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The Nokia brand could be obsolete by the end of this year, as Microsoft’s takeover of the iconic mobile maker nears completion.
Facebook has launched ‘nearby friends’, a feature that lets users track their friends location in real-time- causing a privacy stir in the process.
Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.
Tesco plans to increased sales at its UK business through online shopping, rather than bricks and mortar, as it announced a 3.6% drop in trading profit to £2.2bn last week.
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.
60% of UK consumers shop online every week, with over half preferring to complete purchases while in bed via laptop or tablet, according to a new poll.
Forget GDP and inflation levels- the true way to measure the American economy is by monitoring the sales of lipsticks and the most popular hemline for skirts. This infographic from Finances Online lools at the strange ways of measuring economic growth.
Despite media hype around the future of Bitcoin and high-profile mobile payments providers such as Square and Stripe preparing to accept the virtual currency this year, new research warns of consumer distrust of the virtual currency.
Unilever is offering free Bollywood music to 350 million villagers in India, to promotion its Lifebuoy soap and Fair & Lovely skin cream products.
Here are the top digital marketing data and case studies that caught our eye.
UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey.
Samsung plans to launch an Android Wear smartwatch alongside its Gear range, with addition plans to launch an ‘Android-less’ smartphone running on its own Tizen operating system.
Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform.
Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report.
Sky has launched a new tool that lets customers who follow the broadcaster’s Twitter account record or watch Sky TV programmes when they see the #WatchOnSky hashtag appear on Tweets.
Facebook is planning to offer banking services to its users, The Financial Times has reported this week.
Watch this video from Bloomberg discussing Facebook’s latest venture here:
Football Club West Ham United, Selfridges and the London School of Economics, have become some of the first owners of a .London domain.
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition.
The Internet Advertising Bureau UK has unveiled its guidelines for ‘viewable impressions’ for online display ads, defining an ad as ‘viewable’ if half of it appears in the browser for one second.
Google has updated its terms of service, explaining to users that their incoming and outgoing emails are automatically analysed by software to create targeted ads.
Apple’s App store still leads the way in terms of global revenue, but Google’s Play Store is catching up, according to new research.
Twitter has bought long-time partner and social data provider Gnip, as the social network looks to boost its targeting abilities for advertisers.
Bangkok-based insurance firm Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. See why it’s our video viral of the week below…
US Airways has apologised after a pornographic photo was sent from its official Twitter account in response to a customer complaint.
Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report.
Watch this WSJ report below:
Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant's efforts to bring internet access to far-flung corners of the world.
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.
Google is planning to encrypt paid-search keyword referral data, meaning advertisers will no longer see the terms people have used to arrive on their sites via paid clicks on AdWords ads.
Facebook is taking new additional steps to improve the quality of what people see in the news feed, clamping down on posts that use underhand ‘link-baiting’ techniques to entice users to click ‘like’.
Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer.
Watch this 'Explorer Story' promo video from Google, showing Glass in action:
Top stories from the previous few weeks
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