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<< Monthly archives: July 2014

Today's news

Mobile coupon users to reach 1bn by 2019 as retailers expand loyalty programmes

A new report from Juniper Research forecasts that the number of mobile coupon users will rise from 560m this year to 1bn in 2019. According to the "Mobile Coupons: Consumer Engagement, Loyalty & Redemption Strategies 2014-2019" study retailers will increasingly engage directly with consumers via mobile channels and the use of coupons will be more tightly integrated into loyalty programmes.

29/07/2014  |  Full story...  |  More about: digital intelligence ecommerce Juniper Research retail

Microsoft under anti-monopoly investigation in China

Microsoft has confirmed that it is under investigation in China, as the nation's State Administration for Industry and Commerce (SAIC) has announced that it is investigating "alleged monopoly actions".

29/07/2014  |  Full story...  |  More about: China Microsoft regulation Windows 8

Facebook pushes mobile users over to standalone Messenger app

Facebook is set to remove the in-built messaging function from its mobile app over the next few days, in favour of its standalone Facebook Messenger app. The company has been trialling the strategy in Europe since April, and has now decided to roll-out the change worldwide.

29/07/2014  |  Full story...  |  More about: Facebook Mobile mobile and tablets social media social media and social networking

Apple 'iTime' patent fuels further smartwatch rumours

Apple has filed a new patent for smartwatch designs under the name ‘iTime’, fuelling more speculation that the electronics giant is making a leap into wearable technology.

29/07/2014  |  Full story...  |  More about: Apple digital intelligence Mobile mobile and tablets mobile phones smartphones

Google Glass to get barcode scanner with eBay’s RedLaser

Google Glass is to get its own barcode scanner, via eBay’s Redlaser app, opening up new channels for marketers in the process.

28/07/2014  |  Full story...  |  More about: digital intelligence ecommerce Google Google Glass

85% of companies don't respond to customer tweets (infographic)

New research by YouGov on behalf of Webhelp has found that only 15% of leading companies responded to tweets from customers, and 64% of businesses took more than an hour to reply.

28/07/2014  |  Full story...  |  More about: digital intelligence Facebook infographic social media social media and social networking Twitter

Ryanair gets 1m mobile app downloads in first 10 days, as company focuses on customer experience

Ryanair has announced that its new mobile app has been downloaded 1m times in the first 10 days since launch. The app includes a mobile boarding pass function and forms part of Ryanair's strategy to improve customer services, following the company's first reported drop in profits for five years, in May.

28/07/2014  |  Full story...  |  More about: apps Mobile Ryanair Travel

Amazon goes on the offensive: card readers, 3D printing store, video shorts and DRM-free comics

With headlines last week focussing on Amazon's unexpectedly high quarterly loses, it's easy to miss just how how far and wide the company is continuing to expand and experiment across the digital landscape.

Here are four new products or shifts worth keeping an eye on...

28/07/2014  |  Full story...  |  More about: Amazon digital intelligence ecommerce Paypal video

Amazon posts biggest loss since 2012 as firm keeps spending

Amazon has posted a quarterly loss of $126m (£74m) on the back of significantly heavy investment in smartphones, warehouses, delivery systems and digital content. This compares with a $7m loss for the same quarter in 2013.

25/07/2014  |  Full story...  |  More about: Amazon digital intelligence ecommerce Mobile mobile and tablets mobile phones USA

Facebook's Mobile App Ads to filter by device

Facebook is rolling out device targeting to its Mobile App Ads platform, allowing advertisers to segment users by handset model, OS version and how users are connected to the internet. The update is being rolled out to advertisers over the next few days.

25/07/2014  |  Full story...  |  More about: digital intelligence Facebook Mobile mobile marketing online adspend



Recent stories

New web tracking tool that's 'nearly impossible to block'

As rules on cookies tracking become stricter, new web tracking techniques have cropped up, including a new ‘canvas fingerprinting’ tool that’s almost impossible for users to block… for now.

25/07/2014  |  Full story...  |  More about: cookies regulation

68% of 18-24 year olds unconcerned about sharing data with brands

New research from Webtrends has revealed that 68% of British 18-24 year olds are not worried about the amount of data they are sharing online with brands. Furthermore, only 23% think that data sharing will be viewed negatively in the future.

25/07/2014  |  Full story...  |  More about: brands Digital Intelligence ecommerce regulation UK

One third of consumers still believe Nike was an official World Cup sponsor

New research from GlobalWebIndex has found that Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).

recognition-levels-for-world-cup-sponsors.jpg

24/07/2014  |  Full story...  |  More about: Adidas brands Brazil Coca Cola Digital Intelligence Mastercard McDonalds Nike UK USA

Unilever searches for 'Internet of Things' tech start-up partners

Unilever has released five different briefs on the theme of "Internet of Things" through its Unilever Foundry program. The program provides a means for innovative start-ups to collaborate directly with the company to trial and pilot new technologies.

24/07/2014  |  Full story...  |  More about: Digital Intelligence FMCG Unilever

Most UK web users 'opt in to see porn'

The vast majority of new broadband customers in the UK are opting out of porn filters when prompted to install them by service providers, according to new research from Ofcom.

most-uk-web-users-opt-in-to-see-porn.jpg

24/07/2014  |  Full story...  |  More about: broadband Digital Intelligence Ofcom regulation UK Virgin

Facebook: 62% of all ad revenues driven by mobile acceleration

Mobile advertising grew to 62% of all Facebook's ad revenues in Q2 (from 41% in 2013) as the company continued to develop and enhance its mobile platform. Year-on-year, profits for Q2 rose 138% to $791m (£464m) as total revenues from advertising grew 67% to reach $2.68bn (£1.58bn).

24/07/2014  |  Full story...  |  More about: adspend advertising Digital Intelligence Facebook Mobile mobile marketing

Internet firms required to store data on Russia soil under new "anti-terror" law

Russia's parliament has passed a new amendment that forces Internet firms such as Facebook, Google, Skype and Twitter to physically store all electronic data involving its citizens within the country.

24/07/2014  |  Full story...  |  More about: Digital Intelligence Facebook Google regulation Russia Skype social media social media and social networking Twitter

Google CPC revenues vs ad revenues

This chart shows the year-on-year change of Google ad revenue and cost per click (CPC) . Cost per click shows consistent losses each quarter with a reported -6% loss for Q2 2014. Ad revenue also sees a dramatic fall from Q3 2011 but shows steady gains since Q2 2013, finishing Q2 2014 with 19%.

Google CPC revenues vs ad revenues . This chart shows the year-on-year change of Google ad revenue and cost per click (CPC) . Cost per click shows consistent losses each quarter with a reported -6% loss for Q2 2014. Ad revenue also sees a dramatic fall from Q3 2011 but shows steady gains since Q2 2013, finishing Q2 2014 with 19%. <br />

23/07/2014  |  Full story...  |  More about: adspend advertising digital data Digital Intelligence digital marketing global Google search

US app usage nearly doubles in 2 years

This chart shows the number of apps that consumers own and the amount of free time per month. People who have over 30 hours free time a month also download the most apps with almost 27 apps installed on their smartphones.

US app usage nearly doubles in 2 years . This chart shows the number of apps that consumers own and the amount of free time per month. People who have over 30 hours free time a month also download the most apps with almost 27 apps installed on their smartphones. <br />

23/07/2014  |  Full story...  |  More about: apps digital data Digital Intelligence digital trends internet use mobile marketing time spent online USA

Top 5 most preferred sectors for push notifications (UK)

This chart shows the top preferred push notifications by category for the UK. Consumers are most likely to want to receive deals or offers from their supermarket, or updates on their favourite music with both categories having a 22% favourability rating. Push notifications from price comparison sites are the least desired with 19%.

Top 5 most preferred sectors for push notifications (UK). This chart shows the top preferred push notifications by category for the UK. Consumers are most likely to want to receive deals or offers from their supermarket, or updates on their favourite music with both categories having a 22% favourability rating. Push notifications from price comparison sites are the least desired with 19%.

23/07/2014  |  Full story...  |  More about: digital data Digital Intelligence digital marketing ecommerce mobile marketing music retail UK

Push notifications: What customers want from a mobile message (UK)

This chart shows customers' preferred mobile push notifications. Customers are most responsive to sales promotions with 34%. Location-based offers and new product launches are the least popular themes for push notifications each receiving 26%.

Push notifications: What customers want from a mobile message (UK) . This chart shows customers' preferred mobile push notifications. Customers are most responsive to sales promotions with 34%. Location-based offers and new product launches are the least popular themes for push notifications each receiving 26%.

23/07/2014  |  Full story...  |  More about: digital data Digital Intelligence digital marketing local mobile marketing UK

Ad sales methods: programmatic Vs. direct (UK)

This chart shows the sales methods for digital display advertising. Programmatic refers to display ads that are bought and sold using automated systems and processing, such as real time bidding. This chart shows that across several digital media, direct is the preferred buying and selling format Programmatic is most popular on mobile display and video ads, but forecasts predict programmatic processes will amount to half of an digital display ads.

Ad sales methods: programmatic Vs. direct (UK) . This chart shows the sales methods for digital display advertising. Programmatic refers to display ads that are bought and sold using automated systems and processing, such as real time bidding. This chart shows that across several digital media, direct is the preferred buying and selling format Programmatic is most popular on mobile display and video ads, but forecasts predict programmatic processes will amount to half of an digital display ads.

23/07/2014  |  Full story...  |  More about: adspend advertising digital data Digital Intelligence digital marketing digital trends UK

Facebook lets users save posts to view later

Facebook is launching a new ‘Save’ feature that lets users bookmark content for later viewing, as the social network looks to boost engagement (and ad spend) on its site.

View this promo video here:

23/07/2014  |  Full story...  |  More about: apps digital companies Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Apple profits beat expectations on strong China sales

Apple's growth prospects are looking brighter ahead of its iPhone 6 launch, with strong sales in China boosted its profits- but its iPad sales are falling as tablet competition heats up.

Watch this Bloomberg video discussing Apple's future moves here:

23/07/2014  |  Full story...  |  More about: Apple digital companies Digital Intelligence Internet of Things iPhone iPod and iTunes mobile and tablets mobile marketing

Yahoo buys app analytics firm Flurry

Yahoo has bought app analytics firm Flurry, as the embattled web giant looks to boost its mobile ad revenue.

23/07/2014  |  Full story...  |  More about: advertising analytics apps digital companies Digital Intelligence digital marketing mobile marketing Yahoo

Irish govt. genealogy site leaks personal data

An Irish government genealogy site has been criticised by the country's data watchdog for leaking ID information.

23/07/2014  |  Full story...  |  More about: Digital Intelligence government Ireland Privacy security social media and social networking

Xiaomi debuts $13 fitness band with latest smartphone

Xiaomi has launched a new flagship smartphone and low-cost companion wristband, as the fast-growing Chinese electronics firm looks to expand into the wearable technology sector.

23/07/2014  |  Full story...  |  More about: China Digital Intelligence Internet of Things mobile and tablets mobile marketing Xiaomi

Digital copyright infringements - ISPs to become gatekeepers in new digital marketing regulation push

Suspected pirates are about to get chased by their ISPs as the UK steps up enforcement of digital copyright infringements as digital marketing regulation becomes more sophisticated – but do you want your ISP knowing what you’re downloading?

23/07/2014  |  Full story...  |  More about: Digital Intelligence government ISPs piracy regulation UK

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

22/07/2014  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things video viral marketing

Search engine keyphrase CPC ad rates fall further as search battles social

Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards.

22/07/2014  |  Full story...  |  More about: AdWords digital companies Digital Intelligence digital marketing Google mobile marketing search social media and social networking



Top stories from the previous few weeks

Snapchat to offer ‘buy’ features for advertisers? - 22/07/2014

Snapchat to offer ‘buy’ features for advertisers? - 22/07/2014

Genius or balls? Airbnb rebrand sparks web ridicule - 22/07/2014

Twitter takes on WhatsApp with direct message chat upgrade - 22/07/2014

Firms ‘still failing at content marketing’- Forrester - 22/07/2014

Microsoft confirms 18,000 jobs axed in Nokia cull - 22/07/2014

Can the web really forget? Twitterbot catches Russia Wikipedia edits - 22/07/2014

Facebook tests ‘buy’ button for direct purchases in ads - 21/07/2014

Amazon launches ‘Netflix for books’ service Kindle Unlimited - 21/07/2014

Display ad tips: “Viewability alone does not equal success” - 21/07/2014

Online pharmaceutical marketing drives conversions- study - 21/07/2014

Insurance companies miss a trick with loyalty schemes - 21/07/2014

1 in 9 UK homes to be ‘smart’ by end of year - 18/07/2014

Google+ ditches real name requirements for YouTube - 18/07/2014

Mexico retains ‘Social World Cup’ as USA rises - 18/07/2014

The rise of programmatic ads: Forget Mad Men- we now need ‘math men’ - 17/07/2014

Top digital marketing data and case studies this week - 17/07/2014

Facebook and Nielsen track mobile TV habits in US - 17/07/2014

Former rivals Apple and IBM team up for business apps - 17/07/2014

Consumers only have 5 ‘best friend brands’ - 17/07/2014

Microsoft to axe Nokia jobs in mass cull? - 17/07/2014

Programmatic ads grow up: Spend moves ‘beyond display’ - 16/07/2014

Yahoo profits drop but keeps share of Alibaba ahead of IPO - 16/07/2014

Internet of things steps closer for pharma marketers with Novartis-Google partnership - 16/07/2014

Simon’s Cat raises £88,000 via crowdfunding in one week - 16/07/2014

YouTube to fund new content via Hollywood deals? - 16/07/2014

Google's Nest and Samsung form new Internet of Things consortium - 15/07/2014

Google+ authorship photos removed ‘to boost ad clicks’- report - 15/07/2014

Nestle offers rewards to social fans with new coffee hub - 15/07/2014

Mobile video ad trends: 5 steps to success - 15/07/2014

Govt spies named ‘villain of the year’ at web awards - 15/07/2014

Heineken ditches branding for ‘credible’ social media campaign - 14/07/2014

Moshi Monsters boss steps down on YouTube - 14/07/2014

EasyJet tests iBeacon to ‘enhance airport experience’ - 14/07/2014

10-steps to build and market a successful app [Infographic] - 14/07/2014

Free Wi-Fi improves customer spend… but most users still struggle to get online - 14/07/2014

Mobile payments ‘making life easier’ - 14/07/2014

Digital regulation steps up with emergency surveillance laws in UK - 11/07/2014

Adidas takes on Samsung with $199 'personal trainer' fitness band - 11/07/2014

Ecommerce white paper: 7 steps for achieving global success - 11/07/2014

Google invests $100m venture fund to boost London tech scene - 11/07/2014

Small firms ignore mobile marketing at their peril- report - 11/07/2014

Mobile World Cup trends: Asia and Africa lead way for consumption - 10/07/2014

Fat fingers and slow networks: Half of mobile ad-clicks ‘are redundant’ - 10/07/2014

Top Twitter tips: How to communicate with your customers in 140 characters - 10/07/2014

Dove hosts Google Hangout debate on real beauty - 10/07/2014

Lexus uses ‘three screen sequence’ advertising with Microsoft - 10/07/2014

Top digital marketing data and case studies this week - 09/07/2014

Beginners guide to Facebook advertising: Turning lost visitors into fans - 09/07/2014

Moshi Monsters maker launches ‘Instagram for Kids’ with PopJam - 09/07/2014

Marketers expect digital to make up ‘75% of budgets in next five years’ - 09/07/2014

46% of Brits use mobile as ‘primary tool in purchase decision making’ - 09/07/2014

Video network Rightster buys rival Base79 for £50m - 09/07/2014

World Cup marketing trends: Brands react to Germany thrashing Brazil - 09/07/2014

Prisoner or astronaut? Comfort supports mums in gritty film - 09/07/2014

Video ad trends: Media buyers want to link TV and video on demand - 08/07/2014

Samsung, Intel, Dell unite for Internet of Things connectivity standards - 08/07/2014

Viral of the week: Tampon ad throws most awkward party ever (and gets 25 million views) - 08/07/2014

Peugot drives crowdsourced social media campaign - 08/07/2014

YouTube shames ISPs for poor streaming perfomance - 08/07/2014

Instagram case study: Levi’s gets 24% brand recall with frequency capping - 08/07/2014

UAE mobile trends: Smartphones owned by 77% of population - 08/07/2014

New Zealand ecommerce trends: More than half now shop online - 08/07/2014

June review: Internet of Things, programmatic ads and the rise of the machines - 07/07/2014

Google's 'forgotten' articles return as censorship row rumbles on - 07/07/2014

AVG urges new data laws for Internet of Things - 07/07/2014

Oculus Rift to support Chrome browser - 07/07/2014

US mobile users ‘spend 30 hours a month on apps’ - 07/07/2014

Google ‘forget me’ law under fire after BBC article censored - 04/07/2014

Getting seen on the App Store: US and UK optimisation tactics differ (infographic) - 04/07/2014

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