Digital Intelligence

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<< Monthly archives: April 2018

Today's news

The future of ecommerce: what it means for your business [INFOGRAPHIC]

This infographic from GoPeople shows existing and upcoming trends in e-commerce, the buying behaviour and preferences among digital shoppers, and how things will pan out for your e-commerce business.

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25/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce infographic Internet of Things retail technology

Twitter comeback continues as revenues smash estimates

Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.

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25/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing social media and social networking Twitter video

WhatsApp raises minumum age limit to 16 in the EU

WhatsApp is banning under-16s from using its platform in the European Union, as the Facebook-owned messaging service looks to comply with upcoming new data privacy rules.

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25/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Privacy Regulation social media and social networking WhatsApp

GDPR awareness gap drops sharply among marketers as deadline nears

Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.

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25/04/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Europe Privacy Regulation

Smartphone video becomes fastest growing online ad format

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.

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25/04/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing IAB mobile marketing social media and social networking UK

Amazon now delivers packages to car boots

Amazon has launched a new service that gives its couriers access to a person’s vehicle to leave package deliveries inside.

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25/04/2018  |  Full story...  |  More about: Amazon automotive Digital Intelligence digital marketing ecommerce

LINE debuts augmented reality face game for online video calls

Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement.

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25/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing IM Japan mobile marketing social media and social networking

YouTube deleted over 8 million 'bad' videos in 3 months

YouTube's first three-monthly "enforcement report" has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work.

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24/04/2018  |  Full story...  |  More about: advertising content Google media planning Regulation security video YouTube

Facebook denies running personality tests to better target ads

Facebook has come under fresh criticism over people's privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.

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24/04/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Facebook Privacy social media and social networking

Payments trends: Top 10 cashless cities revealed

Just 10% of Brits are now likely to pay in cash, with London seeing the highest proportion of card transactions while Bristol is the contactless Capital, according to new research.

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24/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce financial services retail UK



Recent stories

UK govt. threatens crackdown on social media sites over child protection

UK health secretary Jeremy Hunt has accused social media networks of "turning a blind eye to a generation of young people" by failing to protect them when using their platforms online.

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23/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing government Privacy Regulation social media and social networking UK

World Federation of Advertisers calls on brands to embrace culture of data transparency

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.

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23/04/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing global Privacy Regulation

The millennial effect: Generational divide in IT

Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers.

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23/04/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing ecommerce technology

Ad viewability hits record high in UK

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to new research.

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23/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends UK

Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

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20/04/2018  |  Full story...  |  More about: behavioural targeting content Digital Intelligence digital marketing Europe Regulation

Below the fold adverts ‘9 times more engaging than above the fold’

Ads placed below the fold are actually more engaging than those above the fold, challenging the existing notion of viewability as a metric, according to new research.

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20/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

World Cup sponsorship trends: Coca-Cola and McDonald's lead as fans get more ‘brand conscious’

More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.

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20/04/2018  |  Full story...  |  More about: advertising brands Coca Cola digital marketing digital trends McDonalds sport

Chrome browser blocks auto-playing videos with sound

Google’s Chrome browser now blocks videos with sound that automatically play when the page loads.

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20/04/2018  |  Full story...  |  More about: advertising browser Digital Intelligence digital marketing Google Chrome Regulation video

Ikea handyman app TaskRabbit hit by data breach

Ikea's odd jobs marketplace TaskRabbit is back online today, after a "cyber-security incident" on Monday.

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20/04/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing Ikea mobile marketing social media and social networking

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

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19/04/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Europe Facebook Regulation social media and social networking

Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up

Snapchat is combining augmented reality with e-commerce with a new 'Shoppable AR' feature.

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19/04/2018  |  Full story...  |  More about: Adidas augmented reality Clothing Digital Intelligence digital marketing ecommerce mobile marketing Snapchat social media and social networking

CSR trends: Purpose holds the key to accelerated brand growth

Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today.

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19/04/2018  |  Full story...  |  More about: brands CRM Digital Intelligence digital marketing digital trends

WhatsApp gets first update since Facebook privacy scandal

WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.

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19/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking WhatsApp

Snapchat gets Superman filter to mark 80 years of superhero

To celebrate the 80th anniversary of Superman Snapchat has teamed up with DC Entertainment to offer Snapchatters three exclusive ways to celebrate the day.

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19/04/2018  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing mobile marketing Snapchat

People spending less time on Facebook and more time on Google

Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet. properties, according to a report.

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18/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook global Google internet use social media and social networking

‘Personalisation’ not a priority to consumers

Personalisation is way down on the list of things consumers care about when it comes to digital experiences, according to new research.

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18/04/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends

Three quarters of marketers believe culture of measurement is killing creativity

Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.

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18/04/2018  |  Full story...  |  More about: adspend advertising analytics content Digital Intelligence digital marketing digital trends

Social media trends: Is Vero a flash in the pan or challenger to the social media status quo?

Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.

18/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Instagram mobile marketing social media and social networking

Ecommerce trends: Social media and visual content ‘to dominate online marketplaces’

Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for best-in-class brands and retailers, according to new research.

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18/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce images retail social media and social networking

Shopping cart abandonment: a heart-breaking reality of today’s ecommerce industry

Shopping cart abandonment is major concern of most ecommerce business owners. This infographic showcases some real facts around shopping cart abandonment and some reasons and dos and don’ts to recover.

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18/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce infographic retail



Top stories from the previous few weeks

How Paris turned Millennials into ambassadors for the city - 17/04/2018

Most consumers buy products they discover on retailers’ social media channels - 17/04/2018

Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events? - 17/04/2018

UK ‘can lead the way the ethical AI’ - 17/04/2018

Wetherspoons shuts down all pub social media accounts - 16/04/2018

B2B video marketing trends: firms challenge publishers to help them do more - 16/04/2018

Sir Martin Sorrell quits WPP after 32 years - 16/04/2018

The Evolution of Online Scams: 21 game-changing digital crimes [INFOGRAPHIC] - 16/04/2018

Spotify and Hulu strike content partnership - 13/04/2018

Apple and Google outline new GDPR privacy features - 13/04/2018

Facebook offers bounty up to $40,000 for reporting data misuse - 13/04/2018

More than half UK internet users leave routers open to security threats - 13/04/2018

Retailers need to invest in ‘visualisation’ technology to boost online sales - 12/04/2018

Social media ad spend trends: Facebook grows but Snapchat soars 234% - 12/04/2018

Marty the Robot to educate schoolchildren in South Korea - 12/04/2018

Global messaging trends: Brits chose chat apps over texts as SMS declines - 12/04/2018

Most brands admit sales lost to counterfeiting: AI and dark web new threats - 12/04/2018

Social media: and how corporate communications became more complicated - 11/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing - 11/04/2018

White paper: AI crucial to future of marketing - 11/04/2018

Beating Brexit barriers: Most UK businesses want close regulatory alignment with EU - 11/04/2018

Protestors stage 'die-in' in Apple stores over tax practices - 10/04/2018

Facebook users would have to pay to opt out of profile data sharing- Sandberg - 10/04/2018

Unilever donates to charity for each Knorr video ad view - 10/04/2018

Firefox browser goes VR - 10/04/2018

31% of Brits have smart security gadgets in the home - 10/04/2018

‘On-the-go’ consumers driving sales of snacks across Europe - 09/04/2018

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach - 09/04/2018

YouTube TrueView ad formats now bought on reach - 09/04/2018

Facebook to verify major page owners to fight fake news - 09/04/2018

Display advertising continues to be largest driver of digital publisher revenue - 09/04/2018

Pinterest expands ‘Propel’ promotion button to 5 more countries - 09/04/2018

Facebook halts medical data sharing plan with US hospitals - 06/04/2018

New ‘Branding To Store’ mobile ad tool goes live - 06/04/2018

UK health insurers in sick bay: digital marketing failing to track rising consumer interest - 06/04/2018

Discount dangers: 53% of retailers admit “always on” sales are damaging profits - 06/04/2018

Le Monde partners Ligatus for brand safe premium native advertising - 06/04/2018

Facebook admits ‘potentially every user’ hit by data breach - 05/04/2018

New startup calculator reveals average cost of ‘setting up shop’ - 05/04/2018

75% of US advertisers ‘already using influencer marketing’- report - 05/04/2018

Taking risks ‘key to retailers’ survival’- report - 05/04/2018

Google’s search algorithm updates of 2017 [INFOGRAPHIC] - 05/04/2018

Spotify saves millions with unusual stock market debut - 04/04/2018

Snapchat allows 16 person video calls - 04/04/2018

Top 10 Brexit searches: 'What is Brexit?' remains number 1 since 2016 - 04/04/2018

LinkedIn launches video for Sponsored Content and Company Pages - 04/04/2018

Under Armour admits 150 million MyFitnessPal accounts breached - 03/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Brits turning to tech for a good night’s sleep - 03/04/2018

Facebook updates privacy amid Cambridge Analytica scandal - 03/04/2018

Video ad engagement rises in the UK - 29/03/2018

Consumers losing trust in local businesses due to online errors - 29/03/2018

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience - 28/03/2018

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year - 28/03/2018

Adobe Advertising Cloud Creative goes programmatic - 28/03/2018

“No evidence” that advertisers are shifting budgets away from digital (despite Facebook scandal) - 28/03/2018

Two million Spotify users blocking ads with unauthorised apps - 28/03/2018

Vivaldi browser partners DuckDuckGo search to ‘take your privacy back’ - 27/03/2018

What Google searches reveal about Millennials at work - 27/03/2018

Women in power index: UK 4th for female STEM graduates - 27/03/2018

Video competition to demonstrate crowd-sourced storytelling - 27/03/2018

Digital to account for 50% of US $197bn ad investment in 2018 - 26/03/2018

New ‘Predictive Basket’ speeds up online grocery shopping - 26/03/2018

Top bosses ‘rely on limited data’ to drive business change - 26/03/2018

Google debuts $300m news initiative with platform to manage subscriptions - 23/03/2018

ASOS most visited ecommerce clothing site - but John Lewis is catching fast - 23/03/2018

Delete Facebook" searches increase 423% in UK - 23/03/2018

Snapchat goes local with ‘Radius Targeting’ for advertisers - 23/03/2018

Mobile user journey study: Product discovery a major barrier to sales - 22/03/2018

Digital transformation by sector: 6 different industries compared - 22/03/2018

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