Digital Intelligence

Daily digital marketing research and news

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<< Monthly archives: April 2014

Today's news

Nokia to be renamed Microsoft Mobile?

The Nokia brand could be obsolete by the end of this year, as Microsoft’s takeover of the iconic mobile maker nears completion.

22/04/2014  |  Full story...  |  More about: digital companies Digital Intelligence Finland Microsoft mobile and tablets mobile marketing Nokia Windows

Facebook lets users track friends with controversial location feature

Facebook has launched ‘nearby friends’, a feature that lets users track their friends location in real-time- causing a privacy stir in the process.

22/04/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing Facebook local Maps mobile marketing Privacy social media and social networking

Taco Bell uses Snapchat for Doritos Locos Taco launch

Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.

22/04/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing FMCG food and beverages mobile marketing Snapchat USA

Tesco plans online push to boost flagging market share

Tesco plans to increased sales at its UK business through online shopping, rather than bricks and mortar, as it announced a 3.6% drop in trading profit to £2.2bn last week.

22/04/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing ecommerce retail Tesco UK

Most marketers ‘don’t know how to calculate ROI from their campaigns'

Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.

22/04/2014  |  Full story...  |  More about: advertising analytics Asia Pacific Australia Canada Digital Intelligence digital marketing digital trends Europe marketing North America UK USA

Most Brits shop online each week

60% of UK consumers shop online every week, with over half preferring to complete purchases while in bed via laptop or tablet, according to a new poll.

22/04/2014  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce mobile marketing retail UK

Mobiles more important than sex? The weird stats that reveal the stat of the US economy

Forget GDP and inflation levels- the true way to measure the American economy is by monitoring the sales of lipsticks and the most popular hemline for skirts. This infographic from Finances Online lools at the strange ways of measuring economic growth.

22/04/2014  |  Full story...  |  More about: Digital Intelligence digital trends infographic mobile and tablets USA

Currency confusion: UK consumers don’t trust (or understand) Bitcoin

Despite media hype around the future of Bitcoin and high-profile mobile payments providers such as Square and Stripe preparing to accept the virtual currency this year, new research warns of consumer distrust of the virtual currency.

22/04/2014  |  Full story...  |  More about: Digital Intelligence digital trends financial services regulation UK

Unilever woos Indian villagers with free mobile music

Unilever is offering free Bollywood music to 350 million villagers in India, to promotion its Lifebuoy soap and Fair & Lovely skin cream products.

22/04/2014  |  Full story...  |  More about: Asia Pacific digital companies Digital Intelligence digital marketing India mobile marketing music Unilever

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

17/04/2014  |  Full story...  |  More about: adspend advertising digital companies Digital Intelligence digital marketing digital trends Facebook mobile marketing search social media and social networking Twitter USA video viral marketing



Recent stories

Facebook ‘most marketing friendly’ social platform- report

UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey.

17/04/2014  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing digital trends direct marketing DMA Facebook infographic LinkedIn social media and social networking Twitter UK

Samsung plans Android Wear watch and Tizen smartphone this year

Samsung plans to launch an Android Wear smartwatch alongside its Gear range, with addition plans to launch an ‘Android-less’ smartphone running on its own Tizen operating system.

17/04/2014  |  Full story...  |  More about: Android Asia digital companies Digital Intelligence DoCoMo mobile and tablets mobile marketing Orange Samsung South Korea Tizen

Tumblr gets ‘visual analytics’ to measure brand blog success

Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform.

17/04/2014  |  Full story...  |  More about: advertising analytics blogging brands digital companies Digital Intelligence direct marketing Tumblr Yahoo

Social media vs search: Which ad format is growing fastest? (Infographic)

Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report.

17/04/2014  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends infographic search social media and social networking UK

Sky adds ‘tweet to record’ function with #WatchOnSky hashtag

Sky has launched a new tool that lets customers who follow the broadcaster’s Twitter account record or watch Sky TV programmes when they see the #WatchOnSky hashtag appear on Tweets.

17/04/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing Entertainment media Sky social media and social networking Twitter video

Facebook planning ‘e-money’ banking service?

Facebook is planning to offer banking services to its users, The Financial Times has reported this week.

Watch this video from Bloomberg discussing Facebook’s latest venture here:

17/04/2014  |  Full story...  |  More about: digital companies Digital Intelligence Europe Facebook financial services social media and social networking

West Ham and Selfridges get first .London domain names

Football Club West Ham United, Selfridges and the London School of Economics, have become some of the first owners of a .London domain.

17/04/2014  |  Full story...  |  More about: brands digital companies Digital Intelligence domain regulation sport

Magnum celebrates 25th anniversary with 'biggest party on the Internet'

Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition.

17/04/2014  |  Full story...  |  More about: brands digital companies Digital Intelligence digital marketing FMCG food and beverages Unilever video

IAB defines 1 second glimpse as an online ‘ad view’

The Internet Advertising Bureau UK has unveiled its guidelines for ‘viewable impressions’ for online display ads, defining an ad as ‘viewable’ if half of it appears in the browser for one second.

16/04/2014  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends IAB internet use time spent online

Google admits emails are scanned for ad targeting

Google has updated its terms of service, explaining to users that their incoming and outgoing emails are automatically analysed by software to create targeted ads.

16/04/2014  |  Full story...  |  More about: advertising behavioural targeting digital companies Digital Intelligence digital marketing email Google Google Mail Privacy regulation

Google Play catching iOS for app revenue

Apple’s App store still leads the way in terms of global revenue, but Google’s Play Store is catching up, according to new research.

16/04/2014  |  Full story...  |  More about: Apple apps Digital Intelligence digital trends ecommerce games Google mobile and tablets mobile marketing

Twitter boosts social data targeting with Gnip buy

Twitter has bought long-time partner and social data provider Gnip, as the social network looks to boost its targeting abilities for advertisers.

16/04/2014  |  Full story...  |  More about: advertising analytics behavioural targeting digital companies Digital Intelligence digital marketing social media and social networking Twitter

Video viral of the week: Heart-warming Thai insurance ad gets 6 million views

Bangkok-based insurance firm Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. See why it’s our video viral of the week below…

16/04/2014  |  Full story...  |  More about: agencies Digital Intelligence digital marketing financial services Thailand video viral marketing

US Airways sorry for Twitter porn blunder

US Airways has apologised after a pornographic photo was sent from its official Twitter account in response to a customer complaint.

16/04/2014  |  Full story...  |  More about: brands CRM digital companies Digital Intelligence regulation social media and social networking Travel Twitter

Google links ad clicks to in-store purchases with cookie tracking test

Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report.

Watch this WSJ report below:

15/04/2014  |  Full story...  |  More about: AdWords analytics behavioural targeting digital companies Digital Intelligence digital marketing ecommerce Google retail search

Google outbids Facebook for fleet of Wi-Fi drones

Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant's efforts to bring internet access to far-flung corners of the world.

15/04/2014  |  Full story...  |  More about: Asia Pacific digital companies Digital Intelligence Facebook global Google internet use Middle East and Africa technology time spent online wifi

Local US markets ‘shape brand loyalty for youngsters’

The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.

15/04/2014  |  Full story...  |  More about: brands demographics Digital Intelligence digital marketing FMCG USA

Google to block paid-search keyword data

Google is planning to encrypt paid-search keyword referral data, meaning advertisers will no longer see the terms people have used to arrive on their sites via paid clicks on AdWords ads.

14/04/2014  |  Full story...  |  More about: advertising AdWords analytics digital companies Digital Intelligence digital marketing Google search SEO

Facebook clamps down on News Feed spam

Facebook is taking new additional steps to improve the quality of what people see in the news feed, clamping down on posts that use underhand ‘link-baiting’ techniques to entice users to click ‘like’.

14/04/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing Facebook regulation social media and social networking spam user generated content

Google Glass goes on sale... for one day only

Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer.

Watch this 'Explorer Story' promo video from Google, showing Glass in action:

14/04/2014  |  Full story...  |  More about: augmented reality digital companies Digital Intelligence Google Google Glass mobile marketing technology USA



Top stories from the previous few weeks

“We must be big time now!” Apple bans music app Bloom from iAds network - 14/04/2014

High speed internet "culture shock" for Mogadishu - 14/04/2014

The strategist's view: Facebook’s 24 month outlook - 11/04/2014

IBM boosts ad tech with Silverpop acquisition - 11/04/2014

European shoppers to double mobile spend this year: Brits lead the way (infographic) - 11/04/2014

Online ad revenue overtakes TV for first time in US - 11/04/2014

Global digital ad trends: HTML5 to overtake Flash on mobile devices as interactive video ads grow - 11/04/2014

Facebook ditches integrated mobile messenger with separate chat app - 11/04/2014

Top digital marketing data and case studies this week - 10/04/2014

Catastrophic Heartbleed Bug affects two-thirds of the internet' - 10/04/2014

Twitter ads ‘get more clicks than Facebook’ -study - 10/04/2014

No work emails after 6pm- French labour deal bans after hours requests - 10/04/2014

Display adspend versus time spent online (infographic) - 10/04/2014

Sesame Street goes digital with $4 subscription - 10/04/2014

Video viral of the week: Evian baby takes on Spider-Man with SnapChat teaser - 10/04/2014

Twitter gets Facebook-style revamp - 09/04/2014

Digital ad spend hits record £6bn: Tablets drive new growth - 09/04/2014

Video ad spend: Australia and New Zealand - 08/04/2014

Digital ad spend: Australia and New Zealand - 08/04/2014

Mobile ad spend: Australia and New Zealand - 08/04/2014

Twitter to launch 15 new ad units- report - 08/04/2014

Amazon turns kitchen into shopping cart with ‘Dash’ wand - 08/04/2014

Google ‘Android TV’ platform plans revealed? - 08/04/2014

Gmail tests ‘snooze button’ for important emails - 08/04/2014

Yahoo to make own web TV shows - 08/04/2014

F**k. That’s Delicious: Vice debuts youth food web channel ‘Munchies’ - 08/04/2014

Game of Thrones: The social media version - 08/04/2014

Pinterest revamps pin tracking tools for brands - 07/04/2014

Google takes ‘in-depth articles’ search to UK - 07/04/2014

World Cup social media trends: England and Germany lead for fan engagement - 07/04/2014

App store trends: How do promoted price drops affect revenue? - 07/04/2014

Luxury store Achica begins ‘1:1 personalised customer experience’ online - 07/04/2014

Mozilla co-founder resigns after gay marriage controversy - 07/04/2014

Vine takes on WhatsApp and Snapchat with messaging feature - 04/04/2014

How women and men use social media and mobile (infographic) - 04/04/2014

Elder Scrolls goes online: The new World of Warcraft? (infographic) - 04/04/2014

Local crowdfunding project goes live - 04/04/2014

Microsoft debuts Siri rival Cortana - 03/04/2014

Top digital marketing data and case studies this week - 03/04/2014

Amazon takes on Apple and Google with Fire TV streaming device - 03/04/2014

Microsoft finally taps into Internet of Things with ‘Windows for Devices’ - 03/04/2014

Apps ‘more popular than mobile web’ in US - 03/04/2014

10 reasons why people follow brands on Twitter (infographic) - 03/04/2014

Google brings Nest ‘learning thermostat’ to UK - 03/04/2014

Sky posts DVDs to subscribers with ‘Buy & Keep’ scheme - 03/04/2014

The strategist's view: Mobile first marketing - the 2014 digital challenge - 03/04/2014

Twitter expands in to social TV: buys SecondSync and Mesagraph - 02/04/2014

5 digital challenges for the Chief Marketing Officer - 02/04/2014

Kraft first brand to sign to Nielsen ‘viewability’ ratings - 02/04/2014

LinkedIn emails exposed in Chrome extension hack - 02/04/2014

Internet of Things ‘will shake up supply chains’ - 02/04/2014

Video viral of the week: Save the Children Syrian war twist gets 28m YouTube views - 02/04/2014

Global mobile video trends: Larger screens driving mobile video usage - 02/04/2014

April Fools' round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge - 01/04/2014

Disney buys YouTube network Maker Studios for $950m - 01/04/2014

Rise of second screeners: 16% of primetime TV viewers accessing social media - 01/04/2014

Sony reveals first paper-thin tablet - 01/04/2014

Data privacy now ‘critical brand differentiator’ - 01/04/2014

US mobile marketing trends: Instagram overtaking Twitter - 31/03/2014

Facebook to “beam internet” to developing world with Wi-Fi drones - 31/03/2014

Mega founder Kim Dotcom launches political party - 31/03/2014

Blackberry hit by $5.9bn loss - 31/03/2014

Gmail tests more ‘visual’ ads: Pinterest for your inbox? - 28/03/2014

iPad gets Office as Microsoft embraces cross-platform software - 28/03/2014

Top digital marketing data and case studies this week - 28/03/2014

Turkey blocks YouTube and Twitter - 28/03/2014

Google Music gets ‘drag and drop’ tools for browsers - 28/03/2014

Digital Intelligence March 2014 - 27/03/2014

Candy Crush shares go sour on debut - 27/03/2014

Microsoft debuts programmatic video ad network with Nielsen and comScore data - 27/03/2014

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