Digital Intelligence

Daily digital marketing research and news

Celebrating 15 years of daily digital marketing research and news, for agencies and brands, marketing directors and operational digital teams. Our award-winning analysts and researchers find you the stories that matter.

logo montage
Email

Want more? Sign up for weekly briefings

<< Monthly archives: February 2016

Today's news

Click and collect boosts supermarket value- customer survey

Many customers find an increased click & collect service is improving the supermarket offering, with ‘more value’ being the number one are that they need to improve, according to a new customer survey.

08/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends economist retail

Unilever searches for top 50 digital start-ups

Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders.

08/02/2016  |  Full story...  |  More about: brands Digital Intelligence digital marketing Unilever

LinkedIn shares drop 28% after disappointing results

LinkedIn shares dropped 26% after the company projected lower than expected profits for the first quarter of 2016, blaming shaky global economic conditions.

08/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing LinkedIn social media and social networking

Who is the 6 Nations Fan? [INFOGRAPHIC]

With the 6 Nations Rugby tournament starting this weekend, there is a huge oportuinity for brands to get involved in the buzz around the event. This new infographic from Radium One looks at the key stats behind the typical 6 nations fan- and how to engage with them.

05/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile marketing social media and social networking sport UK

‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G)

Phones made by China's Xiaomi - the world's fourth biggest smartphone maker - are going on sale in the US for the first time, but they won’t be able to run on 4G networks.

05/02/2016  |  Full story...  |  More about: China Digital Intelligence digital marketing mobile devices and tablets Regulation USA

YouTube to launch $9.99 Netflix rival next week with ‘Red Originals’

YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content.

05/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Netflix paid content video YouTube

Samsung’s ad blocking app removed from Google Play store

An app running on Samsung’s recently updated API new ad blocking capabilities, has been abruptly removed from the Google Play store.

05/02/2016  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing mobile marketing Regulation Samsung

Bing Ads creates EMEA insights team to boost search data

Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.

05/02/2016  |  Full story...  |  More about: Bing Digital Intelligence digital marketing Europe recuitment Search

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

04/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Microsoft buys typing app SwiftKey for $250m- report

Microsoft has bought London-based SwiftKey, a pioneer in touchscreen typing apps, according to reports.

04/02/2016  |  Full story...  |  More about: Android apps Digital Intelligence digital marketing Microsoft mobile marketing



Recent stories

Pizza Hut delivers #goldenpizza to Super Bowl viewers

Pizza Hut is delivering golden pizzas to celebrate the Superbowl, which marks its 50th anniversary this year.

04/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing food and beverages social media and social networking sport USA

WhatsApp passes one billion monthly user mark

Mobile messaging service WhatsApp is now used by a billion people every month, Facebook has reported.

03/02/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook mobile marketing social media and social networking WhatsApp

US and EU agree new customer data laws… for now

A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens.

03/02/2016  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Europe Privacy Regulation USA

Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR

Pedigree is once again running a ‘Puppy Bowl’ match ahead of this years Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match.

03/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages games mobile marketing sport video

Yahoo cuts 15% of jobs after $4.4bn loss

Yahoo is cutting its workforce by 15% as part of an "aggressive strategic plan" to drive growth after dropping to a $4.4bn loss for 2015.

03/02/2016  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing recuitment Yahoo

Behind the scenes video shows how Google revamped Hertz marketing

Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a massive 400%.

03/02/2016  |  Full story...  |  More about: advertising analytics Autonomy Digital Intelligence digital marketing Google Search

YouTube stars drop plans to trademark ‘reaction videos’ after backlash

The team behind one of YouTube's biggest channels have dropped plans to trademark ‘reaction videos’ after a backlash from fans.

02/02/2016  |  Full story...  |  More about: content copyright Digital Intelligence digital marketing Regulation video YouTube

IBM boosts IoT tools with Weather Company buy

IBM has bought the Weather Company as it makes gains in its IoT capabilities.

02/02/2016  |  Full story...  |  More about: digital companies Digital Intelligence IBM Internet of Things local

Project Skybender: Google to beam 5G internet from solar drones

Google has a new top secret project by the same team that brought us Project Loon, deliver ultra-fast 5G internet from solar drones, according to new reports.

02/02/2016  |  Full story...  |  More about: Digital Intelligence Google technology

Google overtakes Apple as world's most valuable company

Google's new parent company Alphabet has overtaken Apple as the world's most valuable company by market value, despite its 'moonshots' losing it $3.5bn over 12 months.

aphabet%20new.jpg

02/02/2016  |  Full story...  |  More about: advertising Apple Digital Intelligence digital marketing Google mobile marketing

Vanity Fair premiers famous ‘Hollywood Issue’ on Snapchat

Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time.

snapchat%20vanity%20fair.jpg

02/02/2016  |  Full story...  |  More about: apps content Digital Intelligence IM mobile marketing Snapchat

YouTube adds video donation option

Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform.

02/02/2016  |  Full story...  |  More about: charity Digital Intelligence digital marketing paid content user generated content video YouTube

#Techfugees looks for digital solutions to global refugee crisis

A new initiative looking for digital solutions for the global refugee crisis is calling on tech firm to submit their ideas, ahead of a conference at 10 Downing Street this week.

02/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking technology

Global ad trends: Paid search slows as spend shifts to programmatic display ads

Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research.

01/02/2016  |  Full story...  |  More about: Adobe advertising Digital Intelligence digital marketing digital trends Search

WhatApp most popular in Latin America

WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research.

01/02/2016  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing Europe IM Latin America North America WhatsApp

Tesco axes 24 hour stores; blames rise of internet shopping

Tesco is to end 24-hour trading in 70 of its stores due to the growth of online shopping which has meant that certain shops had few customers during the night.

01/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail Tesco

Samsung brings mobile ad blocking to its browser

Samsung has become the latest player to allow ad blocking by default, pre-installing the filtering software on its latest Android phones.

Ad_blocking_in_Android_makes_webpages_load_a_lot_faster_-_Imgur.0.gif

01/02/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing Regulation Samsung

Microsoft tests underwater data centre to cut cooling costs

Microsoft is heading underwater for its latest data centre, in a bid to tackle high energy costs and control the carbon footprint.

01/02/2016  |  Full story...  |  More about: Cloud Computing Digital Intelligence Microsoft technology

Mobile ads now account for four-fifths of Facebook ad revenue

A surge in video views that has boosted advertising spending contributes to a bumper final quarter for Facebook.

01/02/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook mobile marketing social media and social networking video

Driverless cars set for London's roads

The design for the first driverless cars to be tested on the streets of London has been revealed.

01/02/2016  |  Full story...  |  More about: automotive digital companies Digital Intelligence Internet of Things UK



Top stories from the previous few weeks

Facebook revamps likes with 'Reactions' global launch - 29/01/2016

Amazon shares plunge despite doubling profits - 29/01/2016

Is Crowdfunding the new Seed-Funding? - 29/01/2016

Security fears stop half of Brits sharing personal data - 29/01/2016

Mobile trends: 90% of mobile time spent using apps [Infographic] - 29/01/2016

AI breakthrough: Computer beats Go champion 10 years earlier than expected - 28/01/2016

New tool helps publishers ‘re-engage’ with adblockers - 27/01/2016

Top 10 branded Vines of last year - 27/01/2016

Politics case study: How smart social targeting helped Conservatives win the UK election - 27/01/2016

Top digital marketing data and case studies this week - 27/01/2016

IAB boss calls Adblock Plus 'unethical, immoral, mendacious coven' - 27/01/2016

Children ‘spend more time online than watching TV’ - 27/01/2016

AOL debuts new platform for publishers - 27/01/2016

37% of mobile users blocking ads (and another 42% could follow) - 27/01/2016

First 3D printed Kidney transplant a success - 26/01/2016

Knorr debuts 'thermally reactive' posters in brand refresh - 26/01/2016

Video viral of the week: Axe grows up with ‘Find Your Magic’ - 26/01/2016

TV fail: Microsoft Surface tablets go offline during live NFL playoff - 26/01/2016

Richmond ‘Sausages and Chip’ help parents track their kid’s toys - 25/01/2016

Overseas mobile shoppers flocking to UK brands - 25/01/2016

Revealed: Apple makes more money in 3 months than all of Android’s lifetime - 25/01/2016

12 things you didn’t know about Uber [INFOGRAPHIC] - 25/01/2016

Ad-blocking soars 10% in just 3 months - 25/01/2016

The Future of Shopping is on the Small Screen [INFOGRAPHIC] - 25/01/2016

Smart parking bays, electric bikes and Thames-powered heating: London trials smart tech - 25/01/2016

Google paid $1bn to be default Apple search engine - 25/01/2016

Facebook unites sports fans with real time chat ‘Sports Stadium’ - 22/01/2016

Google shut down 780 million ‘bad ads’ in 2015 - 22/01/2016

Worst 10 CV buzzwords: ‘Motivated’, ‘strategic’ and ‘passionate’ top list - 21/01/2016

Global social ad trends: Spend jumps 50% [INFOGRAPHIC] - 21/01/2016

Google debuts real time ads for brands to have a ‘Superbowl moment’ - 21/01/2016

Top digital marketing data and case studies this week - 21/01/2016

Top 13 crowdfunding campaigns [INFOGRAPGHIC] - 21/01/2016

WeChat used by 63% of China’s web users - 21/01/2016

The last Lumia: Microsoft planning ‘Surface Phone’? - 20/01/2016

Mobile ad spend trends: Industry moves towards higher quality inventory - 20/01/2016

Rise of social business: LinkedIn hits 20m members in UK [INFOGRAHIC] - 20/01/2016

Sina Weibo drops 140-character limit ahead of Twitter - 20/01/2016

1 in 4 Brits to take a ‘digital detox’ in 2016 - 20/01/2016

World’s first ‘online TV ratings’ goes live in Netherlands - 20/01/2016

Global mobile shopping trends: Brits ‘most likely to shop on a smartphone’ - 20/01/2016

123456: Worst 25 passwords revealed - 20/01/2016

Digital fashion trends in 2016: Retailers miss ‘£9bn opportunity’ from shoppers’ research habits - 19/01/2016

“Peep this”: Top 20 teen slang words revealed by AskFM - 19/01/2016

No joke: Univision buys stake in comedy site The Onion - 19/01/2016

Party’s over: IAB ‘uninvites’ Adblock from annual conference - 19/01/2016

Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash - 19/01/2016

Google criticised for banning ‘plus-sized’ clothing ad category - 19/01/2016

WhatsApp goes free: Drops all subscription fees - 18/01/2016

Google search shake-up: Economist, New Yorker and Time drop down rankings - 18/01/2016

Biggest global spenders online: UK, US and Germany top list [INFOGRAPHIC] - 18/01/2016

Friends Reunited social networking website to close down - 18/01/2016

Apple confirms iAds exit on June 30th - 18/01/2016

Channel 4 expands into mobile games - 18/01/2016

Nest users left cold after smart thermostat glitch - 18/01/2016

PewDiePie assembles YouTube stars for content talent network - 15/01/2016

ASKfm updates Q&A app to attract millennials - 15/01/2016

Apple gives up on ad business: Hands over iAds to publishers- report - 15/01/2016

Laundry fail: Buzzfeed breaks native ad rules with Dylon - 15/01/2016

Google woos auto-makers to help self-driving car project - 15/01/2016

‘Cookieless’ programmatic advertising platform goes live - 15/01/2016

Formula E teams up with Gigya to drive fan engagement - 14/01/2016

Landmark ruling lets bosses read workers' private emails - 13/01/2016

Google's self-driving cars ‘had to be stopped from crashing’ many times - 13/01/2016

Online market trends in Slovenia: Cross-border ecommerce soars - 13/01/2016

50% of marketers buying mobile ads programmatically (but many still don't get it) - 13/01/2016

Out of date: Content traffic ‘drops by 98% after one month’ - 13/01/2016

MediaCom partners Realeyes for ‘emotion metrics’ - 13/01/2016

Apple goes AI: Snaps up facial expression recognition software - 12/01/2016

Alton Towers to open virtual reality rollercoaster - 12/01/2016

Archived Digital Intelligence

See a list of previous monthly editions of Digital Intelligence »

Archive 2001-2005

For access to earlier editions of Digital Intelligence you will need your client passwords. Digests and thematic reports are also available along with our market sector analysis on topics such as online advertising spend.

Send us your news

In the Digital Intelligence publication we focus on research data, industry trends and key steps in the development of the digital networked society.

If your company is generating news that could contribute to this then why not get in touch? Email Research@DigitalStrategyConsulting.com.

Copyright ©2000-2016 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy