Digital Intelligence

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<< Monthly archives: September 2019

Today's news

Facebook to launch oversight board to judge controversial content

Facebook has revealed a board of 40 people who will come up with the rules to govern controversial content on the social network, with powers to overrule even CEO and founder Mark Zuckerberg himself.

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18/09/2019  |  Full story...  |  More about: digital Intelligence digital marketing Facebook regulation social media and social networking

Instagram now matches Facebook on audience size for brands

The Top 50 brands on Instagram now have the same audience size as the Top 50 brands on Facebook, but the Facebook News Feed still commands 60% of ad spend, according to new research.

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18/09/2019  |  Full story...  |  More about: digital Intelligence digital marketing digital trends social media and social networking

Online retail trends: Brits show more loyalty than average global consumer

UK online retailers are providing better customer experience than the rest of the world, but consumers only actually use three online retailers with regularity, according to new research.

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17/09/2019  |  Full story...  |  More about: digital marketing digital trends ecommerce UK

Location Sciences strikes deal with African premium ad network Vicinity Media

Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa's first premium location-based ad network.

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17/09/2019  |  Full story...  |  More about: advertising Africa Digital Intelligence digital marketing local mobile marketing

Facebook and Instagram awarded JICWEBS Brand Safety Certification

Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.

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17/09/2019  |  Full story...  |  More about: digital Intelligence digital marketing Facebook regulation

The engagement gap: Customers say 45% of email marketing messages ‘feels like spam’

Customers don’t want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on regular life, building engagement and ultimately delivering greater brand loyalty leading to sales, according to new research.

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17/09/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends email

Salesforce links field reps with stores with new CRM tool

Salesforce has launched Consumer Goods Cloud, a new industry product that lets consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities.

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17/09/2019  |  Full story...  |  More about: analytics CRM Digital Intelligence digital marketing ecommerce retail Salesforce

Morrisons expands same day Amazon delivery deal

Morrisons has signed up to a new multi-year agreement with online giant Amazon in a bid to push further into the wholesale market.

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17/09/2019  |  Full story...  |  More about: Amazon Digital Marketing digital trends ecommerce retail UK

Global Halloween trends: Pop culture (and local culture) drives purchases

Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.

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16/09/2019  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Pinterest social media and social networking

Two-thirds of organisations have no dedicated data function

More than two thirds of organisations have no dedicated analytics or data science function, according to 1,000 respondents in an MHR Analytics poll.

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16/09/2019  |  Full story...  |  More about: advertising analytics digital Intelligence digital marketing digital trends recuitment



Recent stories

Socialbakers adds Paid Analytics to platform to boost transparency and control across multiple ad accounts

Marketing platform Socialbakers is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers’ Paid Analytics.

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13/09/2019  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing

UK PM's plans 'to collect data on gov.uk users' sparks investigation

The UK Prime Minister has reportedly asked civil servants to collect "targeted and personalised" data on users of the government website, sparking an investigation from the UK communications watchdog.

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13/09/2019  |  Full story...  |  More about: behavioural targeting Buzzfeed digital marketing digital trends government Privacy

Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns

2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.

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13/09/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking video

Uber to cut 435 tech jobs amid more financial losses

Uber has laid off 265 engineers and 170 members of its product teams as the ride-hailing app and tech firm looks to save costs following heavy losses.

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12/09/2019  |  Full story...  |  More about: apps automotive digital Intelligence digital marketing local Maps mobile marketing Uber

Uber rival Kapten offers free ride when reunited with driver

Ride-hailing app Kapten is rewarding passengers with a free ride when they’re reunited with a driver they’ve previously used.

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12/09/2019  |  Full story...  |  More about: apps digital Intelligence digital marketing mobile marketing

Menkind snaps up online gift retailer Qwerkity

UK gifts and gadgets retailer Menkind has announced today it has completed the acquisition of Qwerkity, a mail order and online gift business from its previous owners, The Book People.

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12/09/2019  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail

UK consumers excited by arrival of 5G (but fearful of driverless cars and AI)

Biometrics, 5G and wearable tech top the list of modern technologies UK consumers are most excited about, according to new research.

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12/09/2019  |  Full story...  |  More about: digital Intelligence digital marketing digital trends mobile internet mobile marketing technology

Investment in UK AI companies hits all-time high

Investment in UK-based artificial intelligence (AI) companies has reached record levels after the first six months of 2019 saw more investment than the entirety of last year, according to new data.

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12/09/2019  |  Full story...  |  More about: advertising digital marketing digital trends technology UK

Apple event: Video streaming and gaming platform coming soon

Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.

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11/09/2019  |  Full story...  |  More about: advertising Apple Digital Intelligence digital marketing games iPhone iPod and iTunes mobile devices and tablets mobile marketing paid content video

Hitachi launches hand gesture biometrics technology for computer security

Hitachi has announced a first-of-its-kind biometric technology that allows users to unlock their computer by simply raising their hand.

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11/09/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things Privacy regulation technology

Three quarters of IT teams 'don’t understand marketing buzzwords'

Over three quarters (77%) of IT teams don’t understand marketing buzzwords, according to new research.

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11/09/2019  |  Full story...  |  More about: digital Intelligence digital marketing digital trends recuitment technology

Top 75 UK brands: Deliveroo, Costa Coffee and BrewDog fastest growing as Vodafone stays top

Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ Top 75 Most Valuable UK Brands, according to new data.

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11/09/2019  |  Full story...  |  More about: brands digital Intelligence digital marketing digital trends UK

Marie Claire shuts UK print magazine to focus on digital

Iconic fashion and beauty magazine Marie Claire will stop publishing in the UK after 31 years, the magazine's owner has said.

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11/09/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing publishing strategy

FreeWheel debuts one-stop ad management platform for ‘New TV’ landscape

FreeWheel has announced details of its integrated ad management platform for publishers in Europe as well as the extension of its partnership with measurement company Nielsen into the region.

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10/09/2019  |  Full story...  |  More about: advertising digital Intelligence digital marketing

Post purchase marketing: Direct messages to recent customers boosts loyalty

Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research.

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10/09/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce email retail

Snap, Facebook and MTV run workshops to inspire young digital pioneers

Snap, Facebook, MTV Breaks and more digital brands are coming together to support this year’s Digital Disruptors programme, aimed at inspiring the younger generation in the digital industry.

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10/09/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Fashion ecommerce trends: 63% of shoppers turn to user-generated reviews for sizing guide

Reviews and social proof could prove key in reversing the issue of fashion returns, according to new research.

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09/09/2019  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends ecommerce social media and social networking user generated content

Ad fraud risk unseen by 2 in 5 marketers despite fears new ad formats will drive a surge

Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.

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09/09/2019  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends mobile marketing

Brits increasingly prefer bots to humans for customer service

Consumers increasingly prefer to interact with bots rather than humans with nearly 70% of Brits saying they will progressively replace visits to a store or bank with their voice assistant within three years’ time, according to new research.

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09/09/2019  |  Full story...  |  More about: advertising CRM Digital Intelligence Digital Marketing digital trends Internet of Things marketing

Marketers waste 21 cents per media dollar due to poor data quality

While marketers spend a staggering 32% of their time managing data quality, these efforts aren’t enough to prevent significant waste, resulting in inaccurate targeting and lost customers, according to new research.

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06/09/2019  |  Full story...  |  More about: adspend advertising behavioural targeting digital Intelligence digital marketing digital trends



Top stories from the previous few weeks

Digital ad trends: UK viewability reaches over 70% for the first time - 06/09/2019

Trade body IAA launches new marketing committee - 06/09/2019

Retail trends: Youngest shoppers most likely to buy in-store as seasonal purchases begin - 06/09/2019

Fiverr offers one-stop ecommerce ‘Industry Store’ for brands - 05/09/2019

HubSpot boosts analytics with Supermetrics partnership - 05/09/2019

A nation on pause: UK firms holding back on technological investments - 05/09/2019

Firms wising up to digital transformation projects (but many fail to launch) - 05/09/2019

Rugby World Cup: Early morning matches presents marketing catch-up challenge - 05/09/2019

Facebook halts facial recognition by default to tag photos - 04/09/2019

YouTube to phase out exact subscriber numbers for large channels - 04/09/2019

GlobalWebIndex plans further growth with new Chief Commercial Officer from Groupon - 04/09/2019

Become the star of your own ad: Chinese Deepfake app ZAO goes viral - 03/09/2019

British shoppers ‘may avoid buying from brands outside of the UK post-Brexit’ - 03/09/2019

Marketing energy drinks: Healthier products key to growth - 03/09/2019

Google debuts first ever B2B search campaign with ‘Find What Matters’ ads - 03/09/2019

Nike reveals trainers with voice control and self-tying laces - 02/09/2019

Twitter founder account hacked with racist tweets posted - 02/09/2019

Bidstack takes in-game advertising programmatic with Trade Desk partnership - 02/09/2019

The best (and worst) days for email marketing - 02/09/2019

SmartSearch picks Epiphany to manage PPC and SEO activity - 30/08/2019

Smartphone eye tracking study: high-impact ad formats drive exponentially higher attention - 30/08/2019

School and technology: Young Brits want social media lessons and smartphone limits - 30/08/2019

Is GDPR changing data buying? Brands ditching third party data adoption - 30/08/2019

Huawei told it can't use Google apps on new phones - 29/08/2019

Bazaarvoice boosts user reviews with Influenster buy - 29/08/2019

Fake news confusion: ‘Inconsistent approach hampers fight against disinformation’ - 29/08/2019

The rise of the international shopper: Global consumers look overseas for online bargains - 29/08/2019

Gaming for grades: eSports booming in education sector - 28/08/2019

Airship buys Apptimize to boost mobile testing for clients - 28/08/2019

Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’ - 28/08/2019

Snapchat opens ‘Lens Studio’ to creators - 28/08/2019

BBC to launch Alexa rival 'Beeb' next year - 27/08/2019

Kerry Foods launches £3m marketing campaign - 27/08/2019

Beauty retailer Feelunique partners with Contentsquare to boost insight - 27/08/2019

Start-up slump: Economic fears and legislation 'biggest barriers to business owners today' - 27/08/2019

Apple launches new credit card (but don't keep it in your wallet) - 23/08/2019

Video streaming emerges as the killer app for 5G in the US - 23/08/2019

Interview: How the drinks industry is pushing back against outdated stereotypes - 23/08/2019

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list - 23/08/2019

North-South divide: London tech job demand 'bigger than 10 other cities combined' - 22/08/2019

Bidstack launches in-game ads plugin with Unreal Engine - 22/08/2019

'Worrying lack of forecasting support' for SEOs - 22/08/2019

Twitter’s new video bidding platform only charges for completed viewings - 22/08/2019

App marketing trends: Impressions rise 26% as ‘private programmatic’ soars - 21/08/2019

3 Gen Z shopping trends: Digital natives want to ‘buy into better’ - 21/08/2019

Pulicis buys Rauxa to boost data creativity for clients - 21/08/2019

Facebook lets users see and control ‘off-site’ ad tracking with new privacy tool - 21/08/2019

HR leaders struggling to get started with people analytics - 20/08/2019

Facebook losing younger users in Germany and France - 20/08/2019

Twitter sparks controversy over sponsored anti-protest ads for China government - 20/08/2019

Adform debuts cross-device targeting solution - 19/08/2019

Ogilvy UK partners Takumi to boost global influencers - 19/08/2019

The State Of Work: Apps taking greater role in daily B2B tasks - 19/08/2019

Holiday search trends: What Brits look for before they book - 19/08/2019

Brands experiencing 'unintended consequences of GDPR and Brexit' - 16/08/2019

Beyond Ginsters: Samworth Brothers launches website for new food-to-go service - 16/08/2019

Teenager uses smart fridge to tweet after mother confiscates her phone - 15/08/2019

Huge bank of people's biometric data found open on the internet - 15/08/2019

Facebook paid workers to transcribe Messenger conversations - 15/08/2019

Esports revenue 'to grow five-fold by 2024' - 15/08/2019

Paid for or natural? Amazon quizzed by US Senators over 'Choice' label - 14/08/2019

Politics and data: Connected TV ' key for reaching undecided voters for 2020 US election' - 14/08/2019

4C launches 'Bring Your Own Data’ (BYOD) solution for marketers - 14/08/2019

Verizon sells Tumblr to WordPress for 'less than $3m' - 14/08/2019

Absolute Radio and Kiss boost digital audio ad platform - 13/08/2019

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush - 13/08/2019

Over half of over 65s now shop online – ONS - 13/08/2019

King's Cross developers defend using facial recognition cameras - 13/08/2019

Over half of UK staff 'do not have essential digital skills' - 12/08/2019

Huawei reveals own operating system HarmonyOS ahead of Android ban - 12/08/2019

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