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<< Monthly archives: November 2014

Today's news

New native ad rules: Oreo banned after YouTubers paid to promote products

In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.

26/11/2014  |  Full story...  |  More about: advertising ASA content Digital Intelligence digital marketing FMCG food and beverages Regulation UK

Digital predictions for 2015: Google to buy Go-Pro, Netflix sale and 3D printing flop

What does the future hold for digital industry? A new report predicts that 2015’s headlines will be dominated by Go-Pro and Netflix being snapped up by larger rivals, closer alliances between East and West firms and 3D printers will struggle to get mainstream adoption.

26/11/2014  |  Full story...  |  More about: Apple Asia China Digital Intelligence digital marketing Google Google Glass Internet of Things Netflix

'Manic Monday' to replace Cyber Monday as shoppers 'leave it later than ever'

Online retailers should brace themselves for the busiest December on record, as UK shoppers plan to leave their Christmas shopping later than ever, according to new research.

26/11/2014  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail UK

Online video marketing in Spain: Branded content most popular for advertisers

Eight in ten internet advertisers in Spain use video for their marketing or communication, with branded videos proving most popular and short form videos the fastest growing, according to new research.

26/11/2014  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Europe Spain video

UK shoppers set to smash online records this Christmas

‘Manic Monday’ to outstrip Cyber Monday with 151 million visits to online retail sites and £676.5 million spend

26/11/2014  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce IMRG retail UK USA

Rise of ‘Dark Social’ channels: Just 19% of social sharing occurs on Facebook

Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook.

25/11/2014  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends email Facebook mobile marketing social media and social networking

Apple taps into programmatic mobile ads for first time

Apple is moving into programmatic advertising for the first time, partnering with Rubicon Project to help brands automate the buying of its mobile ad unit iAds.

25/11/2014  |  Full story...  |  More about: advertising Apple apps digital companies Digital Intelligence digital marketing iAds iPhone iPod and iTunes mobile marketing

BT in talks to buy mobile networks EE or O2

BT is in talks to buy either EE or 02, as UK telecom firm looks to move into quad-play as consumers seek to buy all four services – home broadband, home phone, mobile and pay-TV – from one provider.

25/11/2014  |  Full story...  |  More about: BT digital companies Digital Intelligence digital marketing Everything Everywhere France Germany mobile marketing O2 Orange T Mobile telecoms UK

Amazon brings click and collect to UK post offices

Amazon customers can now collect their parcels from Post Office branches after the online retail giant signed up to Royal Mail's Local Collect service.

25/11/2014  |  Full story...  |  More about: Amazon Christmas digital companies Digital Intelligence ecommerce retail UK

White Paper: the 10 trends for affiliate marketing in 2015

What are the top themes and trends set to shape the affiliate agenda over the next 12 months? In this White Paper, Affilaite Window looks at the ten topics that paint a picture of the evolution of the industry.

25/11/2014  |  Full story...  |  More about: advertising affiliate Digital Intelligence digital marketing digital trends ecommerce retail



Recent stories

Social media marketing tips: How sequenced ads improve Facebook engagement

Advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates, according to research from Facebook.

thevalueofstorytellingonfacebook_ad_gif.gif

24/11/2014  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing digital trends Facebook social media and social networking

Back to its roots: Huffington Post opens in Greece

Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication.

24/11/2014  |  Full story...  |  More about: content Digital Intelligence digital marketing Europe Greece Huffington Post media newspapers

Netflix accounts for third of traffic in North America

Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research.

24/11/2014  |  Full story...  |  More about: Canada digital marketing digital trends Facebook internet use mobile marketing Netflix North America piracy time spent online USA video

Women more likely to use ‘connected living technology’ than men

Four in five women in the UK (83%) will embrace connected technology to save time and provide a smarter way of living, according to new research.

24/11/2014  |  Full story...  |  More about: Digital Intelligence digital trends Internet of Things technology UK

Google settles litigation with Apple’s patent consortium Rockstar

The patent wars rumble on in the technology sector, with Google agreeing to settle litigation with Apple-led patent consortium Rockstar, though terms of the deal were not disclosed in a court filing.

21/11/2014  |  Full story...  |  More about: Apple copyright digital companies Digital Intelligence Google mobile devices and tablets Regulation technology

Nokia to launch Android tablet in China… bypassing Microsoft clause

The Nokia N1 has gone on sale in China, dubbed the "first Nokia-branded Android tablet," bypassing the restrictions imposed by its deal with Microsoft.

21/11/2014  |  Full story...  |  More about: Android Asia China digital companies Digital Intelligence Microsoft mobile devices and tablets Nokia

WhatsApp tightens security with Android encryption

WhatsApp is implementing encryption for the Android version of its app, as the Facebook-owned chat app looks to boost its appeal to users.

21/11/2014  |  Full story...  |  More about: apps digital companies Digital Intelligence digital marketing Facebook IM mobile marketing Privacy Regulation security WhatsApp

Apple to add Beats streaming to all iPhones next year

Apple is planning to pre-install Beats streaming music service on iPhones and iPads from next year, according to a news report.

21/11/2014  |  Full story...  |  More about: Apple apps digital companies Digital Intelligence iPhone iPod and iTunes mobile devices and tablets mobile marketing music

Case study: How Cardstore got 22m views with a surprise ending

To celebrate Mothers May 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.

20/11/2014  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail video viral marketing

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

20/11/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing digital trends viral marketing

Firefox ditches Google for Yahoo as default search engine

Mozilla has selected Yahoo as the new search provider on its Firefox browser, ending a decade-long relationship with Google.

yahoo%20firefox%20gif.gif

20/11/2014  |  Full story...  |  More about: browser digital companies Digital Intelligence digital marketing Firefox Google Google Chrome Search Yahoo

Digital leading surge in UK’s 4-million-strong ‘Freelance Economy’

As part of yesterday’s National Freelancers Day, new research from PeoplePerHour reveals
150% increase in businesses employing freelance support.

20/11/2014  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends recuitment UK

Lacoste runs Snapchat competition #SpotTheCroc

Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans.

20/11/2014  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce mobile marketing Snapchat social media and social networking sport video viral marketing

The power of a bad review: Couple fined for TripAdvisor comments

The owners of the Broadway Hotel in Blackpool are reportedly about to refund a £100 "fine" issued to a couple who described it on TripAdvisor as a "stinking hovel".

20/11/2014  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation social media and social networking Trip Advisor UK user generated content

Video viral of the week: Asos lets viewers change colours of YouTube video

Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below...

20/11/2014  |  Full story...  |  More about: advertising agencies ASOS Clothing digital companies Digital Intelligence digital marketing ecommerce UK video YouTube

Image search breakthrough: Google bots learn to describe entire scenes

Searches for images will soon get a lot smarter, with Google unveiling new technology that can understand entire scenes with a high level of accuracy.

19/11/2014  |  Full story...  |  More about: digital companies Digital Intelligence Google images Search technology

Street smarts: How ‘10 hours walking in NYC’ became the most talked-about viral of the year

Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 million views in just three weeks.

19/11/2014  |  Full story...  |  More about: charity Digital Intelligence digital marketing video viral marketing YouTube

Unilever secures display ad deal with BBC Good Food

Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands.

19/11/2014  |  Full story...  |  More about: advertising BBC Digital Intelligence digital marketing FMCG food and beverages Unilever

Unilever runs first ever global corporate video ad with CSR drive

Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate.


18/11/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing global social media and social networking Unilever video

Spotify partners Uber for personalised cab radio

Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides.


18/11/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing mobile marketing music social media and social networking Spotify Transport Travel



Top stories from the previous few weeks

Snapchat launches payment tool 'Snapcash' - 18/11/2014

Online video effectiveness: Which formats and frequency work best? - 18/11/2014

Reuters ditches reader comments in articles - 18/11/2014

Twitter targets new users with ‘instant timelines’ and non-subscriber tracking - 18/11/2014

UK Christmas spending kicks off with return to double digit growth - 18/11/2014

How do mobile gamers use social media? Males go to YouTube, Females go to Facebook (infographic) - 17/11/2014

Facebook to phase out unpaid ads from brands by 2015 - 17/11/2014

Zuckerberg to take on LinkedIn with ‘Facebook at Work’ - 17/11/2014

Walmart to start price matching Amazon in-store - 17/11/2014

Skype lets users chat direct from browser - 17/11/2014

Microsoft and Dropbox team up to sync Office documents - 17/11/2014

YouTube takes on Spotify with ‘Music Key’ subscription service - 14/11/2014

Google ad server outage: ‘Bannergate’ hits nearly 60,000 websites - 14/11/2014

Online collaboration tools boost remote working: 40% of firms now have home workers - 14/11/2014

The great Christmas gift hunt – how marketers can get in on the action - 14/11/2014

Top digital marketing data and case studies this week - 13/11/2014

Mobile search trends: How desktop and smartphone searches differ - 13/11/2014

Taylor Swift Vs. Spotify: Is streaming killing or saving the music industry? - 13/11/2014

John Lewis ad: Facebook video views catching YouTube - 13/11/2014

Channel 4 debuts ad marketplace on cloud TV service ‘All 4’ - 13/11/2014

Top of the Christmas pops: John Lewis music Shazams down 35% on last year - 13/11/2014

Yahoo buys BrightRoll for $640m in video ad push - 12/11/2014

Multi-screen trends: 40 somethings ‘more likely to second screen than youngsters’ - 12/11/2014

Online security trends: 1 in 5 still using bank password on other sites (infographic) - 12/11/2014

Alibaba gets record $8bn sales on singles day - 12/11/2014

Currency exchange site XE.com picks Exponential to monetise app - 12/11/2014

Ecommerce marketing in China: Making the most of ‘singles day’ (infographic) - 12/11/2014

Facebook Messenger app now reaches 500m users - 11/11/2014

Waitrose crowdsources digital choir for Christmas campaign - 11/11/2014

Chupa Chips turns to Instagram for Halloween adventure - 11/11/2014

Ecommerce trends: Youth and spend during the Christmas holidays - 11/11/2014

Asda expands digital sales to Europe with HookLogic - 11/11/2014

Sky Italia moves 70% of brand ad budget to Turn programmatic marketing - 11/11/2014

Twitter plans China expansion with Hong Kong office - 10/11/2014

Facebook adds Ebola donation button - 10/11/2014

UK expectations of marketing budget growth beat global predictions - 10/11/2014

Click and collect ‘to boost high street sales this Christmas’- eBay - 10/11/2014

Nando's takes on Heinz Ketchup with first digital push for home sauces - 10/11/2014

Rovio brings Angry Birds Stella to China with Alibaba and Shanghai Media Group - 10/11/2014

ASICS brings digital in-store with ‘Mix Up Your Run’ campaign - 10/11/2014

Global advertising trends: Data-driven marketing now key - 07/11/2014

Online Christmas trends: November 25th first big online shopping day - 07/11/2014

New mobile ad serves message after phone call - 07/11/2014

Can money buy love? Tinder lets users pay to ‘undo’ mistaken rejections - 07/11/2014

John Lewis puts digital first for ‘Monty the Penguin’ Christmas ad - 06/11/2014

Top digital marketing data and case studies this week - 06/11/2014

Mobile now top device for product info amongst 16-34 year olds - 06/11/2014

Christmas ad trends: November biggest month for brands in US - 06/11/2014

Digital to make up 36% of all US ad spend by 2019 - 06/11/2014

Hyundai’s ‘digital car showroom’ lets customers buy a car in minutes - 06/11/2014

Digital shoppers now expecting more from high street shops - 06/11/2014

Ecommerce marketing at Target: Shop assistant Alex becomes internet meme - 05/11/2014

Understanding programmatic video: Choosing the right path for your brand - 05/11/2014

Email marketing trends: Brands “losing track” of the fragmented customer journey - 05/11/2014

Digital Doctor Doolittle: Talk to your dog with wearable tech - 05/11/2014

Facebook dabbles in 'Dark Web' for anonymous browsing - 04/11/2014

Channel 4 debuts mobile interactive video ads - 04/11/2014

Showing your age: Online shopping habits dictated by age - 04/11/2014

Reddit debuts crowdfunding site ‘Redditmade’ - 04/11/2014

Loyalty schemes ‘lack relevance and fail to keep up with generation Y’ - 04/11/2014

Publicis buys Sapient for $3.7bn to create digital marketing giant - 03/11/2014

Hungary scraps internet tax after protests - 03/11/2014

Top UK search brands: MoneySupermarket and Amazon biggest spenders - 03/11/2014

Facebook still top platform for social shares but Pinterest on the rise - 03/11/2014

EMEA paid search ad revenue jumps 18% as CTR soars - 03/11/2014

Tumblr debuts auto-play video ads - 31/10/2014

The ideal length for social media updates (infographic) - 31/10/2014

UK retailers braced for first mobile Christmas - 31/10/2014

Google debuts Fit app takes on Apple Health Kit and Samsung Health - 31/10/2014

Dragons Den meets Skype in crowdfunding first - 31/10/2014

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