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Microsoft is planning to launch its own smartwatch device in the ‘next few weeks’, according to Forbes.
Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android.
Watch this video from Bloomberg discussing the deal here:
After securing 1 million users within a month (with 3 million waiting to join) Ello has won multi-million dollar backing on its promise to provide an ad-free privacy friendly alternative to Facebook.
There’s a generational shift in patient behaviour as going online for self-diagnosis becomes a mainstream behaviour, bringing with it a shift in pharmaceutical digital marketing.
Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’.
The video will be progressively rolled out across Air New Zealand’s fleet from this week. View it in full below:
Mobile devices are shifting from an influencing medium to a conversion medium, accounting for 38.6% of UK display ad conversions during Q3 2014, according to new research.
Here are the top digital marketing data and case studies that caught our eye.
Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research.
As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report.
Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.
Rakuten has launched a new online marketplace in the UK as the Japanese ecommerce giant phases out its existing Play.com brand.
Just as many have positive (60%) views of advertising as they do negative (59%), but most use advertising to make purchasing decisions, according to new research.
Google's dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube.
Apple Pay has gone live, letting iPhone users pay for goods and services in store by tapping their phone.
View this video from CNN discussing the new scheme here:
After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.
View this video from the Huffington Post examining the deal here:
Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off.
The claim was made during this video interview by watch Beet.tv’s with ComScore's co-founder. Watch it here.
The Android version of the app will be updated in the coming weeks with support for Outlook, Yahoo and other types of non-Gmail email accounts.
Watch the video posted by Android Police here, which reportedly shows the updates to the Gmail app:
US programmatic digital display advertising is projected to top $10 billion this year, more than double last year's $4.24 billion, with similar growth predicted next year, according to new research.
CBS has launched its own subscription video-on-demand effort for $5.99 a month, as the broadcaster looks to beat rival HBO to take on the likes of Netflix and Amazon in the video-on-demand arena.
Watch this video from CNN analysing the deal:
The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010.
To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms.
Global Facebook ad budgets have increased 81% (year on year) while revenue from Facebook ads is up 162% according to new quarterly data.
Google Play has significantly widened its lead over Apple's App Store when it comes to app downloads, but Apple's store still dominates app revenues, according to new research.
Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns.
Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up with the pace of change, according to a new survey.
In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of the country's population listens to music, spending more than 25 hours each week tuning into their favorite tunes.
Apple has launched two new iPads featuring Touch ID fingerprint sensors and a camera 'burst mode', as the electronics giant looks to regain lost market share from Android in the tablets sector.
View the full event below:
Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. Now the ad is back… with a digital twist. See why it's our video viral of the week below…
Ryanair is providing real-time information on every flight via a new Twitter account.
Top stories from the previous few weeks
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