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Three UK has revealed the first step in its plans to revolutionise the mobile advertising experience by trialling ad-blocking technology on its network next month.
Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet.
Despite the rise of YouTube, Facebook and Snapchat, it seems that good old fashioned TV commercials are still the most powerful ad channel, according to new data.
Spotify saw revenues surge 80% to €1.94bn (£1.5bn) last year but losses deepened as the music streaming service put more money into investments.
The US market for video streaming is slowing for the first time, signaling saturation, according to new research.
Vice Media has become the latest news putlet to layoff staff, following the likes of Mashable and Buzzfeed as upcoming digital media publications struggle to turn a profit in an increasingly saturated market.
Twitter has relaxed the rules for what counts against its iconic 140-character limit in Tweets, dropping pictures and video along with @name replies.
Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years.
Mobiles provide the most emotionally engaging screen, and are the most effective at delivering ‘seamless moments’ for consumers, according to new research.
A crowdfunded campaign for reconstruction firm FrontOffice has propelled the company to become listed on stock exchange, becoming the fastest crowdfunded exit.
Facebook is changing the way it runs its Trending Topics feed, following accuastions that the social network is deliberatley excluding right wing politcal subjects from its charts.
To promote the upcoming Teenage Mutant Ninja Turtles movie, Paramount Pictures is jumping in on the chatbot craze with four bots on popular teen chat app Kik which allow users to chat with the comic book heroes.
Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.
Chinese government employees are inserting millions of deceptive messages into the streams of real social networks, to divert citizens' attention from adverse or embarrassing news, according to new research.
As George Osborne claims that the UK will plunge into a self-inflicted year-long recession, resulting in the loss of over half a million jobs, CEOs of some of the fastest-growing UK companies discuss how a potential Brexit could impact on businesses.
Last week, a mother's video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl's, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react fast in a social world.
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.
In which Scott Disick copied and pasted the email from the skinny tea marketing team onto his Instagram caption pic.twitter.com/ocVdxi4jaZ— Young Lady (@frankiegreek) May 19, 2016
Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers.
With Snapchat set to revive MTV's Cribs, Hostel World has released a spoof ad with a little help from rapper 50 Cent.
This year's Google I/O conference saw the internet giant unveil a raft of new platforms and features. We look back at the top nine announcements from the event, from smart homes to streaming apps…
Google has launched Google Home, a small speaker capable of answering voice commands through a new digital assistant.
Microsoft is pulling out of the feature phones business to focus on smartphones, at it sells off Nokia's once market-leading range of devices.
Car-hailing app Uber has begun testing a self-driving vehicle in a move that threatens to further disrupt the taxi industry.
Online retail inthe UK continued its double digit growth this year with purchases made online achieving a year-on-year increase of 11% in April, but growth has slowed, according to new research.
The vast majority of marketing organisations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new survey.
Here are the top digital marketing data and case studies that caught our eye.
A hacker is advertising what they claim is more than one hundred million LinkedIn logins for sale, forcing the social network to reset accounts.
Google has launched Spaces, a collaborative messaging app similar to the increasingly popular Slack.
Top stories from the previous few weeks
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