Digital Intelligence

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<< Monthly archives: February 2018

Today's news

Google drops ‘View Image’ button as part of Getty agreement

Google is removing the "View Image" button from Google Images, as part of an agreement between the search giant and Getty Images.

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19/02/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing Google images Regulation Search

Ad-blocking Millennials ‘happy to pay for content’

Ad block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, according to new research.

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19/02/2018  |  Full story...  |  More about: advertising demographics Digital Intelligence digital marketing digital trends global paid content

Vodafone teams with Mango for digital fitting rooms

Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street.

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19/02/2018  |  Full story...  |  More about: augmented reality Clothing Digital Intelligence digital marketing ecommerce Internet of Things retail technology Vodafone

London still top European city for attracting tech talent

London continues to be a major draw for international technology workers, ahead of Berlin, Amsterdam, Paris and Barcelona, according to new research.

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19/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends France Germany Netherlands recuitment Spain technology UK

Google Chrome launches own ad blocker

Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers.

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16/02/2018  |  Full story...  |  More about: advertising browser Digital Intelligence digital marketing Google Google Chrome newspapers Regulation

Transparency key to making more consumers happy with data sharing

In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level

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16/02/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Privacy Regulation

What gamers really think: VR needs killer app and micropayment acceptance

Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.

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16/02/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends games

Employees want tech to boost productivity, not monitor their performance

Over half of employees (53%) are prepared to use technology like wearables to boost their own productivity at work. However, three quarters (74%) said no to wearables being used by employers to monitor performance.

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16/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends recuitment technology

video intelligence launches contextual video platform

video intelligence (vi) has launched vi stories - a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.

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16/02/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing video

Snapchat finally gives creators analytics tools

Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.

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15/02/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing IM Snapchat social media and social networking



Recent stories

Just half of UK retailers have a digital strategy in place

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research.

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15/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce recuitment retail

Content marketing platform Outbrain goes premium with ‘Sphere’

Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.

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15/02/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing publishing strategy

What’s driving engagement forward in the automotive industry?

Consumers don’t trust the car industry, but great service offers brands a way to build long-term relationships and is changing the role of dealerships in driving loyalty, according to new research.

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15/02/2018  |  Full story...  |  More about: advertising automotive Digital Intelligence digital marketing infographic social media and social networking

Nespresso crowdsources video about “difference women can make”

Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.

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14/02/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing food and beverages nestle social media and social networking video

100 days until GDPR: Most people “already happy with the amount of personal information they share”

Today marks 100 days until the introduction of the EU’s GDPR, which will radically change the way organisations have to look after our personal data. Failure to comply could lead to huge fines. New research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level.

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14/02/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Privacy Regulation

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

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14/02/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing digital trends France Germany social media and social networking Spain UK video YouTube

Google takes on Instagram and Snapchat with AMP Stories

Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.

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14/02/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Google mobile marketing social media and social networking

Snapchat sells $10 captionable AR masks for events

Snapchat has launched captionable augmented reality (AR) masks, letting users create customised filters for special event that cost from around $10.

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14/02/2018  |  Full story...  |  More about: augmented reality Digital Intelligence mobile marketing Snapchat social media and social networking

Valentine's Day: The most ‘loved’ brands on Facebook

It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.

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14/02/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends Facebook social media and social networking

Snapchat launches embeddable map feature on the web

Snapchat has taken its Snap Map feature to the web, letting users see public Stories laid out on a map.

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13/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing local Maps Snapchat social media and social networking

Younger audiences ‘moving off Facebook’

Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month.

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13/02/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends Facebook internet use social media and social networking time spent online

Winter Olympics: Which brands are getting the most social buzz?

As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.

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13/02/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends Olympics social media and social networking South Korea sport

Unilever threatens to pull Facebook and Google ads over brand safety fears

Unilever has warned that it could pull its advertising from digital platforms that have become a "swamp" of fake news, racism, sexism and extremism.

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13/02/2018  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing Regulation social media and social networking Unilever video

Streaming ‘just a few years from overtaking global pay TV’

Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.

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12/02/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Entertainment global Netflix video

Shell creates global music video via Oath digital content deal

Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.

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12/02/2018  |  Full story...  |  More about: AOL CRM Digital Intelligence digital marketing music Shell video viral marketing Yahoo

Amazon usurps Google and Apple as world’s most valuable brand

Amazon has overtaken Google and Apple to become the world’s most valuable brand after seeing its value increase by 42% last year.

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12/02/2018  |  Full story...  |  More about: Alibaba Amazon Apple brands Digital Intelligence digital marketing digital trends ecommerce global Google retail

Amazon to deliver Whole Foods groceries to Prime members

Amazon has started delivery Whole Foods groceries to Prime customers in the US, six months after the retail giant acquired the supermarket chain.

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09/02/2018  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce retail USA

Brits switch to mobile grocery shopping as prices rise

Four in five UK shoppers have noticed prices increase in the shops, with 45% of shoppers increasing their smartphone shopping usage, according to new research.

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09/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile marketing retail UK

Gen Z are the UK’s biggest content consumers

UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.

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09/02/2018  |  Full story...  |  More about: advertising content demographics Digital Intelligence digital marketing digital trends mobile marketing UK

Doritos suffers social media backlash for ‘lady-friendly’ crisps

Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.

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09/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Pepsi



Top stories from the previous few weeks

Video advertising trends: The shift from live TV to OTT - 09/02/2018

Twitter comeback? Posts first-ever quarterly profit - 08/02/2018

Snapchat beats expectations as shares rise 20% - 08/02/2018

How Crock-Pot won the Super Bowl (without even having a commercial) - 07/02/2018

Top 50 global Chinese brands: Consumer electronics dominate rankings - 07/02/2018

Bauer Media signs with content discovery platform Taboola - 07/02/2018

Kia ‘takes over’ Waterloo Station with VR marketing campaign - 07/02/2018

‘Time running out’ for organisations to train staff for the GDPR - 07/02/2018

Super Bowl 2018: The social media stats - 07/02/2018

Top 10 Super Bowl ads: Pepsi gets most social buzz - 06/02/2018

The impact of AI: which countries will win and lose from machine learning? - 06/02/2018

Apple hits record sales despite iPhone sales dip - 06/02/2018

Can search trends predict this year’s Oscar winners? - 06/02/2018

Alibaba sales soar 56% after record Singles Day sales - 05/02/2018

eBay to start selling via Mashable “mobile shoppable images” - 05/02/2018

Alphabet profits lower than expectations amid rising costs - 05/02/2018

Amazon posts record profits after holiday season boom - 05/02/2018

Winter Olympics 2018: Live streaming and ad spend set to soar - 05/02/2018

The reach of Esports among 16-24 males - 05/02/2018

AI helps pick right flowers for Valentines day - 02/02/2018

eBay ditches Paypal as preferred provider after 15 years - 02/02/2018

UK Culture Secretary mocked for launching own app - 02/02/2018

Google Flights now predicts airline delays - 02/02/2018

Facebook profits surge 56% despite drop in usage - 01/02/2018

Samsung now making chips for cryptocurrency mining - 01/02/2018

UK adspend: One in every four pounds spent now goes on mobile - 01/02/2018

Lidl launches wine chatbot 'Margot' on Facebook - 01/02/2018

Digital publisher revenue and confidence on the up - 31/01/2018

Hootsuite introduces scheduling and publishing for Instagram posts - 31/01/2018

AI in ecommerce? Fashion consumers have mixed feelings - 31/01/2018

The rise of ‘Dark UX’: Top brands accused of ‘tricking’ consumers into spending - 31/01/2018

The rise of ‘Dark UX’: Top brands accused of ‘tricking’ consumers into spending - 30/01/2018

Tech sector jobs boom: 12% increase in job ads - 30/01/2018

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives - 30/01/2018

Data concerns dominate complaints in 2017 - 30/01/2018

Unilever’s Dollar Shave Club launches in the UK - 29/01/2018

91% of startups admit to collecting personal data (but most aren’t data compliant) - 29/01/2018

The world’s affluent consumers: Two houses and two cars by 35 - 29/01/2018

Google lets users ‘mute’ remarketed ads - 29/01/2018

Viewability ‘strongly tied to online conversions’ - 29/01/2018

Global smartphone sales price sees record growth - 29/01/2018

GDPR: UK Govt urges firms to prepare for stronger data protection laws - 26/01/2018

Ad viewability hits 3½-year high - 26/01/2018

Londoners urged to help capital become world’s top smart city - 26/01/2018

Top 10 YouTube ads of 2017 - 26/01/2018

Brits quit queues after 6 mins 46 seconds - 26/01/2018

Influencer marketing trends: Brands failing to ask influencers for analytics data - 25/01/2018

Rise of ‘hashtag politics’ has changed social media marketing- report - 25/01/2018

Super Bowl gets an Angry Birds twist - 25/01/2018

Snapchat lets users share stories on Twitter and Facebook - 25/01/2018

Facebook invents new unit of time to sync video (and boost VR) - 24/01/2018

Ad engagement ‘boosted by winter chill’ - 24/01/2018

Social advertising trends: Major shift from organic to paid in past year - 24/01/2018

“Ghosting” customers costs retailers repeat sales - 24/01/2018

Online retail shows signs of a maturing market with a tough 2018 to come - 24/01/2018

Nielsen Brandbank makes pack images ‘more mobile friendly’ - 24/01/2018

Video streaming trends: French say “non” to Netflix - 24/01/2018

Google search ranking trends: Publishers and encyclopedia sites make gains - 23/01/2018

Trust in social media falls sharply worldwide - 23/01/2018

Twitch partners Disney in gaming content deal - 23/01/2018

Facebook and Twitter unveil plans to tackle ‘fake news’ - 23/01/2018

Amazon Go finally opens to public: A supermarket with no checkouts - 22/01/2018

Top 30 countries for growing ad spend: Iran leads the way - 22/01/2018

Most brands experienced trademark infringement in past year - report - 22/01/2018

Global Christmas shopping trends: UK and Germany lead way for speedy sites - 22/01/2018

Commuting in driverless cars “will improve employee productivity and wellbeing” - 22/01/2018

What would happen if the internet shut down for 1 hour? - 19/01/2018

Damn lies and statistics? Only 5% think current digital ad research is adequate - 19/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs - 19/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs - 19/01/2018

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