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Smartphones finally outsell feature phones globally as developing world switches on to Android- but Apple remains best for consumer engagement and spend
Wearable technology makes headway with Google Glass ‘explorers’ and Galaxy Gear Smartwatch- but mainstream audience demand is largely untested
Mobile advertising starting to prove its worth but brands still experimenting with best formats to reach consumers on the move in highly personal medium
UK marketers rate themselves more highly in terms of effectiveness when compared with North American and Australian marketers, according to new research.
Miniclip has passed the landmark of 250 million downloads of its mobile games on iOS, Android and Windows devices.
This year saw a rise in online spending across the globe, with USA reporting a 20% increase in online shopping on Cyber Monday as shoppers snubbed physical retail stores in favour of missing out on the holiday queues.
Real time bidding platforms soar as advertisers finally utilise big data for micro targeting
Major retailers eBay and Amazon are becoming powerful ad networks using their vast amounts of user data harvested from their customer's buying habits
Marketing giants WPP and newly formed Publicis Omnicom Group put the squeeze on smaller agencies, while major brands ramp up spend on digital
Facebook is working on artificial intelligence technology that will help it turn its massive trove of user data into ad revenue with better targeted automated ads.
Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.
Kit Kat has partnered with PlayCaptcha to use a new ad format that offers an games-based alternative to traditional 'Captcha' web verification forms.
The common perception that Twitter is used by older users has come in to question this week, with new research highlighting how its users are on average younger than their Facebook counterparts.
Google has expanded its popular Street View with a new feature that lets users create their own 360 images of locations near them.
Despite pressure from privacy groups, Bing and regional players Baidu and Yandex, Google still rules the search landscape.
Google’s ‘keyword apocalypse’ has huge implications for search engine optimisation- marketers being pushed towards paid search for true accountability
Products like HummingBird and Google Now show where Google thinks digital is going- are mobiles and wearables the future?
Google seems to be making email marketing analytics a little harder, as Gmail starts caching images. Image downloads act as the window into engagement data for email and if Gmail switches this off, a major segment of consumers will ‘disappear’ from the stats. Here’s why…
The problem with a media channel where everything is counted is that the numbers rarely match up. Media traffic fraud has been a big issue since the late 90s, and this month another initiative kicks off to try and reduce online media traffic fraud.
Facebook is considering the launch of a new ‘sympathise’ button planning as an alternative to its hugely successful ‘like’ icon.
Supermarket chain Aldi has unveiled its own budget tablet for under £80, as it follows the lead of other retailers including Tesco, Asda and Argos.
Apple has launched its iBeacon tracking technology across 254 US stores, providing users with information depending on their precise location in the shop and acting like a virtual assistant.
Twitter IPO could make the micro-blogging platform a serious Facebook rival for advertisers… if it can make the most of its live event–orientated audience data.
Chat Apps stole the headlines from the larger players this year, with WhatsApp, SnapChat and WeChat all getting audience figures that brands cannot ignore
Chinese Social Networks are begging to expand to western markets, bringing with them huge user numbers and targeted demographics.
Social media was ruled by Facebook in 2013, with Pinterest Skype and Twitter all performing well across a range of countries, according to new data from Bing.
Web giants Google, Microsoft, Facebook, Twitter, AOL, LinkedIn and Yahoo have united to form the Reform Government Surveillance coalition, to demand a change to digital surveillance practices.
Spotify has revealed that artists are paid an average of $0.007 per play on the music streaming service, following criticism that it is underpaying musicians.
Microsoft has listed its 2013 top search trends list, with the birth of the royal baby being the most searched story of the year in the US, followed by the Boston Marathon bombing in April.
More mobile: Its mobile-first strategy signalled the big shift as developers focussed on the small screen to get people using Facebook as the key sharing tool when they’re with their friends.
More commercial: Smarter and better advertising products, simplifying the formats, buying the Atlas network from Microsoft, pushing aggressively in mobile.
More mainstream: As Facebook’s grown up, it’s become more like traditional media, with strong account teams, analytics and a focus on audience quality
Twitter has launched a new form of targeted advertising, letting firms deliver "promoted tweets" to its users based on interest they have shown across their entire web browsing history.
The quality of the customer service experience is one of the biggest influencing factors on a business’ bottom line, according to new research from the Institute of Customer Service into the Retail, Banking, Insurance and Utilities sectors.
More than two million stolen passwords used for sites such as Facebook, Google and Yahoo and other web services have been posted online.
Mobile transactions increased by 100% in the UK, over the busiest shopping weekend of the year, according to new research.
Here are the top digital marketing data and statistics that caught our eye.
Following Amazon’s announcement this week that it plans to use flying drones to deliver customer orders, Google has revealed its own plans for automated freight- robots.
Mobile advertising effectiveness measurement in Australia: New industry partnership strengthens online currency
Measuring the effectiveness of mobile advertising remains a major challenge. The number of data points give so many options for what marketers measure has blocked the creation of single currencies in the way that GRPs became the TV currency. Here’s how Australia is planning to tackle the challenge.
Retailers are achieving significant numbers of new customers via price comparison websites, new research reveals.
Retailers must offer a richer, more personal shopping experience online and on the high street to drive sales in the New Year, according to new research.
As part of its review of the year, Yahoo has compiled more than 30 lists of popular searches broken down by specific questions, obsessions, news items, sports teams, comeback fads, political figures, music tours and weddings… even featuring a round-up video from the Anchorman himself, Ron Burgundy.
Here San Diego's classiest gentlemen – joined by Champ Kind and Brian Fantana – reporting on the most popular search terms in Yahoo's Year In Review.
Online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013.
iPhone and iPad users lead the mobile shopping boom this Cyber Monday, but Samsung mobile users spent most per person when shopping online in the UK, according to new research.
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos - with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
Facebook is making news items more prominent in its News Feed, as the social network looks to challenge Twitter as the site of choice for discussions about current events.
It was a big year for Tumblr, which was bought for $1.1 bn by Yahoo in one of this year's most buzzed-about deals. Now, the blogging platform is flaunting its credentials with its first-ever breakdown of the year's hottest trends, topics and celebrities.
As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and gift ideas. This infographic looks at how twitter influences consumer behaviour in the run up to Christmas.
Older shoppers are an active, canny and tech savvy group, but their reluctance to buy online remains an issue, according to new research.
As brands use music in more interactive ways as part of their campaigns, new data from media marketing platform Shazam looks back at the most influential tracks of 2013, both globally and in the UK.
Cybercriminals are always on the hunt for user credentials (user name and password). If you have someone’s credentials, you can log into their systems, access valuable data, and perform fraudulent transactions on their behalf. This infographic from Trusteer explains how hackers can access your data- and how to avoid it…
Apple has bought social media search and analytics firm Topsy, marking a significant investment into social networking- an area Apple has no strong presence in to date.
Lastminute co-founder Martha Lane Fox has quit her role as the Government's UK digital champion after more than three years.
The number of people watching and listening to BBC programmes on iPlayer via mobile phones and tablets has reached an all-time high, and is now almost level with the desktop audience, according to new data.
Tablet commerce will triple this year to reach £4.74 billion and take 10.4 per cent of total UK online sales, according to research
Despite a strong shift to digital, most marketers are still failing to use collected data for targeted campaigns, according to new research.
Online shopping in the US through mobile devices was up 9% this year, and iOS led Android throughout the Thanksgiving and Black Friday shopping period, according to new research.
Toshiba UK has launched its new campaign to launch Encore, a 20.32cm (8”) tablet that is fully optimised for Windows 8.1.
It may sound like a science fiction movie, but Amazon plans to deliver packages to customer’s homes within 30 minutes using flying drones- but the service won’t be ready for another 5 years.
Despite the hype surrounding Cyber Monday today, when online Christmas shopping is widely predicted to peak, just 5% of Brits asked in an independent poll commissioned by Virgin Media say they will purchase the majority of their festive gifts on this day.
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