Digital Intelligence

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<< Monthly archives: April 2016

Today's news

Billionaire Icahn sells entire Apple stock amid China fears

Billionaire activist investor Carl Icahn said last night that he had sold his entire stake in tech giant Apple due to the risk of China's influence on the stock.

29/04/2016  |  Full story...  |  More about: Apple China Digital Intelligence digital marketing mobile marketing USA

Twitter ad spend drops (but user growth returns)

Twitter has released a mixed earnings report for the first quarter of 2016, as the social network struggles to com[pete with larger rival Facebook.

29/04/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing social media and social networking Twitter

Beautiful People website hacked: 1.1m account details stolen

Beautifulpeople.com - an elite dating site that only permits attractive people to sign up - has reportedly had private information about more than a million users leaked.

29/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing hacker online dating Privacy Regulation

Marketers failing to turn big data into big profits [INFOGRAPHIC]

A survey among close to 1200 professionals across different industries shows that while more than half recognize the importance of big data, only a quarter is able to achieve productivity gains.

29/04/2016  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends infographic

Global trust of the Internet in decline- report

Consumers are increasingly worried about their online privacy and security, especially when it comes to ‎how their personal data is handled by private corporations and governments, according to new global research.

29/04/2016  |  Full story...  |  More about: Digital Intelligence digital trends global government hacker Privacy security

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

28/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Facebook profits triple as mobile ads smash expectations

Facebook shares have jumped after reporting a tripling of first quarter profits from a year earlier to $1.51bn, boosted by a huge increase in mobile.

28/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook mobile marketing social media and social networking

Controversial Tinder tool reveals which friends use dating app

Tinder is testing a new feature called 'Tinder Social' that reveals which of a user's Facebook contacts are using it.

28/04/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing online dating Tinder

KLM creates chatbot on Facebook Messenger and WeChat

Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo.

28/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook IM KLM social media and social networking Transport Travel WhatsApp

Millward Brown partners Kantar Worldpanel for ad metrics

Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns.

28/04/2016  |  Full story...  |  More about: analytics Digital Intelligence digital marketing



Recent stories

Mobile tech is a ‘£200m boost for high street'

Is digital a help or hindrance to the high street? New research suggest that technology is offering shoppers a more mobile-friendly shopping experience in-store, helping retailers unlock an extra £200 million in sales each year.

28/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail UK

Apple suffers first-ever iPhone sales drop

Quarterly revenue at Apple have declined for the first time since 2003, as iPhone sales weaken amid strong competition.

27/04/2016  |  Full story...  |  More about: Apple Digital Intelligence digital marketing mobile devices and tablets mobile marketing

YouTube debuts unskippable six-second ad format

YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.

27/04/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google video YouTube

Digital fashion trends: Mobile drives aspiration, desktop drives sales [INFOGRAPHIC]

Almost two thirds of fashion traffic is now mobile, with more than 50% of multi-device sales occurring one week after the cookie is dropped, according to this new infographic.

27/04/2016  |  Full story...  |  More about: affiliate Clothing Digital Intelligence digital marketing digital trends ecommerce infographic

Going paperless: Adobe links electronic signatures service with Marketing Cloud

Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”.

27/04/2016  |  Full story...  |  More about: Adobe advertising Digital Intelligence digital marketing

Paco Rabanne sponsors AOL Makers launch in UK

AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.

26/04/2016  |  Full story...  |  More about: AOL brands content Digital Intelligence digital marketing

Dawn of the chatbots: 89% of consumers want to talk to virtual assistants

The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research.

26/04/2016  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends Facebook IM mobile marketing social media and social networking technology

Video viral of the week: Knorr 'taste tool' matches strangers for dinner dates

Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it's our video viral of the week below...


26/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Knorr Unilever video viral marketing

Ballerina dances with hologram double for No.7

Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7.


26/04/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG video viral marketing

1 in 3 use social networks for product research

One-third of consumers are using social networks to research products before making a purchase, strengthening the case for Facebook's recent AI Messenger chatbots, according to new research.

26/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Facebook Search social media and social networking

Sunfly to launch £4.99 karaoke streaming service

Karaoke technology firm Sunfly is marking its 25th Anniversary with the launch of streaming service which will allow every household in the UK to access its karaoke library through their tablets, laptops, smart phones and TVs.

26/04/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing music

Marketing fail: AC Milan scores own goal with 'Haka' Nivea prank

Italian football team AC Milan has come under criticism for perfoming a spoof 'Haka' dance before a match to promote a Nivea cream, with many branding the act 'disrespectful'.

25/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Europe FMCG Italy sport video viral marketing

Google parent Alphabet gets ad sales boost (but 'moonshots' prove costly)

Alphabet - Google's parent company - has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices.

25/04/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google mobile marketing technology

Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers

Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo.

25/04/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends social media and social networking

Digital divide 'holding back UK economy' - report

A digital divide is opening up across the British economy, with just over half (55%) of “pioneer” firms adopting digital technologies and processes, while the other half (45%) are falling behind. This is according to new research by the CBI and international technology and consulting firm, IBM.

25/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends UK

MENA consumers most likely to be mobile-first

The population of Middle East and North Africa (MENA) countries are most likely to use a smartphone to access the internet, according to new data.

25/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Middle East and Africa mobile marketing

Facebook tip jar: Users to donate cash for a good post?

Facebook is considering introducing a 'tip jar' which would let users give a cash tip in exchange for a good post, rather than just a 'like', according to a news report.

22/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Facebook social media and social networking

Emojis boost email open rates: ‘Tears of joy’ most popular

Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research.

22/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends email social media and social networking UK

Choose your own adventure: Persol creates interactive comic on Instagram

Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story.

22/04/2016  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing Instagram mobile marketing social media and social networking user generated content

Unilever runs social media contest to push bathroom recycling campaign

Unilever is launching a social media contest to encourage consumers to show off their recycling efforts.

22/04/2016  |  Full story...  |  More about: Digital Intelligence direct marketing FMCG Instagram social media and social networking Twitter Unilever



Top stories from the previous few weeks

Ecommerce sales growth doubles (but tablets falter) - 22/04/2016

Top digital marketing data and case studies this week - 21/04/2016

YouTube ads ‘getting better ROI than TV’ - 21/04/2016

Five reasons why the Queen is good for UK business [INFOGRAPHIC] - 21/04/2016

Snapchat faces backlash for Bob Marley filter on ‘Marijuana Day’ - 21/04/2016

Adblocking could become an “epidemic” warms eMarketer - 21/04/2016

Brexit delivery costs: Study claims leaving EU adds 30% to each import - 21/04/2016

Luxury brands ‘failing at email personalisation’ - 21/04/2016

Facebook and Instagram launch interactive videos for brands - 20/04/2016

Unilever now spends quarter of ad budget on digital - 20/04/2016

Game of Thrones 360 video becomes Facebook’s biggest hit - 20/04/2016

Searching Saturdays: Half of all weekend searches made from a mobile device - 20/04/2016

YouTube takes on Facebook with live 360 video - 20/04/2016

Shazam powers Nespresso campaign for first ‘connected coffeemaker’ - 20/04/2016

Tech Utopia: Google to build a ‘digital city’? - 19/04/2016

Facebook Messenger and WhatsApp now ‘3 times bigger than SMS’ - 19/04/2016

Snapchat adds 3D video stickers - 19/04/2016

Porsche turns magazine ad into floating hologram (some assembly required) - 19/04/2016

Bing takes on Google with Shopping Ads - 19/04/2016

Broadband ads "misleading" say MPs - 18/04/2016

UK ad viewability hits highest level in 18 months - 18/04/2016

Microsoft’s next AI experiment: ‘CaptionBot’ identifies images - 18/04/2016

Facebook Messenger adds Dropbox sharing and Salesforce data - 18/04/2016

The new fiver: Bank of England creates website to promote plastic banknotes - 18/04/2016

Millward Brown debuts ad copy-testing solution for B2B marketers - 18/04/2016

Top digital marketing data and case studies this week - 15/04/2016

Facebook opens Instant Articles to all publishers - 15/04/2016

New EU laws: Massive £15m fines for mishandling consumer data - 15/04/2016

IPA Bellwether: UK marketing budgets rise (but confidence falls) - 15/04/2016

Video viral of the week: Adobe parodies pop-up ads in ‘Snakebite’ campaign - 15/04/2016

Top 8 social media trends in 2016 [INFOGRAPHIC] - 15/04/2016

Facebook’s ‘context collapse’: Massive drop in personal sharing - 14/04/2016

Lost in translation: Why the ‘grimace’ emoji is confounding texters - 14/04/2016

BuzzFeed cuts sales forecasts by half after disappointing year - 14/04/2016

Online privacy trends: EU demands fixes to US data sharing pact - 14/04/2016

UK digital ad spend grows at fastest rate for 7 years - 14/04/2016

CNBC debuts in-house creative agency - 14/04/2016

Facebook lets brands create AI chat bots - 13/04/2016

Yahoo sale: Bidders gets deadline as Mayer future in doubt - 13/04/2016

Jeep first brand to use ‘Edge’ mobile ad format - 13/04/2016

EU referendum: Searchers seek Brexit answers - 13/04/2016

Match.com pulls ‘freckles’ ad after social media backlash - 13/04/2016

Facebook finally lets brands and celebrities share sponsored content - 12/04/2016

Where are the wearables? Apple Watch shipments 'to decline 25%' - 12/04/2016

Google shows off lower cost (and less scary) robot - 12/04/2016

Mobile ad blocking: Top 10 reasons revealed - 12/04/2016

RetailMeNot takes voucher business into Spain and Italy - 12/04/2016

Daily Mail owner to buy Yahoo? - 11/04/2016

Microsoft AI creates ‘new’ Rembrandt painting - 11/04/2016

Newspaper giants attack “illegal” ad blocking Brave Browser - 11/04/2016

The death of mass media? Marketers bet on one-to-one relationship with consumers - 11/04/2016

Global TV trends: BBC and Netflix lead way for recommendations - 11/04/2016

Mobiles account for half of internet time for 16-24s - 11/04/2016

Top digital marketing data and case studies this week - 08/04/2016

Facebook takes on Periscope with Live video push - 08/04/2016

Mashable fires staff in major shift to video content - 08/04/2016

Mondelez to sell Oreos in China via Alibaba ecommerce deal - 08/04/2016

Trust hampers Internet of Things adoption- report - 08/04/2016

2b r nt 2b: Skakespeak app lets fans text like the Bard - 08/04/2016

Virgin Media creates YouTube 360 ‘virtual party’ - 08/04/2016

Contactless payments: Third of consumers lack trust - 08/04/2016

Can Alibaba AI predict reality TV show winner? - 07/04/2016

State of the data nation: Biggest programmatic ad spenders revealed - 07/04/2016

Persado gets $30m funding boost for AI-generated content - 07/04/2016

Fireman Sam gets social media revamp - 07/04/2016

The new journey of a TV show: How digital has transformed video content - 07/04/2016

Social shopping: Facebook syncs ad data with Tesco's dunnhumby - 06/04/2016

Pinterest takes 'Promoted Pins' format overseas - 06/04/2016

WhatsApp adds end-to-end encryption to boost security - 06/04/2016

Barclays finally adds support for Apple Pay in the UK - 06/04/2016

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