Digital Intelligence

Daily digital marketing research and news

Celebrating 15 years of daily digital marketing research and news, for agencies and brands, marketing directors and operational digital teams. Our award-winning analysts and researchers find you the stories that matter.

logo montage
Email

Want more? Sign up for weekly briefings

<< Monthly archives: September 2017

Today's news

Ride sharing app Uber loses London license

Transport for London has ruled that it will not renew taxi app Uber's private hire licence after concluding it is "not fit and proper".

uber%20london.jpg

22/09/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing Regulation Transport Travel Uber UK

Deliveroo suffers huge loss despite 600% growth

Food delivery app firm Deliveroo saw revenues grow 611% last year as the takeaway app expanded around the world, but lossses rose from £30.1m to £129.1m.

deliverood.jpg

22/09/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce food and beverages mobile marketing

5 predictions for the future of retail

Chatbots, messaging apps and voice enabled devices will also start to become a key element of brand communication, according to a new report looking into the future of retail.

futret.png

22/09/2017  |  Full story...  |  More about: digital marketing digital trends ecommerce retail

When should a child get a smartphone? Parents think 11

UK parents believe children should be 11 years old before they own a smartphone or tablet with internet capability, with 61% only wanting it for emergency, according to new research.

texch-kids-main.jpg

22/09/2017  |  Full story...  |  More about: Digital Intelligence digital trends mobile marketing Privacy Regulation security

Shutterstock Custom helps brands with content creation

Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand.

shutterstock-new-logo.jpg

22/09/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing images

Google buys half of HTC for $1bn to take on Apple and Samsung

Google has bought part of Taiwanese technology company HTC in an effort to further expand its smartphone business.

htuu11.jpg

21/09/2017  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing Google HTC mobile devices and tablets mobile marketing Search

Email fail: Amazon mistakenly sends baby registry emails

Amazon sent out some very confusing emails on Tuesday, telling a large number of customers that someone had bought an item off their baby registry.

amazon-baby.jpg

21/09/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing email

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)

YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.

ytspons.jpg

21/09/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing games Google paid content video YouTube

The Body Shop hires Urban Airship for mobile wallet campaign

The Body Shop is working with agency Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign.

bodyshop-ua.jpg

21/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce FMCG mobile marketing retail

The checkout “is least satisfying part of the omnichannel shopping experience”

Poor payments experience at the checkout is the weak link in connected customers’ omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals.

last-mile.jpg

21/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce financial services



Recent stories

UK mobile trends: Smartphones now twice as popular as PCs for going online

Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day, according to new research.

visdbnf.jpg

20/09/2017  |  Full story...  |  More about: Digital Intelligence digital trends internet use mobile marketing time spent online UK

Most European consumers ditch businesses that don’t meet their customer experience expectations

There has been a significant shift in the balance of power between consumers and businesses, with customers increasingly willing to judge organisations harshly if they don’t meet their customer experience expectations, according to new research.

quadient.png

20/09/2017  |  Full story...

Technology ignorance “will cost UK independent retailers dearly this Christmas”

Just 7% of SME decision makers surveyed in the retail sector invest in technology to meet peak periods, like Christmas, which could put themselves at a clear disadvantage against the online and high street giants.

christmas-london%20%282%29.jpg

20/09/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing ecommerce retail technology

Waze and Spotify come to Apple devices to adapt music to navigation

Originally on Android only, Waze is excited to announce today that the Spotify integration feature will now be available on iOS too.

wazeios.jpg

20/09/2017  |  Full story...  |  More about: Digital Intelligence local Maps mobile marketing music Spotify technology Travel

Bing teams up with Booxscale to offer one click pizzas and plumbers

British start-up Booxscale has announced a partnership with Microsoft, allowing UK-based Bing, Cortana and Skype users to order pizza and hire handymen, all with the press of a button.

20/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing local Maps Search

Google and Facebook dominate UK digital ad market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.

FB-VS-GOOGLE.jpg

19/09/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook Google

Facial recognition marketing firm OfferMoments gets £1.5m funding boost

Facial recognition ad platform OfferMoments has received a £1.5 million boost to help fund its new innovative Out-Of-Home-advertising service.

offermoments.jpg

19/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things marketing mobile marketing

Most consumers use Amazon to research purchases (and quarter do it instore)

72% of people now visit Amazon when they want to research products online before making a purchase and over a quarter (26%) of Amazon users admit to checking for alternatives, background information and prices on the site when they come up on a potential purchase in a physical store, according to new research.

kensh-amaz%20%281%29.jpg

19/09/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce FMCG Search

L’Oréal hires Emarsys for Hong Kong digital push

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.

loreal-hiong-kong.jpg

19/09/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing FMCG LOreal social media and social networking

Two-thirds of firms confess to 'copycat' marketing

Two in three businesses use 'copycat' techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.

copycat.jpg

18/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends marketing

UK ad industry "waking up to brand safety risk"

There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.

ias.jpg

18/09/2017  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing Privacy Regulation security

Meet Lucy: A new AI companion for marketers powered by IBM Watson

Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.

lucy2.jpg

18/09/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

3 start-up predictions for 2025: ‘Tech tourism’, office sharing and corporate collaboration

Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.

stateof%20inovation.jpg

15/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Internet of Things technology Unilever

UK Government woos international investment with AI-driven campaign

LoopMe are working with the UK Governments Department of International Trade to help promote their largest ever international trade and investment campaign.

exp%20great.jpg

15/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Travel UK

London Fashion Week: Premium labels invest big in influencers

Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.

london-fashion-week-17.jpg

15/09/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends ecommerce social media and social networking video

Taboola brings social ad feed to publisher pages: BT first to sign up

Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer.

<taboola.jpgimg alt="taboola.jpg" src="http://www.digitalstrategyconsulting.com/intelligence/taboola.jpg" width="620" height="374" />

15/09/2017  |  Full story...  |  More about: BT Digital Intelligence digital marketing social media and social networking

ComScore makes viewability metrics open to all for free

comScore has extended access to its free viewability measurement solution around the globe.

comscore-logo.jpg

15/09/2017  |  Full story...  |  More about: analytics comScore Digital Intelligence digital marketing video

Digital experts unite to help Manchester’s homeless with tech solutions

A ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other cities around the UK.

raining-bee.jpg

15/09/2017  |  Full story...  |  More about: charity Digital Intelligence digital marketing UK

Facebook promises brand safety: keeps ads away from controversial issues

Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.

fb-bizs-620x400.jpg

14/09/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Regulation social media and social networking video

High street shopping : Over 45s let down by in-store experience as youngsters seek ‘inspiration’

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, according to new research.

generation-game.jpg

14/09/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends ecommerce retail technology



Top stories from the previous few weeks

UK firms “unprepared for the Fourth Industrial Revolution” - 14/09/2017

Agencies and marketers “lacking data transparency” - 14/09/2017

Most European retailers see future as a media company - 14/09/2017

iPhone X launch: Facial login, AI photos and augmented reality - 13/09/2017

State of online video: 34% rise in global online video viewing - 13/09/2017

Health and fitness app usage “grew 330% in just 3 years” - 13/09/2017

New technologies key to loyalty in the “Experience Era" - 13/09/2017

Mobile data usage trends: Live infographic tracks world’s biggest apps - 13/09/2017

IAB Europe warns of “dire unintended consequences of restricting data-driven ads” - 12/09/2017

Smartphone use in the UK overtakes desktop for first time - 12/09/2017

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app - 12/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator - 12/09/2017

Lack of convenience ‘accounts for 25% of failed online deliveries’ - 12/09/2017

AppNexus and Rubicon Project take on DoubleClick with ‘Prebid’ ad group - 12/09/2017

Global ad spend slows again as search gives way to display - 11/09/2017

Spotify and Hulu team up for $4.99 monthly student package - 11/09/2017

Uber ‘clean air plan’: All London cars to be electric or hybrid by 2019 - 11/09/2017

eBay takes on Amazon with ‘The Entertainment Shop’ for physical media - 11/09/2017

GDPR “is the elephant in British boardrooms” - 11/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator - 11/09/2017

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda - 08/09/2017

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year” - 08/09/2017

LinkedIn partners Spotify to reveal what the UK listens to at work - 08/09/2017

Audi A8 ties with HERE location technology - 08/09/2017

Third of UK SMEs still rely on pen and paper to manage business - 08/09/2017

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match - 07/09/2017

LinkedIn debuts native adverting tool to help reach beyond the network - 07/09/2017

Quantcast helps brands to tap into more live audiences with new tool - 07/09/2017

Sport streaming trends: TV still twice as popular as online - 07/09/2017

Consumers share favourite travel brands, but worry about trusting them - 07/09/2017

WhatsApp debuts business channel: KLM first brand to sign up - 06/09/2017

Only 9% of people now visit high-street travel agents - 06/09/2017

More than half of Brits use ad-blockers online - 06/09/2017

Reebok makes social lifestyle content shoppable - 06/09/2017

The rise of dating apps: Global trends of the ‘Tinder Generation’ [INFOGRAPHIC] - 06/09/2017

Tinder becomes top paid app for first time - 05/09/2017

82% of companies “Google themselves” to check reputation - 05/09/2017

More bloggers ‘are turning professional’ - 05/09/2017

Social media beats websites for news audience - 05/09/2017

End of an era: Yellow Pages to stop printing next year - 04/09/2017

Ministry of Sound revamps website to reflect multimedia transformation - 04/09/2017

Smart shopping: 7 in 10 want AI to transform their shopping experience - 04/09/2017

Stores “must speed up their customer service to survive” - 04/09/2017

YouTube gets major revamp with vertical videos and design overhaul - 01/09/2017

Mastercard and Garmin lets people pay via fitness watches - 01/09/2017

Could a video game trailer make you cry? Life is Strange ad celebrates best friends - 01/09/2017

Email “still most popular marketing channel” - 01/09/2017

Wearable technology: What you need to know [INFOGRAPHIC] - 01/09/2017

Alibaba to expand into online groceries via BigBasket investment - 31/08/2017

Social shopping trends: Facebook inspiration helped boost Black Friday sales last year - 31/08/2017

Recruitment app Job Today links up with crowdsourcing video platform Userfarm - 31/08/2017

Rise of live streaming: Middle East and Africa leads the way in global stats - 31/08/2017

The augmented worker: Hololens ad showcases industrial future - 31/08/2017

Domino's teams with Ford for self-driving pizza delivery cars - 30/08/2017

Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia - 30/08/2017

Travel retail trends: Poor online experiences leading to lost sales - 30/08/2017

65% of consumers fed up with irrelevant brand communications - 30/08/2017

Global gamification market to decline as competition heats up- report - 29/08/2017

Pfizer app uses Minecraft to help kids with hemophilia - 29/08/2017

Amazon slashes Wholefoods prices by up to 43% on first day - 29/08/2017

BuzzFeed allows banner ads for the first time - 29/08/2017

GroupM launches new viewability standards with Unilever and Shell - 29/08/2017

Hellmann's targets millennials with direct to consumer model - 29/08/2017

Taboola partners Getty Images to give marketers "creative testing" tools - 25/08/2017

UK marketers “falling behind consumer demand for innovation” - 25/08/2017

Google teams with Walmart for voice-enabled shopping - 24/08/2017

Share of online UK retail orders going to EU at 4-year high - 24/08/2017

Is Amazon about to enter the banking sector? - 24/08/2017

WPP sees sales fall as global uncertainly bites - 24/08/2017

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign - 23/08/2017

Archived Digital Intelligence

See a list of previous monthly editions of Digital Intelligence »

Archive 2001-2005

For access to earlier editions of Digital Intelligence you will need your client passwords. Digests and thematic reports are also available along with our market sector analysis on topics such as online advertising spend.

Send us your news

In the Digital Intelligence publication we focus on research data, industry trends and key steps in the development of the digital networked society.

If your company is generating news that could contribute to this then why not get in touch? Email Research@DigitalStrategyConsulting.com.

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy