Digital Intelligence

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<< Monthly archives: March 2019

Today's news

Apple takes on Netflix and Amazon with blockbuster streaming service

Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.

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26/03/2019  |  Full story...  |  More about: Apple content Digital Intelligence digital marketing Netflix paid content video

Meme ban or creative protection? EU MEPs approve controversial online copyright law

The European Parliament has approved the Copyright in the Digital Single Market Directive, passing controversial copyright rules that campaigners claim could change the way the internet works.

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26/03/2019  |  Full story...  |  More about: content copyright Digital Intelligence digital marketing Europe government regulation social media and social networking

Private messaging apps beat social media and word of mouth for sharing content

Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.

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26/03/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends social media and social networking WhatsApp

1 in 5 brands admit they’ll “never understand their customers”

20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.

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26/03/2019  |  Full story...  |  More about: analytics behavioural targeting brands Digital Intelligence digital marketing digital trends

Brands ‘not ready’ to deal with crisis linked to their values

Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.

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25/03/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Instagram debuts in-app shopping feature

Instagram has launched an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app.

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25/03/2019  |  Full story...  |  More about: app ecommerce Instagram mobile devices and tablets mobile marketing retail

Customer service trends: Facebook and webchat lead way as email and Twitter lag behind

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to new research.

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25/03/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking UK

Winners and losers of Google's search update: ‘User Signals’ and trusted brands grow in importance

The first major Google algorithm update of 2019 has caused major upheaval in the global search results. Searchmetrics has conducted an analysis of the types of sites that have been affected and why.

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22/03/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Google Search SEO

Skoda app lets couriers deliver shopping to car boots

Skoda is testing a new scheme that lets users choose their car as a delivery address when they shop online, avoiding the hassle of having to wait in for parcels.

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22/03/2019  |  Full story...  |  More about: apps automotive Digital Intelligence ecommerce Internet of Things mobile marketing retail technology

Tech workers ‘more likely to turn whistleblowers following scandals’

The UK’s tech professionals are now more likely to blow the whistle on an employer’s misbehaviour in the wake of scandals in the sector, according to exclusive new research.

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21/03/2019  |  Full story...  |  More about: digital marketing digital trends recuitment



Recent stories

Google fined €1.49bn by EU for restricting rivals' search ads

European Union regulators have fined Google with a €1.49bn fine for abusing its dominant role in online advertising via the AdSense platform.

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21/03/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Europe Google regulation Search

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages social media and social networking video viral marketing

End of consoles? Google launches streaming gaming platform Stadia

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

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20/03/2019  |  Full story...  |  More about: Digital Intelligence digital marketing games Google video YouTube

ASA bans No Deal Brexit banner ad for encouraging 'stockpiling'

The Advertising Standards Authority (ASA) has banned an online ad from the loan company Peachy for encouraging consumers to stockpile food as Brexit uncertainty heightens.

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20/03/2019  |  Full story...  |  More about: advertising ASA Digital Intelligence digital marketing Europe financial services regulation

Spotify accuses Apple of 'stifling app competition'

Spotify has accused Apple of anti-competitive practices by charging a 30% "tax" , leading to an investigation by the European Union's competition watchdog.

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19/03/2019  |  Full story...  |  More about: Apple Digital Intelligence digital marketing Europe regulation Spotify

Most SME’s ‘do not have SEO strategy in place'

Fewer than 40% of small businesses have an SEO strategy in place, though an additional 38% plan to have an SEO strategy in the future according to research.

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19/03/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search SEO

Instagram beats Facebook as UK Gen Z’s favourite social media platform

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.

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19/03/2019  |  Full story...  |  More about: demographics Digital Intelligence digital marketing Facebook Instagram internet use social media and social networking time spent online

Walled gardens ‘are marketer's biggest peeve’

Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.

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19/03/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends

Uber plans '$120bn' IPO next month following rival Lyft

Ride-hailing firm Uber is planning to kick off its initial public offering in April, following smaller rival Lyft.

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18/03/2019  |  Full story...  |  More about: apps automotive Digital Intelligence digital marketing mobile marketing Travel Uber

Driverless cars and trust: Consumers reveal top self-driving brands

Apple, Hyundai, Volvo and Tesla are the most trusted brands when it comes to driverless cars, according to new research.

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18/03/2019  |  Full story...  |  More about: Apple automotive Digital Intelligence digital marketing Hyundai Internet of Things regulation technology Volvo

Keep it simple: The secret to effective creative lies in low cognitive load

Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.

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18/03/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends media

Instagram overtakes YouTube as top for influencer content

Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.

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18/03/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Instagram social media and social networking YouTube

Tech giants should ‘open up their customer data to others’ says UK Govt report

A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.

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15/03/2019  |  Full story...  |  More about: advertising Digital Intelligence government regulation technology UK

Ad targeting trends: personalisation strategies ‘help marketers exceed revenue targets’

Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.

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15/03/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

Artificial intelligence: Seven ideas receive funding to ensure AI is used in the public interest

From combating the spread of misinformation to expanding awareness of the impact of artificial intelligence on society, seven projects shaping the effects that artificial intelligence has on the field of news and information received $750,000 in funding today.

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14/03/2019  |  Full story...  |  More about: Digital Intelligence Internet of Things technology

IBM under fire for using Flickr photos for facial-recognition project

IBM has been accused of using Flickr photos for a facial-recognition project, without the permission of people in the images.

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14/03/2019  |  Full story...  |  More about: Digital Intelligence IBM Privacy regulation technology

Brexit bots: Foreign Twitter accounts ‘amplified pro-Leave views’

Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.

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13/03/2019  |  Full story...  |  More about: Digital Intelligence government regulation security social media and social networking Twitter UK

Tech giants should ‘open up their customer data to others’ says UK Govt report

A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.

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13/03/2019  |  Full story...  |  More about: Digital Intelligence digital marketing regulation social media and social networking

Top 5 benefits of a cashless society for small businesses

What will payments look like in the future? As cash makes way for mobile wallets and cards, a new study looks at the key benefits of being a cashless society.

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13/03/2019  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services technology

Move over millennials: The most influential demographic is ‘mass market women’

The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.

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13/03/2019  |  Full story...  |  More about: advertising demographics Digital Intelligence digital marketing digital trends



Top stories from the previous few weeks

“Iron Net Curtain’: Thousands protest Russia’s new internet restrictions - 12/03/2019

Facebook removes over 100 ‘hate’ accounts in the UK - 12/03/2019

Two-thirds of small businesses use social media to monitor online reputation - 11/03/2019

The Queen makes her first Instagram post - 11/03/2019

‘F The Stereotype’: Women in the UK lead world as content creators - 08/03/2019

LinkedIn’s ad focuses on role of community in job hunt - 08/03/2019

Amazon closes all pop up shops ahead of major supermarket rollout - 08/03/2019

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals - 07/03/2019

Your round? Young’s pubs launches app payments (with option to split tab) - 07/03/2019

Tech a ‘headache’ not a help for marketers- report - 07/03/2019

Linking data and success: Companies failing to back up objectives with stats - 07/03/2019

UK ad industry outlines 5 step plan to rebuild trust - 06/03/2019

Volvo unveils large scale autonomous bus in Singapore - 06/03/2019

Kantar Marketplace goes live: Online store for customised market research - 06/03/2019

Mobile World Congress review: Foldable phones, tiny terabytes and Google Fi goes 5G - 05/03/2019

The weirdest tech from Mobile World Congress - 04/03/2019

Pinterest launches ‘Catalogs’ and extra shopping ad inventory - 04/03/2019

Millennials ‘more likely to advertise on traditional mediums than older generations’ - 04/03/2019

B2B ecommerce lagging behind B2C for customer experience - 04/03/2019

Global search trends: Wikipedia and YouTube dominate Google results - 01/03/2019

Time to ditch the demographics? Brands 'must rethink targeting to embrace personalisation' - 01/03/2019

Video viral of the week: Google Assistant fixes films at the Oscars - 01/03/2019

Marketers shifting budgets: Holiday travelers and online gamers become top priority - 28/02/2019

Spotify finally comes to India after legal battle - 28/02/2019

BBC and ITV take on Netflix to expand ‘Britbox’ streaming service in UK - 28/02/2019

Merkle unveils dedicated Northern hub in Edinburgh - 27/02/2019

Hands-free future: 80% of consumers believe voice control will soon become part of daily life - 27/02/2019

Yext partners with Chinese apps for tourism targeting - 27/02/2019

Move over Waitrose? M&S in talks to buy Ocado - 26/02/2019

UK holders to lose dot EU domain names after Brexit - 26/02/2019

New technologies and biometrics drive conversations on payments - 26/02/2019

QVC UK debuts social commerce platform with Curalate - 26/02/2019

Over half of Brits shop online whilst watching TV - 26/02/2019

Google updates ‘Test My Site’ with new features for brands - 26/02/2019

Influencer marketing stars earning less (but brands paying more overall) - 25/02/2019

Over 70% of users recognise Google Shopping results as adverts - 25/02/2019

Samsung reveals foldable phone and 5G Galaxy model - 21/02/2019

Linguistics and AI: Helping marketers get over the language barrier to go global - 21/02/2019

Top 7 smart tech: Laundry folding robots and recipe suggesting fridges among most wanted - 21/02/2019

Oscars and the Netflix effect: Roma helps VOD come of age - 20/02/2019

Fake news report: UK investigation concludes Facebook is a "digital gangster" - 19/02/2019

Oscars: Black Panther is fan favourite on YouTube - 19/02/2019

Valentine's Day marketing review: Evolution of emotion in video campaigns - 19/02/2019

How broadcasters are embracing programmatic for TV - 19/02/2019

GDPR risk? Fortune 100 website ‘have 1,768 dark web tags running’ - 19/02/2019

Working with influencers: How to keep control of your brand identity - 18/02/2019

IAB calls out ‘clickheads’ in anti-click-through rate day - 18/02/2019

Social media ad trends: Instagram Stories taking bigger slice of budgets - 15/02/2019

TechCrunch expands into subscriptions with start-up advice platform - 15/02/2019

Snapchat showcases VR ‘Lego wear’ in pop-up shop - 15/02/2019

Six-second ads: The secret to success - 15/02/2019

Verizon Media uses VR and 360º video to bring Abu Dhabi’s tourism destinations to life - 14/02/2019

Harrods or Greggs? What your dating app says about you - 14/02/2019

Continued transparency concerns “will influence digital ad spend in 2019” - 13/02/2019

London ‘top European hub for global tech talent’ - 13/02/2019

Procter & Gamble becomes UK’s largest ad spender - 13/02/2019

8 trends in FMCG e-commerce: potential growth opportunities for retailers and manufacturers - 13/02/2019

CSR: Expectation higher for Tech, food and fashion sectors to show they care - 11/02/2019

Bigger than splitting the atom? $219bn ‘already invested in AI’ - 11/02/2019

Twitter comeback continues as it reveals ‘daily user’ numbers for first time - 08/02/2019

Snapchat comeback: Chat app beats estimates and stems decline in users - 08/02/2019

Spotify revenues soar 30% as paid subscribers hit 96m - 08/02/2019

Spotify revenues soar 30% as paid subscribers hit 96m - 08/02/2019

Unilever buys healthy snack brand Graze - 07/02/2019

Spotify buys two podcast giants - 07/02/2019

Top hotel booking sites halt 'misleading' tactics and hidden charges after investigation - 07/02/2019

Offers and promotions on social media: Baby boomers more likely to click than millennials - 07/02/2019

Super Bowl stats: Ad spend drops for second year running - 06/02/2019

Offers and promotions on social media: Baby boomers more likely to click than millennials - 05/02/2019

Americans now see as many Super Bowl ads on YouTube as on live TV - 05/02/2019

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