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<< Monthly archives: April 2017

Today's news

giffgaff debuts Snapchat Lens for "Big Swim" campaign

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.

21/04/2017  |  Full story...

giffgaff debuts Snapchat Lens for "Big Swim" campaign

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.


21/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing IM mobile marketing Snapchat social media and social networking

Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed”

Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.

21/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Instagram Regulation social media and social networking USA

Social advertising trends in 2017: 61.5% increase in paid social media spend

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.


21/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends IM Instagram LinkedIn Pinterest Snapchat social media and social networking Twitter

#MusicMakesYouTravel: Lastminute links music and travel with Spotify has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign.


21/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Lastminute music Spotify Travel

Facebook F8 round-up: VR “Spaces”, chatbot directory and typing with your brain

Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app.

20/04/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games Internet of Things social media and social networking technology

Japan adds e-sports to 2022 Asian Games

The 2022 Asian Games will incorporate e-sports, alongside traditional sports for the first time, as online gaming grows in popularity.


20/04/2017  |  Full story...  |  More about: Alibaba China Digital Intelligence digital marketing Japan sports

Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]

How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…

20/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing

Pre-roll ads: “Least interruptive and best for brand recall”

Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.


20/04/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital trends mobile marketing video viral marketing

Music streaming: Just 13% paying for ad-free music

A vast 62% of web users are using music-streaming services, but just 13% are paying, according to new research from Global Web Index.


20/04/2017  |  Full story...

Recent stories

World lenses: Snapchat goes big with augmented reality

Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app's camera.

19/04/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing local mobile marketing Snapchat social media and social networking technology

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.


19/04/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing Google McDonalds Search video viral marketing YouTube

Sky and Virgin Media set for targeted TV ad pact

Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook.


19/04/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing media Sky Virgin

Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.


19/04/2017  |  Full story...  |  More about: Asia Pacific Australia Digital Intelligence digital trends ecommerce Europe Latin America Middle East and Africa North America retail

Instagram Stories overtakes Snapchat for daily active users

Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.


18/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Instagram mobile marketing Snapchat social media and social networking

Burger King’s Google Home prank backfires

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.


18/04/2017  |  Full story...  |  More about: advertising Burger King Digital Intelligence digital marketing Google Internet of Things technology video viral marketing

Brands get real-time ‘event-triggers’ for mobile ads from Blis

Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.


18/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing social media and social networking

Timberland drives store footfall with mobile location ads

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.


18/04/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing ecommerce local mobile marketing

Mastercard looks to the future with artificial intelligence startups

Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce.


18/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services Mastercard mobile marketing technology

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.


13/04/2017  |  Full story...  |  More about: blogging Clothing Digital Intelligence digital marketing digital trends FMCG social media and social networking video viral marketing YouTube

Teens ditching smaller social networks for Snapchat and Instagram

Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research.

13/04/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends Facebook Instagram Snapchat social media and social networking Twitter

Google Image Search app gets “similar items” shopping suggestions

The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search.


13/04/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Google images Search

Debenhams goes on affiliate marketing drive with CJ Affiliate

British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership.


13/04/2017  |  Full story...  |  More about: advertising affiliate Debenhams Digital Intelligence digital marketing ecommerce

Heston Blumenthal Skype bot caters for cooking questions

Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills.


13/04/2017  |  Full story...  |  More about: Digital data and case studies Digital Intelligence digital marketing food and beverages IM Internet of Things Microsoft Skype social media and social networking

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends IAB mobile marketing UK

The top 20 most visible paid search advertisers in Google US

Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.


12/04/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing digital trends ecommerce Google Search SEO Travel USA

Consumers predict only short term success for LinkedIn and Snapchat

Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research.


12/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends LinkedIn Snapchat

New study finds a major gap in content marketing understanding as budgets soar

UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.


12/04/2017  |  Full story...  |  More about: adspend content Digital Intelligence digital marketing

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets)

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.


11/04/2017  |  Full story...  |  More about: Digital Intelligence FMCG social media and social networking Twitter USA viral marketing

Socialbakers debuts "Suite" all-in-one social media analytics tool

Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.

11/04/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing social media and social networking

Top stories from the previous few weeks

Google Assistant ditches Keep for new Home app - 11/04/2017

Are virtual reality ads worth it? Google puts 360 video to the test - 11/04/2017

Europe marketing trends: Demand for audience data increased 34% - 11/04/2017

Demand for digital marketers "starts to outstrip supply" - 10/04/2017

TVPlayer focuses on games consoles, initially with Xbox launch - 10/04/2017

Event report: “As consumers become more attached to the digital world, the marketing industry must follow” - 10/04/2017

Majority of brands struggle to deliver personalised digital experiences - 10/04/2017

Half of Brits thinking of switching banks amid customer service fears - 10/04/2017

YouTube axes ads on channels with fewer than 10,000 views - 07/04/2017

Timberland-owner revamps websites in online push - 07/04/2017

Rio Ferdinand joins YouTube ‘super-team’ Rebel FC - 07/04/2017

Nearly half of small firms plan to increase marketing spend - 07/04/2017

Google picks comScore as brand safety measurement provider for YouTube - 07/04/2017

Teens pick Google as coolest brand (according to Google survey) - 06/04/2017

Twitter cracks down on anonymous "eggs" with new avatar - 06/04/2017

Amazon 'Cash' lets users shop online without a bankcard - 06/04/2017

Trump signs bill repealing US internet privacy rules - 05/04/2017

Spotify music stars go "premium-only" in Universal deal - 05/04/2017

Pepsi faces web backlash for Kendall Jenner 'protest' ad - 05/04/2017

Verizon to merge Yahoo and AOL under "Oath" umbrella brand - 05/04/2017

Regional publishers urge brands to reject "blind programmatic" ad-buying - 05/04/2017

Mobile milestone: Android overtakes Windows PC usage for first time - 04/04/2017

Hellmann's moves away from gender sterotypes with brand revamp - 04/04/2017

Aldi and Lidl struggling to build loyalty with UK shoppers despite ever growing market share - 04/04/2017

Financial search trends: MoneySupermarket outspends mortgage service providers in paid search - 04/04/2017

Fake news! This year's best (and worst) April Fools pranks in digital - 03/04/2017

Talk to the animals? New phone add-on helps you understand your pet’s mood - 03/04/2017

TabMo expands mobile video ad tech in UK with Mobsta hire - 03/04/2017

Oculus Rift inventor quits Facebook team after Trump controversy - 31/03/2017

Global video advertising outperforms desktop display- report - 31/03/2017

Early April Fool? Burger King launches Whopper toothpaste - 31/03/2017

UK retail customer experience failing to improve: 50% of queries left unanswered - 31/03/2017

Online news trends: Daily Mail readers also start reading Guardian after Trump election - 31/03/2017

Samsung aims to extinguish 'exploding phone' woes with AI-powered Galaxy S8 - 30/03/2017

Facebook takes on Snapchat with “Stories” feature - 30/03/2017

Men Vs Women: The World’s Most Powerful CEOs [INFOGRAPHIC] - 30/03/2017

Samsung debuts new VR content platform - 30/03/2017

Elon Musk’s next big project: Linking human brains and computers - 29/03/2017

62% of marketers are not using personalisation in their campaigns - 29/03/2017

Amazon planning augmented reality furniture stores? - 29/03/2017

Global online advertising “to overtake traditional TV ad spend this year” - 29/03/2017

Stella Artois predicts future customers with AI tool from Blis - 28/03/2017

Unilever proves programmatic display ads “generate £1.47 for every pound spent” - 28/03/2017

US uses social media for TV discovery - 28/03/2017

White paper: How to unify your brand with a "digital hub" - 28/03/2017

Tech-savvy generation demands the high street to up its game - 28/03/2017

Uber halts self-driving car trials after crash - 27/03/2017

New e-ink calendar syncs to Google account - 27/03/2017

Is Snapchat’s audience a liability? - 27/03/2017

Shoppers "more loyal to retailers that get it wrong (but put things right) - 27/03/2017

Digital skills gap: UK universities failing students and tech businesses - 27/03/2017

Digital publishers “optimistic for the year ahead” - 27/03/2017

Twitter mulls paid-for version to boost flagging revenues - 24/03/2017

US senate votes to allow ISPs to sell consumer data - 24/03/2017

VR gets real: “Hyper Reality Experience” launches in UK - 24/03/2017

Developer salary survey: Machine learning specialists earn the most - 24/03/2017

Which retailers are getting it right on Mother’s Day? - 24/03/2017

Two thirds of UK retailers using secondary revenue methods to tackle margin squeeze - 24/03/2017

8 out of 10 online shoppers vow not to go back to a retailer if they have a bad experience returning items - 24/03/2017

Aussie Hair partners visual marketing platform Olapic - 24/03/2017

Adobe unites marketing tools under single “Experience Cloud” platform - 23/03/2017

Coalition for Better Ads: Digital giants and brand unite for ad standards - 23/03/2017

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign - 23/03/2017

Mother’s Day shopping trends: spa treatments and flowers lose out to household appliances - 23/03/2017

Pottery Barn debuts augmented reality furniture app - 23/03/2017

7 in 10 Twitter users on social while watching TV - 23/03/2017

6 Pinterest hacks to grow your business [INFOGRAPHIC] - 23/03/2017

Facebook tackles fake news with 'fact check' alerts - 22/03/2017

Mars “emotions” study shows which ads sell with 75% accuracy - 22/03/2017

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric - 22/03/2017

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