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<< Monthly archives: June 2017

Today's news

Cannes Lions 2017: Unpacking the gender bias in advertising

Women are still being ignored in ads in favour of men, according to a new study released at Cannes.

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23/06/2017  |  Full story...  |  More about: advertising Cannes Lions demographics Digital Intelligence digital marketing

Unilever's Keith Weed tackles stereotypes and brand safety at Cannes

Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an "#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online.

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23/06/2017  |  Full story...  |  More about: Cannes Lions demographics Digital Intelligence digital marketing media planning Unilever

Half of marketers don’t go one week without having to contact IT

Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research.

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23/06/2017  |  Full story...  |  More about: Digital Intelligence digital trends marketing technology

Amazon Prime Day: A growing opportunity for third party retailers [INFOGRAPHIC]

Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales volumes on the day

23/06/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital trends ecommerce infographic retail

Amazon Prime Day: A growing opportunity for third party retailers [INFOGRAPHIC]

Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales volumes on the day

23/06/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital trends ecommerce infographic retail

The dark web: How hackers make money out of your profiles [INFOGRAPHIC]

With the number of high profile hacks on the rise, password management app Keeper Security, has pulled together an infographic on the dark web and how hackers make their money.

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23/06/2017  |  Full story...  |  More about: Digital Intelligence hacker infographic Privacy Regulation security

Social media hacks for SMEs: Tips for the 5 big social networks

Each social media channel comes with its own challenges. With this in mind, Hiscox has complied some handy hacks for the main social media channels; Facebook, Twitter, Instagram, Pinterest and LinkedIn.

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23/06/2017  |  Full story...  |  More about: digital marketing infographic social media and social networking

Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix

The Mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm, at the award ceremony at the Palais.

23/06/2017  |  Full story...  |  More about: apps Cannes Lions Digital Intelligence digital marketing mobile marketing

Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.

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23/06/2017  |  Full story...  |  More about: Burger King Cannes Lions Digital Intelligence digital marketing France Internet of Things

Cannes Lions Cyber winner: Åland bank calculates carbon footprint of every credit card purchase

A new campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase has taken one of the top digital prizes as this year’s Cannes Lions Festival.

23/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing ecommerce financial services Internet of Things



Recent stories

China Day at Cannes: Tencent puts AI at heart of Chinese digital growth

Chinese internet giant Tencent hosted "China Day" at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.

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22/06/2017  |  Full story...  |  More about: Cannes Lions China Digital Intelligence digital marketing Internet of Things Tencent

Cannes Lions 2017: Highlights from days three and four

With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.

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22/06/2017  |  Full story...  |  More about: Alibaba Cannes Lions China Digital Intelligence digital marketing France Unilever

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year.


22/06/2017  |  Full story...  |  More about: Digital Intelligence email social media and social networking video viral marketing

Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.


22/06/2017  |  Full story...  |  More about: advertising agencies Cannes Lions Digital Intelligence digital marketing education France

Path to purchase: New study shows how brands can “beat Amazon at its own game”

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.

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22/06/2017  |  Full story...  |  More about: Amazon analytics brands Digital Intelligence digital marketing

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.

21/06/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Instagram Regulation social media and social networking

US gamers switching on to virtual reality

Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.

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21/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games mobile marketing Playstation Samsung technology Xbox

Fashion slump: UK online clothing sales see record low growth

Online retail growth is slowing in the UK, with the clothing sector taking the biggest hit as Brexit and a hung parliament take their toll on consumer confidence, according to new data.

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21/06/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends ecommerce IMRG retail UK

Online reviews boost sales (even if they’re negative)

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.

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21/06/2017  |  Full story...  |  More about: ecommerce FMCG food and beverages retail social media and social networking

GoCompare campaign shows digital video twice as cost efficient as TV advertising

Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.

21/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing financial services media planning social media and social networking

Dune London boosts revenue with customer-created content on product pages

Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live.

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21/06/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce Instagram social media and social networking

Facebook is now the main news source worldwide- survey

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.

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20/06/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Facebook newspapers social media and social networking

Cannes Lions 2017 predictions: Increased collaboration driving the industry

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.

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20/06/2017  |  Full story...  |  More about: advertising agencies Cannes Lions Digital Intelligence digital marketing digital trends France

What online shoppers want: Personal service leads to more purchases

More than three quarters (80%) of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time through customer service channels, according to new research.

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20/06/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends ecommerce retail

iPhone 10th anniversary: How a phone changed photography

Ahead of the iPhone’s 10 year anniversary, Shutterstock has outlined how the iPhone has revolutionised design and photography in 10 trends shaped by the iPhone.

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20/06/2017  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing images infographic iPhone iPod and iTunes

Father’s Day spend up 65% as daughters spend more than sons

Total revenue increased in shopping centres by 65% this Father’s Day, according to Coniq, a European CRM and marketing insight platform for shopping centres.

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20/06/2017  |  Full story...  |  More about: digital marketing digital trends ecommerce retail

Cannes Lions 2017: Video highlights from the first weekend

The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.

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19/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing France video

Match debuts ‘Ourtime’ dating site for over 50s

Match has launched Ourtime, a new dating service exclusively for those aged 50 years and over.

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19/06/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing Match com online dating social media and social networking

"Cannes Crêperie Experiment" aims to prove mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.


19/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing ecommerce France mobile marketing viral marketing

Cannes Lions 2017: Top 10 video ads worldwide

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

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19/06/2017  |  Full story...  |  More about: advertising agencies Cannes Lions Digital Intelligence digital marketing digital trends France video viral marketing



Top stories from the previous few weeks

New Facebook chatbots "can negotiate and plan ahead" - 19/06/2017

Retail earthquake: Amazon buys Wholefoods for $13.7bn - 19/06/2017

Video trends: Teens switching from live TV to ‘on demand’ - 16/06/2017

EU scraps mobile roaming charges - 15/06/2017

Samsung in VR partnership with BuzzFeed and NowThis - 14/06/2017

Uber in management shake-up as workplace scandal deepens - 13/06/2017

UK election analysis: Conservatives targeted social media ads "far too narrowly" - 12/06/2017

Google sells robotics firm to Japan's Softbank - 09/06/2017

Social media marketing: Which platform spends the most on its own ads? - 09/06/2017

UK election: Did social media analysis predict a hung parliament? - 09/06/2017

Auto Trader partners Reevoo for user-generated content drive - 09/06/2017

Next-gen retail: 4 business models shaping the future of digital commerce - 09/06/2017

UK insurance digital customer service worsening: 68% of queries left unanswered - 08/06/2017

UK choosing politicians for personality- Hitwise - 08/06/2017

Google AI means finance brands need smarter SEO strategies - 08/06/2017

UK election: Which party has the best website? - 08/06/2017

Social media politics turns sour: #DeleteGate - 07/06/2017

May Vs. Corbyn: Who is the most searched for UK politician? - 07/06/2017

Ad blocking “a growing challenge for marketers in Germany” - 07/06/2017

Child safety online: Google game teaches kids to be “Internet Awesome” - 07/06/2017

L’Occitane mobile location campaign lights up high street - 07/06/2017

Ad blocking trends in 2017: Mobile increases but signs of overall slowdown - 06/06/2017

Siri in your living room: Apple unveils $349 HomePod - 06/06/2017

Top 10 high street fashion retailers on Instagram - 06/06/2017

UK Election: Which party has the best direct marketing campaigns? - 06/06/2017

Shell pilots first YouTube campaign triggered by real-time TV viewing - 06/06/2017

The Tangled Web: Which brands are connected online? [Interactive Infographic] - 06/06/2017

Google lets publishers charge ad-block users - 05/06/2017

Most Brits have unsubscribed from retailer comms in the past year - 05/06/2017

Office jargon – The 50 phrases we love to hate - 05/06/2017

Hands-free future? Majority of consumers expect voice to go mainstream within 10 years - 05/06/2017

New global cross-device tracking tool launched by CJ Affiliate - 05/06/2017

Psychology of sharing: Brits favour visual content - 05/06/2017

Snapchat launches augmented reality glasses in Europe - 02/06/2017

Social football fans: Champions League beats FA Cup for engagement - 02/06/2017

BT Sport partners Snapchat for Champions League Final - 02/06/2017

Conservative sentiment falls level with UKIP after second election debate - 02/06/2017

Global product research trends: Social leads way in Latin America and Middle East - 02/06/2017

Trump’s “Covfefe” tweet: top 3 brand reactions - 02/06/2017

Top digital marketing data and case studies this week - 01/06/2017

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month - 01/06/2017

Mobile, PC or Tablet? Study reveals sectors most dominated by different devices - 01/06/2017

UK mortgage giants "failing customers online" - 01/06/2017

Technology trends: effect of brexit vote on technology consumption - 01/06/2017

Company bosses rank customer experience above sales and marketing - 01/06/2017

Mobile ad blocking trends: frustration key motive - 01/06/2017

GDPR inertia: 72% of marketers fail consent test with a year to go - 31/05/2017

Election debate: BBC partners Twitter for live streaming - 31/05/2017

Eurovision case study: New app boosts song contest engagement - 31/05/2017

7 questions you must answer to get the right kind of Facebook fans [INFOGRAPHIC] - 31/05/2017

Global trends: Traditional media still dominant as mobile growth slows - 30/05/2017

Snapchat woos advertisers with discount coupons after poor revenues - 30/05/2017

Facebook Instant Articles adds support for Google AMP and Apple News - 30/05/2017

Burger King upsets Belgian royals with "choose your king" stunt - 30/05/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Emails Vs. social media: Which is better for consumer engagement? - 26/05/2017

Instagram tests direct response ads in stories - 26/05/2017

Sony creates interactive “Trainspotting” guide to Edinburgh - 26/05/2017

Nearly half of businesses “will not be ready in time for the GDPR” - 26/05/2017

Unilever Africa uses online gaming to select new staff - 25/05/2017

Instagram goes local with Hashtag Stories and location tools - 25/05/2017

Brits “have already spent £2bn on Christmas 2017” - 25/05/2017

Top brands for CRM: PayPal, Yamaha and Amazon lead the way - 25/05/2017

Top brands for CRM: PayPal, Yamaha and Amazon lead the way - 25/05/2017

Fake news fatigue? Brits flock back to mainstream news sites ahead of election - 25/05/2017

Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations” - 25/05/2017

Shakira promotes latest album with augmented reality treasure hunt - 24/05/2017

Google combines AI with analytics for new ‘Attribution’ marketing tool - 24/05/2017

When should children get smartphones? Most parents say 11 - 24/05/2017

River Island backs #explainepilepsy campaign - 24/05/2017

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