Daily digital marketing research and news
Daily digital marketing research
Digital Intelligence archives
Consultancy and research
Want more? Sign up for weekly briefings
While many customers in the US are only just getting used to Apple Pay, mobile money services such as Vodafone’s M-Pesa have been flourishing in Africa for years. M-Pesa (‘M’ for mobile and ‘Pesa’ is Swahili for money) is a mobile phone based money transfer and micro-financing service which launched in African markets in 2007. By 2010, M-Pesa was the most successful mobile phone based financial service in the developing world and it is the African continent which has become the world leader in the adoption of this platform.
Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations.
Amazon posted profits of $214m (£142m) in the three months until 31 December, down on the same period in 2013.
The UK satellite and triple-play provider Sky ntends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement.
Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.
Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to new research.
Apple has caught up with Samsung as the world's biggest smartphone seller in the world, due to soaring sales of its larger iPhone 6 model, according to new research.
Here are the top digital marketing data and case studies that caught our eye.
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak.
Pinterest has added new search results for men that highlight more masculine content, as the social scrapbooking site looks to broaden its appeal away from its largely female audience.
Yahoo plans to spin off the company's $40 billion stake in Alibaba will likely buy her at least another year to turn Yahoo's core business around.
Twitter is adding group messaging and video chat to its social network, letting users to direct message up to 20 people at once.
The Guardian has revamped its website, as the newspaper looks to reflect how readers consume news rather than how journalists categorise it.
Apple’s earnings over Christmas rose by 38% year-on-year, helping Apple set a new record for the biggest quarterly profit ever made at $18bn (£11.8bn).
Watch this video from The Daily Telegraph looking into the reasons behind Apple's record breaking profit:
WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China's most popular social networking app explores ways to monetise its huge user base.
Facebook now drives nearly 25% of the web’s traffic, with YouTube losing out the most, according to new research.
Facebook is leading the race to own customer identity, accounting for more than 60% of all social logins, as the social network and Google look to boost their consumer data.
Snapchat is reportedly planning a ‘Discover’ feature for music and videos, with a number of big brands lined up to sponsor channels, according to a news reports.
Over the weekend, Facebook quietly launched a new ‘Facebook Lite’ app for Android, which is aimed at the low-end devices sold in emerging markets.
Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.
The head of the one-to-one marketing industry’s watchdog, the DM Commission (DMC), has said that marketers must now look beyond “complying with the law” to following principles that “put their customer first” to win trust, create effective marketing and prevent consumer complaints.
When it comes to choosing digital tools, marketers are often faced with the choice of a single vendor application suite or multiple best-of-breed packages for different functions. A new study shows that marketers are divided on which is the best approach.
Tumblr has launched a new initiative that pairs artists with brands, as the Yahoo-owned blogging platform looks to further monetise its 420 million monthly unique visitors.
Most display ads are not seen by anyone on the web, apart from bots, according to new research from Google.
Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.
Pinterest plans to make more of its user data available to advertisers, as the social media scrapbook looks to further capitalise on its popularity.
App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report.
Parcel volumes performed as expected both for 2014 as a whole and over Christmas - despite a 'tsunami effect' on demand caused by exceptional sales activity over the Black Friday weekend, according to research.
Running an ad on Snapchat, the self-destructing messaging service that's hugely popular with teens, costs a massive $750,000 a day, according to a new report.
Top stories from the previous few weeks
Archived Digital Intelligence
For access to earlier editions of Digital Intelligence you will need your client passwords. Digests and thematic reports are also available along with our market sector analysis on topics such as online advertising spend.
Send us your news
In the Digital Intelligence publication we focus on research data, industry trends and key steps in the development of the digital networked society.
If your company is generating news that could contribute to this then why not get in touch? Email Research@DigitalStrategyConsulting.com.