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<< Monthly archives: August 2014

Today's news

Facebook planning DoubleClick rival: Can it rival Google in display ad revenue?

Facebook is reportedly readying a new ad strategy to challenge Google’s dominance of the display ad sector, as the social network continues to expand.

27/08/2014  |  Full story...  |  More about: advertising digital intelligence digital marketing DoubleClick Facebook Google Nielsen social media and social networking

Pinterest revamps analytics tools for brands

Pinterest has updated its analytics tools for registered users, letting brands and individuals monitor how much traffic their site gets from the Pin It button.

27/08/2014  |  Full story...  |  More about: analytics digital intelligence digital marketing ecommerce Pinterest social media and social networking

WeChat adds virtual payments to messaging app

WeChat has updated its mobile messaging app with a feature that lets users to make money transfers to one another by generating a unique QR code.

27/08/2014  |  Full story...  |  More about: apps Asia Pacific China digital companies digital intelligence financial services mobile and tablets mobile marketing regulation Wechat

WeChat adds virtual payments to messaging app

WeChat has updated its mobile messaging app with a feature that lets users to make money transfers to one another by generating a unique QR code.

27/08/2014  |  Full story...  |  More about: apps Asia Pacific China digital companies digital intelligence financial services mobile and tablets mobile marketing regulation Wechat

China to replace Android, Microsoft and Apple with own software?

The Chinese government is developing its own operating system, in a bid to oust ‘imported’ software from the likes of Microsoft, Apple and Android.

27/08/2014  |  Full story...  |  More about: Android Apple China digital intelligence government Microsoft technology

Video viral of the week: PacSun partners YouTube content creators for back-to-school campaign

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

27/08/2014  |  Full story...  |  More about: Clothing content digital intelligence digital marketing user generated content video viral marketing YouTube

Hackers hit gaming sites: Playstation, Xbox and World of Warcraft sites affected

Some of the biggest online gaming networks have been hit by hackers claiming to be linked to the jihadist group Islamic State, affecting Sony’s Playstation Network, Microsoft's XBox Live, Blizzard's Battle.net and Grinding Gear Games.

26/08/2014  |  Full story...  |  More about: digital intelligence games hacker Playstation regulation security World of Warcraft Xbox

Amazon buys game-watching site Twitch for $1bn

Amazon has bought gaming platform Twitch for $1bn, letting the online retail tap into the new phenomenon of social gaming.

Watch this video from Bloomberg exploring the ramifications of the deal below:

26/08/2014  |  Full story...  |  More about: Amazon digital companies digital intelligence games social media and social networking video

US web trends: App use overtaking desktop and web browsing

Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing, according to new research.

26/08/2014  |  Full story...  |  More about: apps digital companies digital intelligence digital trends internet use mobile and tablets mobile internet mobile marketing time spent online USA

New Zealand social trends: What brands are succeeding on Facebook?

Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen.

26/08/2014  |  Full story...  |  More about: Asia Pacific digital intelligence digital marketing digital trends Facebook New Zealand social media and social networking



Recent stories

US app engagement trends: iPhone still trumps Android

iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research.

26/08/2014  |  Full story...  |  More about: Android Apple comScore digital companies digital intelligence digital trends iPhone iPod and iTunes USA

Facebook lets advertisers appear more often in News Feed

Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users' News Feeds, as the social network continues to steer brands towards paid ads.

22/08/2014  |  Full story...  |  More about: advertising digital companies Digital Intelligence Facebook social media and social networking

Personalised marketing boosts customer loyalty- survey

Personalised marketing has a big impact on brand loyalty and customer retention, but the practice remains hard to implement, according to new survey of marketers.

22/08/2014  |  Full story...  |  More about: advertising behavioural targeting digital intelligence digital marketing digital trends email social media and social networking

SoundCloud debuts ads to fund musicians

Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform.

22/08/2014  |  Full story...  |  More about: advertising content digital intelligence digital marketing Entertainment music Soundcloud

The Huffington Post launches in India

The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication.

22/08/2014  |  Full story...  |  More about: content digital companies digital intelligence digital marketing Huffington Post India publisher

eBay UK turns 15: From auction house to retail giant

eBay launched in the UK back in 1999, evolving into a market place for business sellers, leading high street retailers and UK exporters - hitting three billion sales worth £65bn on its 15th birthday.

22/08/2014  |  Full story...  |  More about: digital companies digital intelligence eBay ecommerce UK

Video viral of the week: Axe encorages men to embrace weekdays

Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.

21/08/2014  |  Full story...  |  More about: advertising Australia digital companies digital intelligence Latin America New Zealand Unilever video viral marketing YouTube

Vine opens up to other video apps

Six second video platform Vine will now let users upload video clips created elsewhere, as the Twitter-owned firm looks to boost the usability of its app.

Watch this video demonstrating the new changes below:

21/08/2014  |  Full story...  |  More about: Android Apple apps digital intelligence digital marketing images Twitter video Vine

Uber takes on AmazonFresh with grocery delivery service

Uber is testing a grocery delivery service in the US, as the firm looks to take successful social taxi service to other sectors.

21/08/2014  |  Full story...  |  More about: Amazon digital intelligence digital marketing ecommerce retail Transport Travel USA

Global web trends 2014: Consumers ditching traditional media for digital

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

21/08/2014  |  Full story...  |  More about: Asia Pacific China digital intelligence digital trends Europe France Germany global India internet use Latin America mobile marketing Netherlands North America Poland time spent online UK USA

Third of mobile users ‘haven’t downloaded an app in a month’

Are smartphones reaching a saturation point? New research indicates that the number of downloaded apps is dropping- because they are getting too good.

21/08/2014  |  Full story...  |  More about: apps demographics digital intelligence digital trends internet use mobile marketing time spent online UK

Digital music trends 2014: Piracy remains a key problem

The digital music industry will experience slow growth in revenue over the next 5 years, from $12.3bn this year to $13.9 in 2019.

21/08/2014  |  Full story...  |  More about: digital intelligence digital trends Entertainment music piracy regulation

Can the Premier League really block illegal highlight videos?

The Premier League has warned fans it is clamping down on Vines and Tweets of goals after thousands of users spread videos of goals on social media during the summer’s World Cup, but can the football organisation resally police the myriad of fan sites and social media accounts floating around the web?

21/08/2014  |  Full story...  |  More about: digital companies digital intelligence regulation social media and social networking sport UK user generated content

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

21/08/2014  |  Full story...  |  More about: advertising content digital intelligence digital trends publisher viral marketing

How Greggs turned a Google fail into a social win

Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management.

20/08/2014  |  Full story...  |  More about: digital intelligence digital marketing food and beverages search social media and social networking Twitter UK

Google’s ad-free music subscription service revealed?

Google’s long rumoured music subscription service may be called 'YouTube Music Key', offering ad-free tracks for $9.99 a month, according to a report.

20/08/2014  |  Full story...  |  More about: content digital companies digital intelligence digital marketing Google music paid content YouTube

Groupon transforms from deal site into online marketplace

Groupon has redesigned its UK website in a step towards becoming an online marketplace, as the firm moves away from its daily deals roots.

20/08/2014  |  Full story...  |  More about: digital companies digital intelligence ecommerce Groupon

Flappy Bird creator returns with Swing Copters game

The creator of Flappy Bird is set to launch his follow up game this week, debuting a teaser trailer for Swing Copters.

20/08/2014  |  Full story...  |  More about: advertising apps digital intelligence games mobile marketing

Project ownership: CMOs Vs CIOs

This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs. Advertising platforms are the most disproportionate between job functions with 83% of CM0 taking owenship of the function compared to 15% CIO.

Project ownership: CMOs Vs CIOs . This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs. Advertising platforms are the most disproportionate between job functions with 83% of CM0 taking owenship of the function compared to 15% CIO.

19/08/2014  |  Full story...  |  More about: brands digital data digital intelligence digital trends FMCG marketing mobile marketing recuitment technology

Second screens amplify sharing and shopping

This chart shows what connected smartphone and tablet users are doing whilst watching television. General web surfing came out as the top activity with 49% of smartphone users and 66% of tablet users accessing their second screen to browse the internet. Interestingly for advertisers, shopping came out second with 44% of tablet users shopping online as they watch television.

Second screens amplify sharing and shopping. This chart shows what connected smartphone and tablet users are doing whilst watching television. General web surfing came out as the top activity with 49% of smartphone users and 66% of tablet users accessing their second screen to browse the internet. Interestingly for advertisers, shopping came out second with 44% of tablet users shopping online as they watch television.

19/08/2014  |  Full story...  |  More about: digital data digital intelligence digital trends ecommerce Facebook media mobile marketing social media and social networking Twitter



Top stories from the previous few weeks

Social media boosts awareness of TV shows - 19/08/2014

Global programmatic ad spend by channel - 19/08/2014

Global marketers failing at content marketing - 19/08/2014

Miller Lite turns fan photos into national TV ad - 19/08/2014

Viral case study: How the 'Ice Bucket challenge' raised $15m in 3 weeks - 19/08/2014

Social media trends in the US: Facebook dominates mobile as Snapchat surges - 19/08/2014

Lay's teams up with Uber for picnic basket campaign - 19/08/2014

Moto 360 pricing revealed: Smartwatch details accidentally leaked by Best Buy - 19/08/2014

Smartwatches to overtake tablet sales in 2018- report - 19/08/2014

Fanta creates weekly comedy Vines - 19/08/2014

One in four UK businesses think their marketing isn’t performing - 19/08/2014

Google buys social city guide app JetPac - 18/08/2014

UK video trends: Brits still prefer to watch live shows on their TV - 18/08/2014

Video viral of the week: Wilkinson Sword claims beards make babies cry - 18/08/2014

UK internet trends 2014: Which sites attract most mobile users? - 18/08/2014

Should your brand be using Snapchat? Take this quiz to find out - 18/08/2014

Yahoo boosts local search with Zofari - 18/08/2014

Controversial social network Ask.fm sold to IAC - 15/08/2014

Samsung buys ‘internet of things’ firm SmartThings for $200m - 15/08/2014

Consumers ‘trust branded content almost as much as editorial’ - 15/08/2014

1 in 12 Twitter users are actually bots - 15/08/2014

Banners account for just 4% of entertainment mobile ads - 15/08/2014

Video ad measurement: IAB planning new metric soon - 15/08/2014

Gmail puts unsubscribe link next to emails - 15/08/2014

Egyptians give over $1.5m in mobile donations during Ramadan (infographic) - 15/08/2014

Top digital marketing data and case studies this week - 14/08/2014

Global mobile ad revenues ‘nearly doubled in a year’ - 14/08/2014

Twitter tests ‘Promoted Videos’ to take on Facebook - 14/08/2014

Candy crash? King shares dive as players move on - 14/08/2014

Back on track: Apple Maps overtaking Google Maps on UK smartphones - 14/08/2014

Zuckerberg Vs Murdoch: How do dotcom billionaires compare to moguls of old? (Infographic) - 14/08/2014

Google links Asia and US with giant underwater cable - 14/08/2014

Sony’s $99 Playstation TV and game streaming device coming this Autumn - 14/08/2014

Samsung debuts first metal phone - 14/08/2014

Twitter alters price model to compete with Facebook - 13/08/2014

Is BuzzFeed worth three times more than the Washington Post? - 13/08/2014

Google unifies mobile tracking across web and apps - 13/08/2014

Microsoft launches £15 mobile phone without web connection - 13/08/2014

Persil turns captchas into games with PlayCaptcha - 13/08/2014

Latest SEO changes for Google search algorithm – Local is impacted - 12/08/2014

Viral videos boost searches and sales for music tracks - 12/08/2014

Australians adopting second screens and TV usage rises - 12/08/2014

Facebook bans apps offering free content for likes - 11/08/2014

US smartphone penetration to reach 75% this year - 11/08/2014

Mondelez changes CMO to ‘chief growth officer’ - 11/08/2014

Google rewards secure websites with higher search ranking - 11/08/2014

Voice calls to be replaced by instant messaging? - 11/08/2014

Google buys chat app ‘assistant’ Emu to boost ad targeting - 08/08/2014

Half of affiliate marketers are ‘self-taught’ - 08/08/2014

Online retail trends: UK leads Europe for Internet shopping - 08/08/2014

Pinterest finally adds private messaging - 08/08/2014

Top digital marketing data and case studies this week - 07/08/2014

Is virtual currency going mainstream? UK govt. mulls role of Bitcoin in finance system - 07/08/2014

Internet marketing in China – McKinsey sees digital as key to economic growth - 07/08/2014

Chat (up) apps: Flirting driving rise in WhatsApp and Snapchat use - 07/08/2014

“The bad guys are winning at consumer’s expense”: Industry reacts to global password hack - 07/08/2014

FMCG digital marketing creative agencies could be shaken up at Colgate-Palmolive - 07/08/2014

Android finally overtakes iOS for global web usage - 06/08/2014

Android finally overtakes iOS for global web usage - 06/08/2014

Snapchat and WhatsApp dominate photo sharing as Facebook plateaus - 06/08/2014

Biggest hack yet? 1.2bn passwords stolen in global data theft - 06/08/2014

Top smartphones in China: Xiaomi overtakes Samsung - 06/08/2014

DMA ditches rules for 5 ‘principles’ to build customer trust - 06/08/2014

Bad dates: OKCupid in hot water over user experiments - 05/08/2014

Flappy Bird returns with ‘less addictive’ version… but only on Amazon Fire - 05/08/2014

Twitter plans targeted ads for ‘logged out’ audience - 05/08/2014

P&G to sell 100 brands in cost-cutting drive - 05/08/2014

Simon’s Cat breaks crowdfunding record - 05/08/2014

Broadcast giant RTL invests in programmatic video ad platform SpotXchange - 05/08/2014

TV-like buying dominates online video deals- report - 04/08/2014

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