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<< Monthly archives: October 2014

Today's news

Microsoft debuts $199 cross-platform fitness band

Microsoft has launched its first wearable device, a cross platform fitness bracelet that connects to users' smartphone, monitors their activity and displays notifications such as texts and calendar events.

View the promo video here:

30/10/2014  |  Full story...  |  More about: digital companies digital intelligence Internet of Things Microsoft mobile marketing sport

Murdoch papers slam Facebook for ‘audience tax’ publisher deals

News UK, the publisher behind The Times and The Sun, has criticised Facebook’s plans to encourage papers to publish their articles direct to the social network’s mobile app, branding the move an ‘audience tax’.

30/10/2014  |  Full story...  |  More about: content digital intelligence digital marketing Facebook News Corp newspapers publishing strategy social media and social networking The Times UK

Google expands AdWords Express app to small businesses worldwide

After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move.

30/10/2014  |  Full story...  |  More about: advertising AdWords Australia Brazil digital intelligence digital marketing France Germany Google India Italy Mexico search Spain UK

Twitter revenues rise…but user growth slows and no profit in sight

Twitter share prices have dipped 10% on the news that its third-quarter results that show the social network Twitter added only 13 million new users and remains unprofitable.

30/10/2014  |  Full story...  |  More about: Apple digital companies Digital Intelligence Facebook Google social media and social networking Twitter

Video viral of the week: Oreo unleashes Halloween ‘Nomsters’

To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below…

30/10/2014  |  Full story...  |  More about: digital intelligence digital marketing Facebook FMCG food and beverages social media and social networking viral marketing

Emerging markets to lead new growth for app publishers

Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research.

30/10/2014  |  Full story...  |  More about: Android Apple apps Brazil digital intelligence digital marketing digital trends games India Indonesia mobile marketing Turkey

The Impact of Halloween on eCommerce

158 million Americans celebrated Halloween in 2013, with an astonishing $6.9bn spent on halloween costumes (both online and offline). This infographic from Nextopia looks at why the holiday is now big business for brands.

30/10/2014  |  Full story...  |  More about: demographics digital intelligence digital marketing ecommerce infographic retail USA

Google Vs. cancer: Smartband to sniff out early signs of disease

Google is working on a new cancer detection system that uses pills and a smart wristband to detect early signs of the disease.

Watch this video from the Wall Street Journal discussing the project here:

29/10/2014  |  Full story...  |  More about: digital intelligence Google Internet of Things mobile marketing Pharmaceutical and healthcare technology

Wal-Mart vs. Apple: US retailers revolt against iPhone payments

A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service.

29/10/2014  |  Full story...  |  More about: Apple apps digital intelligence digital marketing ecommerce financial services Pharmaceutical and healthcare retail USA Walmart

Mobile now accounts for half of all YouTube traffic

Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app generation.

29/10/2014  |  Full story...  |  More about: apps digital intelligence digital marketing digital trends Google mobile and tablets mobile marketing paid content video YouTube



Recent stories

Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience

Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research.

29/10/2014  |  Full story...  |  More about: behavioural targeting brands digital intelligence digital trends direct marketing Germany mobile marketing Privacy UK usability

UK adspend grows at fastest rate since 2010

UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research.

28/10/2014  |  Full story...  |  More about: adspend Advertising Association digital intelligence digital marketing digital trends marketing media mobile marketing UK video

Facebook debuts 90’s-style chatroom app ‘Rooms’

Following the relaunch of its messenger earlier this year, Facebook has launched another standalone chat app for iOS and Android letting users create group chats around their favourite topics.

28/10/2014  |  Full story...  |  More about: apps digital intelligence Facebook mobile marketing social media and social networking

Halloween ‘top time of year for beauty videos’ (infographic)

Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google.

28/10/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends FMCG Google infographic USA video viral marketing YouTube

Google copyright clampdown sinks pirates' search rankings

Google's latest effort to penalise copyright infringing websites has seen some sites drop 98% on its search engine, according to new data from Searchmetrics.

28/10/2014  |  Full story...  |  More about: digital intelligence digital trends Google piracy regulation search

Half of consumers will order Christmas gifts online just days before the 25th

Almost half (47%) of consumers will order gifts online this Christmas with less than a week until the big day itself, according to new research.

28/10/2014  |  Full story...  |  More about: Christmas digital intelligence digital marketing digital trends ecommerce retail UK

Half of consumers will order Christmas gifts online just days before the 25th

Almost half (47%) of consumers will order gifts online this Christmas with less than a week until the big day itself, according to new research.

28/10/2014  |  Full story...  |  More about: Christmas digital intelligence digital marketing digital trends ecommerce retail UK

Double trouble: Apple Pay glitch charges some users twice

Apple’s new iPhone 6 payment service has charged some users twice for every transaction they made, forcing the Bank of America to issue refunds to customers.

27/10/2014  |  Full story...  |  More about: Apple apps digital intelligence digital marketing ecommerce financial services mobile marketing USA

Hungarians protest world’s first internet tax

Demonstrators in Budapest yesterday protested against a plan to introduce a tax on Internet use, staging the first mass rally since Hungarian Prime Minister Viktor Orban won three elections this year.

View this video from Euronews covering the proposed tax below:


Hungarian internet tax proposal angers net... by euronews-en

27/10/2014  |  Full story...  |  More about: digital intelligence Europe government regulation

Teens flock to voice search

Mobile voice searches have more than doubled in the past year, proving more popular among teens than adults, according to new research.

27/10/2014  |  Full story...  |  More about: Android digital companies digital intelligence digital trends internet use mobile and tablets mobile marketing search time spent online

Unilever boosts digital media spend to 20%

Unilever is now investing a fifth of its entire media spend on digital platforms, as the FMCG giant looks to improve marketing efficiency and become a ‘simple, effective’ marketing organisation.

27/10/2014  |  Full story...  |  More about: adspend digital intelligence digital marketing FMCG media planning Unilever

Queen sends first tweet via Science Museum

Forget a telegram from the Queen- how about a tweet instead? Last
Week the monarch sent a tweet through the @BritishMonarchy account to launch a major new exhibition at London's Science Museum.

Watch the moment captured on video via The Telegraph below:

27/10/2014  |  Full story...  |  More about: digital intelligence social media and social networking Twitter UK

Halloween search spend unmasked: Disney dominates US costume hunts

Halloween has become big business in the US, and getting to the top of Google searches for popular costumes is hugely important. New data shows how Disney is the trick or treater’s brand of choice for 2014.

27/10/2014  |  Full story...  |  More about: Clothing demographics digital intelligence digital marketing digital trends Disney ecommerce search USA

New Google ‘Inbox’ app lets users manage email deluge

Google has launched a new app designed to help users sort their emails more efficiently.

27/10/2014  |  Full story...  |  More about: apps digital companies digital intelligence digital marketing email Google Google Mail mobile marketing search

Organic search accounts for over half of website traffic

Most website traffic comes from click-throughs from organic search results traffic, ahead of paid social and search methods, according to new research.

27/10/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends search SEO social media and social networking

Is copywriting is dead? New documentary asks if craft is still relevant in digital world

Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft.

Watch the film, called 'Madmen v Mavens' below:


27/10/2014  |  Full story...  |  More about: advertising content digital intelligence digital marketing digital trends marketing media creative

Microsoft planning smartwatch launch soon?

Microsoft is planning to launch its own smartwatch device in the ‘next few weeks’, according to Forbes.

24/10/2014  |  Full story...  |  More about: digital companies digital intelligence Internet of Things Microsoft mobile marketing Windows

Twitter debuts app development kit ’Fabric’

Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android.

Watch this video from Bloomberg discussing the deal here:

24/10/2014  |  Full story...  |  More about: apps digital companies digital intelligence direct marketing mobile marketing social media and social networking technology Twitter

Ello gets $5.5 m funding to expand anti-Facebook social network

After securing 1 million users within a month (with 3 million waiting to join) Ello has won multi-million dollar backing on its promise to provide an ad-free privacy friendly alternative to Facebook.

24/10/2014  |  Full story...  |  More about: digital companies digital intelligence digital marketing Facebook paid content Privacy social media and social networking

Pharmaceutical digital marketing shake-up as millennials turn to web for self-diagnosis

There’s a generational shift in patient behaviour as going online for self-diagnosis becomes a mainstream behaviour, bringing with it a shift in pharmaceutical digital marketing.

24/10/2014  |  Full story...  |  More about: demographics digital intelligence digital marketing digital trends Pharmaceutical and healthcare search



Top stories from the previous few weeks

Elf and safety: Air New Zealand gets into the Hobbit for epic viral video - 24/10/2014

Mobile makes up 39% of display ad conversions (but Google and Facebook lag behind) - 24/10/2014

Top digital marketing data and case studies this week - 23/10/2014

Microsoft ditches Nokia brand in mobile shake up - 23/10/2014

Too many retargeted ads ‘put people off buying’ - 23/10/2014

The rise of the 26 ‘smart cities’: $2 trillion opportunity for brands - 23/10/2014

Google ‘barometer’ offers customer insights across 46 countries - 23/10/2014

Rakuten to launch UK marketplace as Play.com gets phased out - 23/10/2014

The truth about mobile ads: Indifference now ‘biggest threat to mobile ad growth’ - 23/10/2014

Marketers increasingly choosing Facebook video over YouTube - 22/10/2014

Apple Pay goes live across 30+ US retailers - 22/10/2014

SnapChat gets first ‘creepy’ ad (in a good way) - 22/10/2014

Facebook ‘overtakes YouTube for PC video views’ (but still lags on mobile) - 22/10/2014

Gmail app to sync with Outlook, Yahoo and other email rivals? - 22/10/2014

Programmatic display ad spend to double this year - 21/10/2014

CBS debuts video streaming service ahead of HBO - 21/10/2014

Warm weather behind slowest growth in online sales since 2010 - 21/10/2014

Dove uses SnapChat in ‘self esteem’ campaign - 21/10/2014

Global Facebook ad budgets up 81% (as revenue rises 162%) - 20/10/2014

Google Play now far ahead of Apple for app downloads (but still makes less money) - 20/10/2014

Nigerian online shopping giant Konga embarks on search drive - 20/10/2014

Delays to digital transformation projects worry CIOs and CFOs - 20/10/2014

US media consumption trends: Music tops the charts - 20/10/2014

Apple reveals thinner iPads with fingerprint scanners - 17/10/2014

Video viral of the week: Peugeot reboots action-packed 80’s ad - 17/10/2014

Ryanair provides Twitter info on all flights - 17/10/2014

Netflix shares drop on slowing subscriber growth - 17/10/2014

Argos shakes up image with £10bn rebrand campaign with focus on digital - 17/10/2014

Reddit buys popular browser app Alien Blue - 17/10/2014

Top digital marketing data and case studies this week - 16/10/2014

Google reveals Android Lolipop and Nexus 6 - 16/10/2014

Google sells best YouTube channels to UK advertisers with 'Preferred' format - 16/10/2014

The rise of the connected car: Internet becoming a ‘must have’ feature? - 16/10/2014

Native ads growing in popularity (but marketers struggle to define them) - 16/10/2014

Third of teens meet social media 'friends' in real life - 16/10/2014

Niume creates ‘instant social network’ around interests - 16/10/2014

Skype app lets users swap video messages - 15/10/2014

The rise of the smartwatches: 100m devices forecast sold by 2019 (but no killer app) - 15/10/2014

Twitter lets French users transfer money via tweets - 15/10/2014

Dropbox denies security leak after ‘hacked’ passwords appear online - 15/10/2014

Telegraph debuts two new mobile ad formats - 15/10/2014

Saucy Fish Co debuts ‘magazine-style’ website - 15/10/2014

Dove launches body confidence campaign across social media - 15/10/2014

Google's 'biggest search competitor' is Amazon, says former boss - 14/10/2014

Yahoo, AOL and DoubleClick join Microsoft for ‘ad safety’ certificates - 14/10/2014

4G black spots: Third of mobile internet tasks attempted on trains fail - 14/10/2014

Internet, privacy and surveillance – Implications for consumer behaviour - 14/10/2014

Twitter sues US govt over revealing user surveillance requests - 14/10/2014

The always-on consumer: How can brands keep up? - 14/10/2014

A new era of personal data unlocked in an “Internet of Things” - 13/10/2014

Microsoft chief sorry for saying women should not ask for pay rise - 13/10/2014

The price of privacy: Europeans 'value their own data at £140' - 13/10/2014

Average smartphone user checks device 221 times a day - 13/10/2014

Apple and Google top global brands as tech firms dominate - 13/10/2014

No joke: Comedy club charges per laugh via facial recognition - 10/10/2014

Half of apps ‘discovered via search’ - 10/10/2014

Social media and politics: Which party conference generated the most buzz? - 10/10/2014

Firms failing to connect customer experience and employee engagement - 10/10/2014

Mystery email sparks ‘bellogate’ spam attack at UCL - 10/10/2014

Jaguar uses Google Glass in latest campaign - 10/10/2014

Top digital marketing data and case studies this week - 09/10/2014

Facebook’s new ‘Hyper-Local’ ads target people within a mile of business - 09/10/2014

EE expands into TV with set top box - 09/10/2014

Spotify makes a profit for first time - 09/10/2014

Online shopping goes mobile in the UK - 09/10/2014

Shopping centres going digital: How malls are merging online and offline worlds - 09/10/2014

Mobile video now fastest growing format as ad spend triples - 08/10/2014

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up - 08/10/2014

Facebook seals WhatsApp deal as value rises to $22bn - 08/10/2014

Microsoft creates room-based gaming technology - 08/10/2014

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