Digital Intelligence

Daily digital marketing research and news

Celebrating 15 years of daily digital marketing research and news, for agencies and brands, marketing directors and operational digital teams. Our award-winning analysts and researchers find you the stories that matter.

logo montage
Email

Want more? Sign up for weekly briefings

<< Monthly archives: January 2017

Today's news

Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.

20/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends global

Snapchat lets advertisers target users based on offline behaviour

Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as "creepy".

cash-ssnap1%20%281%29.jpg

20/01/2017  |  Full story...  |  More about: advertising apps behavioural targeting Digital Intelligence mobile marketing Oracle Snapchat

Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.

ma.jpg

20/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital trends technology

Retail apps failing to meet consumer expectations, research finds

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.

apdami.jpg

20/01/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends ecommerce mobile marketing

Sainsbury’s partners Spotify for #foodancing ad campaign

Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.

20/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG music Sainsburys Spotify video viral marketing

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

19/01/2017  |  Full story...  |  More about: digital data Digital data and case studies Digital Intelligence digital marketing digital trends

Advertisers "wasted over £600m on non-viewable ads last year "

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

meetics.png

19/01/2017  |  Full story...  |  More about: adspend advertising analytics Digital Intelligence digital marketing digital trends

European shopping trends 2017: Over 50s spend 71% more per visit than youngsters

Over 50s European shoppers spend 71% more per visit than other age demographics in shopping centres, despite visiting 25% less, according to new data.

shopping-pic-300x199.jpg

19/01/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing ecommerce retail

Top 30 Chinese global brands: Lenovo tops list

Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.


19/01/2017  |  Full story...  |  More about: Alibaba Asia China Digital Intelligence digital marketing digital trends Huawei Lenovo

Top 10 UK YouTube ads of the year

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

19/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google UK video viral marketing YouTube



Recent stories

Black Friday eats into Christmas sales as consumers shift online

There is a shift away from Christmas sales, as Black Friday dominates the end of 2016. Consumers continued to shift online, with more online orders placed (28%) during Black Friday than over the Christmas period, according to new research.

bf%20inf%20new.jpg

19/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Europe retail

Vine RIP: Twitter officially shuts pioneering 7-second video service

Twitter has closed its Vine app for good, but has incorporated the 'Vine Camera' into its standalone app.

vine%20logo%20new.jpg

18/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter video Vine viral marketing

AI “has a clear link to growth in revenue”

There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report.

AI%20goog.jpg

18/01/2017  |  Full story...  |  More about: digital marketing digital trends technology

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

360-vids-300x128.jpg

18/01/2017  |  Full story...  |  More about: augmented reality automotive content Digital Intelligence digital marketing digital trends Facebook games social media and social networking technology video viral marketing

Greggs trials delivery service in London and Newcastle

High street bakers Greggs has begins testing a next day delivery service in London following early trials in Newcastle.

greggs%20.jpg

18/01/2017  |  Full story...  |  More about: Digital Intelligence ecommerce food and beverages UK

Top 20 passwords of 2016: “123456” still most popular

The most common passwords of 2016 include “123456”, “qwerty” and “111111”, according to new research.

18/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing infographic Regulation

Facebook begins filtering ‘fake news’ in Germany

Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.

news%20filtering.jpg

17/01/2017  |  Full story...  |  More about: content Facebook Germany newspapers Regulation social media and social networking

Advertising “underpins the EU economy” says Deloitte

Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.

17/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Europe

Baidu rolls out maps to rest of world with HERE

Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.

baidu%20here.jpg

17/01/2017  |  Full story...  |  More about: Baidu China Digital Intelligence digital marketing global local Maps

Connected devices and VR “top priorities for international marketers”

Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.

markt1.jpg

17/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital trends mobile marketing technology

Skype meets school: Live video learning platform launches

HowNow, a live video learning platform has launched, letting users take educational and lifestyle classes including, music, bookkeeping, cooking, painting and many more.


17/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing education IM social media and social networking video

YouTube "Super Chat" lets creators make money from comments on live streams

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

superchatgif%20%281%29.gif

16/01/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing social media and social networking user generated content video YouTube

Johnsonville debuts 'Sausage Dome' social media contest for 'Game Day'

Food maker Johnsonville is launching a new content marketing campaign dubbed 'The Sausage Dome'; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.

16/01/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages games sport USA video viral marketing

VR and AR "set to revolutionise the e-commerce industry"

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.

vr%20bus.jpg

16/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends ecommerce games technology WARC

22% of UK ad firms “have already lost business due to Brexit vote”

Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research.

brexit2%20%281%29.jpg

16/01/2017  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing UK

WEF Global Risks report: Society “not keeping pace with technology”

Economic inequality, societal polarization and intensifying environmental dangers are the top three trends that will shape global developments over the next 10 years, according to the 12th edition of the World Economic Forum’s Global Risks Report, which was published this week.


13/01/2017  |  Full story...  |  More about: digital marketing digital trends global technology

Mobile apps 10 years on: Social and daily habits apps top list

A decade on from their creation, mobile apps usage is growing more than ever, according to new research.

13/01/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing

adsquare and TabMo join forces for “one-stop shop” mobile advertising

Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare.

tabmoadsq.jpg

13/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

January key month for “selfish spending”

January offers brands a fresh opportunity to tap into renewed appetite for self indulgent shopping as premium purchases are set to rise following the gifting season, according to new data from eBay Advertising.

mobile%20spenidng.jpg

13/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends eBay mobile marketing

Instagram Stories gets ads as daily users reach 150m

Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat's territory.

12/01/2017  |  Full story...  |  More about: advertising Digital Intelligence Instagram mobile marketing social media and social networking



Top stories from the previous few weeks

Yahoo embarks on major shake-up ahead of Verizon takeover - 12/01/2017

Amsterdam introduces contactless payment jackets for homeless people - 12/01/2017

McDonald’s Japan holds ‘General Election’ for burger upgrade - 12/01/2017

Facebook plans 15 second mid roll ads within videos - 11/01/2017

Top 5 marketing-related searches of the year - 11/01/2017

Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge - 11/01/2017

Digital consumers ‘more likely to ditch bad brands’ than high street shoppers - 11/01/2017

Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz - 11/01/2017

Retailers ‘losing 20% of online Christmas customers to rivals due to stock and delivery problems' - 11/01/2017

Snapchat sets up international HQ in London - 10/01/2017

Twitter fail: British Gas in hot water over "tacky" Bowie tweet - 10/01/2017

Alipay sees record number of mobile payments in China - 10/01/2017

New start-up uses soundwaves to send targeted mobile ads - 10/01/2017

72% of marketers put data analysis ahead of social media skills - 10/01/2017

4 ad tech trends for 2017 - 10/01/2017

Medium cuts staff by a third to tackle “broken ad system” - 09/01/2017

Orangina pranks customers with #shakethedispenser viral camapign - 09/01/2017

Brits selling more online than ever - 09/01/2017

Top smartphone operating systems in the US - 09/01/2017

Mystery Go maestro revealed as Google AI bot - 06/01/2017

Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016 - 06/01/2017

Japanese insurance firm replaces 34 workers with AI bot - 06/01/2017

Pokémon Go and Mario Run drives App Store sales up 40% - 06/01/2017

Emoderation rebrands to The Social Element with new “Emotional” analytics - 06/01/2017

L’Oreal smart hairbrush “listens” for breaking hair - 05/01/2017

IAB UK appoints Jon Mew as CEO - 05/01/2017

Top 10 smartphone apps in the US - 05/01/2017

Wendy’s tunes into Spotify Branded Moments for burger promo - 05/01/2017

Samsung brings remote tribes together with Gear VR - 05/01/2017

Ad tech start-ups "losing funding due to Facebook and Google dominance" - 04/01/2017

Top 50 most purchased brands in the world - 04/01/2017

Online to replace TV as top ad medium by 2020- report - 04/01/2017

Snapchat partners MOAT to boost video ad measurement - 04/01/2017

10 rules for effective Facebook marketing [INFOGRAPHIC] - 04/01/2017

Amazon plans flying warehouses: Drone deliveries from the sky? - 03/01/2017

KFC turns to Instagram for "Kentucky Fried Football Challenge" - 03/01/2017

Google now shows recipe options on food searches - 03/01/2017

Music streaming ads "worth $220m" to advertisers - 03/01/2017

Dreaming of an AI Christmas? Amazon Echo sells out as gift of choice this year - 23/12/2016

Portrait of a mobile consumer [INFOGRAPHIC] - 23/12/2016

UK’s insurance conscious consumers set to strike in January - 23/12/2016

Zuckerberg reveals his own personal AI assistant... voiced by Morgan Freeman - 22/12/2016

‘Snooper’s Charter’ ruled illegal by EU judges - 22/12/2016

Consumers “happy to interact with brands on mobile messaging apps” - 22/12/2016

Little consumer interest in 2017’s hottest digital tech- survey - 22/12/2016

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal" - 21/12/2016

The top 20 branded Facebook live videos of 2016 - 21/12/2016

Top 10 Tech Trends of 2017 - 21/12/2016

An M-Commerce Christmas: Mobile orders to rise 26% over festive period - 21/12/2016

Just Eat buys online takeaway rival Hungry House for £200m - 20/12/2016

Parenting app Mush partners Unilever brand Neutral 0% - 20/12/2016

Unilever buys haircare brand part-owned by Jennifer Aniston - 20/12/2016

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Amazon makes first public drone delivery (in just 13 minutes) - 19/12/2016

Top 10 supermarkets on Instagram: M&S UK’s favourite - 19/12/2016

Google and Facebook “to take 71% of UK online ad revenue by 2020” - 19/12/2016

Top Christmas email campaigns: Waitrose tops the table for the second year - 19/12/2016

Deezer teams up with Manchester United - 16/12/2016

UK TV viewing trends: Mobiles fail to grab screentime from TV - 16/12/2016

Disney and comparethemarket.com get Frozen for Christmas - 16/12/2016

Marketers "unprepared for digital transformation" - 16/12/2016

Top digital marketing data and case studies this week - 15/12/2016

Top Google search trends of 2016: Pokémon Go beats Trump - 15/12/2016

Another Yahoo hack: 1 billion accounts hit in largest breach yet - 15/12/2016

Dual screening Christmas: Bake Off, Strictly and Sherlock will power “sofa spending ” this winter - 15/12/2016

Fake news sites: is your brand protected in a programmatic world? - 15/12/2016

Google AI “makes search results more relevant than ever”- study - 15/12/2016

Snapchat gets group messaging feature - 15/12/2016

2017’s business trends in a digital world - 15/12/2016

Last minute Christmas: 40% of festive shoppers still up for grabs - 15/12/2016

Archived Digital Intelligence

See a list of previous monthly editions of Digital Intelligence »

Archive 2001-2005

For access to earlier editions of Digital Intelligence you will need your client passwords. Digests and thematic reports are also available along with our market sector analysis on topics such as online advertising spend.

Send us your news

In the Digital Intelligence publication we focus on research data, industry trends and key steps in the development of the digital networked society.

If your company is generating news that could contribute to this then why not get in touch? Email Research@DigitalStrategyConsulting.com.

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy