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<< Monthly archives: December 2014

Today's news

The 15 biggest marketing fails of 2014: McDonalds terrifies Twitter, U2 invades iPhones and Airbnb's balls up

As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon's Fire Phone flop and Apple's U2 fiasco to Facebook's drag queen name ban and McDonalds terrifying new mascot, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2015...


19/12/2014  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking Twitter video viral marketing

Top 10 digital regulation trends of 2014: The price of privacy rises as the cookie crumbles

Key trends to compare your 2015 plans against:

• The price of privacy as tracking goes beyond the cookie: Europeans value their own data at £140, but brand trust can lower the cost. Techniques like ‘canvas fingerprinting’ arise as cookie tracking becomes less effective and heavily regulated

• Right to be forgotten... or the right for others to remember? Google felt the squeeze from a controversial EU law, sparking debate about search’s role in sensitive historical information

• Hackers and the value of trust: High profile hacks, saucy celebrity selfies and the rise of Ello and Firechat show demand for privacy and digital freedom is strong in a post PRISM world.


19/12/2014  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing digital trends Europe Google government Regulation Search

Black Friday drives biggest November sales spike in history of Index

Online retail sales were up 37% month-on-month in November, according to the IMRG Capgemini e-Retail Sales Index.

19/12/2014  |  Full story...

CMOs turn to technology, not media agencies, to ensure digital advertising success- report

More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research.

19/12/2014  |  Full story...  |  More about: agencies brands Digital Intelligence digital marketing digital trends marketing technology

John Lewis' Monty the Penguin ‘most compelling High St Xmas ad’

Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads.

19/12/2014  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing ecommerce John Lewis retail

Bots Beware: Six Tips To Help Fight Traffic Fraud in Video Advertising

Online advertising is now a $122 billion global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers. Tod Sacerdoti, CEO and founder, BrightRoll, offers 6 tips to fight video ad traffic fraud.

19/12/2014  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends infographic Regulation video

Christmas and Boxing day sales to grow by more than 25% this year

More people are shopping online on Christmas day, with Boxing Day forecast to rival Black Friday for sales, according to a new report.

19/12/2014  |  Full story...  |  More about: Christmas Digital Intelligence digital trends ecommerce IMRG mobile marketing UK

Most parents want more digital marketing practices taught in classrooms

Three quarters of parents agree that there should be more emphasis on teaching school-age children about digital marketing, ecommerce and affiliate marketing, according to new research.

19/12/2014  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends education recuitment UK

Top 10 gaming and apps trends of 2014: Oculus Rift, Minecraft and Twitch join big players

Key trends to check your 2015 plans against:

• Facebook goes virtual reality: Social network’s acquisition of Oculus Rift hints that virtual reality could be the operating system of the future.

• Gaming goes more mainstream: Minecraft bought by Microsoft, showing how far virtual worlds have come since Second Life, while Candy Crush and Flappy Bird put mobile gaming in the spotlight.

• ‘Let Play’ videos are big business: Amazon bought game streaming network Twitch as YouTube walkthroughs get serious viewing figures


18/12/2014  |  Full story...  |  More about: apps Digital Intelligence digital marketing games mobile marketing social media and social networking

Ecommerce trends in 2014: Alibaba skyrockets, mobile dominates and Amazon takes on Google

Key trends to check your 2015 plans against:

• Chinese ecommerce boom: Alibaba IPO makes it more valuable than Amazon and eBay combined as Singles Day rivals Black Friday in the online shopping frenzy stakes.

• Mobile shopping explosion: Apple Pay gives users a viable reason to use their phones as credit cards as Google links purchasing habits in the real world based on ads exposed to online.

• Amazon’s power play for ad dollars: Biggest AdWords spender is ditching Google for its own ad platform powered by shopping habit data


18/12/2014  |  Full story...  |  More about: Alibaba Amazon China digital companies Digital Intelligence digital marketing digital trends ecommerce retail

Recent stories

Skype adds real-time language translating tool for video calls

Microsoft has launched a test version of the Skype Translator which decodes conversations in Spanish and English in real time.

View the tool in action below:

18/12/2014  |  Full story...  |  More about: apps digital companies Digital Intelligence Microsoft Skype technology VOiP

BT’s 12.5bn bid for EE faces legal battle

BT is in exclusive talks to buy EE £12.5bn but the two communications giants could be in for a difficult legal battle to make the deal go ahead.

18/12/2014  |  Full story...  |  More about: BT Digital Intelligence EE France Germany mobile internet mobile marketing Orange T Mobile telecoms UK

Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after

Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.

18/12/2014  |  Full story...  |  More about: Digital Intelligence digital trends Global Google Search SEO UK

Amazon beats Google for UK gift shopping searches at Christmas

61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research.

17/12/2014  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce Google Search

TV sales dip for first time in 60 years as online video rises

The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research.

17/12/2014  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends internet use media media planning time spent online video

Top 3 data-driven and programmatic advertising trends for 2015

Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn.

17/12/2014  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing digital trends

Uber faces backlash for Sydney siege price hike

Taxi app Uber has been forced to reverse its decision to increase cab fares to four times the usual price during the seige tragedy in Sydney's Martin Place, following a social media backlash.

16/12/2014  |  Full story...  |  More about: apps automotive Digital Intelligence digital marketing mobile marketing social media and social networking Transport Twitter Uber

eCommerce nightmare before Christmas: Amazon glitch prices goods at 1p

Amazon has faced a backlash from retailers after a software glitch from a third party site caused hundreds of items to be sold for 1p.

16/12/2014  |  Full story...  |  More about: Amazon digital companies Digital Intelligence digital marketing ecommerce Regulation retail

Beyond Facebook - Marketing to Generation Z (infographic)

In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its predecessors.

16/12/2014  |  Full story...  |  More about: demographics Digital Intelligence digital trends Facebook infographic mobile marketing social media and social networking

Most Brits ‘can’t find basic info’ on retailers sites

Retailers risk missing out on sales this Christmas due to a poor online experience, according to new research released today. 55% of consumers say they cannot find basic information (such as around delivery dates) on half of the retailers’ websites they visit, according to the survey of 1,000 UK consumers from customer service software company Eptica.

16/12/2014  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce UK

Black Friday – How Retailers Won the Day

Online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. Experian and IMRG examine wow data is driving the seasonal online shopping phenomenon.

16/12/2014  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail

Top 10 content marketing trends of 2014: BuzzFeed booms as creativity and big data merge

Key trends to check your 2015 plans against:

• ‘Old media’ invests in digital future: Disney bought PewDiePie owner Maker Studios, while Dreamworks envisions YouTube will be dominant platform in 5 years time

• Brands become publishers: Native ads (championed by BuzzFeed) and long-form videos boom as brand ditch 30-sec 'hard-sell' commercials for engaging experience that rivals regular TV and publishing output

• Creativity meets big data: As programmatic ads grow, brands are looking to immerse consumers in personally targeted experiences- something creativity cannot achieve without a large dose of science.

Branded content: What gets consumers clicking? This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

15/12/2014  |  Full story...  |  More about: advertising Buzzfeed content Digital Intelligence digital marketing Google video YouTube

Facebook ditches Bing to focus on ‘Graph Search’

Facebook has ended its deal with Microsoft to show Bing web results in its search engine, instead using its own results powered by the social media habits of its users.

15/12/2014  |  Full story...  |  More about: Bing Digital Intelligence digital marketing Facebook Google Microsoft mobile marketing Search social media and social networking

Top 10 mobile marketing trends of 2014: Apple Pay, Android Wear and Nokia's farewell

Key trends to check your 2015 plans against:

• Hands-free future: Voice activation, smartwatches and even driverless cars show where mobile devices are heading- and where marketing dollars will follow as the 'internet of things' gains traction.

• Facebook’s ‘mobile first’ strategy is paying off: Heavy investment in video, Messenger apps and newsfeed ads shows where Zuckerberg thinks ad dollars will go

• WhatsApp, SnapChat and WeChat starting to attract big name advertisers: But marketing value of youth-oriented chat apps remains largely untested


15/12/2014  |  Full story...  |  More about: Apple apps digital companies Digital Intelligence digital marketing Internet of Things mobile devices and tablets mobile marketing

Top SEO tips: 4 search secrets to rank high on Google UK

There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report.

15/12/2014  |  Full story...  |  More about: digital marketing digital trends Google Search SEO UK

Top 10 media predictions for 2015: The future is ‘choose your own content’

Dresses that block mobile signals, data doctors and choosing how you consume content are all set to be big trends in the coming year, according to new reseacrh.

15/12/2014  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends media technology

Microsoft accepts bitcoin payments on Xbox and phones

Microsoft has started accepting payments made using bitcoins to add funds to Microsoft accounts that can then be spent on a variety of Microsoft services.

15/12/2014  |  Full story...  |  More about: digital companies Digital Intelligence ecommerce games Microsoft mobile marketing Xbox

China now rivalling US dominance of digital media

China accounts for two of the six companies with the highest online media revenues and four of the 10 fastest-growing, according to the latest Digital Media Index from global research and advisory firm Strategy Analytics which analyses revenue trends across 44 public digital media companies.

15/12/2014  |  Full story...  |  More about: Asia China Digital Intelligence digital marketing digital trends media USA

Google Paid Listings shopping ads ‘doubled during Thanksgiving’

Retail paid search advertisers in the U.S. nearly doubled daily spend on Google Product Listing Ads (PLAs) across the week of Thanksgiving this year compared with 2013.

15/12/2014  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Google retail Search

eBay revamps iPad app to cater for multi-screen shoppers

eBay has updated its iPad app following news that 59% of its users are multi-screen shoppers.

15/12/2014  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing eBay ecommerce iPad iPhone iPod and iTunes mobile marketing

Top stories from the previous few weeks

Top tweets of 2014: World Cup, Ferguson Riots and Ukraine dominated social conversations - 12/12/2014

Yahoo mobile ad revenues forecast to overtake Twitter next year - 12/12/2014

Google axes Spanish news amid government clampdown - 12/12/2014

Top 10 social trends in 2014: Twitter troubles, mobile upstarts and the ‘dark social’ debacle - 11/12/2014

Top digital marketing data and case studies this week - 11/12/2014

Instagram now bigger than Twitter - 11/12/2014

Pirate Bay taken offline after raid - 11/12/2014

YouTube reveals biggest videos of 2014 - 11/12/2014

Carrefour teams with PowaTag to make donating to French Telethon easier - 11/12/2014

Almost $300m in bitcoin spent during Black Friday and Cyber Monday frenzy - 11/12/2014

£666m spent on ‘Manic Monday’ in the UK - 11/12/2014

Search trends in 2014: EU squeezes Google; SEO evolution; Mobile upsurge - 10/12/2014

Biggest Facebook topics of 2014: World Cup, Ebola and Malaysia Airlines top trending topics - 10/12/2014

Amazon lets shoppers haggle with ‘Make an Offer’ button - 10/12/2014

John Lewis ‘most loved Christmas ad’ – but Lidl is most likely to make us buy - 10/12/2014

Millennial Media buys Nexage to create independent mobile ad marketplace - 10/12/2014

The Economist reveals 10 second ‘blipvert’ ad unit - 10/12/2014

Digital advertising trends in 2014: Rise of automated ads as content goes native - 09/12/2014

EBay to run programmatic-only ad test next year - 09/12/2014

The dos and don'ts of online branding: Why environment matters (infographic) - 09/12/2014

Global Facebook ad costs rise dramatically as shopping season ROI doubles - 09/12/2014

Job matching algorithm wins £100k funding award - 09/12/2014

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers - 08/12/2014

Technology in the workforce: Six trends for better decision making - 08/12/2014

The ads of Christmas past: Coke’s ‘Holidays are coming’ tops list - 08/12/2014

Facebook launches free anti-virus scanner - 08/12/2014

Snapchat founder tops ‘Under 30 Power List’ - 05/12/2014

Google plans child-friendly YouTube and Chrome browser - 05/12/2014

Facebook’s 5 tips for mobile advertising success - 05/12/2014

Driverless cars to hit UK roads in 4 cities - 05/12/2014

New programmatic platform syncs online ads with TV ads - 05/12/2014

Top digital marketing data and case studies this week - 04/12/2014

Bezos admits “billions of dollars of failures at Amazon” - 04/12/2014

New Google Captcha ‘can tell you’re not a robot with a single click’ - 04/12/2014

Facebook extends autoplay to video ap ads - 04/12/2014

Steam takes on Twitch with game streaming service - 04/12/2014

US online retail trends: Thanksgiving search ad boom - 04/12/2014

Facebook trends in 2014: Free audiences collapse, “mobile-first” pays off - 03/12/2014

Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets - 03/12/2014

Retailers ‘spent 88% more on search advertising’ this Black Friday - 03/12/2014

Google plans to spend 60% of digital marketing budget on programmatic - 03/12/2014

Black Friday weekend in review: Mobile frenzy sparks record sales - 03/12/2014

Global internet users surpass 3bn… but mainly in rich countries - 03/12/2014

Online Christmas conversion rates to rise by over a third - 03/12/2014

Viral of the week: Honda Twitter account 'hacked' by Skeletor in social media stunt - 02/12/2014

UK to become first country to spend half of ad budget on digital- report - 02/12/2014

Black Friday in Nigeria: Konga sees record sales - 02/12/2014

Online shopping fails: Consumers still frustrated by slow load times (infographic) - 02/12/2014

Viral video marketing case studies: the 25 best virals of 2014 - 01/12/2014

Mobile ‘pub crawl’ test: 4G still falling short in Central London - 01/12/2014

Top brands on Pinterest: ASOS leads the way for retailers - 01/12/2014

More than half of Christmas purchases to come from mobiles- report - 01/12/2014

Mobile mishaps: iPhone users ‘most accident prone’ mobile owners - 01/12/2014

Black Friday site crashes: Predictable chaos? - 01/12/2014

Tax new year nightmare for small online firms - 28/11/2014

More than half of Brits ‘regularly using digital wallets’ - 28/11/2014

Christmas ‘not biggest season for retail affiliate marketing budgets’ - 28/11/2014

Savvy shoppers ‘make 9 visits to a retailer’s site before deciding to buy’ - 28/11/2014

Chocolate unites web and apps in mobile video programmatic marketplace - 28/11/2014

Two-thirds of European grocery shoppers don’t buy on price - 28/11/2014

Finland online marketing trends: Online ad spend overtakes TV - 28/11/2014

Christmas shoppers to spend £17.4 billion online - 28/11/2014

Top digital marketing data and case studies this week - 27/11/2014

EU to vote on Google break-up - 27/11/2014

Twitter ‘Offers’ lets shoppers pay with mobile vouchers - 27/11/2014

Google’s biggest ad yet: User-controlled mobile app takes over Times Square - 27/11/2014

New York Times ramps up mobile strategy - 27/11/2014

Ecommerce trends: Mobile users ‘more likely to buy the PC users’ - 27/11/2014

New native ad rules: Oreo banned after YouTubers paid to promote products - 26/11/2014

Digital Intelligence November 2014 - 26/11/2014

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