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<< Monthly archives: September 2016

Today's news

Online ads “need to be viewable for 14 seconds to be seen”

An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.

30/09/2016  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing time spent online

Google, Facebook and Amazon unite to shape future of artificial intelligence

The world's biggest technology companies, including Alphabet, Facebook, Amazon, Microsoft and IBM has teamed up to consider the future of artificial intelligence.

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30/09/2016  |  Full story...  |  More about: Amazon Apple Digital Intelligence digital marketing Facebook Google IBM Microsoft social media and social networking technology

How much does it cost to create an app?

App marketing is growing in popularity, but costs of creating apps can vary greatly. This new infographic from biznessapps looks into the costs and time needed to get the most out of apps.

30/09/2016  |  Full story...  |  More about: apps digital marketing infographic mobile marketing

Mastercard woos ecommerce tech firms with API developer platform

Mastercard has launched a series of new Application Programming Interfaces (APIs) designed to make it easier for developers to incorporate the payment firm’s services into ecommerce apps.

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30/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing financial services Mastercard

Over 55s are prepared to spend £5k on a holiday - even out of season

Consumers aged 55 and above are now prepared to part with £5k for off peak travel abroad, but travel brands are failing to serve tailored ads on relevant channels to capture this audience.

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30/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Travel

Ecommerce stats: UK shoppers “least tolerant of poor performance” in Europe

More than three-quarters of European online customers are willing to exceed minimum order thresholds for free delivery, but Brits are most likely to be put off by poor performing sites, according to new research.

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30/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Europe France Germany UK

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

29/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

End of an era: BlackBerry stops making phones

Blackberry will no longer make handsets, as the once market leading smartphone pioneer shifts focus onto software, such as its BBM chat app.

29/09/2016  |  Full story...  |  More about: BlackBerry Digital Intelligence digital marketing mobile devices and tablets mobile marketing

The building blocks of digital transformation [INFOGRAPHIC]

Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future. This infographic from Smart Insights looks at the building blocks needed to make the structural transitions to digital.

29/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing recuitment

Loyalty schemes prove popular with Brits

A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme.

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29/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce



Recent stories

Most UK publishers positive about growth this year (despite Brexit)

Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.

29/09/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends publishing strategy UK

Ad placement, not ad size “key for increased viewability”

Ad placement, not ad size, is key for increased accord to a new study looking into viewability trends for programmatic and direct advertising across multiple platforms.

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29/09/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

Brands “leaving consumer's in the dark” over data

Nine in ten consumers have a severe lack of understanding as to how organisations are using their personal data, according to a new study.

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28/09/2016  |  Full story...  |  More about: analytics brands Digital Intelligence digital marketing digital trends Privacy Regulation

Yahoo expands beyond London with UK regional agency boss

Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London.

28/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking UK Yahoo

Branded content “twice as memorable as display ads” [INFOGRAPHIC]

Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.

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28/09/2016  |  Full story...  |  More about: advertising brands content Digital Intelligence digital marketing digital trends infographic

myGwork and Gay Star News create worldwide hub for LGBTI professionals

Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world.

28/09/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing recuitment social media and social networking

Mobile site development “now level with desktop sites”

More than 80% of the top retail and finance advertisers have a mobile optimised site and over half use responsive web design, brands dedicate as much time to their mobile sites as their desktop ones, according to new research.


28/09/2016  |  Full story...  |  More about: design Digital Intelligence digital marketing digital trends mobile marketing

LinkedIn promotes recruitment credentials with “Way In” campaign: John Lewis and ASOS partner

LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.


28/09/2016  |  Full story...  |  More about: ASOS Digital Intelligence digital marketing John Lewis LinkedIn recuitment social media and social networking

Disney to buy Twitter? Bidding war with Google heats up

Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.

27/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Disney ESPN Google Microsoft Salesforce social media and social networking sport Twitter

IAB promotes new "non-invasive" ad formats to win back ad blockers

The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.

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27/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Disney social media and social networking Twitter

Two-fifths of Brits see the mobile phone as the future of money

41% of UK consumers now view the mobile phone as their preferred alternative to a payment card, according to a study by Mastercard.

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27/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce financial services Mastercard mobile marketing

Presidential debate: New scoreboard tracks social media sentiment

Following Hillary Clinton and Donald Trump's first presidential debate analytics firm Socialbakers has launched a Social Scoreboard to monitor sentiment around the US Presidential Election.

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27/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government social media and social networking Twitter USA

Facebook admits "overestimating" video views for last 2 years

Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers.

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26/09/2016  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Facebook social media and social networking

Snapchat debuts $130 smart sunglasses

Snapchat has launched 'Spectacles' a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time.


26/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing mobile devices and tablets Snapchat

Twitter for sale? Google and Salesforce both "in early stage talks"

Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports.

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26/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV

For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.


26/09/2016  |  Full story...  |  More about: augmented reality automotive Digital Intelligence digital marketing games Italy video viral marketing

Apple hires AR and VR experts in gaming drive

Apple is embarking on a gaming hiring spree as the trend for virtual reality continues.

26/09/2016  |  Full story...  |  More about: Apple Digital Intelligence digital marketing games

Biggest hack yet? Yahoo admits 500m users' data stolen in 2014

Yahoo has admitted that data from at least 500 million of its users was "stolen" during an attack in 2014, in what could be a "state sponsored" attack.

23/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing hacker Privacy Regulation security Yahoo

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

How to hire a developer [INFOGRAPHIC]

Stack Overflow has released an infographic which includes a detailed report on how to understand, build, source and manage the developer hiring process.

23/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing infographic technology



Top stories from the previous few weeks

MasterCard tells powerful story of giving with “Priceless Delivery” viral - 23/09/2016

Pokemon Go! Plus watch sells out - 23/09/2016

Google debuts AI-powered chat app "Allo" - 22/09/2016

Digital agency debuts ‘Faraday’- a print magazine for technophiles - 22/09/2016

lastminute.com group buys travel social network WAYN - 22/09/2016

London Fashion Week: Yahoo Storytellers partner with PANDORA for Tumblr campaign - 22/09/2016

Over 40% of video budgets being allocated to formats beyond pre-roll - 22/09/2016

4am shopping binges: eBay looks at changing online retail habits - 22/09/2016

Ikea’s new strategy: More click and collect stores - 21/09/2016

UK online sales up 16% in August - 21/09/2016

Nearly half in US owns a streaming stick or smart TV - 21/09/2016

The walled garden data problem: Marketers struggle with personalisation - 21/09/2016

EyeFitU app lets customers shop in their size - 21/09/2016

Twitter relaxes 140 character limit: Photos and videos freed up - 20/09/2016

Brands focused on customer retention get better market share- report - 20/09/2016

Unilever “Bright Future” campaign showcases social responsibity - 20/09/2016

Big brands unite to tackle ad blocking - 20/09/2016

Nielsen “Quick Predict” aims to help marketers test new ideas fast - 20/09/2016

Two thirds of marketers "can’t calculate the value of their customers" - 19/09/2016

Online shopping habits by region: Focus on user experience is key - 19/09/2016

IT experts unsure about future of artificial intelligence - 19/09/2016

New ‘account-based’ marketing platform unites sales and marketing teams - 19/09/2016

Microsoft rewards Edge browser users with gift cards - 19/09/2016

Plans for Netflix-style BBC subscription service revealed - 16/09/2016

“Customer experience is getting worse”: Contact centres out of touch with modern consumers - 16/09/2016

Two thirds of web traffic driven by advertising - 16/09/2016

European programmatic market up 70% in 2015- report - 16/09/2016

Lovies Awards finalists named: One Direction, Patrick Stewart and Vice Media on list - 16/09/2016

Top digital marketing data and case studies this week - 15/09/2016

Social commerce: Facebook Messenger gets “Buy” button - 15/09/2016

Google drops ad tech firm over links to new Ad Block Plus marketplace - 15/09/2016

Kate Middleton tops ‘influencer list’ for London Fashion Week - 15/09/2016

Consumers boycott brands in attempt to avoid spam - 15/09/2016

AdBlock Plus now selling "Acceptable Ads" via exchange - 14/09/2016

Mobile “surpassing desktop on global path to purchase” - 14/09/2016

Mobile “surpassing desktop on global path to purchase” - 14/09/2016

The impact of influencer marketing [INFOGRAPHIC] - 14/09/2016

Brands driving sales by embracing creativity on social platforms - 14/09/2016

From crowd sourcing to drones: Top 10 image trends in the digital decade - 14/09/2016

Half of professionals reject job offers from companies that don’t share their purpose - 14/09/2016

Global spend on Facebook and Instagram mobile app install ads soars 54% - 13/09/2016

Most UK firms at risk of falling foul of new EU data protection laws (despite Brexit) - 13/09/2016

Consumers turned off by video ads: Buffering, volume and irrelevance top irritants - 13/09/2016

Rise of shopping apps: Top global regions for mobile shopping - 13/09/2016

Google Maps gets ride-hailing comparison tool - 12/09/2016

Half of web users visit Amazon each month - 12/09/2016

Yahoo debuts new content marketing studio, Yahoo Storytellers - 12/09/2016

Social media use in the UK: YouTube and Facebook dominate - 12/09/2016

Google buys ad tech firm Apigee for $625m - 09/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Time spent on social networks: Tumblr users beat Snapchat and Instagram - 09/09/2016

LinkedIn adds conversion tracking capabilities to boost ROI - 09/09/2016

Photoslurp turns user generated fashion into shoppable ads - 09/09/2016

Photoslurp turns user generated fashion into shoppable ads - 09/09/2016

iPhone 7: Apple ditches headphone socket, gets Super Mario - 08/09/2016

Snapchat planning Google Glass style augmented reality glasses? - 08/09/2016

Third of Instagram users buy based on fashion posts - 08/09/2016

Deliveroo beware: Amazon takes food delivery service to London - 08/09/2016

New York Fashion Week: Shoppers taking a front row seat at the click of a button - 08/09/2016

Euros 2016 v Rio Olympics: Which brands won the summer of moment marketing? - 08/09/2016

PayPal allows in-store payments via Mastercard deal - 08/09/2016

Global trends: Asia Pacific now makes up 50% of all internet users - 07/09/2016

Periscope lets brands sponsor live streams - 07/09/2016

YouTube sparks backlash over new ad-friendly content rules - 07/09/2016

Ad fraud trends: Which browser has the most bots? - 07/09/2016

FOMO: "Fear Of Missing Out" boosts email open rates - 07/09/2016

Facebook takes on Snapchat with "instant video" on Messenger app - 06/09/2016

Copyright fail: Warner Bros. reports own site as illegal - 06/09/2016

Six in ten publishers expect programmatic partnerships to increase in 2016 - 06/09/2016

Naked Wines ‘most socially engaged wine retailer’ - 06/09/2016

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