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<< Monthly archives: June 2018

Today's news

Cannes Lions highlights: The Power of Big Tech Platforms

Do tech giants support open societies or are they a threat to them? Zanny Minton Beddoes, Editor-in-Chief of The Economist, chaired a big debate on the subject at this year’s Cannes Lions.

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22/06/2018  |  Full story...  |  More about: advertising Cannes Lions Digital Intelligence digital marketing government Internet of Things Privacy technology

Cannes Lions winners: Xbox lets fans sell own customised controller designs

The Cannes Lions jury awarded the top ‘Creative Commerce’ prize to Microsoft XBox Design Lab's "The Fanchise Model" campaign, created out of McCann London.

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22/06/2018  |  Full story...  |  More about: Cannes Lions digital marketing ecommerce games Microsoft retail social media and social networking user generated content

Cannes Lions winners: ‘Today at Apple' wins experience award

Apple won the "Brand Experience and Activation" Grand Prix at Cannes Lions for the "Today at Apple" program at its retail stores.

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22/06/2018  |  Full story...  |  More about: Apple Cannes Lions CRM Digital Intelligence digital marketing retail

Cannes Lions Highlights: Accelerating creativity in the age of AI

At Cannes Lions 2018, Adobe hosted a panel with Jamie Myrold (Adobe VP of design), Mario Klingemann (artist and “Neurographer”), and Natasha Jen (partner at Pentagram) who discussed an important question to the festival’s audience: How are creative people in the advertising industry going to interact with AI in their work?

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22/06/2018  |  Full story...  |  More about: advertising Cannes Lions content Digital Intelligence digital marketing Internet of Things technology

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth”

At this year’s Cannes Lions, Unilever CMO Keith Weed discussed how a ‘founder’s mindset’ is the secret to success.

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22/06/2018  |  Full story...  |  More about: advertising Cannes Lions content CRM Digital Intelligence digital marketing Unilever

Cannes Lions Winner: Pedigree 'SelfieSTIX' sweeps mobile awards

In New Zealand, Pedigree launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets, winning a raft of Cannes Lions mobile awards in the process.

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22/06/2018  |  Full story...  |  More about: apps Asia Pacific Cannes Lions Digital Intelligence digital marketing FMCG food and beverages mobile marketing New Zealand

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.

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22/06/2018  |  Full story...  |  More about: apps Brazil Cannes Lions government mobile marketing Privacy social media and social networking South America viral marketing

Instagram launches long-form video hub IGTV

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

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22/06/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Instagram social media and social networking video

White paper: Driving B2B digital transformation

With digital transformation still widely misunderstood by many B2B organisations and even feared at the C-level, digital agency Deeson has launched a new white paper to demystify what it means and help organisations get to grips with the change needed to stay ahead.

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22/06/2018  |  Full story...

Cannes Lions 2018: Highlights from day 3

Day Three at Cannes Lions 2018 featured Unilever's Keith Weed, R/GA's Barry Wacksman, Apple's Angela Ahrendts and Jane Wurwand, the founder of Dermalogica. View the video highlights reel below.

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21/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing



Recent stories

Cannes 2018 highlights: YouTube CEO on “What Matters Next”

In this special session from Cannes Lions, YouTube's CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.

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21/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing video

Search trends: How Page 1 of Google has changed for travel brands

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

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21/06/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Google mobile marketing Search Travel

Cannes Lions 2018: Highlights from day 2

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

21/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing France video

81% of global consumers think organisations provide ‘disconnected experience’

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

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21/06/2018  |  Full story...  |  More about: CRM design Digital Intelligence digital marketing digital trends ecommerce retail

Teads debuts augmented reality video ads at Cannes

Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format.

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20/06/2018  |  Full story...  |  More about: advertising augmented reality Cannes Lions Digital Intelligence digital marketing video

Cannes Lions 2018: Video highlights from day one

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

20/06/2018  |  Full story...  |  More about: advertising Cannes Lions content Digital Intelligence digital marketing

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

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20/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search social media and social networking

The psychology of online ads: How consumers interact with video content

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

20/06/2018  |  Full story...  |  More about: advertising analytics behavioural targeting Digital Intelligence digital marketing digital trends

Analytics trends: What metrics actually matter to marketers

There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.

20/06/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

Hootsuite ‘Boost’ helps organisations extend reach of organic social content

Hootsuite has launched Boost a new feature allowing customers to easily identify and promote top performing Facebook content to reach new audiences.

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20/06/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Hootsuite social media and social networking

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.

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18/06/2018  |  Full story...  |  More about: advertising augmented reality Cannes Lions Digital Intelligence digital marketing games technology

Apple to punish apps that misuse address book data

Apple is punishing apps that misues people’s address book data by quietly rolling out a new set of rules for developers last week, adding restrictions for apps that vacuum up the address books of iPhone users.

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18/06/2018  |  Full story...  |  More about: advertising Apple Digital Intelligence digital marketing Privacy Regulation

World Cup players ‘twice as valuable than clubs on social media’

The Premier League's most prolific online 'stars' are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.

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18/06/2018  |  Full story...  |  More about: Digital Intelligence digital trends social media and social networking sport

eBay Advertising debuts self-serve ad product for local services

eBay Advertising has soft-launched ‘eBay Local Services Ads’, a brand new product designed to help local service organisations reach new customers and grow their businesses.

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18/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail UK

Stress Shopping: Fifth of UK consumers find shopping a stressful experience… even online

Just under a fifth of UK consumers (18%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high stress levels while buying online.

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18/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce

Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer

Brands are set to benefit from a surge in ‘slumber shopping’ – or shopping when we should be sleeping – as the weather gets warmer this summer.

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18/06/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing

Travel People launches CMS for smalls firms with ad tech built-in

Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB.

18/06/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Travel

71% of UK consumers ‘are happiest online when shopping’

Consumers are not only their happiest, but most engaged, focused and open minded when making purchases online, according to new research.

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18/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce

STEM graduates: science jobs expected to grow twice as fast as other occupations

Jobs in science, tech, engineering and maths (STEM) are expected to grow at double the rate of other occupations, creating 142,000 jobs between now and 2023, according to new research.

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14/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things recuitment technology

Voice technology: Business use to triple over next year

The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants - to communicate with customers within the next year according to research.

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14/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things Search trends



Top stories from the previous few weeks

Social media now captures more time than live TV - 14/06/2018

Universities are the biggest employer of AI talent in UK- report - 14/06/2018

Tencent Music strengthens ties with Chinese TV giant - 14/06/2018

Most UK marketers managing international campaigns (but only 11% have local teams) - 13/06/2018

England Fans in North West ‘plan to use social media most during World Cup' - 13/06/2018

Snapchat AR ads go programmatic - 13/06/2018

Father’s Day: 46% of Brits plan to spend more this year - 12/06/2018

Carrefour and Google team up for voice shopping in France - 12/06/2018

Two thirds of Brits staying at home to watch World Cup - 12/06/2018

Nostalgia boosts Father’s Day clicks by nearly 200% - 12/06/2018

Rovio teams with Everton FC for World Cup YouTube series - 12/06/2018

Cannes 2018: The 10 biggest YouTube ads since last year’s festival - 12/06/2018

London named Artificial Intelligence capital of Europe - 11/06/2018

Tencent partners Italian fashion TV commerce firm - 11/06/2018

90min creates localised user-generated World Cup sites with big brand sponsors - 11/06/2018

Ecommerce in Italy worth €24bn in 2017 - 11/06/2018

World Cup ‘to boost global adspend by $2.4bn this year’ - 08/06/2018

Booking.com leads the big spenders for PPC in the travel sector - 08/06/2018

Instagram planning long-form videos? - 08/06/2018

World Cup 2018: Analytics reveals most anticipated matches - 08/06/2018

Amazon to stream 20 live Premier League matches from next year - 07/06/2018

Walmart to launch shopping via text service - 07/06/2018

KitchenAid gets closer to its customers via social media - 07/06/2018

Content marketing trends: Clear ROI focus needed to convince boardroom - 07/06/2018

Digital video usage in the UK: mobile viewing on the rise - 06/06/2018

The true value of attention: Do cinema ads offer better ROI than programmatic? - 06/06/2018

Rise of eSports: Fortnite, football and an Olympic future boost popularity - 06/06/2018

Authentic reviews are three times as important for online shoppers as product imagery - 06/06/2018

Ad data wars: Apple blocks Facebook and Google tracking tools by default - 05/06/2018

Overconfidence on productivity ‘hampering marketing firms’ performance’ - 05/06/2018

Corporate values matter: Consumers are willing to spend more with brands that give back - 05/06/2018

Data scandal: Trust in Facebook drops by half - 05/06/2018

Marketers may be 'overestimating ability to deliver results' - 05/06/2018

Nine top employee perks: Staff rank more holidays over pay rise - 04/06/2018

HubSpot and Taboola turn on content discovery for 40,000 brands - 04/06/2018

Five qualities that make a brand ‘truly great’ - 04/06/2018

Sports tourism to benefit brands that keep their eyes on the ball this summer - 04/06/2018

Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network - 01/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Pinterest Promoted Video ads go widescreen - 01/06/2018

Reddit overtakes Facebook as third most popular site in US - 01/06/2018

LGBT+ business community myGwork gets revamp - 01/06/2018

Social football buzz: Real Madrid won the game but lost the crowd - 01/06/2018

A tale of two tweets: Poundland threatens legal action over Thameslink slur - 31/05/2018

CRM has yet to win its own budget in two thirds of UK businesses - 31/05/2018

Out-of-home marketing trends: Media buyers ‘undervaluing ad spots’ - 31/05/2018

Ecommerce trends: Average order value rises for 14th consecutive month - 31/05/2018

How KFC spoofed a vlogger trend with fake ‘Clean Eating’ Burger - 31/05/2018

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign - 30/05/2018

Top 100 brands: Netflix, Amazon and Alibaba contribute to biggest ever rise - 30/05/2018

Mobile makes up quarter of global media use (as planning shifts from channels to ‘mindsets') - 30/05/2018

Media firms expect ‘digital explosion’ over next 5 years - 30/05/2018

Socialbakers adds AI-powered Audience Segmentation to marketing platform - 29/05/2018

Momondo, Skyscanner and Kiwi agree deal with TravelFree for commission free offers and error fares - 29/05/2018

15 jobs of the future: Virtual teacher, time broker and drone manager - 29/05/2018

Bricks and mortar stores must adapt to the needs of the modern digital consumer - 29/05/2018

SEMrush study: searches for GDPR increase 700% in run up to implementation date - 25/05/2018

YouTube is now the go-to platform for football fans - 25/05/2018

10 years of Twitter analysis: Most liked, retweeted, followed & more - 24/05/2018

Only 2% of UK Consumers consider GDPR to be NOT Important - 24/05/2018

Three-quarters of CIOs say the need for rapid innovation puts customer experience at risk - 24/05/2018

Adobe buys ecommerce platform Magento Commerce - 24/05/2018

Long, expensive and emotionally draining: Entrepreneurs reveal what it’s really like to launch a tech startup - 24/05/2018

European digital advertising market has doubled in size in 5 years - 24/05/2018

AgeChecked teams up with Blockchain platform for age verification - 23/05/2018

Days before GDPR, consumers reveal what they really dislike people doing without permission - 23/05/2018

Football giants team up with Unibet to teach customers how to bet on the World Cup - 23/05/2018

‘Bring your own device’ linked with cybersecurity risk for six in 10 UK SMEs - 23/05/2018

Online news trend: Quality journalism is winning the war on attention - 22/05/2018

Global ecommerce trends: “Mobile-First” consumer mindset grows - 22/05/2018

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