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Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.
Amazon is launching its Prime Music streaming service in the UK, hoping to undercut Spotify and Apple Music by bundling it as a free add-on to its Prime customers.
Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users.
Hitachi has developed new AI technology designed to come up with solutions to contentious scientific or economic issues based on big data.
UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.
A new study has indicated that ‘100%’ of tested smartwatches exhibit security flaws, provides guidance for secure device use.
Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover.
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands.
Retailers are failing to obtain potential insight from customer data, due to that fact that as little as one in three retailers have an information manage, according to new research.
Then behaviour of smartwatch users is evolving, indicating a divergence in the role of a smartwatch vs. a smartphone, according to new research.
The first-ever eBay 'rich list' has been published - and reveals that Britain's top sellers are raking in up to £17m a year trading on the site.
Microsoft has launched a new email-based messaging app called ‘Send’ aimed at “those brief, snappy communications”.
Roald Dahls’s book The Twits is being turned into an app as part of a major rebranding of the late author’s work.
Despite being seen as the mobile-savvy generation, 15% of Britain’s 18-34 year-olds who own a smartphone admit to having never used their smartphones for anything shopping related on a given list, according to new research.
Here are the top digital marketing data and case studies that caught our eye.
Apple Watch sales have failed to meet expectations as customers have baulked at the high price tag, it has been revealed.
Mahisha Rupan, senior associate, at technology and digital media law firm, Kemp Little comments on the fallout of the Ashley Maddison hack… offering guides on the legal implications.
Nearly 65 million people around the world are bypassing internet restrictions to watch the BBC’s shows online, according to new research.
Map and traffic provider TomTom and electronics firm Bosch have agreed to collaborate in the area of maps for automated driving.
Twitter has removed customised wallpapers from the pages of its users in a raft of changes to its customisation options- sparking rumours that the social network is planning use the space for more ads.
A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries.
Smartphone owners are increasingly switching from Wi-Fi to 4G signals at home, with 65% of mobile phone usage now occurring indoors, according to new research.
China mobile social networking users will reach 335.9 million this year, up 20.7% on 2014, according to new research.
Google is shutting down Google+ Photos to make way for its new standalone Google Photos app that went live just a few months ago in late May.
Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research.
With Windows 10's just over a week away, Microsoft began its marketing drive for the new operating system with its first commercial.
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…
Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research.
Hackers have stolen and leaked the personal details of users of Ashley Madison including "all the customers' secret sexual fantasies and matching credit card transactions".
Top stories from the previous few weeks
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