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<< Monthly archives: May 2019

Today's news

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

This year’s D&AD Festival celebrated the world’s best in craft, creativity and culture, awarding its highest accolade, the Black Pencil, to three ad campaigns: Nike, The New York Times and Libresse.

24/05/2019  |  Full story...  |  More about: advertising content digital Intelligence digital marketing video viral marketing

Global retail trends: Third fear going out of business within 36 months

One third of organisations fear going out of business within next 36 months without reinvention of business model, according to new research.

Global retail trends: Third fear going out of business within 36 months

24/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce recuitment retail

Codemasters partners Bidstack for in-game advertising for new Grid title

Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.

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24/05/2019  |  Full story...  |  More about: advertising digital Intelligence digital marketing games

VR film helping people with dementia wins new D&AD award

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The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.

24/05/2019  |  Full story...  |  More about: agencies augmented reality Digital Intelligence digital marketing games technology

Third of large UK firms still non-compliant for GDPR personal information requests

A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.

Third of large UK firms still non-compliant for GDPR personal information requests

24/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing financial services Privacy regulation UK

Sportwear brand Champion boosts conversions with BounceX partnership

Sportswear brand Champion is working with marketing technology firm BounceX to boost online sales conversions.

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24/05/2019  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing sport technology

Cognism integrates App marketplace with Salesforce

Cognism has launched Cognism for Salesforce on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways.

Cognism integrates App marketplace with Salesforce

24/05/2019  |  Full story...  |  More about: advertising apps digital Intelligence digital marketing Salesforce

Smart cities traffic solutions to more than double revenue in four year’s time- report

Smart city traffic technology solutions deployed to ease chronic congestion in cities will generate $4.4 billion in revenue in 2023, up from $2 billion in 2019, according to new research.

Smart cities traffic solutions to more than double revenue in four year’s time- report

23/05/2019  |  Full story...  |  More about: advertising automotive digital marketing Internet of Things local technology Transport

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

23/05/2019  |  Full story...  |  More about: brands digital Intelligence digital marketing digital trends ecommerce FMCG food and beverages retail

GDPR one year on: 67% of people opting in to privacy messages

GDPR one year on: 67% of people opting in to privacy messages

One year on from the introduction of stricter EU privacy laws, marketers mail lists have been reduced but mobile app lists have grown, with firms sending more notifications to customers than before, according to new global research.

23/05/2019  |  Full story...  |  More about: advertising digital Intelligence digital marketing digital trends Privacy regulation



Recent stories

Klarna ‘pop-up’ store to showcase online fashion brands

Payment provider Klarna has turned its sights on the high street with its first UK all-immersive store due to pop up in London’s Covent Garden at the start of June, featuring many brands that are usually online-only.

Klarna ‘pop-up’ store to showcase online fashion brands

22/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce retail

Honor takes on Apple and Samsung with high-spec phone for under £600

Honor takes on Apple and Samsung with high-spec phone for under £600

Huawei's Honor brand has launched its latest phone series, the Honor 20, with high spec for a lower price, flying in the face of the current US blockade.

22/05/2019  |  Full story...  |  More about: advertising Apple Digital Intelligence digital marketing Huawei mobile devices and tablets mobile marketing Samsung technology

Youngsters 'want greater control of the adverts they see'

Youngsters 'want greater control of the adverts they see'

Young adults (18-24-year olds) in Great Britain want to have greater control over the adverts they see online, with half concerned that they will still be targeted with invasive and intrusive forms of advertising in the future.

22/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends regulation UK

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.


22/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail social media and social networking

TV remains largest UK advertising channel for automotive brands

TV remains largest UK advertising channel for automotive brands

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

21/05/2019  |  Full story...  |  More about: adspend advertising automotive content Digital Intelligence digital marketing digital trends Search video

What sales managers want: better auditing and the right resources to close leads

What sales managers want: better auditing and the right resources to close leads


Nearly two thirds (65%) of sales and marketing professionals believe the key challenges they face in closing sales are lack of time, resources and ready access to the right content, according to a new survey.

21/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

Google hits Huawei: Cuts off Android licence for future phones

Google hits Huawei: Cuts off Android licence for future phones

Google is set to revoke Huawei's access to its Android mobile operating system, dealing the Chinese company a major blow in accordance with US sanctions.

21/05/2019  |  Full story...  |  More about: Android China Digital Intelligence digital marketing Google government Huawei mobile devices and tablets regulation security USA

Google helps fashion brands monitor supply chain for sustainability

Google helps fashion brands monitor supply chain for sustainability

Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

20/05/2019  |  Full story...  |  More about: advertising analytics Clothing Digital Intelligence digital marketing Google

Game of Thrones finale: IKEA claims the TV ad Throne

With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.

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20/05/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing ecommerce Ikea video

30% of UK retailers’ ecommerce work 'offers no value'

30% of UK retailers’ ecommerce work 'offers no value'

Retailers in the UK expect 30% of all their eCommerce work to give them back no value, according to a new study.

17/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce

SEO trends: Page speed and new web tech boosts Google rankings

SEO trends: Page speed and new web tech boosts Google rankings

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

17/05/2019  |  Full story...  |  More about: design Digital Intelligence digital marketing digital trends Google Search SEO

Instagram shuts down direct messaging app

Instagram shuts down direct messaging app

Instagram is closing down its standalone Direct messaging app within the next month.

17/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook IM Instagram mobile marketing social media and social networking

eBay brings its Retail Revival programme to UK

eBay brings its Retail Revival programme to UK

Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally.

17/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing eBay retail UK

Huawei barred in the US: Trump declares 'national emergency' over IT threats

US president Donald Trump has signed an order barring US firms from using telecoms equipment made by companies who pose a national security risk.

Huawei barred in the US: Trump declares 'national emergency' over IT threats

16/05/2019  |  Full story...  |  More about: China Digital Intelligence digital marketing government Huawei regulation security USA

No more cat and mouse advertising? Brits 'fed up' of retargeted ads

No more cat and mouse advertising? Brits 'fed up' of retargeted ads

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

16/05/2019  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends France Germany UK USA

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

16/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages mobile marketing Search

Google offers retailers tips and stats with ‘Grow My Store’

Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’

15/05/2019  |  Full story...  |  More about: analytics ecommerce Google retail Search

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

15/05/2019  |  Full story...  |  More about: Amazon brands Digital Intelligence digital marketing digital trends global

YouTube uses AI to help advertisers edit video for short form content

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

YouTube uses AI to help advertisers edit video for short form content

15/05/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing video YouTube

Narvar works with ASICS to boost ‘post purchase experience’

Narvar works with ASICS to boost ‘post purchase experience’

Sportswear brand ASICS is working with customer engagement platform Narvar, using its post purchase technology to boost customer retention.

14/05/2019  |  Full story...  |  More about: brands CRM Digital Intelligence digital marketing sports



Top stories from the previous few weeks

Heetch raises $38m in funding for ridesharing platform - 14/05/2019

Internet users don’t trust what they see online (especially influencers) -study - 14/05/2019

Uber shares flop on stock market debut - 13/05/2019

Alibaba takes on Amazon with ecommerce overhaul - 13/05/2019

Ad blocking rates at three-year low (but revenue lost continues to increase) - 13/05/2019

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI - 13/05/2019

Less than half of small businesses proactively manage their online reputation - 10/05/2019

Bitcoin bounceback? Wealthy look to increase cryptocurrency exposure - 10/05/2019

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets - 10/05/2019

Top retailers failing to capitalise on growing social media influence’ - 10/05/2019

Voice search trends: 17% shop using Echo or Google Home - 09/05/2019

Hertz multimedia campaign pushes new Premium Fleet - 09/05/2019

AOP offers new data guidelines for publishers - 09/05/2019

How much should SMEs spend on branding? - 08/05/2019

Forget spell check: Microsoft Word uses AI to improve writing style - 08/05/2019

High street missing a trick with alternative to paper reciepts - 08/05/2019

Mozilla launches EU Elections Toolkit - 08/05/2019

Three out of ten CMOs haven’t invested in customer experience - 08/05/2019

YouTube Originals to go free with ads - 07/05/2019

23% of global domains targeted by cyber-attacks - 07/05/2019

Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’ - 07/05/2019

Missguided uses technology to analyse customer emotion - 07/05/2019

Female ecommerce revolution: Rise in women designers turning their creativity into revenue - 03/05/2019

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert - 03/05/2019

IT skills gap: The 6 types of tech workers - 03/05/2019

SEOmonitor launches free keyword insights tool - 03/05/2019

Avengers snaps away movie competition on social media - 02/05/2019

Government unveils new cybersecurity laws for IoT devices - 02/05/2019

Live and Breathe teams up with The Virtual Influencer Agency - 02/05/2019

Facebook F8 round-up: new dating, shopping and group chat features - 02/05/2019

Euronews hires Sublime for programmatic private marketplace - 01/05/2019

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’ - 01/05/2019

Shopify ties with Snapchat to integrate ecommerce ads - 01/05/2019

Location Sciences partners with SITO Mobile to boost geo-targeting accuracy - 01/05/2019

Digital drives UK ad spend to record levels: VOD, social and search lead way - 30/04/2019

Alphabet revenue disappoints as YouTube ad sales fall - 30/04/2019

Purina interactive posters in France 'encourage dogs to pee on them' - 30/04/2019

TabMo uses Blockchain to boost programmatic marketing transparency - 30/04/2019

Battle of the translation assistants [INFOGRAPHIC] - 29/04/2019

Amazon growth beats expectations, revamps 1-day Prime delivery - 29/04/2019

Digital video advertising ‘now an integral part of cross-screen campaign strategies’ - 26/04/2019

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar - 26/04/2019

GDPR one year on: IAB offers new privacy guidelines for advertisers - 26/04/2019

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations - 26/04/2019

Diversity in the tech sector: 24% feel discriminated against - 25/04/2019

Facebook beats revenue estimates despite data scandals - 25/04/2019

Marketing through gaming: Anzu expands into programmatic advertising for consoles - 25/04/2019

Rise of ‘Anxiety Economy’ leading to new consumer trends- report - 25/04/2019

Smartphone now accounts for half of all UK digital ad spend - 24/04/2019

Twitter comeback continues with stronger user growth - 24/04/2019

Pinterest and Instagram beat Facebook for mobile clothes shopping sales - 24/04/2019

Safety, cybersecurity and cost delaying mass deployment of autonomous cars - 24/04/2019

Pinterest valued at $12.7 bn in IPO - 23/04/2019

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing - 18/04/2019

Sports fans spend 5 times more on streaming than Netflix subscribers - 18/04/2019

UK ad budgets show surprise comeback amid Brexit crisis - 18/04/2019

Amazon ‘swamped by fake 5 star reviews’ - 17/04/2019

Premium ad views up 22%: Live content and smart TVs drive growth - 17/04/2019

Social media regulation: UK Govt proposes ‘like’ and ‘streak’ limits for children - 17/04/2019

Shutterstock launches “View in Room” augmented reality for mobile - 17/04/2019

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’ - 16/04/2019

EU officially passes controversial copyright law - 16/04/2019

Publicis buys Epsilon to boost data marketing for clients - 16/04/2019

L’Oréal partners with Boots for AI-powered spot-scanning advice tool - 15/04/2019

The Netflix effect: Majority of US now streaming ‘Over The Top’ content - 15/04/2019

The Netflix effect: Majority of US now streaming ‘Over The Top’ content - 15/04/2019

Customer experience trends: Building customer trust more important than big budget ads - 15/04/2019

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform - 15/04/2019

Ecommerce trends: Nearly 80% of people use shopping apps at home - 15/04/2019

Walmart buys ad tech startup Polymorph - 12/04/2019

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