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<< Monthly archives: October 2014

Today's news

Microsoft reveals plans for Windows 10 (and skips number 9)

Microsoft has given its first glimpse of its Windows 10 software, hoping to replace its much-criticised current operating system.

Watch this video from BBC discussing the Windows 10 system and its challenges here:

01/10/2014  |  Full story...  |  More about: digital companies digital intelligence Microsoft mobile marketing Windows

Angry Birds lost quarter of players since 2012

Angry Birds has lost nearly a quarter of its players over the last 22 months, as the mobile gaming giant looks to expand into movies and licensing deals.

01/10/2014  |  Full story...  |  More about: Angry Birds apps digital companies digital intelligence direct marketing games media mobile marketing Rovio

Digital marketing ROI: Five FMCG campaigns that prove digital works

FMCG brands face a tricky challenge on digital channels- how can online ads convince shoppers to add your products to their supermarket trolleys? And if they do- how is it possible to track it? We look back at some of the best FMCG campaigns of the past year that show how digital success translates into real world cash.

01/10/2014  |  Full story...  |  More about: advertising digital companies digital intelligence digital marketing Dove FMCG

Sky invests $5m in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.

Watch this video for Sharethrough here:

01/10/2014  |  Full story...  |  More about: advertising content digital intelligence digital marketing Sky

Adidas adopts ‘mobile first’ native video format from Unruly

Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.

View a demo of the format here:

01/10/2014  |  Full story...  |  More about: Adidas Clothing digital companies digital intelligence digital marketing mobile marketing sport video

Flora embarks on £10m marketing drive with interactive mobile campaign

Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.

01/10/2014  |  Full story...  |  More about: advertising brands digital intelligence digital marketing FMCG mobile marketing UK Unilever

Technology and marketing: It’s all about customer satisfaction

Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology, according to new research.

01/10/2014  |  Full story...  |  More about: CRM digital intelligence digital marketing digital trends marketing technology

The dual screen football fan: Match day digital habits revealed

Social media and dual screening now play a central role for the average football fan on match days, according to new research.

01/10/2014  |  Full story...  |  More about: demographics digital intelligence digital marketing internet use mobile marketing social media and social networking sport

Which TV dramas generate most word of mouth? Lucan gets most social buzz

The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research.

01/10/2014  |  Full story...  |  More about: digital intelligence digital trends media UK

PayPal to split from eBay in 2015 floatation

eBay is planning to split off its payments system PayPal into a separate company next year, amid claims they are holding each other back.

Watch this video from Bloomberg examining the split here:

30/09/2014  |  Full story...  |  More about: digital intelligence digital marketing eBay ecommerce PayPal retail

Recent stories

New investor urges Yahoo to buy AOL

Yahoo and AOL have been urged to merge by an activist investor, presenting an interesting potential tie up between two troubled internet giants.

30/09/2014  |  Full story...  |  More about: AOL digital companies digital intelligence Yahoo

Asda’s YouTube shopping channel gets 2m views

Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.

Watch a sample of the show below:

30/09/2014  |  Full story...  |  More about: Asda brands content digital companies digital intelligence digital marketing ecommerce retail UK video Walmart YouTube

Dailymotion debuts global premium video exchange

YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.

30/09/2014  |  Full story...  |  More about: advertising Daily Motion digital intelligence digital marketing France video YouTube

AOL expands programmatic video ads with Publicis

Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.

30/09/2014  |  Full story...  |  More about: advertising AOL digital intelligence digital marketing

Fastest growing ecommerce items: Motor products, computer equipment and eBooks

British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy.

30/09/2014  |  Full story...  |  More about: digital intelligence digital trends ecommerce Nielsen retail UK

Facebook ads will now follow users around the web

Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands.

29/09/2014  |  Full story...  |  More about: advertising advertising networks digital intelligence digital marketing DoubleClick Facebook Google Google AdSense

Is social shopping over-hyped? New report casts doubt on Facebook effect

There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys.

29/09/2014  |  Full story...  |  More about: advertising digital intelligence digital marketing digital trends ecommerce retail social media and social networking

Lufthansa puts customers in marketing images with ‘Selfie’ ad units

Lufthansa has become the first brand to sign up to anew 'Selfie' ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode.

29/09/2014  |  Full story...  |  More about: digital companies digital intelligence digital marketing mobile marketing social media and social networking Transport Travel user generated content

Bigger than Heartbleed? New Shellshock bug poses global hacking threat

A newly discovered bug, dubbed Shellshock, could pose an even greater hacking threat than the Heartbleed bug earlier this year- but this one does not require users to change their passwords.

View this video explanation of the bug below:

29/09/2014  |  Full story...  |  More about: digital intelligence digital marketing global hacker regulation security

Targeting early Christmas shoppers

With only the beginnings of a crisp chill in the air, the high streets are already gearing up for the annual Christmas shopping frenzy. Each passing year, retailers attempt to entice shoppers earlier and earlier, adopting trends like Black Friday and Cyber Monday from across the pond to ensure early impactful sales in the run up to the holidays. Insights from the latest Kantar Media TGI Clickstream study reveal who early bird Christmas shoppers are and how best to target them.

29/09/2014  |  Full story...  |  More about: Christmas demographics digital intelligence digital marketing ecommerce retail UK USA

Yves Saint Laurent ‘big’ digital branding pays off

YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.

29/09/2014  |  Full story...  |  More about: advertising brands digital companies digital intelligence FMCG video

Ad-free social network Ello aims to become 'anti-Facebook'

Facebook has come under increased criticism for ad overload and forcing people (including performers) to use their real names. Now, a new social network called Ello has gained popularity by positioning itself as the anti-Facebook- with no ads and a more open acceptance policy.

Watch this Wall Street Journal report looking into the growth of Ello below:

29/09/2014  |  Full story...  |  More about: behavioural targeting digital companies digital intelligence digital marketing Facebook Privacy social media and social networking USA

Apple hits back at bendgate: Claims warped iPhones are rare

Apple has responded to the claims that its latest iPhone 6 Plus smartphones are prone to bending under pressure in users pockets, claiming that the instances are 'extremely rare'.

26/09/2014  |  Full story...  |  More about: Apple digital intelligence digital marketing iPhone iPod and iTunes social media and social networking

Does creativity matter? Research shows dramatic impact on business results

Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe.

26/09/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends infographic media creative recuitment

Hip to be square? BlackBerry launches unorthodox passport-sized phone

Forget bent phones… how about square ones? Blackberry has launched its latest Passport device this week, as the phone maker looks to turn around its fortunes with an unconventional approach.

View the promo video for the Passport device here:

26/09/2014  |  Full story...  |  More about: BlackBerry Canada digital companies digital intelligence mobile and tablets mobile marketing

Top food brands make ‘responsible’ digital marketing pledge

Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

26/09/2014  |  Full story...  |  More about: advertising Coca Cola demographics digital intelligence Digital Intelligence digital marketing FMCG food and beverages Kelloggs Mars mobile marketing Mondelez nestle Pepsi regulation Unilever

Unilever first brand to adopt WPP global planning tool

Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption.

26/09/2014  |  Full story...  |  More about: advertising digital intelligence digital marketing FMCG media planning mobile marketing Unilever WPP

Video viral of the week: Budweiser tackles drink driving with man’s best friend

Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme... and a powerful anti-drink drive message. See why it’s our video viral of the week below.

26/09/2014  |  Full story...  |  More about: advertising Budweiser CRM digital intelligence digital marketing FMCG food and beverages video viral marketing YouTube

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

25/09/2014  |  Full story...  |  More about: digital companies digital intelligence digital marketing digital trends

Bad day for Apple: 'Bendgate' and 'brickgate' spoil new iPhone launch

Apple's record breaking iPhone 6 sales have been marred by two high-profile fails, as users flock to social media to complain about bent phones and a software update that renders their devices useless.

Watch this Bloomberg video discussing the issues here:

25/09/2014  |  Full story...  |  More about: Apple digital companies digital intelligence digital marketing iPhone iPod and iTunes mobile and tablets mobile marketing regulation social media and social networking

Top stories from the previous few weeks

Amazon turns tweets into shopper wishlists with new hashtag - 25/09/2014

Twitter and TV: New metrics prove social buzz can boost viewing figures - 25/09/2014

New marketing boss at Hailo as taxi app expands - 25/09/2014

ComScore to change mobile measurement methods - 25/09/2014

Interaction with social network advertising: Global - 24/09/2014

Conversion rates for paid vs organic social network advertising: Global - 24/09/2014

Facebook to launch DoubleClick rival next week? - 24/09/2014

eBay brings back mobile app ads - 24/09/2014

Apple’s ‘big’ gamble pays off: 10m iPhones sold in first weekend - 24/09/2014

Millennial Media buys ad tech rival Nexage for $107.5m - 24/09/2014

Budweiser trials ‘birthday gift’ mobile coupons with Facebook - 24/09/2014

Branded content: What gets consumers clicking? - 23/09/2014

Top 15 smartphone apps in US - 23/09/2014

Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up - 23/09/2014

Alibaba ‘as valuable as Facebook’ after biggest IPO in US history - 23/09/2014

Oculus Rift reveals first prototype headset since Facebook takeover - 23/09/2014

Do brands need to sell direct to consumers? 89% of shoppers visit brand websites - 23/09/2014

Top 50 online retailers in the UK: Amazon, Argos and Apple lead the way - 23/09/2014

How Google Now is changing app market: Context awareness to replace app trays? - 23/09/2014

Digital marketing ROI: Five food brand campaigns that prove digital works - 22/09/2014

Mobile ads: What factors drive consumer action? - 22/09/2014

Microsoft cuts 2,100 more jobs - 22/09/2014

P&G seeks outside help in video cost cutting drive - 22/09/2014

Capturing the social TV audience: Tips for brands (infographic) - 22/09/2014

Growth of online clothing sales doubles in August - 22/09/2014

Japan's Muji personlises shopping experience - 22/09/2014

Ecommerce trends in South East Asia: Mobile shopping growing fast - 22/09/2014

Hacker redirects eBay shoppers to fake site - 19/09/2014

Analytics trends: IBM makes Watson super computer available for business decisions - 19/09/2014

iOS 8 Launch: Apple forced to delay HealthKit after bug - 19/09/2014

Amazon pips Google to purchase .buy domain name for $4 .6bn - 19/09/2014

Rise of the machines: Will the Apple watch take the Internet of Things mainstream? - 18/09/2014

Top digital marketing data and case studies this week - 18/09/2014

More women play video games than men - 18/09/2014

Video ad revolution: Programmatic overtaking direct buys (and taking budget from TV) - 18/09/2014

Digital Natives: Age is not the biggest factor - 18/09/2014

Low cost smartphones to drive growth in emerging markets - 18/09/2014

1 in 6 emails fail to reach inbox, but Gmail gets best results- study - 17/09/2014

PayPal claims Apple Pay is ‘no safer than selfies’ - 17/09/2014

Retailers ‘losing profit in pursuit of multichannel sales’ - 17/09/2014

Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’ - 17/09/2014

Marketing data trends: Future planning overtakes campaign measurement as main use of data - 17/09/2014

Microsoft buys Minecraft for $2.5bn - 16/09/2014

£65 Android One smartphone to launch in India - 16/09/2014

With or without U2? Apple offers free album removal tool - 16/09/2014

‘Huge jump’ in mobile ad engagement over year (infographic) - 16/09/2014

Video marketing ‘most trusted format’ by consumers - 16/09/2014

European programmatic market was worth €2.1bn last year - 15/09/2014

Older adults driving growth in digital video - 15/09/2014

Facebook tests Snapchat-style vanishing posts - 15/09/2014

Adobe and Publicis unite for ‘always-on’ global marketing platform - 15/09/2014

Paid social ads ‘convert more customers than organic’ (but email still strongest) - 12/09/2014

Paypal to accept bitcoin payments via subsidiary Braintree - 12/09/2014

Video viral of the week: Virtual Gary Lineker hands out free crisps for tweets - 12/09/2014

Nearly half of teens using Snapchat - 12/09/2014

Top digital marketing data and case studies this week - 11/09/2014

Microsoft to buy Minecraft for £2bn? - 11/09/2014

Ad blocking on the rise globally- 5% now censor ads with software - 11/09/2014

Apple, Samsung or Nokia? What your mobile brand says about you - 11/09/2014

Viacom’s £450m Channel 5 deal gets green light - 11/09/2014

Apple Watch and phablet revealed- but are NFC payments its real game changer? - 10/09/2014

How does Google judge content quality? Study shows brands have advantage - 10/09/2014

The six types of social media user: Most Brits ignore brands (infographic) - 10/09/2014

Rise of the smartwatch? Wearable tech to make $53bn by 2019 - 10/09/2014

Rakuten buys cash back shopping sitre eBates for $1bn - 10/09/2014

Rise of emotion analytics? Adknowledge to measure people’s feelings for video campaigns - 10/09/2014

Twitter becomes online shop with ‘buy it now’ button - 09/09/2014

Sites protest net neutrality threat with internet ‘Go Slow Day' - 09/09/2014

Microsoft ditches own content for MSN relaunch - 09/09/2014

Will a bigger screen boost iPhone’s flagging market share? - 09/09/2014

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