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<< Monthly archives: June 2016

Today's news

On the Ground in Cannes: The Long Road to Changing Gender Portrayals in Advertising

This year’s Cannes Festival once again celebrates the creative industry, but is the role of women in the sector taking a step backwards? Stephanie Himoff, Managing Director, Northern Europe at Outbrain, tackles the gender issues in the creative industry.

24/06/2016  |  Full story...  |  More about: advertising Cannes Lions demographics Digital Intelligence digital marketing recuitment

Brexit: Marketing industry figures react to EU exit

The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK.

24/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Regulation UK

Top 10 YouTube 360 ads

In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.

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24/06/2016  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing video YouTube

Brexit: Delivery firm urges UK Goverment to secure access to the Single Market after EU exit vote

The international courier ParcelHero has responded to the vote to leave the EU by calling for the Government to negotiate immediately for access to the single market, and not seek to impose tariffs on EU imports into the UK.

24/06/2016  |  Full story...  |  More about: Digital Intelligence Europe Regulation UK

Firms warned to ‘keep social media campaigns honest’

Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has this week released new research into the prevalence of questionable marketing on social media sites.

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24/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation social media and social networking UK

Cannes Lions 2016: Top digital winners announced

A ‘new’ Rebrandt painting created by AI, a VR news app and a heart warming animated film Justino have scooped the some of the top digital awards at this year’s Cannes Lions fesatival.

24/06/2016  |  Full story...  |  More about: agencies Cannes Lions Europe France video viral marketing

Google helps brands think like YouTube stars with ‘certification programme’

YouTube has launched an online educational tool for agencies to help them learn the tricks of YouTube’s biggest stars in order to create better branded content for the video platform.

24/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing YouTube

Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea

A campaign featuring transgender pop band from India has won the second annual ‘Glass' Award at Cannes Lions, for its work to promote gender equality.


23/06/2016  |  Full story...  |  More about: Asia Cannes Lions Digital Intelligence digital marketing India video viral marketing

Tumblr takes on Facebook and Periscope with Live video

Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter's Periscope and Facebook Live Video.

23/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking Tumblr video

London 'best in UK for women in tech'

London offers the best opportunities in the UK for women working in the technology sector, but more work to be done as one in ten tech teams have no female employees, according to new research.

23/06/2016  |  Full story...  |  More about: Digital Intelligence digital trends recuitment UK



Recent stories

LinkedIn or Out? Social network runs referendum content series

LinkedIn joined the referendum debate this week by launching #OffTheFence, its first ever fully-integrated marketing and PR campaign in the UK to promote long-form publishing on the platform.

23/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing LinkedIn social media and social networking UK

EU poll: Two-thirds of Digital Intelligence readers back remain for better digital future

Over two-thirds (68%) of Digital Intelligence readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.

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22/06/2016  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing Europe marketing UK

Cannes Lions 2016: Highlights from Day Three

The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below:

22/06/2016  |  More about: advertising Cannes Lions Digital Intelligence digital marketing France

Viral of the week: Adobe challenges artists to re-create lost masterpieces with Adobe Stock

Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…

22/06/2016  |  Full story...  |  More about: Digital Intelligence video viral marketing

Top Euro 2016 sponsors: Kia Motors and Vauxhall score big

Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research.

22/06/2016  |  Full story...  |  More about: automotive Bing Digital Intelligence digital marketing digital trends Search sport

EU website reviews: Remain winning on desktop, but Leave winning on mobile

With the EU referendum just one day away, new research looks at how well both the offoical websites of the Leave and Remain websites are performing.

22/06/2016  |  Full story...  |  More about: apps design Digital Intelligence digital marketing Europe mobile marketing UK

Twitter extends videos to 140 seconds with new Engage app

Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience.

22/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

The Digital Single Market: What has the EU ever done for ecommerce?

The Digital Single Market aims to make cross-border ecommerce easier, from shipping and VAT to consumer rights and watching iPlayer abroad. Philip Rooke, CEO of Spreadshirt, looks at how Brexit could limit the benefits from this upcoming EU initiative.

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21/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce UK

Programmatic trends: Advertisers still relying on agencies as publishers opt for in-house systems

The use of programmatic advertising is changing across europe, with many advertisers opting for a 'hybrid models' but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB.

21/06/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Europe

Cannes Lions 2016: Highlights from Day 2

The second day at Cannes Lions 2016 featured sessions from WPP, SapientNitro, Brian Eno with Dentsu Lab Tokyo and Hakuhodo Inc. Catch up on the key moments in this highlight reel below.

21/06/2016  |  More about: Cannes Lions Digital Intelligence digital marketing mobile marketing

A nation of social shoppers: 2.5 million Brits ‘buying on mobile every day’

2.5 million Brits are not just shopping but buying something on their mobile phones every single day, according to new research.

21/06/2016  |  Full story...

EU vote and social media: Leave campaign attracts most negative sentiment

With just two days until the EU referendum, just what are voters saying on social media? This new infographic from Amobee Brand Intelligence looked at social media conversations across the UK to uncover the volume and tone of debate ahead of the historic vote this Thursday.

21/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing infographic social media and social networking

Cannes Lions 2016: Yahoo reveals storytelling mobile ad format ‘Tiles’

Yahoo has launched 'Tiles' a new mobile ad format that lets brands to tell visual stories on mobile devices.

21/06/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing Yahoo

Cannes Lions 2016 Highlights from Day One

Cannes Lions 2016 kicked off with a bang, with sessions from David Copperfield with memBrain, SNASK, Insight Publicis Nigeria and Taylor Herring. This video highlights reel shows the best from the opening day of the festival.


20/06/2016  |  More about: Cannes Lions Digital Intelligence digital marketing France

Food fail: Hungry T-Mobile users force Dominos to withdraw 'free pizza' offer

Domino’s has been forced to pull out of a T-Mobile’s promotion offering its customers free pizza via its new customer rewards app, after the pizza firm couldn’t cope with the increase in order volume.

20/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Dominos FMCG mobile marketing

Two-thirds of marketers ‘feel unprepared for Brexit’

With the EU referendum only a few days away, UK marketing professionals are saying they feel unprepared for the potential changes that lie ahead, according to a new survey.

20/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Regulation UK

Euro 2016: Fifth of fans to watch on mobile [INFOGRAPHIC]

Nearly a fifth (17%) of football fans will watch Euro 2016 matches on mobile, with mobile games and sports apps the most popular second screening activities, according t0 new research.

20/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile marketing sport

Digital skills crisis: 72% of companies struggle to hire staff they need

As a new poll reveals 72% of companies said they found it difficult hiring staff they need to grow their business, CEOs of some of the fastest-growing UK companies have come together to discuss the challenges of recruitment in the UK.

20/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends recuitment UK

YouTube woos small businesses with free professional video ads

Google has launched a new 'DIY-style' video ad package for small businesses, offering ‘free' professional video ads and tools… provided they spend $150 on YouTube ads.


17/06/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing ecommerce Google retail USA Youtube

Pinterest Promoted Pins: Three new ways to target users

Pinterest is adding new targeting options, 'remarketing’, ‘look-alike’ and ‘ad-interaction targeting’, to help brands serve more relevant ads to the social scrapbooking site.

17/06/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Pinterest social media and social networking



Top stories from the previous few weeks

Emojis become keywords: Twitter to let brands target ads by user's emojis - 17/06/2016

Snapchat ads: 92% of ad campaigns boost offline sales too - 17/06/2016

Top digital marketing data and case studies this week - 16/06/2016

Facebook tracks in-store visits to link online and offline habits - 16/06/2016

Facebook tracks in-store visits to link online and offline habits - 16/06/2016

Brands ‘choosing YouTube influencers over traditional celebrities for ads’ - 16/06/2016

Five key areas of focus for the North’s digital tech sector - 16/06/2016

A day in the life of a digital consumer [infographic] - 16/06/2016

Snapchat finally opens up to third-party ads - 15/06/2016

'Sharing economy' triples amongst British consumers - 15/06/2016

LinkedIn used by 4 in 10 internet users worldwide - 15/06/2016

Kantar unites online and TV campaign reports for brands - 15/06/2016

Sponsored content giant Outbrain gets new European boss - 15/06/2016

Half of consumers want brands to use artificial intelligence - 14/06/2016

Digital skills crisis: UK 'missing out on £63bn a year' - 14/06/2016

Luxury brands know 80% of in-store customers by name - 14/06/2016

Man size no longer fits all: Generation Z shuns gender ‘stereotypes’ - 14/06/2016

Smartology debuts German contextual ad tech: Reuters and W&V sign up - 14/06/2016

Euro 2016: 88% of viewers are second-screeners - 14/06/2016

Microsoft to buy LinkedIn for a massive $26bn - 13/06/2016

Global gaming trends: 10% of leisure time now spent gaming - 13/06/2016

Mexico digital trends: Smartphones boom drives social mums - 13/06/2016

EU referendum: What are voters searching for? - 13/06/2016

Viral of the week: Kleenex showcases 11-year olds animal care - 13/06/2016

Jawbone hit by backlash for 'insensitive' Fathers' Day email - 10/06/2016

Media agency secrets exposed: Industry rocked by US report - 10/06/2016

Internet ad spend ‘will overtake TV next year’ in US- report - 10/06/2016

Pizza Hut revamps website to reflect new neon branding - 10/06/2016

Snapchat merges Discover and Live Stories to give publishers a boost - 09/06/2016

Amazon grocery service finally comes to UK - 09/06/2016

Euro 2016 website review: Learning from FIFA’s mistakes (but some mobile misteps) - 09/06/2016

‘Dark social’ channels dominate UK mobile sharing activity - 09/06/2016

Snapchat overtakes Twitter for daily users - 09/06/2016

Can big data predict Euro 2016 winner? - 09/06/2016

EU vote fiasco: UK extends deadline after site crashes - 08/06/2016

Top global brands: Google regains top slot from Apple - 08/06/2016

Getting personal: how BYOD is influencing the passenger experience [INFOGRAPHIC] - 08/06/2016

Mobile ad blocking rises to 22% across world - 08/06/2016

Political dilemma: BuzzFeed ends Republican Party's ad contract over Trump - 08/06/2016

La Redoute begins digital marketing push with Visual IQ - 08/06/2016

Facebook forces Android users to download Messenger app - 07/06/2016

Global web users: 97% visiting social networks - 07/06/2016

How to build a successful YouTube channel [INFOGRAPHIC] - 07/06/2016

Ad fraud “accounts for 30% of online ad market” – report - 07/06/2016

JICWEBS helps brands track video viewability with new guidelines - 07/06/2016

Mark Zuckerberg's personal Facebook and Pinterest pages hacked - 06/06/2016

BuzzFeed and Facebook to stream live EU referendum event - 06/06/2016

City AM hands over website control to brands - 06/06/2016

UberEATS comes to UK to take on Deliveroo - 06/06/2016

How to stop your ecommerce site from leaking money - 06/06/2016

Facebook uses AI to beat comment spam - 03/06/2016

Half of 16-24s in US now use Snapchat - 03/06/2016

French ad tech firm ADventori expands to London - 03/06/2016

Menu Next Door gets $2m funding boost as ‘Airbnb for food’ - 03/06/2016

Industrial Internet of Things:Security concerns hamper adoption - 03/06/2016

Top digital marketing data and case studies this week - 02/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

Women lead men for time spent on mobile internet - 02/06/2016

Data watchdog rejects EU and US data deal - 02/06/2016

1 in 4 decision makers choose Facebook over LinkedIn and Twitter when making purchasing decisions - 02/06/2016

Global sites 7% slower than last year as social plugins hamper speed - 02/06/2016

Tumblr and MySpace passwords hit by "mega breach" - 01/06/2016

Tablet usage declines across world as smartphones dominate - 01/06/2016

Explorative Brits make unexpected travel choices this summer - 01/06/2016

Getting checkout abandoners back: Half return to buy same products at a later date - 01/06/2016

Microsoft to ban 'easy' passwords to improve security - 01/06/2016

Spotify lets brands sponsor top playlists - 31/05/2016

Cultural revolution: 'Art' gets its own web domain - 31/05/2016

The internet in print: Free London mag Swipe curates “best of the web” - 31/05/2016

Video viral of the week: Mastercard UEFA ad gets 10m views - 31/05/2016

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