Digital Intelligence

Daily digital marketing research and news

Celebrating 15 years of daily digital marketing research and news, for agencies and brands, marketing directors and operational digital teams. Our award-winning analysts and researchers find you the stories that matter.

logo montage

Want more? Sign up for weekly briefings

<< Monthly archives: October 2014

Today's news

Microsoft planning smartwatch launch soon?

Microsoft is planning to launch its own smartwatch device in the ‘next few weeks’, according to Forbes.

24/10/2014  |  Full story...  |  More about: digital companies digital intelligence Internet of Things Microsoft mobile marketing Windows

Twitter debuts app development kit ’Fabric’

Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android.

Watch this video from Bloomberg discussing the deal here:

24/10/2014  |  Full story...  |  More about: apps digital companies digital intelligence direct marketing mobile marketing social media and social networking technology Twitter

Ello gets $5.5 m funding to expand anti-Facebook social network

After securing 1 million users within a month (with 3 million waiting to join) Ello has won multi-million dollar backing on its promise to provide an ad-free privacy friendly alternative to Facebook.

24/10/2014  |  Full story...  |  More about: digital companies digital intelligence digital marketing Facebook paid content Privacy social media and social networking

Pharmaceutical digital marketing shake-up as millennials turn to web for self-diagnosis

There’s a generational shift in patient behaviour as going online for self-diagnosis becomes a mainstream behaviour, bringing with it a shift in pharmaceutical digital marketing.

24/10/2014  |  Full story...  |  More about: demographics digital intelligence digital marketing digital trends Pharmaceutical and healthcare search

Elf and safety: Air New Zealand gets into the Hobbit for epic viral video

Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’.

The video will be progressively rolled out across Air New Zealand’s fleet from this week. View it in full below:

24/10/2014  |  Full story...  |  More about: Asia Pacific digital intelligence digital marketing New Zealand Transport Travel video viral marketing

Mobile makes up 39% of display ad conversions (but Google and Facebook lag behind)

Mobile devices are shifting from an influencing medium to a conversion medium, accounting for 38.6% of UK display ad conversions during Q3 2014, according to new research.

24/10/2014  |  Full story...  |  More about: advertising digital intelligence digital marketing digital trends Facebook Google mobile and tablets mobile marketing UK

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

23/10/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends viral marketing

Microsoft ditches Nokia brand in mobile shake up

Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.

23/10/2014  |  Full story...  |  More about: brands digital companies digital intelligence Microsoft mobile and tablets mobile marketing Nokia

Too many retargeted ads ‘put people off buying’

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research.

23/10/2014  |  Full story...  |  More about: advertising behavioural targeting digital intelligence digital marketing regulation UK

The rise of the 26 ‘smart cities’: $2 trillion opportunity for brands

As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report.

23/10/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends global Internet of Things

Recent stories

Google ‘barometer’ offers customer insights across 46 countries

Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.

23/10/2014  |  Full story...  |  More about: demographics digital companies digital trends global Google internet use time spent online

Rakuten to launch UK marketplace as gets phased out

Rakuten has launched a new online marketplace in the UK as the Japanese ecommerce giant phases out its existing brand.

23/10/2014  |  Full story...  |  More about: digital companies digital intelligence digital marketing ecommerce Japan Rakuten UK

The truth about mobile ads: Indifference now ‘biggest threat to mobile ad growth’

Just as many have positive (60%) views of advertising as they do negative (59%), but most use advertising to make purchasing decisions, according to new research.

23/10/2014  |  Full story...  |  More about: advertising digital intelligence digital marketing digital trends mobile marketing

Marketers increasingly choosing Facebook video over YouTube

Google's dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube.

22/10/2014  |  Full story...  |  More about: adspend digital intelligence digital marketing digital trends Facebook mobile marketing social media and social networking video YouTube

Apple Pay goes live across 30+ US retailers

Apple Pay has gone live, letting iPhone users pay for goods and services in store by tapping their phone.

View this video from CNN discussing the new scheme here:

22/10/2014  |  Full story...  |  More about: Apple apps digital intelligence digital marketing ecommerce iPhone iPod and iTunes mobile and tablets mobile marketing retail USA

SnapChat gets first ‘creepy’ ad (in a good way)

After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.

View this video from the Huffington Post examining the deal here:

22/10/2014  |  Full story...  |  More about: apps digital companies digital intelligence digital marketing Entertainment film IM mobile marketing Snapchat Universal

Facebook ‘overtakes YouTube for PC video views’ (but still lags on mobile)

Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off.

The claim was made during this video interview by watch’s with ComScore's co-founder. Watch it here.

22/10/2014  |  Full story...  |  More about: advertising digital intelligence digital marketing digital trends Entertainment Facebook Google internet use time spent online video YouTube

Gmail app to sync with Outlook, Yahoo and other email rivals?

The Android version of the app will be updated in the coming weeks with support for Outlook, Yahoo and other types of non-Gmail email accounts.

Watch the video posted by Android Police here, which reportedly shows the updates to the Gmail app:

22/10/2014  |  Full story...  |  More about: apps digital intelligence digital marketing email Google Mail mobile marketing Outlook Yahoo

Programmatic display ad spend to double this year

US programmatic digital display advertising is projected to top $10 billion this year, more than double last year's $4.24 billion, with similar growth predicted next year, according to new research.

21/10/2014  |  Full story...  |  More about: adspend advertising digital intelligence digital marketing digital trends USA

CBS debuts video streaming service ahead of HBO

CBS has launched its own subscription video-on-demand effort for $5.99 a month, as the broadcaster looks to beat rival HBO to take on the likes of Netflix and Amazon in the video-on-demand arena.

Watch this video from CNN analysing the deal:

21/10/2014  |  Full story...  |  More about: Amazon digital companies digital intelligence digital marketing media Netflix paid content USA video

Warm weather behind slowest growth in online sales since 2010

The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010.

21/10/2014  |  Full story...  |  More about: digital intelligence digital marketing digital trends ecommerce IMRG retail UK

Dove uses SnapChat in ‘self esteem’ campaign

To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms.

21/10/2014  |  Full story...  |  More about: brands digital intelligence digital marketing Dove Snapchat social media and social networking Unilever

Global Facebook ad budgets up 81% (as revenue rises 162%)

Global Facebook ad budgets have increased 81% (year on year) while revenue from Facebook ads is up 162% according to new quarterly data.

20/10/2014  |  Full story...  |  More about: adspend advertising agencies brands digital intelligence digital marketing Facebook social media and social networking

Google Play now far ahead of Apple for app downloads (but still makes less money)

Google Play has significantly widened its lead over Apple's App Store when it comes to app downloads, but Apple's store still dominates app revenues, according to new research.

20/10/2014  |  Full story...  |  More about: advertising Android Apple apps digital intelligence digital marketing digital trends games Google paid content

Nigerian online shopping giant Konga embarks on search drive

Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns.

20/10/2014  |  Full story...  |  More about: agencies digital intelligence digital marketing ecommerce Middle East and Africa retail search

Delays to digital transformation projects worry CIOs and CFOs

Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up with the pace of change, according to a new survey.

20/10/2014  |  Full story...  |  More about: brands digital intelligence digital marketing digital trends marketing recuitment

US media consumption trends: Music tops the charts

In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of the country's population listens to music, spending more than 25 hours each week tuning into their favorite tunes.

20/10/2014  |  Full story...  |  More about: digital intelligence digital trends Entertainment internet use media music time spent online USA

Apple reveals thinner iPads with fingerprint scanners

Apple has launched two new iPads featuring Touch ID fingerprint sensors and a camera 'burst mode', as the electronics giant looks to regain lost market share from Android in the tablets sector.

View the full event below:

17/10/2014  |  Full story...  |  More about: Android Apple digital intelligence digital marketing iPad iPhone iPod and iTunes mobile and tablets

Video viral of the week: Peugeot reboots action-packed 80’s ad

Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. Now the ad is back… with a digital twist. See why it's our video viral of the week below…

17/10/2014  |  Full story...  |  More about: agencies automotive digital intelligence digital marketing video viral marketing YouTube

Ryanair provides Twitter info on all flights

Ryanair is providing real-time information on every flight via a new Twitter account.

17/10/2014  |  Full story...  |  More about: CRM digital intelligence digital marketing mobile marketing Ryanair social media and social networking Transport Travel Twitter

Top stories from the previous few weeks

Netflix shares drop on slowing subscriber growth - 17/10/2014

Argos shakes up image with £10bn rebrand campaign with focus on digital - 17/10/2014

Reddit buys popular browser app Alien Blue - 17/10/2014

Top digital marketing data and case studies this week - 16/10/2014

Google reveals Android Lolipop and Nexus 6 - 16/10/2014

Google sells best YouTube channels to UK advertisers with 'Preferred' format - 16/10/2014

The rise of the connected car: Internet becoming a ‘must have’ feature? - 16/10/2014

Native ads growing in popularity (but marketers struggle to define them) - 16/10/2014

Third of teens meet social media 'friends' in real life - 16/10/2014

Niume creates ‘instant social network’ around interests - 16/10/2014

Skype app lets users swap video messages - 15/10/2014

The rise of the smartwatches: 100m devices forecast sold by 2019 (but no killer app) - 15/10/2014

Twitter lets French users transfer money via tweets - 15/10/2014

Dropbox denies security leak after ‘hacked’ passwords appear online - 15/10/2014

Telegraph debuts two new mobile ad formats - 15/10/2014

Saucy Fish Co debuts ‘magazine-style’ website - 15/10/2014

Dove launches body confidence campaign across social media - 15/10/2014

Google's 'biggest search competitor' is Amazon, says former boss - 14/10/2014

Yahoo, AOL and DoubleClick join Microsoft for ‘ad safety’ certificates - 14/10/2014

4G black spots: Third of mobile internet tasks attempted on trains fail - 14/10/2014

Internet, privacy and surveillance – Implications for consumer behaviour - 14/10/2014

Twitter sues US govt over revealing user surveillance requests - 14/10/2014

The always-on consumer: How can brands keep up? - 14/10/2014

A new era of personal data unlocked in an “Internet of Things” - 13/10/2014

Microsoft chief sorry for saying women should not ask for pay rise - 13/10/2014

The price of privacy: Europeans 'value their own data at £140' - 13/10/2014

Average smartphone user checks device 221 times a day - 13/10/2014

Apple and Google top global brands as tech firms dominate - 13/10/2014

No joke: Comedy club charges per laugh via facial recognition - 10/10/2014

Half of apps ‘discovered via search’ - 10/10/2014

Social media and politics: Which party conference generated the most buzz? - 10/10/2014

Firms failing to connect customer experience and employee engagement - 10/10/2014

Mystery email sparks ‘bellogate’ spam attack at UCL - 10/10/2014

Jaguar uses Google Glass in latest campaign - 10/10/2014

Top digital marketing data and case studies this week - 09/10/2014

Facebook’s new ‘Hyper-Local’ ads target people within a mile of business - 09/10/2014

EE expands into TV with set top box - 09/10/2014

Spotify makes a profit for first time - 09/10/2014

Online shopping goes mobile in the UK - 09/10/2014

Shopping centres going digital: How malls are merging online and offline worlds - 09/10/2014

Mobile video now fastest growing format as ad spend triples - 08/10/2014

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up - 08/10/2014

Facebook seals WhatsApp deal as value rises to $22bn - 08/10/2014

Microsoft creates room-based gaming technology - 08/10/2014

Mobile demographics: Brands should think multicultural - 08/10/2014

Samsung warns of 60% profit drop amid budget competition - 08/10/2014

Biggest spenders on Google AdWords: Amazon tops the list in US - 07/10/2014

BuzzFeed adds first ‘Buy It!’ button for L'Oreal native ad - 07/10/2014

The death of the weekly shop: Savvy Brits shifting online - 07/10/2014

Facebook cracks down on ‘fake likes’: Sues scammers for £1.3bn - 07/10/2014

Bumper ecommerce Christmas: 120 million orders predicted for December - 07/10/2014

Yahoo close to investing $10bn in Snapchat? - 06/10/2014

Chat app wars: Google to launch WhatsApp rival? - 06/10/2014

Lexus offers virtual test drive with Oculus Rift - 06/10/2014

Many marketers still failing to convert consumer insights into actions- survey - 06/10/2014

Facebook sorry for psychological social experiments - 06/10/2014

Hobgoblin Facebook gameshow targets Halloween market - 06/10/2014

Case study: Customer experience optimisation boosts conversions for NotOnTheHighStreet - 06/10/2014

Rovio axes 130 staff as Angry Birds growth stalls - 03/10/2014

Case study: How Murphy’s turned Ireland’s rain into beer - 03/10/2014

SME marketing budgets 20% larger this year - 03/10/2014

Top digital marketing data and case studies this week - 02/10/2014

Twitter gets official TV ratings: Brands link social and TV success - 02/10/2014

Facebook sorry for drag queen name ban - 02/10/2014

Reddit gets $50m funding boost- will give 10% back to users - 02/10/2014

Hong Kong protestors flock to FireChat to bypass web lockdown - 02/10/2014

Netflix to make first movie: Crouching Tiger sequel set for VOD - 02/10/2014

AOL expands content deal with MSN - 02/10/2014

Many Brits ‘don’t understand the Internet’...but can't live without it - 02/10/2014

Microsoft reveals plans for Windows 10 (and skips number 9) - 01/10/2014

Archived Digital Intelligence

See a list of previous monthly editions of Digital Intelligence »

Archive 2001-2005

For access to earlier editions of Digital Intelligence you will need your client passwords. Digests and thematic reports are also available along with our market sector analysis on topics such as online advertising spend.

Send us your news

In the Digital Intelligence publication we focus on research data, industry trends and key steps in the development of the digital networked society.

If your company is generating news that could contribute to this then why not get in touch? Email

Copyright ©2000-2014 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy