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<< Monthly archives: October 2017

Today's news

Google AI now teaching itself: Getting closer to 'The Singularity'

Google’s AI can create better machine-learning code than the researchers who made it, according to the company.

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20/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google Internet of Things Search technology

Pinterest platform opens up to search advertising

Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.

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20/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Pinterest Search social media and social networking

Measurement still the greatest challenge for cross-platform TV and video advertising

Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research.

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20/10/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends video

Most effective social media strategies for each platform [INFOGRAPHIC]

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.

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20/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook infographic Instagram Pinterest Snapchat social media and social networking Twitter

Social media ad spend trends: Snapchat and Instagram lead global growth

Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Instagram Pinterest Snapchat social media and social networking Twitter

IAB UK launches “Gold Standard” to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing IAB Regulation security

Click and Collect helps drive extra in-store sales- report

Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Europe France Germany mobile marketing retail Sweden

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages UK video viral marketing

Walmart pushes same day pick up with Halloween costume ad

Walmart is encouraging you to "Be who you want to be" this Halloween in an ad that showcases its new same day pick up feature in its mobile app.

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18/10/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce mobile marketing retail USA video Walmart

Brands ‘failing to use customer data for personalised experiences’

The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.

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18/10/2017  |  Full story...  |  More about: analytics behavioural targeting brands Digital Intelligence digital marketing digital trends



Recent stories

‘Generation Alpha’ will change how brands communicate

The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.

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18/10/2017  |  Full story...  |  More about: advertising demographics Digital Intelligence digital marketing digital trends

Netflix smashes expectations, plans 50% original content next year

Netflix added more new subscribers than expected in the third quarter of this year, gaining 5.3 million subscribers, compared to Wall Street’s estimation of 4.5 million.

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18/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Netflix paid content video

Svedka Vodka ‘curses’ viewers with re-targeted banner ads that stalk them for Halloween

Svedka Vodka has launched an innovative Halloween campaign featuring banner ads that haunt users everywhere they go on the web, until they can lift the curse by infecting their friends instead.

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18/10/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages

Facebook buys ‘positive social app’ tbh just 2 months after its launch

Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.

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17/10/2017  |  Full story...  |  More about: apps demographics Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Online video spend overtakes banner ads for first time

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.

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17/10/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends IAB UK video

Adobe teams up with 15 ad tech firms to make all fees transparent

Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.

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17/10/2017  |  Full story...  |  More about: Adobe advertising Digital Intelligence digital marketing Regulation

Snapchat still beats Instagram among US teens

Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.

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17/10/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends Instagram Snapchat social media and social networking USA

Advertising trade bodies unite to fight 'annoying ads'

The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are "annoying, interruptive or obstructive."

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17/10/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing IAB Regulation USA

Target signs up to Google Voice shopping service

Target has joined other major US retailers Walmart and Home Depot in allowing customers to make purchases on Google Express, after a successful test on the platform in California and New York.

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16/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Internet of Things mobile marketing retail Search USA Walmart

How should businesses use live video? (Infographic)

As Internet speeds continue to get faster, live video is only going to become even more popular. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at how businesses can use live video effectively.

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16/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook infographic social media and social networking Twitter video

Global mobile internet usage trends: Spain leads as UK lags

The UK lags behind the rest of the world in mobile internet consumption by 13 percentage points, while Spain leads the way, according to new research.

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16/10/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends internet use Italy mobile marketing Spain time spent online UK

SEO giants join forces: Majestic’s backlinks database now integrates with SEMrush

Online marketing software firm SEMrush and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool.

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16/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Search SEO

Uber app tops chart despite London ban (but competitors also thrive)

Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services despite having its license stopped in the city.

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16/10/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends iPhone iPod and iTunes local Regulation Uber UK

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt

Burger King pranked cinema goers in Germany this month with an ad that turned the film "IT" into its “longest ad ever” with a punchline that mocked its rival mcDonald's. See why it's out video viral of the week below...

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13/10/2017  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing Entertainment film Germany McDonalds video viral marketing

Teen shopping trends: Amazon dominates as Nike slips

An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week.

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13/10/2017  |  Full story...  |  More about: Amazon demographics Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail social media and social networking

Google disables touch function on Home Mini device after privacy concerns

Google has removed the touch-to-activate Google Assistant feature on its Home Mini smart speaker in response to privacy concerns.

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13/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google Internet of Things Privacy

The convenience shopping revolution: Accelerating the pace of retail

UK shoppers’ expectations surrounding convenience are changing and a series of emerging innovations have the potential to reshape shopper expectations further, according for new research.

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13/10/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce retail

Home decor firm Hillary’s plans augmented reality board game carpets

An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.

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13/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games

Facebook targets "one billion VR users" with Oculus Go

Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.

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12/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games Internet of Things mobile devices and tablets social media and social networking technology

Guitar maker Fender amplifies presence with targeted digital campaign

World famous guitar brand Fender is working with GlobalWebIndex (GWI) and digital agency Found to drive awareness around its new American Professional range.

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12/10/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing music



Top stories from the previous few weeks

Most marketers say creativity is more important than data - 12/10/2017

Marketing data trends: Retailers willing to pool data for better targeting - 12/10/2017

Lovie award winners 2017: David Attenborough and Ikea among digital winners - 12/10/2017

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation - 11/10/2017

Snapchat debuts 'Context Cards' with local information - 11/10/2017

Unilever brand Cif partners 'Uber-style' cleaning service Helpling - 11/10/2017

Ikea to sell furniture via third-party sites - 11/10/2017

Google 'discovers Russia-linked ads' on YouTube and Gmail before US election - 11/10/2017

Windows 10 Mobile RIP? Microsoft to phase out support for Android rival - 10/10/2017

How much do you value personal data? Kaspersky puts customers to test - 10/10/2017

Critical business ‘App Gap’: 40% confess to releasing apps without testing - 10/10/2017

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’ - 10/10/2017

Mobile to make up more than half of all digital ad spend in Nordics - 10/10/2017

End of an era: AOL shuts down Instant Messenger AIM after 20 years - 09/10/2017

Payment trends: Canada leads cashless economy - 09/10/2017

Retail drives digital ad spend in Germany - 09/10/2017

41% of marketers ‘intimidated by mobile programmatic’ - 09/10/2017

Influencer marketing: What motivates customer advocacy? - 06/10/2017

Boost to publisher paywalls: Google ends 'first click free' policy on media sites - 06/10/2017

Coca-Cola sponsors virtual player on FIFA 18 - 06/10/2017

Shoppers to splash out on spooky stock this Halloween - 06/10/2017

Google Pixel 2: is this the end of the smartphone era (and the beggining of AI phones?) - 05/10/2017

Cool or creepy? Google AI camera "decides when to take photos" - 05/10/2017

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey - 05/10/2017

EU forces Amazon to pay back €250m in “illegal” back taxes - 05/10/2017

Instagram adds polling stickers to Stories - 05/10/2017

US election: Facebook reveals 10m viewers saw Russian political ads - 04/10/2017

Quarter of North American fast food customers using mobile payments - 04/10/2017

Former Google director launches "Consumer Prediction Platform" for more relevant ad reach - 04/10/2017

UK identity poll: brands need to think local post Brexit vote - 04/10/2017

Getting ‘third-party verified’ is high on mobile media buyers’ agenda - 04/10/2017

Toys 'R' Us woos back shoppers with augmented reality in-store game - 03/10/2017

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers - 03/10/2017

How travel brands can win trust [INFOGRAPHIC] - 03/10/2017

TV giant FremantleMedia begins video ad push with Spot X - 03/10/2017

Retail trends: 58 million Brits now subscribe to their shopping - 03/10/2017

Small firms benefit from selling through Amazon, Etsy, or eBay in addition to online stores - 02/10/2017

Angry Birds shares off to flying start - 02/10/2017

Did Google Shopping really gain an unfair advantage over its competitors in the EU? - 02/10/2017

Brits fearful of smart home hackers - 02/10/2017

Snapchat 3D lenses opens to ads: Warner Bros first with Blade Runner “Spinner” car - 29/09/2017

Google slides integrates Shutterstock images - 29/09/2017

Third of shoppers stopped buying from brand due to trust issues - 29/09/2017

Uber Vs TFL: who's driving social media? - 29/09/2017

Britain lagging behind for European mobile site loading times - 29/09/2017

GlobalWebIndex teams with Publicis for global audience planning and activation - 29/09/2017

Google pulls YouTube from Amazon Echo Show: “A broken user experience” - 28/09/2017

Marketing decisions: Opinion trumps facts in the battle for influence - 28/09/2017

YouTube boosts personalisation with four new tools for advertisers - 28/09/2017

TV and streaming: A ‘total video’ content future? - 28/09/2017

Is Google about to split its shopping service to comply with EU? - 28/09/2017

Twitter tests 280 character limit for longer tweets - 27/09/2017

Lost emails cost customer relationships in under 60 seconds - 27/09/2017

Facebook to broadcast NFL highlights worldwide - 27/09/2017

Home AI to do chores within next two decades - 27/09/2017

Mastercard and Swarovski launch VR shopping app - 27/09/2017

Financial technology: 65% of UK businesses embrace fintech - 26/09/2017

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search” - 26/09/2017

Online ad fraud: New certification for firms offering anti-fraud products - 26/09/2017

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test” - 26/09/2017

Smart gifting EvaBot goes live - 26/09/2017

"Save Uber" London petition heading for 1 million signatures - 25/09/2017

Grocery shoppers become 'Digital Infoseekers' to save money as costs rise - 25/09/2017

Rise of eSports: Level Up Media launches TheGamer.TV - 25/09/2017

London Fashion Week: the fashion frenzies and faux pas - 25/09/2017

Pet food brand harnesses shoppable content to feed customer needs - 25/09/2017

Ride sharing app Uber loses London license - 22/09/2017

Deliveroo suffers huge loss despite 600% growth - 22/09/2017

5 predictions for the future of retail - 22/09/2017

When should a child get a smartphone? Parents think 11 - 22/09/2017

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