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<< Monthly archives: February 2017

Today's news

Ad blocking levels have "stabilised"- IAB

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

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23/02/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends IAB Regulation

WhatsApp takes on Snapchat with expiring messages

WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours.

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23/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing IM mobile marketing Snapchat WhatsApp

Computer Love: Can AI and augmented reality boost online dating

The Tinder dating app could include artificial intelligence and augmented reality in the future, to help people find the perfect match, according to its founder.

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23/02/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing technology Tinder

Nosy nations: Spanish most likely to click on “confidential" emails

Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.

23/02/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends email infographic Privacy

Ads at the Oscars: Which brands spend the most?

The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.

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23/02/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Entertainment film social media and social networking video

Google to replace paid site search tool with ad-funded version

Google is phasing put its paid-for internal site search function, moving all customers over to a free ad-funded version by the end of the year.

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22/02/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Google Search

Brands to benefit from Oscars-inspired ‘movie tourism’ this weekend

Brands are advised to keep one eye on the big screen this weekend to cash in on ‘movie tourism’ – travel inspired by films – as the Oscars are set to prompt people to plan their next trip, according to lastminute.com group.

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22/02/2017  |  Full story...

London Fashion Week 2017: Top Tumblr posts from influencers and designers

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?

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22/02/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends luxury social media and social networking Tumblr UK Yahoo

Mobile to overtake TV as top video screen in UK

Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.

22/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile marketing UK video

Rise of automation: Do we need to ‘humanise’ CRM?

With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.

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22/02/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends



Recent stories

CRM managers ‘lack the data and strategy to communicate with customers effectively’

Fewer than one in five (17%) CRM managers believe that their CRM work is clearly contributing to their company’s revenue, according to new research.

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21/02/2017  |  Full story...  |  More about: advertising CRM Digital Intelligence digital marketing digital trends

UK online retail sales hit 7 year high in January- IMRG

UK online retail sales were up +12% year-on-year (YoY) in January, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

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21/02/2017  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce IMRG retail UK

Yahoo begins global content deals with major newspapers

Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.

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21/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing newspapers Yahoo

The Saucy Fish Co. begins digital push for new frozen range

The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.


21/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages UK

YouTube to scrap unskippable 30-second ads next year

Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a "better ad experience for users and advertisers".

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20/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google video viral marketing YouTube

Samsung warns customers not to discuss personal information in front of smart TVs

Samsung has confirmed that its smart TV sets are listening to customers' every word, and the company is warning customers not to speak about personal information while near the TV sets.

20/02/2017  |  Full story...  |  More about: Digital Intelligence Internet of Things media mobile marketing Privacy Samsung

Google Assistant takes on Amazon Echo with shopping tools

Google has added shopping functionality to its smart speaker Google Assistant, as it looks to take on the popularity of Amazon Echo.

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20/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google Internet of Things mobile marketing

Apple debuts first TV show ‘Planet of the Apps’

Apple is launching its first TV show, a Dragon’s Den-style reality series called “Planet of the Apps”, with Jessica Alba, Gwyneth Paltrow and Will.i.am as judges.

20/02/2017  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing video

Free real-time TV Ad Alert service tells you when competitors go on air

Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot.

20/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing media

Twitter horror story: London Dungeon aplogises for sexist Valentine's Day jokes

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

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17/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking Twitter UK

The path to becoming CTO [INFOGRAPHIC]

What does it take to become a Chief Technology Officer? Agile8 has put together an interactive infographic showing how some of the world’s top CTOs got their position

17/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic recuitment

Amazon dominated UK paid search in 2016

Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.

17/02/2017  |  Full story...  |  More about: advertising Amazon Digital Intelligence digital marketing digital trends Search UK

One in three UK retailers don’t have a mobile app

A third (32%) of the UK’s top retailers don’t have a mobile shopping app, reveals the new State of Digital Commerce report launched today by Episerver, which examines the retail and ecommerce trends set to shape 2017.

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17/02/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail

Future fitness: How the Internet of Things will change gyms

From exercise bikes that let you compete with friends online to virtual personal trainers, the internet of things is transforming out work out routines. This new video from Intel looks at the gym of the future.

16/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things sport technology

Facebook turns sound on for all news feed videos

Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past.

16/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking video

Consumers want more retail apps to incorporate AI and AR

Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found.

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16/02/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce retail

Loco for location data: 170% increase in demand as marketers go local

There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with Mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research.

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16/02/2017  |  Full story...  |  More about: analytics behavioural targeting Digital Intelligence digital marketing digital trends local Maps

Brexit and Trump forces marketers to ask if they really know their audience

Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 - post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers will now place emphasis on finding out what their customers are actually looking for.

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16/02/2017  |  Full story...  |  More about: advertising behavioural targeting demographics Digital Intelligence digital trends marketing

Longer to payday: Ad agencies now waiting 86 days for payment

Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research.

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16/02/2017  |  Full story...  |  More about: agencies Digital Intelligence digital marketing digital trends recuitment

Retail SEO: Google’s top search ranking factors for ecommerce

A well structured site, a high checkout button and less ads are likely to help retail sites rank higher on Google, according to new research.

16/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Google retail Search SEO



Top stories from the previous few weeks

Ford invests $1bn in self-driving AI start-up - 15/02/2017

EU privacy rules: One in four firms "still unprepared for GDPR" (and Brexit won't help) - 15/02/2017

Most marketers "no longer incorporate mobile apps into their campaigns" - 15/02/2017

$90m for a website address? The most expensive domain names ever [INFOGRAPHIC] - 15/02/2017

Valentine's day: Top 10 brands on social media - 14/02/2017

Top 10 brands in Latin America - 14/02/2017

One in ten marketers admit their emails aren’t relevant to customers - 14/02/2017

Short break holiday surge: Brits flock to spa breaks to beat winter blues - 14/02/2017

10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps - 13/02/2017

Brits “more romantic than the Italians or French”- Adobe data - 13/02/2017

Twitter losses double despite “Trump effect” - 10/02/2017

No more clichés? Ebay shows Valentine’s swap roses for events as gifts - 10/02/2017

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads - 10/02/2017

Unilever invests in ‘Snatch’ augmented reality treasure hunt game - 10/02/2017

Facebook stops ‘illegal’ race-based ad targeting (but still offers ‘ethnic affinity’ tools) - 10/02/2017

Next to build digital “image Factory” to boost customer experience - 10/02/2017

Daily Mail banned from Wikipedia news sources as “generally unreliable” - 10/02/2017

Cancer Research UK uses proximity marketing to drive donations on World Cancer Day - 10/02/2017

Humans Vs. AI: 4 skills where we still beat the robots - 09/02/2017

Global digital trends in 2017: Half the world now owns a smartphone - 09/02/2017

Valentine’s Day: Which country is the least romantic? - 09/02/2017

All That We Share: Heart-warming Danish ad goes viral - 09/02/2017

Food shopper survey: Quality and service considered more important than price - 09/02/2017

Who won the social Super Bowl? Top 10 brands on Twitter - 08/02/2017

Snapchat and Instagram growing fast in UK- report - 08/02/2017

Omnichannel demands shifting in-store expectations - 08/02/2017

GlobalWebIndex debuts new data set to help brands boost audience profiling - 08/02/2017

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political - 07/02/2017

Brands “need to be more authentic in customer engagement”- DMA - 07/02/2017

Ad blocking goes mobile: 615m devices blocking ads worldwide - 07/02/2017

IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme - 07/02/2017

Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time) - 06/02/2017

Over half of marketers admit ‘The Coding Gap’ is making their business less agile - 06/02/2017

Lego overtakes Ferrari as the world’s most powerful brand - 06/02/2017

Most marketers “miss sales due to dated marketing technology” - 06/02/2017

Is Facebook working on an Apple TV rival? - 03/02/2017

Super Bowl marketing: 31% of big game ads watched online - 03/02/2017

Facebook beats expectations as ad revenue leaps up 53% - 03/02/2017

Yahoo enters UK Daily Fantasy Sports market - 03/02/2017

Digital skills gap: 76% of firms plan a big data project in 2017 - 03/02/2017

Six nations marketing: Dark Social “key to converting rugby fans” - 03/02/2017

Top digital marketing data and case studies this week - 02/02/2017

Dove mocks Trump with 'alternative facts' ad - 02/02/2017

Snap Ads gets self-serve technology solution via 4C - 02/02/2017

ATTRAQT buys Fredhopper to boost “visual merchandising” ecommerce tech - 02/02/2017

Half of marketers predict “death of the cookie” by 2018 - 02/02/2017

eBay Advertising announces second “Programmatic Only Week” - 02/02/2017

P&G begins 4-point “transparency review” of all its agencies - 01/02/2017

Video viral of the week: Pot Noodle spoofs Trump with "Gary the bricklayer" - 01/02/2017

Center Parcs runs first live Twitter story - 01/02/2017

Data becoming indispensable to marketers around the world- report - 01/02/2017

Lego debuts social network for kids - 01/02/2017

Snapchat Spectacles: Cool or creepy? [INFOGRAPHIC] - 31/01/2017

UK beats US and Europe for Christmas 2016 mobile spend - 31/01/2017

Alibaba in $2.6bn bid for Chinese mall operator Intime - 31/01/2017

First companies certified against reducing online ad fraud - 31/01/2017

Asda cuts food waste with supplier matchmaking app - 31/01/2017

4 global search trends: US paid search reverses downward trend to rise 15% - 31/01/2017

Asda debuts Walmart Exchange ad platform in the UK - 30/01/2017

Path to purchase: 7 interactions "before purchase produces optimum online sale" - 30/01/2017

Marketing luxury goods to China: High street lags behind online experience - 30/01/2017

Google: How we fought bad ads, sites and scammers in 2016 - 30/01/2017

Top 5 most engaging movies on Facebook in 2016 - 27/01/2017

UK adspend up 4.2% after Brexit vote - 27/01/2017

Obama posts outnumbered Trump’s on Instagram by more than 2 to 1 during inauguration - 27/01/2017

Acquia to power Virgin Sport online festival platform - 27/01/2017

Snapchat debuts TV-style ratings with Nielsen deal - 26/01/2017

Google removed 1.7bn ‘bad ads’ in 2016 (including fake news) - 26/01/2017

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial - 26/01/2017

Android starts testing ‘Instant Apps’: BuzzFeed, Periscope, Viki and Wish - 26/01/2017

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