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<< Monthly archives: March 2017

Today's news

US Senate votes to allow ISPs to sell consumer data

The US senate took the first step Thursday toward blocking rules that would restrict how some big tech companies share and sell personal data, a controversial move that has large implications for online privacy.


24/03/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing government ISPs Privacy USA

VR gets real: “Hyper Reality Experience” launches in UK

The UK’s first virtual reality-powered game experience will launch in Leeds next month when a leading escape game company unveils the Hyper Reality Experience, the first in a series of centres to be launched in British cities.

Hyper Reality Experience from Hyper Reality Experience on Vimeo.

24/03/2017  |  Full story...  |  More about: Digital Intelligence games technology UK

Developer salary survey: Machine learning specialists earn the most

Machine learning specialists command the highest salaries among developers in the UK and Ireland, Stack Overflow’s Developer Hiring Landscape Report reveals. A machine learning specialist receives on average a £56,851 annual salary, 24% higher than the mean wage for developers in the British Isles.


24/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing recuitment technology

Which retailers are getting it right on Mother’s Day?

According to research by Mintel, Brits spend more on Mother’s Day than Father’s Day – an estimated £510 million was spent in the UK on Mother’s Day in 2015 compared to £360 million on Father’s Day, with less than half (47 percent) of Brits spending money on their dads* But what retailers are getting it right on Mother’s Day and what products and gift ideas are they offering?


24/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends retail UK

Two thirds of UK retailers using secondary revenue methods to tackle margin squeeze

More than two thirds of retailers are now exploring secondary revenue options to boost their profitability, new research conducted by Webloyalty and the British Retail Consortium (BRC) has revealed.


24/03/2017  |  Full story...  |  More about: affiliate Digital Intelligence digital marketing digital trends ecommerce retail

8 out of 10 online shoppers vow not to go back to a retailer if they have a bad experience returning items

Retailers who fail to provide consumers with a customer friendly and easy returns service risk losing a large proportion of their customer base, according to new data from leading European payments provider Klarna.


24/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail UK

Aussie Hair partners visual marketing platform Olapic

Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.


24/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Instagram mobile marketing social media and social networking

Adobe unites marketing tools under single “Experience Cloud” platform

Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.

23/03/2017  |  Full story...  |  More about: Adobe CRM design Digital Intelligence digital marketing marketing

Coalition for Better Ads: Digital giants and brand unite for ad standards

The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.


23/03/2017  |  Full story...  |  More about: advertising analytics behavioural targeting Digital Intelligence digital marketing digital trends global

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.


23/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing O2 Yahoo

Recent stories

Pottery Barn debuts augmented reality furniture app

Pottery Barn is launching an augmented reality app, called 3D Room View, that lets customers visually try out living room furniture before they buy it.

23/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail

7 in 10 Twitter users on social while watching TV

Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research.


23/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media mobile marketing social media and social networking Twitter

6 Pinterest hacks to grow your business [INFOGRAPHIC]

Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.

23/03/2017  |  Full story...  |  More about: digital marketing digital trends Pinterest social media and social networking

Facebook tackles fake news with 'fact check' alerts

Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news.


22/03/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook Regulation social media and social networking

Mars “emotions” study shows which ads sell with 75% accuracy

A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.


22/03/2017  |  Full story...  |  More about: analytics content Digital Intelligence digital marketing FMCG food and beverages

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric

Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.


22/03/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends Google Search

Online retail sales up 15%, but growth through smartphones slowing

UK online retail sales were up +15% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index, building on solid growth in February 2016 (+16%).


22/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce IMRG Capgemini mobile marketing retail UK

LinkedIn revamps Site Navigator to help businesses boost contacts

LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise.


22/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing LinkedIn recuitment social media and social networking

UK Tech Salary Guide 2017: How salaries compare across the industry

Do you want to know if you're being paid enough in your tech role? Or are you considering a career in tech and want to know what you could be getting paid in the future? This new infographic from Agil8 offers a salary guide for job roles in the tech industry.

22/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic recuitment technology

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore"

Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.

21/03/2017  |  Full story...  |  More about: Adidas adspend Digital Intelligence digital marketing ecommerce media media planning mobile marketing sport

Fake news and advertising: Premium publishers "protect brands from negative effects"

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.


21/03/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends global mobile marketing newspapers Regulation

Top 10 UK online retail searches in UK: "Washing machine" leads the way

Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research.


21/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG Search UK

Top 10 China brands: Consumers move from price to premium in 2017

China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands.


21/03/2017  |  Full story...  |  More about: Alibaba Asia Pacific Baidu China Digital Intelligence digital marketing digital trends Search Tencent

Location drives marketers’ shift from demographic to contextual insights

Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research.


21/03/2017  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends local

Big brands pull Google ads over extremist content fears

M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government.


20/03/2017  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing Google LOreal Marks and Spencer Regulation Search security

Gaming trends: What men and women want

Female gamers are more likely to have a gaming partner, with three quarters of male gamers feeling their partner spends more time on their consoles than on their relationship, according to a new study.


20/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games

Germany: Mobile accounts for more than half of all ad spend

Mobile ad spending in Germany will reach €3.2 billion ($3.5 billion) this year, representing more than half (57.2%) of all digital ad spending for the first time, according to new research.


20/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Germany

Higher or Lower? New voice-based Alexa game helps brands advertise on Amazon Echo

A chart-topping game that’s been sweeping the globe has been launched for the Amazon Echo and now boasts voice assistant Alexa as its game host.

20/03/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing games Internet of Things mobile marketing

WhatsApp teams with iAdvize to boost customer service for brands

Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp.


20/03/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Facebook IM social media and social networking WhatsApp

Global online ad fraud will cost industry $16.4bn in 2017

The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research.


17/03/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends global Regulation

Top stories from the previous few weeks

We-Vibe forced to pay $3m for sex toy surveillance - 17/03/2017

Majority of marketers “not confident they’ve sussed mobile” - 17/03/2017

ASUS begins reality TV show The Incredible Life Swap on YouTube - 17/03/2017

Virtual flop? VR device sales falling short of expectations - 16/03/2017

Digital skills: “If we want the best talent, we need to do a better job of selling ourselves” - 16/03/2017

O2 and Havas uncover true performance of Facebook advertising - 16/03/2017

Snapchat downgrades 2017 ad revenue forecast by $30m - 16/03/2017

Ted Baker debuts 360º shoppable film - 16/03/2017

TV accounts for 94% of ads viewed in UK (but less for youngsters) - 15/03/2017

Adobe spoofs “Hovering Art Director” in new marketing ad - 15/03/2017

Global video ad trends: Mobile devices drive viewership - 15/03/2017

One month on: How did the Super Bowl ads perform on social media? - 15/03/2017

IAB UK gets first marketing boss - 15/03/2017

Facebook takes on Snapchat with “Messenger Day” - 14/03/2017

UK shoppers rate retail experiences “merely average” - 14/03/2017

Sponsored elephants? #MarchforGiants brings 3D posters to life around world - 14/03/2017

New analytics took helps luxury brands understand cross-border shopping - 14/03/2017

Instagram Stories gets Snapchat-style geostickers - 13/03/2017

Global digital skills trends: EMEA finishes bottom for technology usage in recruitment - 13/03/2017

UK organisations “lack board support in executing digital strategies” - 13/03/2017

Guest comment: Three challenges for the web, according to its inventor - 13/03/2017

App ad trends: Mobile video ad spend dominates gaming - 13/03/2017

PG Tips turns Monkey into Facebook chatbot for Red Nose Day - 13/03/2017

Netflix subscribers overtake DVR users in US - 10/03/2017

TAG and JICWEBS partner to clean up digital advertising supply chain - 10/03/2017

Cheetah Mobile rebrands mobile ad business as Cheetah Ads - 10/03/2017

Smart elevators let people hear machines ‘talk’ around the world - 10/03/2017

Nearly 25% of small businesses not using social media - 10/03/2017

UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook) - 09/03/2017

Shazam debuts augmented reality tool for brands - 09/03/2017

Facebook teams with Meetrics for ad verification - 09/03/2017

9 in 10 consumers worried about online privacy (but most want personalisation too) - 09/03/2017

Out of date websites: Fifth of websites globally still using dangerously insecure SHA-1 Certificates - 09/03/2017

Most popular brands and trends from MWC on Twitter - 08/03/2017

1 in 10 women in marketing had career held back due to gender - 08/03/2017

"Things Guys Don’t Talk About": New social media film for Childline - 08/03/2017

Yahoo text-based chatbot sets reminders and shopping lists for family - 08/03/2017

LoopMe’s Artificial Intelligence gets $10m funding boost - 08/03/2017

Nissan reveals ‘secret’ driverless car tests in London - 07/03/2017

Facebook testing "thumbs down" button in Messenger - 07/03/2017

Coca-Cola entrusts AI to generate next ads - 07/03/2017

NHS uses Snapchat to attract new recruits during National Apprenticeship Week - 07/03/2017

Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots - 06/03/2017

Disney UK partners 7 big brands to promote Beauty and the Beast - 06/03/2017

Snapchat attracts 42 million fans to NFL content - 06/03/2017

One year to go until GDPR: ICO offers action plan for brands on consumer data collection - 06/03/2017

Snapchat beats expectations as stock leaps 44% on stock market debut - 03/03/2017

Bot backlash: 70% of Facebook chatbot interactions “fail to understand users” - 03/03/2017

Nokia 3310 nostalgia overshadows iPhone and Samsung - 03/03/2017

Mastercard expands Qkr! for retailers and on-the-go consumers - 03/03/2017

The top 10 most highly sought roles in digital marketing - 03/03/2017

Almost two-thirds of insurers and aggregators “neglecting mobile and tablet users” - 03/03/2017

Banking CRM trends: One size fits all approach to customer engagement “no longer acceptable” - 03/03/2017

Snapchat IPO: Massive £19bn valuation despite revealing losses - 02/03/2017

YouTube takes on US cable with $35 monthly TV service - 02/03/2017

LINE debuts AI assistant for mobile messenger - 02/03/2017

Mastercard unveils payment experience bot for Facebook Messenger - 02/03/2017

Snapchat demographics: US "less dominated by 18-24s compared to UK" - 01/03/2017

Half of marketers “feel disconnected from the senior leadership team” - 01/03/2017

Ghost in the Shell: Tumblr and Paramount sponsor cyberpunk fashion event - 01/03/2017

1 in 3 online transactions may be misattributed by marketers- study - 01/03/2017

European app trends in 2017: Business apps on the rise - 28/02/2017

Which brand won the social media Oscars? - 28/02/2017

Google reveals latest robot (and this one can rollerblade) - 28/02/2017

Nokia relaunches iconic 3310 mobile model - 28/02/2017

Personal loan paid search ad spend grew 101% in just 2 years - 28/02/2017

Top data leaders of 2017: Sainsbury’s Andrew Day tops list - 28/02/2017

AOL strikes global mobile data deal with Adsquare - 28/02/2017

Oracle teams with Mastercard for new digital payments system - 28/02/2017

British preference for going online on smartphones nearly doubled over 5 years - 28/02/2017

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