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An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.
The world's biggest technology companies, including Alphabet, Facebook, Amazon, Microsoft and IBM has teamed up to consider the future of artificial intelligence.
App marketing is growing in popularity, but costs of creating apps can vary greatly. This new infographic from biznessapps looks into the costs and time needed to get the most out of apps.
Mastercard has launched a series of new Application Programming Interfaces (APIs) designed to make it easier for developers to incorporate the payment firm’s services into ecommerce apps.
Consumers aged 55 and above are now prepared to part with £5k for off peak travel abroad, but travel brands are failing to serve tailored ads on relevant channels to capture this audience.
More than three-quarters of European online customers are willing to exceed minimum order thresholds for free delivery, but Brits are most likely to be put off by poor performing sites, according to new research.
Here are the top digital marketing data and case studies that caught our eye.
Blackberry will no longer make handsets, as the once market leading smartphone pioneer shifts focus onto software, such as its BBM chat app.
Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future. This infographic from Smart Insights looks at the building blocks needed to make the structural transitions to digital.
A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme.
Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.
Ad placement, not ad size, is key for increased accord to a new study looking into viewability trends for programmatic and direct advertising across multiple platforms.
Nine in ten consumers have a severe lack of understanding as to how organisations are using their personal data, according to a new study.
Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London.
Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.
Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world.
LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.
Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
41% of UK consumers now view the mobile phone as their preferred alternative to a payment card, according to a study by Mastercard.
Following Hillary Clinton and Donald Trump's first presidential debate analytics firm Socialbakers has launched a Social Scoreboard to monitor sentiment around the US Presidential Election.
Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers.
Snapchat has launched 'Spectacles' a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time.
Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports.
For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.
Apple is embarking on a gaming hiring spree as the trend for virtual reality continues.
Yahoo has admitted that data from at least 500 million of its users was "stolen" during an attack in 2014, in what could be a "state sponsored" attack.
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.
Stack Overflow has released an infographic which includes a detailed report on how to understand, build, source and manage the developer hiring process.
Top stories from the previous few weeks
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