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This year’s Cannes Festival once again celebrates the creative industry, but is the role of women in the sector taking a step backwards? Stephanie Himoff, Managing Director, Northern Europe at Outbrain, tackles the gender issues in the creative industry.
The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK.
In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.
The international courier ParcelHero has responded to the vote to leave the EU by calling for the Government to negotiate immediately for access to the single market, and not seek to impose tariffs on EU imports into the UK.
Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has this week released new research into the prevalence of questionable marketing on social media sites.
A ‘new’ Rebrandt painting created by AI, a VR news app and a heart warming animated film Justino have scooped the some of the top digital awards at this year’s Cannes Lions fesatival.
YouTube has launched an online educational tool for agencies to help them learn the tricks of YouTube’s biggest stars in order to create better branded content for the video platform.
A campaign featuring transgender pop band from India has won the second annual ‘Glass' Award at Cannes Lions, for its work to promote gender equality.
Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter's Periscope and Facebook Live Video.
London offers the best opportunities in the UK for women working in the technology sector, but more work to be done as one in ten tech teams have no female employees, according to new research.
LinkedIn joined the referendum debate this week by launching #OffTheFence, its first ever fully-integrated marketing and PR campaign in the UK to promote long-form publishing on the platform.
Over two-thirds (68%) of Digital Intelligence readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.
The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below:
Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…
Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research.
With the EU referendum just one day away, new research looks at how well both the offoical websites of the Leave and Remain websites are performing.
Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience.
Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL— Twitter Video (@video) June 21, 2016
The Digital Single Market aims to make cross-border ecommerce easier, from shipping and VAT to consumer rights and watching iPlayer abroad. Philip Rooke, CEO of Spreadshirt, looks at how Brexit could limit the benefits from this upcoming EU initiative.
The use of programmatic advertising is changing across europe, with many advertisers opting for a 'hybrid models' but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB.
The second day at Cannes Lions 2016 featured sessions from WPP, SapientNitro, Brian Eno with Dentsu Lab Tokyo and Hakuhodo Inc. Catch up on the key moments in this highlight reel below.
2.5 million Brits are not just shopping but buying something on their mobile phones every single day, according to new research.
With just two days until the EU referendum, just what are voters saying on social media? This new infographic from Amobee Brand Intelligence looked at social media conversations across the UK to uncover the volume and tone of debate ahead of the historic vote this Thursday.
Yahoo has launched 'Tiles' a new mobile ad format that lets brands to tell visual stories on mobile devices.
Cannes Lions 2016 kicked off with a bang, with sessions from David Copperfield with memBrain, SNASK, Insight Publicis Nigeria and Taylor Herring. This video highlights reel shows the best from the opening day of the festival.
Domino’s has been forced to pull out of a T-Mobile’s promotion offering its customers free pizza via its new customer rewards app, after the pizza firm couldn’t cope with the increase in order volume.
With the EU referendum only a few days away, UK marketing professionals are saying they feel unprepared for the potential changes that lie ahead, according to a new survey.
Nearly a fifth (17%) of football fans will watch Euro 2016 matches on mobile, with mobile games and sports apps the most popular second screening activities, according t0 new research.
As a new poll reveals 72% of companies said they found it difficult hiring staff they need to grow their business, CEOs of some of the fastest-growing UK companies have come together to discuss the challenges of recruitment in the UK.
Google has launched a new 'DIY-style' video ad package for small businesses, offering ‘free' professional video ads and tools… provided they spend $150 on YouTube ads.
Pinterest is adding new targeting options, 'remarketing’, ‘look-alike’ and ‘ad-interaction targeting’, to help brands serve more relevant ads to the social scrapbooking site.
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