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<< Monthly archives: July 2016

Today's news

British workers lag behind global rivals for digital skills

While 39% of Brazilians think they could build a website, only 16% of British workers feel the same, according to a new global survey looking at digital skills in the workplace.

26/07/2016  |  Full story...

Amazon announces UK tests for delivery drones

Amazon today said that it has reached agreement to partner the UK government in tests to explore the viability of delivering small parcels by drone.

26/07/2016  |  Full story...  |  More about: Amazon ecommerce Internet of Things

Google maps cleans up it act

Google have introduced an attractive refresh to the look and feel of Google maps.

26/07/2016  |  Full story...  |  More about: Google Maps

Pokemon Gone!

Nintendo shares drop as investors respond to details of licencing agreement.

25/07/2016  |  Full story...

Yahoo sells to Verizon in $5billion deal

Verizon have announced the purchase of Yahoo ending speculation on the future of Yahoo. Verizon will $4.8 billion for the business. An announcement was made before NY stock exchange opened earlier today.

25/07/2016  |  Full story...

Olympic “sharing-fest” to be a goldmine for marketers

With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers.

25/07/2016  |  Full story...

Amazon tests 'Uber-style' delivery scheme: Car owners become posties

Amazon is testing a new scheme where it pays ordinary people to deliver its packages.

22/07/2016  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce UK

Facebook adds action-based bidding to mobile app install ads

Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps.

22/07/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]

Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.

22/07/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Google Video infographic Olympics sports video YouTube

Kantar updates real-time TV ratings technology

Kantar has made enhancements to its real time TV ratings platform, helping broadcasters make immediate decisions about live programming.

22/07/2016  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing media

Recent stories

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

21/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

McDonald’s fail: Name your own burger site attracts tasteless creations

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site.

21/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing McDonalds New Zealand social media and social networking user generated content

Brexit search trends: Brits get more political

The UK’s interest in joining a political party has increased by 7,000% post-Brexit, according to new research looking into search trends after the shock result of the EU referendum.

21/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search UK

Google speeds up mobile adverts with 'Amp For Ads'

Google is bringing its Accelated Mobile Pages technology to ads, as the web giant looks to boost its mobile revenue.

21/07/2016  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Google mobile marketing

Snapchat adds ‘suggest a friend’ feature

Snapchat has introduced a new feature that could help brands and users get more followers: Suggest a Friend’.

21/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Snapchat social media and social networking

UK leads Europe for social engagement

The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research.

21/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing France Germany social media and social networking Sweden UK

Yahoo fails to find buyer as losses widen

Yahoo is preparing for a third round of bids for the company, as the embattled web giant sees its losses widen to $440m.

21/07/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Verizon Yahoo

The most amazing facts about Facebook [INFOGRAPHIC]

Which global region uses Facebook the most? And what is the average friend number for users? This new infographic from Dark Bear Web Solutions looks at some of the key facts behind the biggest social network in the world.

21/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook global social media and social networking

Pokemon Go: Five examples of brands catching augmented reality craze

Pokemon Go! hasn't revealed official sponsorship formats yet, but that hasn't stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze...


20/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing games mobile marketing Nintendo social media and social networking

Unilever buys Dollar Shave Club for $1bn

Dollar Shave Club, the firm that shook up the men's shaving industry, has been bought by FMCG giant Unilever for a reported $1bn.


20/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce FMCG Unilever

Twitter opens verification for all: How to get a blue tick

Twitter is finally giving everyone a chance at the coveted blue verified badge, offering an online application for its users that will grant them presigious tick.

20/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Guy Phillipson to step down as IAB boss after 12 years

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body.

20/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing IAB mobile marketing recuitment UK

Digital divide: 7.5m Brits left behind in the digital revolution

The digital divide is a reality, with the UK split into not two, but three levels of engagement with the digital world: "dawdlers, devotees and day-to-day doers", according to new research.

20/07/2016  |  Full story...  |  More about: broadband demographics Digital Intelligence digital marketing digital trends UK

Email marketing best practice guidelines - 40% of viewers probably not seeing images

Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.

20/07/2016  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends email

L'Oréal launches makeup emoji keyboard to connect with millennials

Beauty brand L'oreal has laucnch a new emoji keyboard that lets mobile users share styles in a single symbol.

19/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG LOreal mobile marketing social media and social networking

Third of 16-24s use social media for product research

With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels.

19/07/2016  |  Full story...  |  More about: demographics digital companies Digital Intelligence digital marketing ecommerce Search social media and social networking

The five types of millennials: From mobile mavens to thrifty traditionalists

Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.

19/07/2016  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends mobile marketing social media and social networking

How to convert online leads into sales [INFOGRAPHIC]

Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates.

19/07/2016  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends ecommerce Search

Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]

Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.

18/07/2016  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends sport

Viral of the week: Samsung gets VR viewers to 'Face Their Fear'

Can VR help people overcome their fear of spiders? Samsung wanted to find out with this new VR experiment. See why it's our viral of the week below...

18/07/2016  |  Full story...  |  More about: augmented reality Denmark digital marketing Europe Finland games Iceland mobile marketing Norway Sweden video viral marketing

Top stories from the previous few weeks

New ‘hyperlocal’ ad format targets people near posters - 18/07/2016

Finding the treasure trove: Making consumer insights pay off [INFOGRAPHIC] - 18/07/2016

YouTube ad viewability reaches 93% [INFOGRAPHIC] - 18/07/2016

Amazon Prime Day 2: Top product searches revealed - 18/07/2016

Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling - 15/07/2016

One in four name Amazon as their favourite retail brand - 15/07/2016

Lighter ads: New tech slashes ad sizes 75% - 15/07/2016

The rise of the ‘Smart-up’: UK leading rise of AI firms - 15/07/2016

Top digital marketing data and case studies this week - 14/07/2016

Pokemon Go! launches in UK: How can brands catch the craze? - 14/07/2016

Amazon tests personalised video ads - 14/07/2016

Google ‘Showcase Shopping’ format gives visual boost to search ads - 14/07/2016

GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation - 14/07/2016

APAC to overtake North America as world’s biggest digital ad market - 14/07/2016

Time buys ad tech firm Collective Europe - 14/07/2016

Cat therapy, teeth grills and glowing toilets: Amazon's Prime Day 2 gets weirder - 13/07/2016

Brits 'saving 2.2 hours per month' via apps and online tools - 13/07/2016

Driverless cars: 40% want to get on board - 13/07/2016

Google picks Shutterstock for Google Advertising Products images - 13/07/2016

Most public relations disasters ‘are brands fault’ - 13/07/2016

YouTube to launch $35 online TV platform next year? - 12/07/2016

Top travel websites lack inclusivity for disabled users - 12/07/2016

Thumbs up: Facebook redesigns like button - 12/07/2016

Samsung partners food blogger Jack Monroe for TabPro S campaign - 12/07/2016

Biggest IPO of 2016: Chat app Line plans $1.14bn stock market float - 12/07/2016

Future tech: 5 ways immersive experiences are changing the marketing rules - 11/07/2016

Pokemon Go! overtakes Twitter as augmented reality game goes global - 11/07/2016

"Hey Bae <3": Microsoft mocked for embarrassing millennial recruitment email - 11/07/2016

Facebook Messenger gets Snapchat-style 'Secret Conversations' - 11/07/2016

Mind the reality gap: Five myths about sharing personal data - 11/07/2016

Snapchat finally lets users save their own snaps - 08/07/2016

Two-thirds of Olympics TV viewers will be second-screening- report - 08/07/2016 spin off connects brands to travel and lifestyle audiences - 08/07/2016

Smart cities warning: UK councils ‘not on track delivery’ - 08/07/2016

Content marketing tips: 5 steps to drive superior customer experience - 08/07/2016

Facebook debuts wireless access platform - 07/07/2016

Euro 2016 takes mobile mainstream: Sports app use grows 65% - 07/07/2016

The desktop isn't dead: New report highlights ‘mobile myths' - 07/07/2016

UK retailers ‘ramping up tech investment to drive in-store sales’ - 07/07/2016

Facebookers give top 10 reasons for using social media - 07/07/2016

Beyond touchscreens: The future of interaction [INFOGRAPHIC] - 07/07/2016

From Star Wars to mangoes: The biggest domain disputes of the year - 06/07/2016

Google ‘Expanded Text Ads’: 20% increase in CTRs - 06/07/2016

Creative industries unite to lead post-Brexit growth - 06/07/2016

Creepy or cool? Consumers embrace smart tech to boost in-store purchase decisions - 06/07/2016

Bournemouth students win university marketing completion - 06/07/2016

Coca-Cola targets millennials with CokeTV YouTube channel - 05/07/2016

Uber for Planes: Wingly connects private pilots to passengers - 05/07/2016

Desperados runs vertical beer ad for mobile generation - 05/07/2016

Nescafe's Tumblr switch: Six months on - 05/07/2016

Ten years of digital growth: Ireland leads Europe for long-term ad spend - 05/07/2016

Marketing departments ‘biggest time wasters’ for meetings - 04/07/2016

More than just a trophy: How awards deliver higher ROI for winners - 04/07/2016

‘Transcription Engine’ transforms speech and audio into usable data - 04/07/2016

Unilever signs up for new ‘vison-based’ banner ad - 04/07/2016

Battle of the Facebook chat apps: WhatsApp used more than Messenger - 01/07/2016

Movie trailers 'account for less than a quarter of films’ viral activity' - 01/07/2016

Mobile experiences ‘make or break’ customer loyalty- study - 01/07/2016

Combined TV and Twitter ads ‘get 18% boost on ROI’ - 01/07/2016

World’s cheapest smartphone: £3 smartphone to launch this week - 01/07/2016

Facebook puts friends ahead of publishers in news feed - 30/06/2016

Small business 'unaware of benefits of programmatic marketing'- survey - 30/06/2016

Global social commerce trends: Electronics and fashion driving most demand - 30/06/2016

Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package - 30/06/2016

Twitter adds Snapchat-style #Stickers to photos - 29/06/2016

Google's latest robot butler does the dishes - 29/06/2016

Mobile CRM trends: Three quarters of people now ’talk’ to businesses with a mobile message - 29/06/2016

Tackling mobile ad blocking: Consumer control and “common sense” are key - 29/06/2016

‘Content-only’ platform for programmatic ads goes live - 29/06/2016

EU secures more protections for citizens in US data sharing pact - 28/06/2016

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