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Microsoft has given its first glimpse of its Windows 10 software, hoping to replace its much-criticised current operating system.
Watch this video from BBC discussing the Windows 10 system and its challenges here:
Angry Birds has lost nearly a quarter of its players over the last 22 months, as the mobile gaming giant looks to expand into movies and licensing deals.
FMCG brands face a tricky challenge on digital channels- how can online ads convince shoppers to add your products to their supermarket trolleys? And if they do- how is it possible to track it? We look back at some of the best FMCG campaigns of the past year that show how digital success translates into real world cash.
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.
Watch this video for Sharethrough here:
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.
View a demo of the format here:
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.
Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology, according to new research.
Social media and dual screening now play a central role for the average football fan on match days, according to new research.
The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research.
eBay is planning to split off its payments system PayPal into a separate company next year, amid claims they are holding each other back.
Watch this video from Bloomberg examining the split here:
Yahoo and AOL have been urged to merge by an activist investor, presenting an interesting potential tie up between two troubled internet giants.
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.
Watch a sample of the show below:
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.
Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.
British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy.
Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands.
There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys.
Lufthansa has become the first brand to sign up to anew 'Selfie' ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode.
A newly discovered bug, dubbed Shellshock, could pose an even greater hacking threat than the Heartbleed bug earlier this year- but this one does not require users to change their passwords.
View this video explanation of the bug below:
With only the beginnings of a crisp chill in the air, the high streets are already gearing up for the annual Christmas shopping frenzy. Each passing year, retailers attempt to entice shoppers earlier and earlier, adopting trends like Black Friday and Cyber Monday from across the pond to ensure early impactful sales in the run up to the holidays. Insights from the latest Kantar Media TGI Clickstream study reveal who early bird Christmas shoppers are and how best to target them.
YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.
Facebook has come under increased criticism for ad overload and forcing people (including performers) to use their real names. Now, a new social network called Ello has gained popularity by positioning itself as the anti-Facebook- with no ads and a more open acceptance policy.
Watch this Wall Street Journal report looking into the growth of Ello below:
Apple has responded to the claims that its latest iPhone 6 Plus smartphones are prone to bending under pressure in users pockets, claiming that the instances are 'extremely rare'.
Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe.
Forget bent phones… how about square ones? Blackberry has launched its latest Passport device this week, as the phone maker looks to turn around its fortunes with an unconventional approach.
View the promo video for the Passport device here:
Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption.
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme... and a powerful anti-drink drive message. See why it’s our video viral of the week below.
Here are the top digital marketing data and case studies that caught our eye.
Apple's record breaking iPhone 6 sales have been marred by two high-profile fails, as users flock to social media to complain about bent phones and a software update that renders their devices useless.
Watch this Bloomberg video discussing the issues here:
Top stories from the previous few weeks
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In the Digital Intelligence publication we focus on research data, industry trends and key steps in the development of the digital networked society.
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