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<< Monthly archives: January 2015

Today's news

Mobile money case study: How M-Pesa is driving Africa’s cashless future

While many customers in the US are only just getting used to Apple Pay, mobile money services such as Vodafone’s M-Pesa have been flourishing in Africa for years. M-Pesa (‘M’ for mobile and ‘Pesa’ is Swahili for money) is a mobile phone based money transfer and micro-financing service which launched in African markets in 2007. By 2010, M-Pesa was the most successful mobile phone based financial service in the developing world and it is the African continent which has become the world leader in the adoption of this platform.


30/01/2015  |  Full story...  |  More about: Africa financial services Middle East and Africa mobile marketing Vodafone

Google profits disappoint as growth slows

Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations.

30/01/2015  |  Full story...  |  More about: advertising Apple Digital Intelligence digital marketing Facebook Google mobile marketing Search video YouTube

Amazon makes rare profit as investments pay off

Amazon posted profits of $214m (£142m) in the three months until 31 December, down on the same period in 2013.

30/01/2015  |  Full story...  |  More about: Amazon digital companies Digital Intelligence direct marketing ecommerce

Five ways Sky’s O2 merger could change the UK market

The UK satellite and triple-play provider Sky ntends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement.

30/01/2015  |  Full story...  |  More about: digital companies Digital Intelligence mobile internet mobile marketing Sky telecoms UK

Data-driven marketing drives customer loyalty

Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.

30/01/2015  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends

Marketing gets personal: 90% say ‘individualised marketing is the future’

Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to new research.

30/01/2015  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends marketing

Apple catches Samsung as top smartphone seller

Apple has caught up with Samsung as the world's biggest smartphone seller in the world, due to soaring sales of its larger iPhone 6 model, according to new research.

29/01/2015  |  Full story...  |  More about: Apple Digital Intelligence digital marketing digital trends global mobile devices and tablets Samsung

Uber delivers ‘puppies on demand’ in Super Bowl promo

Uber is delivering on-demand puppies across 10 cities in the US, as part of the taxi apps new Super Bowl promotion.

29/01/2015  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing sport Transport Travel Uber

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

29/01/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends video viral marketing

Facebook profits up 33% as mobile ads soar

Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak.

29/01/2015  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing Facebook games Instagram mobile marketing social media and social networking WhatsApp



Recent stories

Pinterest woos men with more personalised search topics

Pinterest has added new search results for men that highlight more masculine content, as the social scrapbooking site looks to broaden its appeal away from its largely female audience.

29/01/2015  |  Full story...  |  More about: demographics Digital Intelligence digital marketing Pinterest Search social media and social networking

Yahoo to spin-off Alibaba shares in cost-saving drive

Yahoo plans to spin off the company's $40 billion stake in Alibaba will likely buy her at least another year to turn Yahoo's core business around.

29/01/2015  |  Full story...  |  More about: Alibaba China digital companies Digital Intelligence USA Yahoo

Twitter adds group messaging and video features

Twitter is adding group messaging and video chat to its social network, letting users to direct message up to 20 people at once.

29/01/2015  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter video

Guardian launches new website to complete multi-platform redesign

The Guardian has revamped its website, as the newspaper looks to reflect how readers consume news rather than how journalists categorise it.

29/01/2015  |  Full story...  |  More about: design Digital Intelligence digital marketing digital trends Guardian media newspapers UK

Apple makes largest profit in history as bigger iPhones pay off

Apple’s earnings over Christmas rose by 38% year-on-year, helping Apple set a new record for the biggest quarterly profit ever made at $18bn (£11.8bn).

Watch this video from The Daily Telegraph looking into the reasons behind Apple's record breaking profit:

28/01/2015  |  Full story...  |  More about: Apple Digital Intelligence digital marketing iPhone iPod and iTunes mobile devices and tablets mobile marketing

WeChat tests ads: Coke and BMW first to sign for Chinese WhatsApp rival

WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China's most popular social networking app explores ways to monetise its huge user base.

28/01/2015  |  Full story...  |  More about: advertising apps BMW Coca Cola Digital Intelligence digital marketing IM mobile marketing Wechat

Facebook accounts for quarter of all web traffic (as YouTube drops)

Facebook now drives nearly 25% of the web’s traffic, with YouTube losing out the most, according to new research.

28/01/2015  |  Full story...  |  More about: digital companies Digital Intelligence digital trends Facebook global Google Plus internet use LinkedIn Pinterest Reddit social media and social networking StumbleUpon time spent online Twitter YouTube

The battle for consumer data: Facebook beating Google for social logins

Facebook is leading the race to own customer identity, accounting for more than 60% of all social logins, as the social network and Google look to boost their consumer data.

28/01/2015  |  Full story...  |  More about: Digital Intelligence digital trends Facebook Google Google Plus infographic social media and social networking

Snapchat to launch ‘Discover’ feature with brand sponsors- report

Snapchat is reportedly planning a ‘Discover’ feature for music and videos, with a number of big brands lined up to sponsor channels, according to a news reports.

27/01/2015  |  Full story...  |  More about: advertising apps brands digital companies Digital Intelligence digital marketing mobile marketing Snapchat video

Facebook targets emerging markets with ‘Lite’ app

Over the weekend, Facebook quietly launched a new ‘Facebook Lite’ app for Android, which is aimed at the low-end devices sold in emerging markets.


27/01/2015  |  Full story...  |  More about: Africa apps Digital Intelligence digital marketing Facebook Middle East and Africa mobile marketing social media and social networking

Global ecommerce trends 2015: UK leads the way in Europe and North America

Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.

27/01/2015  |  Full story...  |  More about: Canada Digital Intelligence digital marketing digital trends ecommerce Europe France Germany Sweden UK USA

Marketers need to look ‘beyond the law’ to win customer trust- industry watchdog

The head of the one-to-one marketing industry’s watchdog, the DM Commission (DMC), has said that marketers must now look beyond “complying with the law” to following principles that “put their customer first” to win trust, create effective marketing and prevent consumer complaints.

27/01/2015  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation

Choosing the right digital marketing tools: Is a ‘suite’ or ‘best-of-breed’ solution best?

When it comes to choosing digital tools, marketers are often faced with the choice of a single vendor application suite or multiple best-of-breed packages for different functions. A new study shows that marketers are divided on which is the best approach.

27/01/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends marketing

Tumblr matches brands to artists with 'Creatrs' scheme

Tumblr has launched a new initiative that pairs artists with brands, as the Yahoo-owned blogging platform looks to further monetise its 420 million monthly unique visitors.

26/01/2015  |  Full story...  |  More about: advertising blogging brands digital companies Digital Intelligence digital marketing marketing social media and social networking Tumblr video Yahoo

Google admits ‘more than half its ads are never seen’

Most display ads are not seen by anyone on the web, apart from bots, according to new research from Google.

26/01/2015  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Google infographic

Facebook user trends: 75% of audience from mobile by 2018

Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.

26/01/2015  |  Full story...  |  More about: digital companies Digital Intelligence Facebook global India mobile marketing social media and social networking

Pinterest opens user data to advertisers

Pinterest plans to make more of its user data available to advertisers, as the social media scrapbook looks to further capitalise on its popularity.

26/01/2015  |  Full story...  |  More about: advertising analytics Digital Intelligence Pinterest social media and social networking

Mobile app trends for 2015: The year apps go programmatic?

App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report.

26/01/2015  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends mobile marketing

Christmas delivery volumes: the ‘tsunami effect’

Parcel volumes performed as expected both for 2014 as a whole and over Christmas - despite a 'tsunami effect' on demand caused by exceptional sales activity over the Black Friday weekend, according to research.

26/01/2015  |  Full story...  |  More about: Christmas Digital Intelligence digital trends ecommerce IMRG UK

Snapchat ads costs $750,000: Are they worth it?

Running an ad on Snapchat, the self-destructing messaging service that's hugely popular with teens, costs a massive $750,000 a day, according to a new report.

23/01/2015  |  Full story...  |  More about: adspend advertising apps demographics Digital Intelligence digital marketing IM mobile marketing Snapchat



Top stories from the previous few weeks

WhatsApp lands on desktop PCs for first time - 23/01/2015

BrightRoll boosts programmatic video analytics for brands - 23/01/2015

eCommerce predictions for 2015: From Webrooming to Mobile Shopping - 23/01/2015

Top digital marketing data and case studies this week - 22/01/2015

Microsoft reveals ‘HoloLens’ virtual reality headset with Windows 10 - 22/01/2015

eBay to axe 2,400 jobs ahead of PayPal sell off - 22/01/2015

Google invests in SpaceX rocket program - 22/01/2015

16 biggest challenges faced by tech companies (infographic) - 22/01/2015

How trust seals boost marketing and customer acquisition (infographic) - 21/01/2015

Air France game rewards winners with first class upgrade - 21/01/2015

Facebook opens up artificial intelligence technology to boost development - 21/01/2015

Top newspaper sites on Twitter: Guardian stories most shared - 21/01/2015

How much should you spend on advertising? New tool predicts investment - 21/01/2015

Sunderland AFC debuts social media hub for fans - 21/01/2015

Millennials 'to spend $750 each on media content in 2015' - 21/01/2015

Facebook ‘boosted global economy by $227bn last year’- report - 20/01/2015

Top UK firms pick 9 startups for ‘Collider’ coaching initiative - 20/01/2015

Apple iAds come to Latin America for first time - 20/01/2015

Opera debuts native ad exchange for mobiles - 20/01/2015

Birds Eye turns to bloggers in £3m 'mix up your menu' campaign - 20/01/2015

Uber vows 50,000 jobs in Europe - 20/01/2015

Alibaba buys integrated ad platform AdChina - 19/01/2015

How to handle a marketing fail: Mobile bug wakes up Australians an hour early - 19/01/2015

Anatomy of a game: How Monument Valley became a hit with a team of 8 - 19/01/2015

Infographic: Dawn of the Chief Data Officer - 19/01/2015

Cyber war games: US and UK test response to potential hack attacks - 19/01/2015

The end of Google Glass? Tech giant halts sales but vows eyewear will go on sale in future - 16/01/2015

Fox goes Virtual Reality with Wild film promotion - 16/01/2015

Facebook adds more restrictions to violent videos - 16/01/2015

Search and social ad spend increases as marketers embrace mobile (Infographic) - 16/01/2015

Tesco launches Google Glass shopping app - 16/01/2015

Top digital marketing data and case studies this week - 15/01/2015

David Cameron seeks ban on encrypted WhatsApp and SnapChat messages - 15/01/2015

Facebook takes on Linkedin with office app - 15/01/2015

Google Translate 'turns interpreter' with voice function - 15/01/2015

Samsung sells first Tizen phones - 15/01/2015

Digital media predictions for 2015: Paid micro-video, location based marketing and native ads go mainstream - 15/01/2015

Ryanair trials free in-flight movies streamed to mobiles - 15/01/2015

UK online sales exceed £100 billion in 2014 - 15/01/2015

Digital predictions for 2015: Virtual reality gets real, rise of same day deliveries and context beats content marketing - 14/01/2015

Virgin Active debuts virtual fitness classes with digital wristbands - 14/01/2015

Content marketing trends: BuzzFeed’s top 30 phrases for Facebook shares - 14/01/2015

UK adspend grows at ‘twice the rate of the economy’ - 14/01/2015

Black Friday sales lead to slower growth in December- BRC - 14/01/2015

8 highlights from CES: Printed pizzas, Android Auto and Google Glass basketball coach - 13/01/2015

Microsoft's ‘Spartan’ browser to offer alternative to Internet Explorer - 13/01/2015

M&S online delivery fiasco hits Christmas sales - 13/01/2015

Top brands talked about at CES: Samsung, Panasonic and Intel lead the way - 13/01/2015

Top 5 social networks in US: Instagram growing fastest but Facebook still dominates - 12/01/2015

Tesco plans to sell marketing data firm dunnhumby for £2bn - 12/01/2015

Search wars: Google loses ground to Yahoo in US - 12/01/2015

What makes a video go viral? (video) - 12/01/2015

WhatsApp audience now bigger than Instagram and Twitter combined - 09/01/2015

10 key mobile trends for 2015: NFC takes off as wearables search for ’killer app’ - 09/01/2015

Tesco sells broadband and Blinkbox to Talk Talk - 09/01/2015

Yahoo plans self-service ad platform for apps - 09/01/2015

Infographic: What is driving shoppers online? - 09/01/2015

Apple app downloads broke 8m mark for first time- report - 09/01/2015

Facebook buys speech recognition firm Wit.ai - 08/01/2015

Google revamps ‘viewability reporting’ for video ad analytics - 08/01/2015

Top 50 UK retailers: NotOnTheHighStreet biggest Christmas surprise - 08/01/2015

Top social TV trends in the US: World Cup and Zombies get most buzz - 08/01/2015

India marketing trends: smartphone surge and rise of ‘rural super consumer’ - 08/01/2015

Moonpig suspends app after customer security fears - 07/01/2015

40% of Amazon items now come from third party sellers - 07/01/2015

Marmite brings back controversial ‘neglect’ ad with digital first campaign - 07/01/2015

Video viral of the week: Fisher-Price welcomes new year babies with YouTube campaign - 07/01/2015

Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign - 06/01/2015

Top 10 most viewed YouTube UK ads in 2014: Sainsbury's beats John Lewis - 06/01/2015

‘Chinese Apple’ Xiaomi doubled revenue in 2014 - 06/01/2015

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