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<< Monthly archives: December 2017

Today's news

10 ecommerce trends to watch in 2018 [INFOGRAPHIC]

As we enter 2018, this new infographic outlines the most relevant and exciting trends in the e-commerce world.

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11/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Internet of Things technology

Five workplace trends businesses should look out for in 2018

2017 has been a year full of technology advancements from the rise of the virtual assistant to the growing use of smart devices leaving many workplaces in the midst of a transformation that will only keep gaining momentum over the next year.

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11/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends recuitment

Apple to buy Shazam for $560m?

Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.

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11/12/2017  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing Internet of Things mobile marketing music Shazam

Half of young Brits have bought items promoted by influencers in 2017

Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.

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11/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail social media and social networking video viral marketing

eBay trends: Men steal a march on ‘December detox’, starting this weekend

Brands and sellers should prepare for the ‘December detox’ that’s set to sweep the nation this weekend, as partied-out Brits make an early switch from celebrating to self-improvement – with men leading the charge.

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08/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends eBay ecommerce FMCG retail

Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’

New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.

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08/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages

‘Digital Fragmentation’ poses new challenges to global growth

A new report warns that while ‘digital fragmentation’ risks frustrating companies’ plans for future growth and innovation, the UK is at the forefront of the response to this.

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08/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends mobile marketing

Star Wars attracting new female audience with Rey and Jyn

Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off - research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female.

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08/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Entertainment film social media and social networking

Sprinklr debuts new Reddit listening tool for brands

Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.

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08/12/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing Reddit social media and social networking

Google adds lead generation to voice services

Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.

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07/12/2017  |  Full story...  |  More about: behavioural targeting digital marketing Google Internet of Things Search technology



Recent stories

Emotional engagement with consumers ‘could boost retail sales 5%’

Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers, according to new research.

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07/12/2017  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends

Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

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07/12/2017  |  Full story...  |  More about: advertising ASA behavioural targeting demographics Digital Intelligence digital marketing Regulation UK

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing digital trends global video viral marketing

Pokemon Go! for blockchain: Cryptokitties craze slows down digital trade

'CryptoKitties', a new virtual kittens game designed for blockchain technology has become so popular that it is slowing down trade in one of the world's largest crypto-currencies.

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06/12/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing financial services games Regulation technology

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour

For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.

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05/12/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing Hyundai Super Bowl video viral marketing

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.

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05/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing Super Bowl video viral marketing

Virals of the year: Geico returns to mock pre-roll ads with “Crushed”

US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.

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05/12/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing financial services viral marketing

Facebook debuts ‘Messenger Kids’ with parental supervision tools

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

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05/12/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

10 hacks that rocked the business world in 2017

2017 has seen some of the most destructive cyber breaches within the business world to date. In light of this, Online Security Experts, vpnMentor have recently conducted research of the 10 biggest business cyber attacks of 2017, highlighting the damage caused, hacking software responsible and how the attacks were resolved.

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05/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing hacker Regulation

John Lewis wins battle of Christmas ads on YouTube 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.

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05/12/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing video viral marketing YouTube

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”

This fun campaign by TBWA\Raad for Connect Boundless in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.

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05/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing”

Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.

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05/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Germany retail video viral marketing

Virals of the year: Nespresso puts George Clooney in classic films

George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.

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04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing

Internet 'to make up 94% of all growth in adspend by 2020'

Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.

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04/12/2017  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends global

Virals of the year: Volvo targets women with “Moments”

This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.

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04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing Volvo

Virals of the year: The New York Times “The Truth Is Hard to Find”

2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.

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04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing newspapers video viral marketing

Facebook selects first non-US viewability partner

Facebook has selected its first viewability measurement partner to come from outside the US.

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04/12/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Facebook

Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.

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01/12/2017  |  Full story...  |  More about: behavioural targeting demographics Digital Intelligence digital marketing Facebook Regulation social media and social networking

Generation Z poses new challenges for online fashion retailers

The latest generation to hit the shops in earnest has very different expectations from their parents, according to new research.

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01/12/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends ecommerce

ITV News debuts three online-only shows

ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.

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01/12/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing ITV video



Top stories from the previous few weeks

UK consumers believe their data is worth £254 per year - 01/12/2017

Mary Meeker’s Internet trends for 2017: web ad spend overtakes TV - 30/11/2017

Cyber Week: How did the top online retailers fare? - 30/11/2017

Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle - 30/11/2017

Waze debuts new motorcycle mode and hands-free voice tool - 30/11/2017

Major Snapchat revamp splits friends from media content - 30/11/2017

Only 25% of charity apps accept donations - 29/11/2017

Black Friday 2017: Sales beat forecasts - 29/11/2017

IAB Europe creates ‘consent’ standard to help brands meet new GDPR privacy rules - 29/11/2017

Brand loyalty: 5 questions you should be asking to become an 'experience business' in 2018 - 29/11/2017

Facebook takes on Snapchat with addictive messaging “Streaks” - 28/11/2017

Big brands pull out of YouTube after appearing next to ‘predatory’ videos - 28/11/2017

Shoppers keen to set their own contactless card limit - 28/11/2017

All consumers want for Christmas is free shipping - 28/11/2017

San Miguel sponsors eSports team Heretics - 27/11/2017

Snapchat debuts 'Stories for Brands': HBO and ASOS first to sign up - 27/11/2017

Top UK brands on Instagram: Burberry leads the way - 27/11/2017

Smartphone voted as most life-changing tech of the past 25 years - 27/11/2017

Top digital security threats for 2018: Erosion of line between public and personal data - 27/11/2017

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging - 24/11/2017

Uber criticised for "hack cover-up" - 23/11/2017

Unilever expands digital start up ‘Foundry’ to Asia and Australasia - 22/11/2017

Reader and publisher relationship has “catalytic” effect on ad effectiveness - 22/11/2017

Uber buys fleet of 24,000 driverless cars from Volvo - 21/11/2017

Programmatic usage ‘to make up 67% of global digital display market by 2019’ - 21/11/2017

Ecommerce tipping point? ASOS overtakes M&S (for market valuation) - 21/11/2017

Amazon Echo to boost UK retail sales this Christmas - 21/11/2017

Black Friday – a psychological retail phenomenon - 21/11/2017

Baidu bets on IoT with smart speaker and two robots - 20/11/2017

Black Friday to take over 40% of Christmas spend this year - 20/11/2017

72% of tech startups change their market within 3 years - 20/11/2017

Black Friday to take over 40% of Christmas spend this year - 20/11/2017

Big brands overhauling digital strategy amid brand safety fears - 20/11/2017

71% of marketers see GDPR as a "creative opportunity" - 20/11/2017

Boston Dynamics' Atlas robot does backflips - 17/11/2017

Health search trends: Online health sites succeed with long-form content - 17/11/2017

Marketing in 2018: A year of reckoning? - 17/11/2017

Brits want AI to help choose their holidays - 17/11/2017

Dulux debuts online colour picker with Houzz - 17/11/2017

Just one Facebook ‘like’ is all it takes for targeted adverts - 16/11/2017

Slow site speeds hamper online retailers this festive season - 16/11/2017

The FA hires Cognizant for digital transformation drive - 16/11/2017

TV tribes: New data shows brands should avoid stereotypes in campaigns - 16/11/2017

Channel 4 links with top European broadcasters for video ad alliance - 15/11/2017

Black Friday email tips: Brands must focus on emotions, not just deals - 15/11/2017

Reddit takes on social media giants with chat function - 15/11/2017

UK Prime Minister meets digital leaders to plan technology drive - 15/11/2017

Black Friday trends: Facts, stats and predictions [INFOGRAPHIC] - 15/11/2017

The growing impact of social media on sports [INFOGRAPHIC] - 15/11/2017

UK consumers experiencing Black Friday fatigue due to extended deals - 15/11/2017

Adobe launches first "programmatic-only" campaign - 14/11/2017

Facial-tracking study reveals 4 key tips for successful luxury advertising - 14/11/2017

Half of sales reps view prospects’ Facebook profiles before meetings - 14/11/2017

Brands spending £6bn on Christmas ads - 14/11/2017

eBay sees rise of “Generation Phygital”: 52% prefer books, CDs and DVDs over digital media - 14/11/2017

Single’s Day trends: $25bn spent in one day - 13/11/2017

Mobile ad trends: Ad fraud tops transparency concerns - 13/11/2017

Video and subscriptions to power the future of premium content - 13/11/2017

Consumers more willing to share location with apps (but privacy concerns persist) - 13/11/2017

Paddington Vs. Moz: Which Christmas ad is winning online? - 13/11/2017

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear - 10/11/2017

Doritos launches Xbox campaign with influencers - 10/11/2017

14 year olds 'have already sent more than 35,000 texts' - 10/11/2017

Interview: Countdown to Singles Day 2017 - 10/11/2017

Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper - 09/11/2017

Twitter debuts $99 subscription tool to promote tweets - 09/11/2017

Most marketing bosses admit they don’t understand the changing consumer’ - 09/11/2017

Social media can drive brand impact (and not just clicks) - 09/11/2017

Most marketers ‘still can’t unify online and offline worlds’ - 09/11/2017

Snapchat undergoes huge redesign as losses grow - 08/11/2017

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