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<< Monthly archives: October 2014

Today's news

Global Facebook ad budgets up 81% (as revenue rises 162%)

Global Facebook ad budgets have increased 81% (year on year) while revenue from Facebook ads is up 162% according to new quarterly data.

20/10/2014  |  Full story...  |  More about: adspend advertising agencies brands digital intelligence digital marketing Facebook social media and social networking

Google Play now far ahead of Apple for app downloads (but still makes less money)

Google Play has significantly widened its lead over Apple's App Store when it comes to app downloads, but Apple's store still dominates app revenues, according to new research.

20/10/2014  |  Full story...  |  More about: advertising Android Apple apps digital intelligence digital marketing digital trends games Google paid content

Nigerian online shopping giant Konga embarks on search drive

Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns.

20/10/2014  |  Full story...  |  More about: agencies digital intelligence digital marketing ecommerce Middle East and Africa retail search

Delays to digital transformation projects worry CIOs and CFOs

Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up with the pace of change, according to a new survey.

20/10/2014  |  Full story...  |  More about: brands digital intelligence digital marketing digital trends marketing recuitment

US media consumption trends: Music tops the charts

In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of the country's population listens to music, spending more than 25 hours each week tuning into their favorite tunes.

20/10/2014  |  Full story...  |  More about: digital intelligence digital trends Entertainment internet use media music time spent online USA

Apple reveals thinner iPads with fingerprint scanners

Apple has launched two new iPads featuring Touch ID fingerprint sensors and a camera 'burst mode', as the electronics giant looks to regain lost market share from Android in the tablets sector.

View the full event below:

17/10/2014  |  Full story...  |  More about: Android Apple digital intelligence digital marketing iPad iPhone iPod and iTunes mobile and tablets

Video viral of the week: Peugeot reboots action-packed 80’s ad

Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. Now the ad is back… with a digital twist. See why it's our video viral of the week below…

17/10/2014  |  Full story...  |  More about: agencies automotive digital intelligence digital marketing video viral marketing YouTube

Ryanair provides Twitter info on all flights

Ryanair is providing real-time information on every flight via a new Twitter account.

17/10/2014  |  Full story...  |  More about: CRM digital intelligence digital marketing mobile marketing Ryanair social media and social networking Transport Travel Twitter

Netflix shares drop on slowing subscriber growth

Shares in Netflix dipped this week after it revealed that it has fewer subscribers than forecast.

17/10/2014  |  Full story...  |  More about: digital companies digital intelligence digital marketing Netflix paid content video

Argos shakes up image with £10bn rebrand campaign with focus on digital

Argos has invested over £10m in a rebrand campaign to “get people to sit up and take notice”, showcasing the retailer’s transformation into a digital shopping experience.

17/10/2014  |  Full story...  |  More about: Argos digital intelligence digital marketing ecommerce retail



Recent stories

Reddit buys popular browser app Alien Blue

Reddit has bought Alien Blue, a popular iPhone app that many iOS users use to browse the social news site on their mobile devices.

17/10/2014  |  Full story...  |  More about: apps digital intelligence digital marketing iPhone iPod and iTunes mobile marketing Reddit social media and social networking

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

16/10/2014  |  Full story...  |  More about: digital data digital intelligence digital marketing

Google reveals Android Lolipop and Nexus 6

Google has revealed its latest line-up of Android mobiles and software, as the internet giant aims to attract a wider range of consumers away from rivals Apple and Microsoft.

16/10/2014  |  Full story...  |  More about: Android digital companies digital intelligence digital marketing Google mobile and tablets mobile marketing smartphones

Google sells best YouTube channels to UK advertisers with 'Preferred' format

Google has launched its ‘Preferred' platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers.

Watch this video from Bloomberg analysing the new platform here:

16/10/2014  |  Full story...  |  More about: advertising brands digital intelligence digital marketing Google UK video YouTube

The rise of the connected car: Internet becoming a ‘must have’ feature?

Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen.

16/10/2014  |  Full story...  |  More about: automotive digital intelligence digital marketing digital trends Entertainment Internet of Things local Maps mobile marketing music USA

Native ads growing in popularity (but marketers struggle to define them)

There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research.

16/10/2014  |  Full story...  |  More about: advertising content digital intelligence digital marketing digital trends marketing recuitment

Third of teens meet social media 'friends' in real life

More than one in three teenagers have gone on to meet someone they first encountered online, according to a new survey by Radio One’s Newsbeat program.

View this video showing the poll findings here:


16/10/2014  |  Full story...  |  More about: BBC demographics digital intelligence digital trends internet use mobile marketing Privacy social media and social networking

Niume creates ‘instant social network’ around interests

A new social network called Niume has gone live, created for people frustrated with the limitations Facebook and Twitter by offering an instant audience for users content and solves the issue of noisy feeds.

16/10/2014  |  Full story...  |  More about: digital intelligence social media and social networking UK

Skype app lets users swap video messages

Skype has launched a video messaging app called Skype Qik, letting users swap short clips up to 42 seconds long via their mobiles.

15/10/2014  |  Full story...  |  More about: apps digital companies digital intelligence IM Instagram mobile marketing Skype video WhatsApp

The rise of the smartwatches: 100m devices forecast sold by 2019 (but no killer app)

More than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness, according to a new report.

15/10/2014  |  Full story...  |  More about: Android Apple apps digital companies digital intelligence digital trends direct marketing Internet of Things mobile and tablets mobile marketing

Twitter lets French users transfer money via tweets

Twitter has inked a deal with Groupe BPCE allowing its users in the country to send money to each other – irrespective of their bank – via a tweet.

15/10/2014  |  Full story...  |  More about: digital intelligence digital marketing ecommerce Europe France social media and social networking Twitter

Dropbox denies security leak after ‘hacked’ passwords appear online

Dropbox has denied reports that hackers broke into its computer systems and stole almost seven million usernames and passwords, claiming that the data leaked online is not associated with Dropbox accounts.

15/10/2014  |  Full story...  |  More about: Cloud Computing digital companies digital intelligence Dropbox hacker Privacy regulation security

Telegraph debuts two new mobile ad formats

The Telegraph Media Group (TMG) has teamed up with Celtra to launch two advertising formats for The Telegraph’s mobile site.

15/10/2014  |  Full story...  |  More about: advertising agencies digital intelligence digital marketing mobile marketing Telegraph

Saucy Fish Co debuts ‘magazine-style’ website

The Saucy Fish Co. has revamped its website with a new magazine section titled "The Dock" including serving suggestions, as the food brand looks to expand its digital reach.

15/10/2014  |  Full story...  |  More about: agencies content digital intelligence digital marketing FMCG food and beverages publishing strategy

Dove launches body confidence campaign across social media

Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.

Watch Dove's latest promo, which ties in with the campaign, here:

15/10/2014  |  Full story...  |  More about: content CRM digital intelligence digital marketing Dove FMCG social media and social networking Unilever video viral marketing

Google's 'biggest search competitor' is Amazon, says former boss

Google considers Amazon as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer’s website.

14/10/2014  |  Full story...  |  More about: advertising Amazon digital companies digital intelligence digital marketing DoubleClick Google search SEO

Yahoo, AOL and DoubleClick join Microsoft for ‘ad safety’ certificates

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

14/10/2014  |  Full story...  |  More about: advertising AOL digital intelligence digital marketing DoubleClick Microsoft regulation Yahoo

4G black spots: Third of mobile internet tasks attempted on trains fail

Despite improvements to mobile internet access, commuters in the UK are still being hit by black spots that prevent them from carrying out tasks on the internet while on the move, according to new research.

14/10/2014  |  Full story...  |  More about: 3 4G digital intelligence digital trends EE mobile and tablets mobile internet mobile marketing O2 UK Vodafone

Internet, privacy and surveillance – Implications for consumer behaviour

Glenn Greenwald was one of the first reporters to see — and write about — the Edward Snowden files. In this searing talk he exposes the challenges of privacy in a digital world and attacks the CEOs of Google and Facebook for their stance. He makes a strong case for why you need to care about privacy, even if you’re “not doing anything you need to hide."

Watch his full TED speech here:

14/10/2014  |  Full story...  |  More about: behavioural targeting Cloud Computing digital intelligence digital marketing Facebook Google government internet Privacy regulation social media and social networking

Twitter sues US govt over revealing user surveillance requests

Twitter has filed a lawsuit to the U.S. government for its right to disclose more detailed information on government surveillance of its users.

14/10/2014  |  Full story...  |  More about: digital intelligence government Privacy regulation security social media and social networking Twitter USA



Top stories from the previous few weeks

The always-on consumer: How can brands keep up? - 14/10/2014

A new era of personal data unlocked in an “Internet of Things” - 13/10/2014

Microsoft chief sorry for saying women should not ask for pay rise - 13/10/2014

The price of privacy: Europeans 'value their own data at £140' - 13/10/2014

Average smartphone user checks device 221 times a day - 13/10/2014

Apple and Google top global brands as tech firms dominate - 13/10/2014

No joke: Comedy club charges per laugh via facial recognition - 10/10/2014

Half of apps ‘discovered via search’ - 10/10/2014

Social media and politics: Which party conference generated the most buzz? - 10/10/2014

Firms failing to connect customer experience and employee engagement - 10/10/2014

Mystery email sparks ‘bellogate’ spam attack at UCL - 10/10/2014

Jaguar uses Google Glass in latest campaign - 10/10/2014

Top digital marketing data and case studies this week - 09/10/2014

Facebook’s new ‘Hyper-Local’ ads target people within a mile of business - 09/10/2014

EE expands into TV with set top box - 09/10/2014

Spotify makes a profit for first time - 09/10/2014

Online shopping goes mobile in the UK - 09/10/2014

Shopping centres going digital: How malls are merging online and offline worlds - 09/10/2014

Mobile video now fastest growing format as ad spend triples - 08/10/2014

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up - 08/10/2014

Facebook seals WhatsApp deal as value rises to $22bn - 08/10/2014

Microsoft creates room-based gaming technology - 08/10/2014

Mobile demographics: Brands should think multicultural - 08/10/2014

Samsung warns of 60% profit drop amid budget competition - 08/10/2014

Biggest spenders on Google AdWords: Amazon tops the list in US - 07/10/2014

BuzzFeed adds first ‘Buy It!’ button for L'Oreal native ad - 07/10/2014

The death of the weekly shop: Savvy Brits shifting online - 07/10/2014

Facebook cracks down on ‘fake likes’: Sues scammers for £1.3bn - 07/10/2014

Bumper ecommerce Christmas: 120 million orders predicted for December - 07/10/2014

Yahoo close to investing $10bn in Snapchat? - 06/10/2014

Chat app wars: Google to launch WhatsApp rival? - 06/10/2014

Lexus offers virtual test drive with Oculus Rift - 06/10/2014

Many marketers still failing to convert consumer insights into actions- survey - 06/10/2014

Facebook sorry for psychological social experiments - 06/10/2014

Hobgoblin Facebook gameshow targets Halloween market - 06/10/2014

Case study: Customer experience optimisation boosts conversions for NotOnTheHighStreet - 06/10/2014

Rovio axes 130 staff as Angry Birds growth stalls - 03/10/2014

Case study: How Murphy’s turned Ireland’s rain into beer - 03/10/2014

SME marketing budgets 20% larger this year - 03/10/2014

Top digital marketing data and case studies this week - 02/10/2014

Twitter gets official TV ratings: Brands link social and TV success - 02/10/2014

Facebook sorry for drag queen name ban - 02/10/2014

Reddit gets $50m funding boost- will give 10% back to users - 02/10/2014

Hong Kong protestors flock to FireChat to bypass web lockdown - 02/10/2014

Netflix to make first movie: Crouching Tiger sequel set for VOD - 02/10/2014

AOL expands content deal with MSN - 02/10/2014

Many Brits ‘don’t understand the Internet’...but can't live without it - 02/10/2014

Microsoft reveals plans for Windows 10 (and skips number 9) - 01/10/2014

Angry Birds lost quarter of players since 2012 - 01/10/2014

Digital marketing ROI: Five FMCG campaigns that prove digital works - 01/10/2014

Sky invests $5m in native ad tech firm - 01/10/2014

Adidas adopts ‘mobile first’ native video format from Unruly - 01/10/2014

Flora embarks on £10m marketing drive with interactive mobile campaign - 01/10/2014

Technology and marketing: It’s all about customer satisfaction - 01/10/2014

The dual screen football fan: Match day digital habits revealed - 01/10/2014

Which TV dramas generate most word of mouth? Lucan gets most social buzz - 01/10/2014

Digital Intelligence September 2014 - 01/10/2014

September digital review: Apple Watch revealed, Alibaba's IPO glory and Microsoft takes over Minecraft - 30/09/2014

PayPal to split from eBay in 2015 floatation - 30/09/2014

New investor urges Yahoo to buy AOL - 30/09/2014

Asda’s YouTube shopping channel gets 2m views - 30/09/2014

Dailymotion debuts global premium video exchange - 30/09/2014

AOL expands programmatic video ads with Publicis - 30/09/2014

Fastest growing ecommerce items: Motor products, computer equipment and eBooks - 30/09/2014

Facebook ads will now follow users around the web - 29/09/2014

Is social shopping over-hyped? New report casts doubt on Facebook effect - 29/09/2014

Lufthansa puts customers in marketing images with ‘Selfie’ ad units - 29/09/2014

Bigger than Heartbleed? New Shellshock bug poses global hacking threat - 29/09/2014

Targeting early Christmas shoppers - 29/09/2014

Yves Saint Laurent ‘big’ digital branding pays off - 29/09/2014

Archived Digital Intelligence

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For access to earlier editions of Digital Intelligence you will need your client passwords. Digests and thematic reports are also available along with our market sector analysis on topics such as online advertising spend.

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