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<< Monthly archives: February 2015

Today's news

Hands-free flying: Mind controlled drones take off

A mind controlled drone project called ‘Brainflight’ has been revealed in Portugal, hinting at how hands free interfaces could work in the future.

Watch the video demonstration courtesy of BBC news below:

27/02/2015  |  Full story...  |  More about: Digital Intelligence Internet of Things Portugal technology

MTV targets millennials with mobile app launches across Europe

Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.

27/02/2015  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing MTV

Apple axed from China’s approved tech list

Apple and Intel are among some of the world’s biggest brands that have been dropped from China's approved purchasing lists.

27/02/2015  |  Full story...  |  More about: Apple China Digital Intelligence digital marketing Intel Regulation

No more two-speed internet fears? US Net Neutrality rules approved

US regulators have approved net neutrality rules banning broadband providers from charging to put online services in a two speed internet, giving higher paying customers an .internet fast lane’.

27/02/2015  |  Full story...  |  More about: Digital Intelligence digital marketing internet Regulation USA

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

26/02/2015  |  Full story...  |  More about: Digital Intelligence digital marketing technology video viral marketing

Barclays first UK bank to offer Twitter payments

Barclays has become the first British bank to let social media users make payments to individuals and businesses' Twitter handles using the Pingit app.

26/02/2015  |  Full story...  |  More about: Barclays Digital Intelligence digital marketing financial services social media and social networking Twitter

Controversial Cannes ad tells firms to send ‘worst employees’ to festival

This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as its ‘cheaper than severance’.

26/02/2015  |  Full story...  |  More about: advertising Cannes Lions Digital Intelligence digital marketing video viral marketing

75% of marketers plan to increase programmatic brand spend

Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media.

26/02/2015  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends

MTV targets millennials with mobile app launches across Europe

Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.

25/02/2015  |  Full story...  |  More about: apps demographics digital companies Digital Intelligence Europe mobile marketing MTV Viacom Digital

Affiliate network rewards ‘early assists’ in sales process

Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission.

25/02/2015  |  Full story...  |  More about: advertising affiliate Digital Intelligence



Recent stories

App spend up 24% in a year- now worth £4bn to British brands

The average Brit is now spending at least £89 a year through apps made available by consumer brands – a year-on-year increase of 24%, according to new research.

25/02/2015  |  Full story...  |  More about: apps digital companies Digital Intelligence digital marketing mobile marketing

Mobile accounts for 40% of all online retail sales

The shift toward using mobile devices for shopping online continues, with 40% of UK online retail sales in Q4 2014/15 (November– January) completed through tablets and smartphones, according to the latest research from IMRG and Capgemini.

25/02/2015  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce IMRG Capgemini mobile marketing

Mobile accounts for 40% of all online retail sales

The shift toward using mobile devices for shopping online continues, with 40% of UK online retail sales in Q4 2014/15 (November– January) completed through tablets and smartphones, according to the latest research from IMRG and Capgemini.

25/02/2015  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce IMRG Capgemini mobile marketing

Opening up new growth drivers for brands and retailers in fashion, home and garden, kids, accessories and many more categories, Neteven’s customers can now sell their products to the Chinese market to drive incremental revenues. To master the requirements

Online marketplaces management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.

25/02/2015  |  Full story...  |  More about: China Digital Intelligence digital marketing ecommerce Europe retail

Top digital countries: Singapore and Sweden lead the way

As digital technology becomes more accessible worldwide, which countries are most advanced and which are growing the fastest? This new chart from the Harvard Business Review takes an empirical look at the countries to watch (and which ones are losing out) in the new digital economy.

24/02/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global Internet of Things Netherlands Singapore UK

Video: The evolution of the laptop, mouse and digital storage

Since the advent of personal computing in the 70’s, the technology we’ve used to create and consume digital media has changed dramatically. These three images chart 40 years of changes in less than a minute for your viewing pleasure.

24/02/2015  |  Full story...  |  More about: Digital Intelligence digital trends technology

Do native ads work? Guardian and Unilever to ‘prove value of sponsored content’

Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up.

24/02/2015  |  Full story...  |  More about: content digital companies Digital Intelligence digital marketing Guardian UK Unilever

Nestle recruits interns via Vine contest

Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video.

24/02/2015  |  Full story...  |  More about: digital companies Digital Intelligence FMCG food and beverages nestle recuitment Twitter Vine

YouTube to launch kids' app

YouTube has launched a new app for children this week in a bid to make using the service safer.

24/02/2015  |  Full story...  |  More about: apps demographics Digital Intelligence digital marketing mobile marketing Regulation YouTube

US video trends: Half of millennial Netflix users stream via mobiles

Of the US Millennials who watch Netflix, nearly half of them do at least some of their video viewing from a smartphone or tablet, according to new research.

24/02/2015  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing Netflix USA

China web trends: Baidu mobile search revenue overtakes desktop

Baidu search revenue from mobile surpassed PC during December 2014, as the Chinese search revenue continues its transition to becoming a mobile-centric company.

24/02/2015  |  Full story...  |  More about: Asia China internet use mobile devices and tablets mobile marketing Search time spent online

WeChat users sends 1bn virtual red envelopes for Chinese New Year

WeChat users exchanged over 1 billion virtual hongbao (red envelopes containing cash gifts) on New Year's Eve.

23/02/2015  |  Full story...  |  More about: apps China Digital Intelligence digital marketing ecommerce financial services mobile marketing

Lenovo sorry after secret spyware installed on PCs

Lenovo has apologised to customers and will help them remove pre-installed software that could have exposed them the security threats.

23/02/2015  |  Full story...  |  More about: China Digital Intelligence hacker Lenovo Regulation security

Video viral of the week: Domino's Pizza ‘Tummy Translator’ app

Domino’s Pizza has launched an spoof app that ‘translates’ the rumblings inside users tummies, running a 60s science show parody video demonstrating how the system works. See why its our video viral of the week below…

23/02/2015  |  Full story...  |  More about: apps Digital Intelligence digital marketing Dominos FMCG food and beverages mobile marketing video viral marketing

YouTube ad-free subscription service ‘coming in months’

In a high-profile test of the paid content versus ad-funded business models, Google is preparing a YouTube subscription service that lets people pay to watch videos without adverts.

20/02/2015  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Google paid content video YouTube

Dove tackles Oscar Twitter trolls with #SpeakBeautiful

Dove has teamed up with Twitter to launch a new campaign for Oscar night, promoting self-esteem as part of its ‘real beauty’ message.


20/02/2015  |  Full story...  |  More about: brands digital companies Digital Intelligence Dove social media and social networking Twitter Unilever

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

20/02/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Burger King test free home delivery in the UK

Burger King is trialling a UK delivery service for the first time, although initially only in a limited number of postcodes.

20/02/2015  |  Full story...  |  More about: apps Burger King digital companies Digital Intelligence digital marketing ecommerce mobile marketing retail UK

LinkedIn debuts B2B display ad network- Lenovo, Groupon and Samsung sign up

LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up.

20/02/2015  |  Full story...  |  More about: advertising advertising networks Digital Intelligence digital marketing Groupon Lenovo LinkedIn Samsung social media and social networking

Sainsbury’s tests self-updating e-ink price labels

Sainsbury’s is trialling a new digital pricing display system that uses e-Ink technology rather than traditional paper to produce self-updating pricing tickets.

19/02/2015  |  Full story...  |  More about: Digital Intelligence ecommerce Internet of Things Sainsburys technology UK



Top stories from the previous few weeks

Can big data predict this year’s Oscars (again)? - 19/02/2015

Facebook plans to let brands target influencers - 19/02/2015

Top 5 smart cities of 2015: Barcelona crowned king of tech innovation - 19/02/2015

Jamie Oliver site hit by hackers - 19/02/2015

Apple planning electric car? - 19/02/2015

Snapchat could be worth $19bn after funding round - 19/02/2015

Android faces probe in Russia after Yandex protest - 19/02/2015

Digital to account for 50% of UK ad spend this year- report - 18/02/2015

Facebook debuts ‘Product Ads’ for retailers - 18/02/2015

Sony smart glasses up for pre order - 18/02/2015

Barbie dolls get wired up to web - 18/02/2015

Lego overtakes Ferrari as ‘most powerful brand’ - 18/02/2015

Agencies reveal top mobile marketing barriers: Brand safety and consumer privacy - 17/02/2015

Amazon drones hit by US regulations - 17/02/2015

Ireland marketing trends: Twitter more effective than Facebook? (infographic) - 17/02/2015

Most Brits change shopping habits due to promotions - 17/02/2015

Mondelez axes poorly performing media in digital drive - 16/02/2015

Xiaomi opens US store… but not for smartphones - 16/02/2015

Facebook debuts ‘relevance scoring’ for ads - 16/02/2015

Valentine’s break ups: Which utility are customers most likely to ditch? - 13/02/2015

White paper: Programmatic TV for the sell side demystified - 13/02/2015

Six Nations marketing: Brands must tackle tech to convert rugby fans - 13/02/2015

File sharing stalwart Rapidshare to close next month - 13/02/2015

Web stat firms Kantar and ComScore join forces - 13/02/2015

Volkswagen gets closer to customers with YouTube and search campaign - 13/02/2015

Top digital marketing data and case studies this week - 12/02/2015

Hailo makes new ‘reliability pledge’ - 12/02/2015

Valentine’s Day customers going mobile - 12/02/2015

UK emails trends: Consumers ‘more receptive to email marketing’ over Christmas - 12/02/2015

Valentine’s Day shopping habits: Mobile users search for luxury gifts - 12/02/2015

1 in 4 online SMEs going mobile in 2015 - 11/02/2015

Will ‘smart clothes’ power our mobiles in the future? - 11/02/2015

Skoda eye-tracking shows which car gets most attention in ad - 11/02/2015

Netflix launches in Cuba following US trade U-turn - 11/02/2015

Google reveals robot dog… and starts kicking it - 11/02/2015

Coral ramps up online brand presence - 11/02/2015

More than cars and cleavage? How the LADBible got more Facebook fans than BuzzFeed - 10/02/2015

More than half of all email in UK opened on an Apple device - 10/02/2015

Samsung warns smart TVs sell private conversations to advertisers - 10/02/2015

Madonna premieres music video on Snapchat - 10/02/2015

Video viewing around the home: Most video watched in bed - 10/02/2015

Video viral of the week: Adidas controversial ‘haters’ ad gets 1.5m views on first day - 10/02/2015

ITV revamps social strategy for Take Me Out - 10/02/2015

UK’s tech businesses set to grow four times faster than GDP in 2015 - 10/02/2015

IAB launches guidelines to provide greater transparency in ‘native’ digital advertising - 09/02/2015

Google 'starts again’ with Glass Project - 09/02/2015

Apple overtakes Android sales in US - 09/02/2015

Apple to launch first Android app? - 07/02/2015

Content marketing trends: How influential are YouTube vloggers? - 06/02/2015

GCHQ mass internet surveillance ruled illegal - 06/02/2015

Apple planning own paid web TV service? - 06/02/2015

Super Bowl ad stats: Advertising accounted for 28% of TV coverage - 06/02/2015

Tweets to return to Google search results - 06/02/2015

Facebook debuts 'Place Tips' with local ads - 06/02/2015

China ecommerce trends: Alibaba tests drone deliveries - 06/02/2015

Top digital marketing data and case studies this week - 05/02/2015

BT buys EE for £12.5bn to create communications giant - 05/02/2015

Twitter promoted tweets to appear on other websites - 05/02/2015

Facebook now tracks users off-site to rival Google ads - 05/02/2015

Can Pinterest succeed as an ad platform? - 05/02/2015

Facebook urges UK users to register to vote - 05/02/2015

Super Bowl ad stats: Advertising accounted for 28% of TV coverage - 05/02/2015

Google and Uber to become rivals? - 04/02/2015

Micromax overtakes Samsung in India smartphone sales - 04/02/2015

Gmail lets users send cash in emails - 04/02/2015

Facebook selling fewer ads at higher prices- report - 04/02/2015

Apple still has highest ad revenue, despite Android’s growing traffic- research - 04/02/2015

Google banned 524 million ‘bad ads’ in 2014 - 04/02/2015

Increase in video viewability as fewer people skip ads - 04/02/2015

Top 8 Super Bowl ads: Budweiser wins, McDonald’s loves and Loctite charms - 03/02/2015

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