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Big data continues to be the fastest-growing segment of the information management software market.
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.
Amazon has opened its first convenience store today, giving shoppers a "Just Walk Out Shopping" experience with no need to stand in a line for the checkout.
Uber has sparked criticism after its latest update lets the app to track a user's location for five minutes after a journey has ended, even if the app is only running in the background.
Now provide location to Uber all the time, or not at all. Quite arrogant, not using Uber until they fix this. pic.twitter.com/LVGDNtxzKa— Nishant Totla (@nishanttotla) December 2, 2016
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.
London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s “Immaculate Conception” public holiday, according to new data released today by lastminute.com group.
Almost 243 million visits to retail websites were recorded on the day of Black Friday, with a further 181 million visits on Cyber Monday, and a huge 777 million site visits across the whole weekend, according to new data.
Apple has announced plans to invest "heavily" in driverless car software, following years of speculation that the tech giant is eyeing the automotive industry.
Amazon is continuing its crack down on fake or paid-for reviewswith a new set of limits on what a shopper can post.
Marks & Spencer is the nation’s favourite Christmas shop, with nearly a third of Brits planning to spend the most there this December.
Brexit, the Olympics, Euro 2016 and Donald Trump dominate online searches in 2016 in Yahoo’s annual reflection of Britain’s search habits and trends.
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.
Facebook is opening up its Creative Hub to "the entire global advertising and marketing community," letting them experiment with ad formats and ideas before unleashing them on the public.
Salmon, the global ecommerce consultancy in charge of online operations of some of the UK’s largest retail clients, has released some stats during the busy peak trading period of Black Friday week.
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.
How Christmassy is the UK this year? According to insight compiled by Carat UK, we are currently at –5% Christmas mentions on Twitter, compared to last year.
Here are the top digital marketing data and case studies that caught our eye.
Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called "Instant Games," along with 17 titles that include some familiar names like Pac-Man.
Consulting firm Accenture has bought London-based based creative agency Karmarama for an undisclosed sum, as consultancies and ad agencies continue to expand into each other’s territory.
Total spend on online retail sites on Black Friday 2016 was £1.23bn, marking a +12.2% increase on the £1.1bn spent on the same day in 2015.
As we fill our Christmas stockings with the latest must-have technology, what happens to the tech gadgets of Christmas past that were once at the cutting edge, but have now been superseded by advancements in innovation and design? New research shows those old Nokia’s may be worth something…
Mastercard has launched a new Instagram channel to take its Priceless Cities programme across the UK and Europe.
Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.
More people were browsing on Cyber Monday 2016 than the year before, but there were fewer people actually making purchases, according to new research.
As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile., with many opting to use retailers apps to grab a bargain, according to new research.
Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research.
Tech giant Oracle has updated its Oracle Marketing Cloud suite with new features geared towards "simplifying digital marketing".
Top tech companies like Google and Facebook are renowned for their modern offices, exceptional perks, and higher-than-average salaries – but does this give employees job satisfaction? A new infographic from eCardShack reveals which tech giant has the happiest workers.
Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.
With the shopping phenomenon that is Black Friday and Cyber Monday over for another year, new research from ChannelAdvisor shows how mobile came out on top, reigning supreme, over desktop as consumers’ preferred method of shopping over the sales period.
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