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Google has introduced a new dollar-sign icon for Gmail attachments, letting users transfer money via its Google Wallet service.
Android continued its dominance of the global smartphone market in the first quarter of 2013, accounting for 3 out of 4 smartphones sold, according to new data.
Mail.ru is the largest free email service in Russia and leads in terms of visits and average time spent on the site. Vk.com is a popular social network in Russia and has the second highest average time spent on the site (343.2). Vk.com reported higher vists and time spent than popular social network Facebook, whose 13,114,000 Russian users spent less than 30 minutes on average on the site during February 2013.
UK digital publisher advertising revenues were up 16.2% in Q1 2013, versus the same period of the previous year, according to new research.
Google has been accused of ignoring its own mantra and doing "evil in using smoke and mirrors to avoid paying tax" by UK MPs this week.
Watch a video from Channel 4 showing Google Vice President Matt Brittin being questioned by the committee here:
Latest figures from the IMRG Capgemini e-Retail Sales Index, reveal the impact the short spell of warm weather had on shoppers’ purse strings in April, recording a 16% rise on the same time last year. The Travel sector in particular saw a solid performance, increasing 16% year-on-year.
Google has overhauled its popular Maps web service with more personalisation features and icons highlighting businesses running ads and promotions.
Watch a Google video explaining how the service works below:
The Sun is to become the latest national newspaper to charge for online content, with plans to charge readers £2 a week to read content online with access to Premier League football highlights, according to a news report.
Google has launched a cross-platform messaging app, letting users to have video chats, send text messages and swap pictures between Android and iOS devices as well its Chrome web browser.
Watch the app in action below:
Google has launched a streaming music subscription service, taking on the likes of Spotify and Pandora.
Facebook is expanding its ‘structured status updates’ to its mobile service, letting people add emotions and actions to their posts while on the move.
Evian has refreshed its hugely successful ‘Evian babies’ campaign, with a new viral video that matches dancing adults to their toddler counterparts. Supported by baby face-changing app, the ad has notched up over 45 million views on YouTube. See why it’s our video viral of the week below…
France is preparing to impose taxes on Apple and Google to finance the production of art, films and music in the country.
95% of UK marketers will increase digital marketing spend in 2013, with 71% using digital for building brand awareness, according to new research.
Travel retailer Thomson has launched a new campaign encouraging Britain’s weary workforce to take an exotic break without leaving their desks.
BlackBerry’s popular chat app BBM is to launch on rival platforms for the first time, as the phone maker looks to capitalise on the growing demand for wi-fi alternatives to text messages.
Watch this video explaining how BBM works on the Blackberry platform;
The UK is now the second most attractive location in the world, after the United States, for high-flying professionals to relocate to, says a new report.
Camden is to become the first of 17 London boroughs to offer residents and visitors with free public wi-fi, but only for 30 minutes a day.
Google has shut down its SMS search tool for mobile users without a data plan.
Brazilian web users spend 27 hours online per month, with social media and portals getting the most ad revenue, according to a new report.
Hilton has launched a user-generated travel community ‘DTour’ on YouTube, as the hotel chain looks to expand its digital reach.
Samsung has claimed to have made a breakthrough in 5G, a mobile broadband service that would let users download films in a second with 100 times faster smartphones.
More than 60% of apps are ‘never downloaded’ from Apple’s app store, and of those that are, one in four is abandoned after its initial use. This infographic from New Relic offers a step-by-step guide to creating an app that matching customer and business goals.
Wikipedia could have been used as early warning signs of stock market movements, according to a new study published this month in Scientific Reports.
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed how modern direct marketing trends such as 'micro-listening' can have wider applications for marketers.
Watch Reed's presentation below:
Yahoo is considering another bid for video streaming service Hulu, after negotiations with rival Dailymotion failed, according to reports.
In Europe, the computer is no longer the only access point for digital content. New data from comScore indicates that the UK, Ireland and Russia lead Europe for mobile traffic.
Nearly half (46%) of UK consumers use social media for online purchasing decisions and over a third (35%) use it to vent about bad customer service, according to new research.
Social networking site Bebo has filed a voluntary petition for Chapter 11 Bankruptcy in California, following an ongoing battle between shareholders.
BitTorrent is launching a new online media format letting content creators offer downloads in exchange for ‘additional steps’ such as providing an email or a cash donation, as the firm looks to distance itself from piracy and provide an alternative distribution model for the creative industry.
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion.
World of Warcraft has lost more than one million subscribers in the first three months of 2013, as gamers leave for free to play alternatives.
Mail.Ru, Yandex, Google and VK are the most visited sites in Russia, but it’s the social networks that get most screen time, according to new data from ComScore.
Facebook is in talks to buy Israeli mobile satellite navigation start-up Waze for $800m to $1bn, according to a news report.
Watch this video report from Bloomberg discussing the rumoured deal:
Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report.
YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel.
BT has secured rights to 38 live Premier League matches, British rugby union and the women's tennis tour, with plans to offer its new sports channels "as good as free" to existing customers.
Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper.
The Brazilian TV advert for TweetPee (in Portugese) is below:
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube.
Google will charge from $1.99 per month (£1.28) for each YouTube channel on its new premium selection, according to a new report.
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social, mobile, email, search and video sectors.
The infographic below is an open source project from IAB Russia, inviting comments for further additions. The map describes the key sectors, processes and players in the field of digital marketing in Russia.
Weather app AccuWeather has extended its forecasts to 30-days, helping people plan events up to a month ahead of time.
Over a third (36%) of Britons believe that online identity fraud or information theft is unavoidable in the future, according to a new study.
Most consumer magazines surveyed in the UK, US and Germany have yet to offer brands complete cross-platform digital experiences, according to a new report.
This campaign from IKEA Russia allowed consumers to take part in a ‘kitchen story’ and experience their kitchens. At any point, users could switch between the viewpoints of any of the characters featured while the story is being played out. The campaign was a success as over 540,000 kitchen solutions were discovered during the first three months of going live.
More on this case study…
Brand: Ikea | Sector: Housewares, FMCG | Country: Russia | Objective: Build brand engagement, drive sales | Agency/partner; Instinct/BBDO | Format: Social Media, Video
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand engagement and sales.
More on this case study…
Brand: Persil | Sector: FMCG, Household goods | Country: Russia | Objective: Build brand engagement, drive sales | Agency/partner; OMD Russia | Format: Social Media, Gaming, Display
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support.
Watch a video case study of the campaign here:
More on this case study…
Brand: Mars M&M's | Sector: FMCG, Food | Country: Russia | Objective: Build brand engagement, drive sales | Agency/partner; BBDO | Format: Social Media, Video
The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a “Torrent” project, with a twist. In this campaign, the act of torrenting is in some ways similar to the sharing of blood, sometimes you give, sometimes you get. The Torrent Your Blood Campaign launched as a short film, complete with microsite, trailers and social to promote it, the catch was, you could only get it via a torrent.
Watch the video case study below:
More on this case study…
Brand: Blood Transfusion Service | Sector: Charity | Country: Russia | Objective: Build brand engagement, drive donations | Agency/partner; SmartNewSolutions | Format: Social, Display advertising, Video
As 3D printers go mainstream, one Texas law student has created the schematics for a 3D printable single-use gun, making them freely available online.
Watch a BBC video looking into the controversy surrounding the device here:
Pfizer is to sell its patented Viagra drug online for the first time, as the drugs maker looks to counter the trade in counterfeit pills.
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