship “will go unnoticed by consumers" this summer - 05/08/2016

Top paid search advertisers: Amazon and telecoms brands spend big - 05/08/2016

Rio 2016 to be the ‘Stay-at-Home Olympics’ for TV fans - 05/08/2016

Top digital marketing data and case studies this week - 04/08/2016

Digital detox: 15 million Brits deliberately take a break from their devices - 04/08/2016

Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far) - 04/08/2016

The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams - 04/08/2016

White paper: 5 content strategy steps to boost customer experience - 04/08/2016

Mind the gap! Data disconnect emerges as UK creatives’ greatest challenge - 04/08/2016

Instagram takes on Snapchat with linked 'Stories' - 03/08/2016

Facebook planning mid-roll video ads for Live streams - 03/08/2016

1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls) - 03/08/2016

One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues - 03/08/2016

British workers lag behind global rivals for digital skills - 26/07/2016

Amazon announces UK tests for delivery drones - 26/07/2016

Google maps cleans up it act - 26/07/2016

Pokemon Gone! - 25/07/2016

Yahoo sells to Verizon in $5billion deal - 25/07/2016

Olympic “sharing-fest” to be a goldmine for marketers - 25/07/2016

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