Digital Intelligence

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<< Monthly archives: February 2019

Today's news

Social media ad trends: Instagram Stories taking bigger slice of budgets

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.

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15/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking

TechCrunch expands into subscriptions with start-up advice platform

Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.

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15/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing media TechCrunch

Snapchat showcases VR ‘Lego wear’ in pop-up shop

This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.

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15/02/2019  |  Full story...  |  More about: augmented reality Clothing Digital Intelligence digital marketing ecommerce retail Snapchat social media and social networking

Six-second ads: The secret to success

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

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15/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking video viral marketing

Verizon Media uses VR and 360º video to bring Abu Dhabi’s tourism destinations to life

Verizon Media has launched a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi.

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14/02/2019  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing Middle East and Africa Travel Verizon

Harrods or Greggs? What your dating app says about you

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

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14/02/2019  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing digital trends social media and social networking

Continued transparency concerns “will influence digital ad spend in 2019”

Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.

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13/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

London ‘top European hub for global tech talent’

London is the number one destination in Europe for international technology workers, according to latest figures from LinkedIn and Stack Overflow.

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13/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends recuitment technology UK

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends FMCG McDonalds Proctor and Gamble Sky UK

8 trends in FMCG e-commerce: potential growth opportunities for retailers and manufacturers

Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.

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13/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Internet of Things technology



Recent stories

Bigger than splitting the atom? $219bn ‘already invested in AI’

In 2018 global AI spend by businesses hit $219bn with US businesses investing $91bn and the UK lagging behind at $12bn, according to new research.

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11/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

Twitter comeback continues as it reveals ‘daily user’ numbers for first time

Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.

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08/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing social media and social networking Twitter

Snapchat comeback: Chat app beats estimates and stems decline in users

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

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08/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Snapchat social media and social networking

Spotify revenues soar 30% as paid subscribers hit 96m

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.

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08/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing music paid content Spotify

Spotify revenues soar 30% as paid subscribers hit 96m

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.

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08/02/2019  |  Full story...

Unilever buys healthy snack brand Graze

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

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07/02/2019  |  Full story...  |  More about: brands Digital Intelligence digital marketing ecommerce FMCG food and beverages Unilever

Spotify buys two podcast giants

Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.

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07/02/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing paid content Spotify

Top hotel booking sites halt 'misleading' tactics and hidden charges after investigation

Six leading hotel booking sites have all agreed to make changes to their websites after an investigation uncovered ‘misleading’ sales tactics designed to boost bookings.

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07/02/2019  |  Full story...  |  More about: CRM design Digital Intelligence digital marketing digital trends ecommerce Regulation Travel

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

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07/02/2019  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends ecommerce social media and social networking

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...  |  More about: adspend advertising content Digital Intelligence digital marketing digital trends sport video

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

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05/02/2019  |  Full story...  |  More about: advertising demographics Digital Intelligence digital marketing digital trends ecommerce social media and social networking

Americans now see as many Super Bowl ads on YouTube as on live TV

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

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05/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing USA

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...  |  More about: advertising content digital companies Digital Intelligence digital marketing digital trends sport video

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing digital trends sport video viral marketing

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44%

Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.

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04/02/2019  |  Full story...  |  More about: Clothing Digital Britain digital marketing ecommerce mobile marketing retail

Google shopping search trends: Amazon and Etsy big winners in US

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

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04/02/2019  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing digital trends ecommerce retail Search

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...  |  More about: Budweiser Digital Intelligence digital marketing FMCG food and beverages sport USA video viral marketing

Facebook profits hit record high (despite year of scandals)

Facebook's increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

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01/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking

Burger King under fire for ‘exploiting’ influencers in marketing stunt

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

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01/02/2019  |  Full story...

Six Nations enjoys World Cup bump as sponsors set for ad scrum

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.

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01/02/2019  |  Full story...  |  More about: brands Digital Intelligence digital marketing sport technology



Top stories from the previous few weeks

Social media users up 9% globally: YouTube pips Facebook as TikTok rises - 01/02/2019

The power of a single customer view: 4 tips for better analytics - 01/02/2019

Unilever develops cross media measurement model for brands - 31/01/2019

Does AI really boost ROI? Half of marketers say they’ve seen proof - 31/01/2019

Facebook 'paid children to install spy software on their phones'- report - 31/01/2019

International Advertising Association UK Chapter appoints Executive Director - 31/01/2019

OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’ - 30/01/2019

ContentSquare gets £45m funding boosts for AI-powered analytics - 30/01/2019

Advertisers still missing the mark with gender stereotypes- survey - 30/01/2019

Dropbox to acquire HelloSign - 30/01/2019

6 ways to engage with worldwide audiences in 2019 - 29/01/2019

Pinterest boosts beauty searches with ‘skin tone’ criteria - 29/01/2019

UK ad spend rises 5.1% as mobile soars - 29/01/2019

Amazon’s cute new robot ‘Scout’ delivers parcels on its own - 28/01/2019

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search - 28/01/2019

Marketers ‘are underestimating customer brand loyalty’ - 28/01/2019

Facebook to connect WhatsApp, Instagram and Messenger users to each other- report - 25/01/2019

Consumer trust becoming key to brand success- report - 25/01/2019

IAB UK runs ‘transparency initiative’ to help brands assess suppliers - 25/01/2019

Comcast expands blockchain-powered TV ad software with major new partners - 25/01/2019

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’ - 24/01/2019

Social media stars and celebs pledge to be more transparent over paid posts - 24/01/2019

Amazon ahead of Google and Apple as World’s most valuable brand - 24/01/2019

Poor website UX is damaging a quarter of B2B commerce - 24/01/2019

Traditional TV advertising value ‘will collapse by 2023’- report - 24/01/2019

WhatsApp fights fake news with message forwarding restrictions - 24/01/2019

Google forced to pay €50m GDPR fine by French data regulator - 22/01/2019

IAB UK shakes up team with first ever marketing and partnerships heads - 22/01/2019

The state of mobile in 2019: App spend ‘worth double box office market’ - 22/01/2019

Netflix ‘would lose 57% of their subscribers if they added commercials’ - 22/01/2019

The rise of ‘in-housing’: Brands shifting away from agencies - 22/01/2019

Amazon named consumers’ favourite brand - 22/01/2019

Generation Z dominates YouTube (while other generations prefer Facebook) - 21/01/2019

Urban Airship boosts mobile engagement tools with Accengage purchase - 21/01/2019

Social media trends: What are people posting on their timeline? - 21/01/2019

Kingston rolls out eSports gaming campaign with Post Malone - 21/01/2019

US court forces Domino's Pizza to make app accessible to blind people - 21/01/2019

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’ - 21/01/2019

PrettyLittleThing boosts ‘next purchase’ with loyalty platform - 17/01/2019

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes - 17/01/2019

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis - 17/01/2019

IPA Bellwether: UK marketing budgets flatline as Brexit bites - 16/01/2019

Gillette sparks social media storm with "Best a Man Can Be" ad - 16/01/2019

Video advertising trends: Live ads, personalisation and programmatic to shape 2019 - 16/01/2019

Student social network links with global ID card scheme for tailored adverts - 16/01/2019

Creative trends: 2019 to see ‘nostalgic aesthetics of the past’ - 15/01/2019

Boohoo bucks ASOS trend with strong Christmas revenues - 15/01/2019

Can multisensory retail save the high-street in 2019? - 15/01/2019

Google adds activity cards to users’ browsing history - 14/01/2019

Stan and Ollie film gets print and OOH campaign with digital twist - 14/01/2019

Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars - 14/01/2019

Verizon Media and Microsoft strike global native advertising deal - 11/01/2019

Decline in online customer experience ‘will leave UK retailers struggling' - 11/01/2019

Nearly 15% of job seekers use social media to land a new job - 11/01/2019

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive - 11/01/2019

Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates - 10/01/2019

Shutterstock woos ad agencies with first campaign in 6 years - 10/01/2019

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’ - 10/01/2019

Top countries for mobile commerce: Sweden, Norway and Japan lead the way - 10/01/2019

Corporate social responsibility ‘influences buying decisions more than price’ - 09/01/2019

Slowdown in grocery growth at Christmas despite supermarket rise - 09/01/2019

New ad certification sees 94% drop in fraud across Europe - 09/01/2019

Brits ‘more interested in Love Island than Brexit’ - 09/01/2019

Content marketing trends: Engagement still seen as less important than traditional brand measures - 09/01/2019

Top 20 marketing 'nightmares': What keeps CMOs and brand managers up at night? - 08/01/2019

Microsoft takes on Amazon Go with Kroger 'smart supermarket' - 08/01/2019

Secrets for digital marketing success in the travel sector - 07/01/2019

Paid search ad trends: What gets people clicking? - 07/01/2019

Just 1 in 10 have plan for online presence after they die - 04/01/2019

Tom Ford most popular luxury brand for European online shoppers - 03/01/2019

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