Digital Intelligence

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<< Monthly archives: August 2017

Today's news

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign

Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


23/08/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing Germany Search UK

LinkedIn lets users share own videos

LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform.

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23/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing LinkedIn social media and social networking video

Trump 'worth $2bn in revenue to Twitter'

Without Donald Trump, Twitter could lose almost a fifth of its value, according to new research.

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22/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends government social media and social networking Twitter USA

Irn Bru takes on Coca-Cola with cheeky map tweet

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.

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22/08/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing social media and social networking Twitter UK

Virtual tours and digital assistants: UK holidaymakers think future of travel lies in tech

Travel companies need to embrace new technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to create a more immersive and enjoyable travel experience for holidaymakers, new research suggests.

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22/08/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends ecommerce mobile marketing technology Travel

“Merry Biscuits”: McVities plans biggest ever Christmas campaign

Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”

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22/08/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing FMCG food and beverages UK

YouTube brings breaking news to homepage

YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts.

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21/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google mobile marketing publisher video YouTube

Next’s ‘Kodak moment’ shows open goal for machine learning in retail

Next is facing a ‘Kodak moment’ according to analysts at Berenberg, suffering from the effects of a ‘wait and see’ attitude towards the e-commerce shift which they were early to identify but slow to adopt.

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21/08/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce Next

Rise in global demand for location data

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

21/08/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends FMCG local Maps mobile marketing

Bank holiday to spark series of Christmas spending peaks

The August bank holiday weekend is set to trigger the start of Christmas spending in the UK, and mark the first of a series of peaks in seasonal shopping during Q4, according to new research.

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21/08/2017  |  Full story...  |  More about: Christmas digital marketing digital trends eBay ecommerce retail UK



Recent stories

World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

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18/08/2017  |  Full story...  |  More about: advertising agencies analytics brands Digital Intelligence digital marketing digital trends FMCG Privacy

Adyoulike partners AppNexus for programmatic native advertising

In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.

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18/08/2017  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing technology

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…

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18/08/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing video viral marketing Volvo

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…

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18/08/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing video viral marketing Volvo YouTube

The rise of chatbot financial assistants: 3 apps that are changing banking

Chatbots are being used by fintech start-ups to help customers manage and save their money. Plum, Chip and Cleo are automatic financial assistants which use intelligent software to understand customer spending habits, and customers can chat about their finances to their chatbot whenever they feel like it.

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18/08/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce Facebook financial services social media and social networking technology

WhatsApp to add payments in messaging app

WhatsApp is set to launch direct payments on its messaging app, as the Facebook-owned messaging app becomes the latest service to let users transfer money to one another with a text.

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17/08/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce financial services IM India mobile marketing WhatsApp

Google messaging platform Allo finally comes to desktop

Google Allo is now supported on the web, letting users carry on chats on a laptop or desktop without having to pick up their mobile.

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17/08/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing Google IM mobile marketing social media and social networking

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure

Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.

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17/08/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

LinkedIn sets new ‘active status’ for users by default

LinkedIn has launched a new feature called 'Active Status', a green circle that shows when a user is online and available to chat via the LinkedIn Messaging platform.

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17/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing LinkedIn social media and social networking

Amazon debuts ‘Instant Pickup Points’ in the US

Amazon is taking another step in shortening delivery times with a new ‘Instant Pickup’ service in the US… but only for specific high-demand items.

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16/08/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce retail USA

Twitter fail: National Lottery user generated tweets backfire

The National Lottery has issued an apology after a social media stunt on Twitter backfired in embarrassing fashion, resulting in the charity's official account inadvertently tweeting offensive messages.

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16/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation social media and social networking Twitter UK user generated content

Online comedy site gets funding boost and Virgin Atlantic deal

NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic.

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16/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Entertainment video

Email marketing trends: Consumers open, but are cautious to click

Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.

16/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends DMA email

Young women hold ‘vote of no confidence’ over career in tech

There is a a worrying crisis in confidence among young women with regards to their digital skills, with the majority feeling less qualified than their male counterparts, according to a new survey.

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15/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends education recuitment technology

End of an era: Amazon shuts down Lovefilm DVD rentals in Europe

Amazon is to close its Lovefilm online DVD rental service, as the retail giant goes streaming-only to take on Netflix.

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15/08/2017  |  Full story...  |  More about: Amazon Digital Intelligence ecommerce Entertainment film LOVEFiLM video

UK shopper traffic falls: Can omni-channel save the high street?

UK shoppers shunned the high street and shopping centres during July sale season as they cut back on non-essentials due to higher inflation and stagnating wage growth, according to new data.

15/08/2017  |  Full story...  |  More about: digital marketing digital trends ecommerce mobile marketing retail UK

Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds”

Every year in developing countries seven million children under the age of 18 become mothers. To raise awareness of the issue, child rights organisation Plan International Finland has commissioned a clothing collection that the world should not need - maternity wear for 12-year olds.

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15/08/2017  |  Full story...  |  More about: charity Digital Intelligence digital marketing video viral marketing

“Age of disloyalty”: innovation and convenience “more important” than the brand

Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research.

15/08/2017  |  Full story...  |  More about: design Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail

Soundcloud saved with $170m investment

Music streaming service Soundcloud has survived a recent money scare after securing a $170m (£135m) in investment.

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14/08/2017  |  Full story...

No more big TV bundles? Revenue per channel stronger for streaming pay TV

Virtual pay TV operators in the US are making more than twice the revenue of traditional pay TV operators per channel per month, according to new research.

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14/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile marketing paid content video



Top stories from the previous few weeks

Millennial trends: 16-24s mobile use ‘to overtake all other media combined’ - 14/08/2017

Quora: Wisdom in the social crowd [INFOGRAPHIC] - 14/08/2017

Global affiliate marketing revenue growth up 16% during winter holiday period - 14/08/2017

Snap shares dive 17% as user growth slows - 11/08/2017

Yahoo Sport kicks off weekly football show “For The Win” - 11/08/2017

Google starts to tell publishers if their ads are annoying - 11/08/2017

Sports fans would switch to online if TV packages lose broadcasting rights- survey - 11/08/2017

Half of firms avoid investing in tech because of cost - 11/08/2017

Facebook takes on YouTube with "Watch" video platform - 10/08/2017

Disney ditches Netflix to start own online streaming service - 10/08/2017

Facebook pulls plug on app for under-21s after just one year - 10/08/2017

YouTube app gets direct messaging and sharing tools - 10/08/2017

White paper: IAB Europe offers guide to programmatic mobile - 10/08/2017

Google and Facebook account for over a quarter of UK internet time - 09/08/2017

Middle East and Africa: 27% of digital consumers are 'mobile-only' - 09/08/2017

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up - 09/08/2017

Neymar buzz: Football transfer news is “social media gold dust” - 09/08/2017

YOC forms “brand safe ad environment” with Future and Appetite - 08/08/2017

Tech firms enjoy 21% rise on AIM stock exchange this year - 08/08/2017

Google Play starts downranking poor quality apps - 08/08/2017

Kantar Media adds Facebook measurement to Social TV Ratings tool - 08/08/2017

GDPR: UK to keep in line with EU privacy laws (even after Brexit) - 07/08/2017

Half of Brits believe all payments will be made in-app by 2022 - 07/08/2017

Most mobile app users hesitant to give info when signing up - 07/08/2017

Snapchat offers "Advanced Mode" for advertisers - 07/08/2017

Summer holiday season sparks download splurge on Amazon - 07/08/2017

Facebook rewards faster sites with higher News Feed rankings - 04/08/2017

Global smartphone demand hits new high as sales price rises - 04/08/2017

Global smartphone demand hits new high as sales price rises - 04/08/2017

10 Marketing Lessons from Apple [INFOGRAPHIC] - 04/08/2017

Online campaigns struggle to target women - 04/08/2017

Facebook seeks to calm AI fears after bots ‘invent own language’ - 03/08/2017

Email is still king when it comes to mobile conversion - 03/08/2017

Apple revenue boost as iPad sales make a comeback - 03/08/2017

Online ad engagement “can be doubled if the right image is chosen” - 03/08/2017

Sports brand Arena crowdsources video content for aquatics championships - 03/08/2017

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video - 02/08/2017

Businesses expect to survive “less than four years without digital transformation” - 02/08/2017

Adobe revamps marketing personalisation with new artificial intelligence tool - 02/08/2017

Event report: Marketers should tackle short termism with “product thinking” - 02/08/2017

IAB members help shape new “Standard Ad Portfolio” - 02/08/2017

Linkedin expands analytics tools with “Website Demographics” - 02/08/2017

Shoeaholics drives customer acquisition with shoppable social content - 02/08/2017

Ford poster ads target people based on mobile data - 01/08/2017

Apple interview: The future of app advertising - 01/08/2017

How brands can win trust and loyalty [INFOGRAPHIC] - 01/08/2017

Ad viewability standards to get tougher? - 01/08/2017

Facebook ad revenue now growing twice as fast as Google - 31/07/2017

RIP Flash: Adobe to end pioneering web software by 2020 - 31/07/2017

Twitter user growth stalls despite revenue boost - 31/07/2017

End of an era: Apple phases out iPod Nano and Shuffle - 31/07/2017

Google homepage gets personalised revamp - 31/07/2017

UK ad viewability rises (but still lags behind France and Germany) - 31/07/2017

Africa social media trends: Facebook dominates while YouTube and Twitter struggle - 31/07/2017

Global messaging app trends: 16% rise in one year - 31/07/2017

UK ad spend trends: Mobile drives digital past £10bn - 24/07/2017

New EU data laws: 3 practical tips to avoid hefty fines - 20/07/2017

Video viral of the week: BA launches star-studded flight safety video - 20/07/2017

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost - 20/07/2017

Hiscox revamps UK website with more personal experience - 20/07/2017

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology - 20/07/2017

Amazon beats supermarkets to come top of list of most trusted retailers - 20/07/2017

Keith Weed outlines “three Vs” of marketing for brand safety online - 19/07/2017

Google Glass returns after two years (but just in the workplace) - 19/07/2017

Unilever and WPP invest $15m in digital ad creative platform - 19/07/2017

Do video ads really have to be short? [INFOGRAPGHIC] - 19/07/2017

Edinburgh’s Hogmanay gets rebrand ready for new year celebrations - 19/07/2017

Netflix beats expectations as overseas subscribers soar - 18/07/2017

Two-thirds of older citizens "have never used a computer" - 18/07/2017

Ecommerce trends: The many faces of the connected customer - 18/07/2017

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