Digital Intelligence

Daily digital marketing research and news

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<< Monthly archives: May 2017

Today's news

Walkers pulls interactive selfie ad after Twitter sabotage

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

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26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking UK

Emails Vs. social media: Which is better for consumer engagement?

Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.

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26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends email infographic social media and social networking

Instagram tests direct response ads in stories

Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section.

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26/05/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Instagram mobile marketing social media and social networking

Sony creates interactive “Trainspotting” guide to Edinburgh

Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite.

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26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing film Transport Travel UK

Nearly half of businesses “will not be ready in time for the GDPR”

With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of companies yet to even start a GDPR plan.

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26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Privacy Regulation

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

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25/05/2017  |  Full story...  |  More about: Africa Digital Intelligence digital marketing FMCG games recuitment Unilever

Instagram goes local with Hashtag Stories and location tools

Instagram has added two new Explore categories: Location Stories and Hashtag Stories, letting users discover photos and videos based on places or things of interest, all from the same Explore tab.

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25/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Instagram local mobile marketing social media and social networking video

Brits “have already spent £2bn on Christmas 2017”

Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.

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25/05/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail UK

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.

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25/05/2017  |  Full story...  |  More about: advertising brands CRM Digital Intelligence digital marketing ecommerce retail

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.

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25/05/2017  |  Full story...  |  More about: advertising brands CRM Digital Intelligence digital marketing ecommerce retail



Recent stories

Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”

As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit.

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25/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Travel UK

Shakira promotes latest album with augmented reality treasure hunt

Sony Music US Latin has teamed up with location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.

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24/05/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing local mobile marketing music

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.

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24/05/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Google local Maps retail Search video YouTube

When should children get smartphones? Most parents say 11

Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research.

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24/05/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends mobile marketing Privacy Regulation security smartphones

River Island backs #explainepilepsy campaign

Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.

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24/05/2017  |  Full story...  |  More about: charity Clothing Digital Intelligence digital marketing ecommerce retail River Island social media and social networking

Video viral of the week: Santander VR wedding stunt

Santander UK has helped a customer propose to his girlfriend with the help of virtual reality and Olympic gold medalist Jessica Ennis-Hill.

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24/05/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing financial services UK video viral marketing

Facebook secret guidance on graphic content leaked

Facebook's moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network's handling of extreme content.

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23/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation social media and social networking

Brands to blame? 50% hold them responsible for inappropriate ad placement

Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.

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23/05/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends media planning

Rise of ecommerce changing in-store shoppers expectations

Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.

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23/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail

Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.

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23/05/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

Instagram audience in France still growing

Nearly one-fifth (19.8%) of internet users in France, or 10.4 million people, will Instagram regularly in 2017, according to new research.

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23/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook France Instagram social media and social networking

Do corporate values matter? 40% of consumers abandon brands due to poor behaviours

Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom.

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22/05/2017  |  Full story...  |  More about: brands CRM Digital Intelligence digital marketing digital trends

Net Neutrality RIP? US votes to create controversial "two-speed internet"

The US Federal Communications Commission has voted to overturn rules that force ISPs to treat all data traffic as equal.

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22/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing government internet use ISPs Regulation USA

Lack of visibility in Omni-Channel retailing “is leading to lost sales”

It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service?

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22/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail

Technology innovations “can tackle social isolation and loneliness”

A new report released by Internet of Things UK (IoTUK) outlines how emerging digital and social technologies can help tackle social isolation and loneliness.

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22/05/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing Pharmaceutical and healthcare social media and social networking

EU fines Facebook £95m for ‘misleading’ WhatsApp data

The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp.

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19/05/2017  |  Full story...  |  More about: Digital Intelligence Europe Facebook mobile marketing Regulation social media and social networking WhatsApp

Online video trends: Adverts have biggest influence on what consumers watch

Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research.

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19/05/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends video

Digital assistants “to outnumber people by 2021”

Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017.

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19/05/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing mobile marketing technology

EU data law deadline: 62% of businesses still at high risk of non-compliance fines

With the new GDPR regulations coming into force just 12-months from now, the research from Compuware reveals that the majority of retailers are still at risk of incurring costly non-compliance fines, despite organisations having made some progress since the same survey was conducted last year.

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19/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Europe Privacy Regulation UK

8 things from Google I/O: Smart snaps, Siri rival and Android Go

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market.


19/05/2017  |  Full story...  |  More about: Android Digital Intelligence digital marketing games Google images mobile marketing social media and social networking



Top stories from the previous few weeks

IAB creates standard for "Dynamic Content" ads - 18/05/2017

#IsItokforGuys: Lynx search ads tackle male stereotypes - 18/05/2017

China’s Weibo overtakes Twitter for user numbers - 18/05/2017

Kevin Costner catches French high speed rail in new TGV ad - 18/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

Online retail trends: Click and collect starts to pay off - 17/05/2017

Snapchat rolls out “Max Reach” feature in UK and France - 17/05/2017

The future of car sales: Virtual test drives and mobile purchases - 17/05/2017

App trends: Communications and social increasingly dominate app time - 17/05/2017

Snapchat "Sponsored World Lens" turns 3D augmented reality into ads - 16/05/2017

Google revamps AdSense: More transparent rules for publishers - 16/05/2017

Ecommerce meets high street: Most Brits turned off by “Disconnected Shopping Experience” - 16/05/2017

Online video trends: 50% of sports fans watching matches on the internet - 16/05/2017

Bose boosts Formula One sponsorship with Yahoo partnership - 16/05/2017

Biggest cyber attack yet: 150 countries hit with NHS in chaos - 15/05/2017

Citymapper tests free London bus service - 15/05/2017

Influencer marketing: How much do celebrities earn for social media posts? - 15/05/2017

Facebook boosts 360 videos with Blend Media partnership - 15/05/2017

Japan's Softbank invests $500m in Improbable to create "VR cities" - 12/05/2017

Tablet ownership rates falling - 12/05/2017

Rise of reviews: 75% of UK shoppers trust other customers over retail staff - 12/05/2017

Chatbots "could save billions" for UK industries - 12/05/2017

Healthcare education giant Laerdal gets website revamp with Amaze - 12/05/2017

Playing politics with big data: What can marketers learn from Trump and Brexit? - 11/05/2017

Snapchat losses widen as user growth slows - 11/05/2017

Viral marketing trends: Just 1% of social video goes viral - 11/05/2017

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet - 11/05/2017

Marketers “feel the need to hoard customer data” - 11/05/2017

Virtual changing rooms: 1 in 5 shoppers want an AR changing room - 10/05/2017

40% of all online grocery purchases in the UK now made on mobile - 10/05/2017

New ‘discovery-driven commerce’ platform goes live in the UK - 10/05/2017

Coca-Cola pioneers personalised displays in-store with Google AI - 10/05/2017

Spotfiy debuts QR-style codes to boost music sharing - 10/05/2017

Measuring digital success: Agencies and brands clash over KPI standards - 09/05/2017

UK online consumer spending falls for the first time since 2013 - 09/05/2017

TripAdvisor gets into food delivery with GrubHub - 09/05/2017

L’Oréal Paris gets 51% sales boost with new range on Snapchat - 09/05/2017

Most Brits "unaware that their ads are filtered online" - 08/05/2017

Targeting people, not devices: The rise of "cross device ID matching" in marketing - 08/05/2017

Facebook tackles "False News" with UK newspaper ads - 08/05/2017

Brits welcome AI in the workplace- survey - 08/05/2017

Facebook shuts down VR movie studio (but 5% of staff now working on VR) - 05/05/2017

Facebook nears 2 billion users as mobile accounts for 85% of ad revenue - 04/05/2017

Rise of mobile ads "contributing to declining viewability levels" - 03/05/2017

Facebook denies targeting "insecure teens" to boost ad clicks - 02/05/2017

Apple slashes payments to affiliates for app sales - 28/04/2017

Digital video ads: Brands demand more options - 28/04/2017

Bank Holiday shopping: Shopper behaviour changes before and after - 28/04/2017

Why VR is a game-changer for some, but still a bubble for most marketers - 27/04/2017

Free branded Wi-Fi goes live in Edinburgh - 27/04/2017

Amazon Echo Look judges your fashion selfies with AI camera - 27/04/2017

Distraction-on-Demand: Look who’s watching video at work - 27/04/2017

Most marketers believe it’s their role to collect (but not analyse) data - 27/04/2017

Event report: Top 5 experiences at the Virtual Reality Show - 26/04/2017

Channel 4 scares web viewers with personalised Alien ad - 26/04/2017

Top online retailers use only one image per product on mobile sites - 26/04/2017

Two thirds of UK consumers worry brands put their private data at risk - 26/04/2017

Google makes bid for TV planning industry: DoubleClick now includes commercials - 25/04/2017

Interview with an influencer: Danny MacAskill on the process of working with major brands - 25/04/2017

Huffington Post rebrands to “HuffPost” - 25/04/2017

Content marketing trends: 80% of consumers forget content within a few days - 25/04/2017

The press release in modern marketing– dead or just resting? - 25/04/2017

Almost 1 in 10 workers in Dublin are developers: UK and Ireland tech hub league table - 25/04/2017

Unilever pranks beauty bloggers with fake hair care brand launch - 24/04/2017

Google building own ad blocker software to take on rivals - 24/04/2017

Mobile commerce trends: The smartphone’s rise as an online purchasing device - 24/04/2017

Mobile commerce trends: The smartphone’srise as an online purchasing device - 24/04/2017

Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours - 24/04/2017

giffgaff debuts Snapchat Lens for "Big Swim" campaign - 21/04/2017

giffgaff debuts Snapchat Lens for "Big Swim" campaign - 21/04/2017

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