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<< Monthly archives: December 2018

Today's news

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Dancing Russian robot unmasked as a ‘person in a suit’

A Russian robot named ‘Boris’, claimed to be a high tech invention on state TV has been revealed as a man in a suit.

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13/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things Russia technology

IAB Europe launches Connected TV White Paper

As connected TV’s grow in popularity, there are opportunities and challenges such as growth of advertising, measurement and creativity, according to a new white paper from IAB Europe.

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13/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Europe

Consumers set to spend £7bn on groceries in run up to Christmas

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.

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13/12/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail

Augmented reality trends for 2019

What does the future hold for augmented reality? Global augmented reality specialists Zappar outline their AR predictions for 2019.

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13/12/2018  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends games

Top 20 TV programmes for tweets: Love Island beats politics

New data published today by Kantar Media shows that reality television has driven the highest level of social media engagement over the course of the past year, closely followed by current affairs programmes.

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13/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking Twitter UK

Artificial Intelligence ‘playing a role in 84% of households this Christmas’

As Christmas is drawing closer new research finds that AI will play a major role in 84% of UK households this year, despite only 20% saying they would trust AI to help them run their perfect Christmas Day.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce mobile marketing technology

Top 100 trends on Pinterest

Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Pinterest social media and social networking

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking video viral marketing YouTube

Sony launches ‘Instagrammable’ music pop up in New York

Sony has launched a tech-fuelled, highly-instagrammable destination in New York, where you can create a personalised song based on the beat of your heart.

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11/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends music Sony



Recent stories

Germany: Digital video growing faster than expected

With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population.

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11/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends video YouTube

Artificial intelligence will not be mainstream in marketing until 2021

Artificial intelligence (AI) will not find mainstream use among marketers until at least 2021 according to a new ‘CX: Today and Tomorrow’ research report from Episerver.

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11/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

Amazon 'has become it's own search engine': More shoppers start journey on retailer's site

Amazon has become its very own search engine, seeing a 24% increase in people beginning their browsing on the ecommerce giant’s website resulting in better conversion rates and more exclusive buyers than the industry standard, according to new research.

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10/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail Search

Top 10 Christmas ad rankings: John Lewis secures top social media spot

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

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10/12/2018  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing John Lewis

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.

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10/12/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce Entertainment film mobile marketing

Native ads beat display ads for viewer recommendations

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

10/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends France Germany UK

Social and Shopping: Can Instagram Expect a Christmas Surge?

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers and businesses.

07/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Instagram social media and social networking

The role of reviews: Google more trusted than trip advisor for star ratings

Over half (57%) of online users trust a 3 - 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.

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07/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Google social media and social networking

Marketers not “putting their money where their mouth is” when it comes to data sharing

SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.

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06/12/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends technology

Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism

2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests.

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06/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

Top 5 social trends for 2019: Stories, commerce and rebuliding trust

Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019, according to a new report.

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06/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Hootsuite social media and social networking

Gen Z ‘motivated by job satisfaction more than money’

Generation Z are more motivated by job satisfaction and working for the social good than by money, according to new research.

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06/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends recuitment

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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05/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

Viral of the year: Mariah Carey brings diva-style to Hostel World

“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Travel video viral marketing

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing video viral marketing

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

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04/12/2018  |  Full story...  |  More about: advertising augmented reality content games Nike sport technology video viral marketing

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

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04/12/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing video viral marketing

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

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04/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Sweden video viral marketing

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix's Queer Eye to help one Tinder user optimise their profile and find their next date.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Tinder video viral marketing



Top stories from the previous few weeks

Viral of the year: Range Rover tackles London’s largest speed bump - 04/12/2018

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel - 04/12/2018

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners - 04/12/2018

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle - 04/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy - 04/12/2018

Viral of the year: Alexa loses her voice (and gets celebrity ones) - 04/12/2018

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV) - 04/12/2018

Half of business leaders ‘don’t have a marketing attribution model’ - 04/12/2018

‘My Dad Wrote a Porno’ Christmas special debuts exclusively on Spotify for all users - 04/12/2018

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top - 03/12/2018

Huawei Cloud debuts global blockchain service for businesses - 03/12/2018

6 in 10 UK firms plan £100k digital transformation projects soon - 03/12/2018

Disney and Google expand strategic relationship - 03/12/2018

Trust and technology: the secrets to sales success - 30/11/2018

UK adspend to surpass £20bn for first time in 2019 - 30/11/2018

Google’s new ‘zero results’ gamble: What does it mean for content marketing? - 30/11/2018

Design trends: Shutterstock reveals most popular colours worldwide - 30/11/2018

Mobile Phones ‘driving 56% of festive online fashion sales’ - 30/11/2018

Wochit and Getty Images offer creative commercial content to marketers - 30/11/2018

Social media influence remains high, but shoppers are wary of social commerce - 30/11/2018

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views) - 29/11/2018

Early 'Blackvember' campaigns pull Black Friday online spend down - 29/11/2018

Mickey Mouse gets 360 VR game for 90th birthday - 29/11/2018

YouTube launches ‘Pods’: Skippable back-back video ads - 29/11/2018

European publishers expect video, native and mobile ad formats to grow 26% next year - 29/11/2018

Quarter of Europe’s small firms ‘to completely reinvent market offering’ in next five years to stay afloat - 29/11/2018

Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram - 27/11/2018

Black Friday foot traffic falls in US (but online breaks records) - 27/11/2018

60% of searches for Black Friday sales ‘made on Thursday night’ - 27/11/2018

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry - 27/11/2018

Top 25 voices on LinkedIn - 27/11/2018

Marie Claire launches ’Edit’ shopping platform - 27/11/2018

GDPR: Only 5% of European users refuse cookies used for personalised advertising - 27/11/2018

Doodle 1:1 scheduling feature tackles ‘wasted minutes’ arranging meetings - 27/11/2018

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’ - 26/11/2018

China, Norway and UK lead way for mobile pay - 26/11/2018

VIDEO BLOG: Why the online retail post-purchase experience matters - 26/11/2018

Brits to spend 3 times more online than French and Germans online this Christmas - 26/11/2018

Black Friday winners and losers: Apple slips as PS4 dominates - 23/11/2018

Big brands vs. smaller retailers: merchants go head-to-head online this Black Friday across Europe - 23/11/2018

Black Friday: Young, well-paid urbanites fuel retail extravaganza - 23/11/2018

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list - 23/11/2018

Black Friday marketing: Social rises but direct marketing still dominates - 23/11/2018

Bitcoin loses third of its value in its week as regulation hits - 23/11/2018

Online purchase experience is worse at Christmas, say British shoppers - 22/11/2018

Most marketers claim creativity ‘harmed by digital advertising growth’ - 22/11/2018

Businesses lack skills to make full use of ‘Big Data Boom’ - 22/11/2018

ASA gender stereotyping ban: Marketers embracing more diversity in images - 22/11/2018

Size doesn’t matter: $10,000 is ‘optimal spend on filming a video ad’ - 20/11/2018

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign - 20/11/2018

Google boosts high street with stock search tool - 20/11/2018

Instagram to remove fake likes and comments - 20/11/2018

Top 10 European cities for AI development - 20/11/2018

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts - 20/11/2018

Top 10 most valuable US brands: Apple pips Google as Netflix rises up ranks - 19/11/2018

The psychology of shopping: Three new consumer trends shaping retail - 16/11/2018

Black Friday moves beyond discounted tech products - 16/11/2018

John Lewis changes tune with Elton John Christmas ad - 15/11/2018

eBay builds own ad tech platform to boost advertising relevance - 15/11/2018

Local market expertise forgotten in international marketing - 15/11/2018

People expect brands to respond to social media comments within 24 hours - 14/11/2018

5 learning trends for 2019: AR, bite-sized and community approaches to grow - 14/11/2018

The sound of marketing: New report highlights use of audio as creative resource - 14/11/2018

Adspend set to surge in China, despite knowledge gap - 14/11/2018

Mobile adspend passes €10bn in first half of 2018- IAB Europe - 13/11/2018

Almost half of Brits ‘to buy from Amazon this Black Friday’ - 13/11/2018

Oath rolls out audio-based programmatic ad platform worldwide - 13/11/2018

Purple Tuesday: Retailers that neglect disabled access 'missing out on huge profits' - 13/11/2018

Berocca launches branded TV content with Channel 4 partnership - 13/11/2018

Custom KPIs ‘used by nearly 9 in 10 marketers’ - 13/11/2018

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