Digital Intelligence

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<< Monthly archives: November 2019

Today's news

Watching ads for charity: Unilever expands ethical ad tech to Instagram

Unilever is taking its ethical ad tech’ experiment to Instagram, donating half its ad revenue to a viewers’ charity of choice.

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11/11/2019  |  Full story...  |  More about: advertising charity digital Intelligence digital marketing Unilever video

The battle for web TV: Can Disney and Apple topple YouTube and Netflix?

The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.

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11/11/2019  |  Full story...  |  More about: Apple Digital Intelligence digital marketing digital trends Disney Netflix paid content video YouTube

Singles Day spreads to UK as festive shopping period gets longer

As we approach Singles Day this Monday the 11th November shopping behaviours are changing and that China’s Singles Day is now but part of a wider “Golden Quarter of increased sales starting from October and running until the end of the year.

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11/11/2019  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends ecommerce

GlobalWebIndex launches TV reach and frequency tool

Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.

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11/11/2019  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing video

The productivity puzzle: Workforce transformation ‘key to business success’

Despite initial employee resistance to change, workforce transformation means increased salaries, retraining opportunities and technology upgrades, according to new research.

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11/11/2019  |  Full story...  |  More about: advertising digital marketing digital trends recuitment

UK broadcasters unite to take on Netflix with ‘BritBox’

UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.

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08/11/2019  |  Full story...  |  More about: BBC Channel 4 Channel 5 Digital Intelligence digital marketing ITV Netflix paid content UK video

Bidstack sponsors Christian Fuchs’ esports FIFA team NFG

Bidstack is sponsoring Leicester City defender Christian Fuchs’ esports team, NFG, for the FIFA 20 season.

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08/11/2019  |  Full story...  |  More about: advertising digital Intelligence digital marketing gaming

DoubleVerify buys data platform for publishers Ad-Juster

Analytics firm DoubleVerify has bought Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.

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08/11/2019  |  Full story...  |  More about: analytics digital Intelligence digital marketing

Secret office shoppers: Employees admit to often shopping online during work hours

Brits often shop online during work hours, with 1 in 2 admitting that they engage with marketing emails from brands within their personal accounts during the working day, according to new research.

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08/11/2019  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce

Most IT teams ‘believe that marketing doesn’t appreciate their work’

Over half (58%) of IT teams believe that marketing doesn’t appreciate their work, according to new research.

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07/11/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends recuitment



Recent stories

UK eSports trends: Gaming audience open to brand ads

The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.

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07/11/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends gaming video

Slow loading webpages lose customers in just 10 seconds

Slow loading webpages lose shoppers in just 10 seconds, with nearly half (47%) of shoppers not being prepared to wait for more than 10 seconds before giving up on a purchase, according to new research.

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07/11/2019  |  Full story...  |  More about: design Digital Intelligence digital marketing digital trends ecommerce

YouTube shopping ads expand to mobile app

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.

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06/11/2019  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing Google mobile marketing video YouTube

Location ad trends: Just 14% of proximity adverts use high-quality signals

Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.

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06/11/2019  |  Full story...  |  More about: Digital Intelligence digital marketing location

Brexit bots: UK Govt refuses to release Russian interference report before election

A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.

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05/11/2019  |  Full story...  |  More about: digital marketing digital trends government Privacy Russia social media and social networking UK

Craft Gin hires Philip F***ing Schofield for Christmas campaign

TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.

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05/11/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing FMCG food and beverages UK video

Nielsen launches influencer campaign measurement tool

Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.

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05/11/2019  |  Full story...  |  More about: analytics digital marketing digital trends Influencer Marketing Nielsen

UK brands soar in popularity among international holiday shoppers

Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.

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04/11/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce global search UK

Unilever vows no more ads on Pornhub after Dollar Shave Club controversy

Consumer goods giant Unilever has promised to stop its brands running adverts on porn sites, after its men's grooming range Dollar Shave Club ran a campaign on the website Pornhub.

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04/11/2019  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG regulation Unilever

Apple TV goes live: Can it take on Netflix?

Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.

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04/11/2019  |  Full story...  |  More about: Apple Digital Intelligence Netflix paid content video

Google buys Fitbit for $2.1bn (but vows not to use health data for ads)

Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.

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04/11/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Google Internet of Things Pharmaceutical and healthcare sport

Weetabix hires e.fundamentals to boost ecommerce analytics

Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.

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01/11/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing food and beverages

Analytics for a cookieless world: InfoSum debuts first-party data platform Discovery

InfoSum has launch its Discovery platform, which lets media owners make their audiences available for privacy-safe insights, planning and activation without the need for identifying cookies.

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01/11/2019  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Privacy regulation

Facebook fights off criticism to beat profit expectations

Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.

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01/11/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Uber for freelancers: Fiverr launches store for PR experts

Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.

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01/11/2019  |  Full story...  |  More about: advertising agencies digital Intelligence digital marketing

"It must be earned, not bought": Twitter to ban all paid political ads

Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.

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31/10/2019  |  Full story...  |  More about: digital Intelligence digital marketing social media and social networking

UK ecommerce platforms ‘not ready for Brexit’

Businesses in the UK are struggling to prepare their eCommerce platforms for Britain’s departure from the European Union, according to a new study commissioned by Greenlight Commerce, a digital commerce agency.

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31/10/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce government retail UK

eCommerce ad spend up 51% increase as brands shift budgets to Amazon

The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.

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31/10/2019  |  Full story...  |  More about: adspend advertising Amazon Digital Intelligence digital marketing digital trends ecommerce

DIY filters: Snapchat lets users customise AR camera drawings

Snapchat has launched 3D Paint - a way to overlay colourful 3D drawings on your face and the world around you, directly from the Snapchat camera.

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31/10/2019  |  Full story...  |  More about: augmented reality digital Intelligence digital marketing mobile marketing Snapchat social media and social networking technology

Amazon to make grocery free for Prime members (in the US)

Amazon is eliminating its fee for grocery delivery in the United States as competition heats up in the rapidly expanding food delivery business.

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31/10/2019  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce retail



Top stories from the previous few weeks

Facebook agrees to pay £500k fine over political data scandal - 30/10/2019

Many happy returns: Christmas customers more loyal than other times of year - 30/10/2019

Yext launches AI-Search product for brand websites - 30/10/2019

Festive shopping frenzy: How the Golden Quarter is Transforming Shopping Behaviours - 30/10/2019

Hootsuite partners Proofpoint to help client’s social media posts meet compliance standards - 30/10/2019

UK adspend forecast to grow 5% following search boost - 29/10/2019

New fashion trends: Gen Z wants authenticity from brands - 29/10/2019

Just 1 in 4 digital campaigns measured for brand impact - 29/10/2019

Baby Boomers defy stereotypes: Third are early adopters of new technology - 28/10/2019

Facebook partners publishers for separate ‘News’ tab - 28/10/2019

Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency - 25/10/2019

Flashtalking revamps ‘Art Creative Decision Trees’ for agencies - 25/10/2019

Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself - 25/10/2019

Mailgun buys Mailjet to expand email marketing tech worldwide - 25/10/2019

Failure to launch: Top reasons B2B product launches fail across channels - 25/10/2019

‘Synergy’ voted the most annoying marketing buzzword of 2019 - 24/10/2019

The rise of big data: Human element ‘still pivotal in analytics’ - 24/10/2019

IMImobile partners Mavenir to offer next-gen SMS marketing - 24/10/2019

Twitter fail: Innocent Drinks warns fans not to drink conkers after recipe joke backfires - 24/10/2019

Black Friday: What do consumers really want? [INFOGRAPHIC] - 24/10/2019

Facebook targets Russia and Iran in further efforts to reduce election manipulation - 23/10/2019

Sports rights scored 26% of global content spend in 2018 - 23/10/2019

Smart Homes ‘most discussed IoT tech among influencers’ - 23/10/2019

September online retailers sales continue to slump - 23/10/2019

UK businesses miss out on £7.2bn of sales due to “difficult” shopping experiences - 22/10/2019

Contentsquare launches AI-powered experience analytics platform - 22/10/2019

SEO budgets fall as marketers want clearer guidelines - 22/10/2019

Brands failing to offer personal touch with lack of data skills - 21/10/2019

Rugby World Cup social media engagement grows 261% since start of tournament - 21/10/2019

The PSD2 problem: New payment tech regulations present challenge for retailers - 21/10/2019

Global internet use: Asia has most numbers (but Europe has highest penetration) - 21/10/2019

Marketers waste nearly 7 hours a week on pure duplication of work - 18/10/2019

UK consumers 'more likely to ditch Facebook services than Huawei products' - 18/10/2019

Tencent uses AI to put product placement ads into old movies - 18/10/2019

IPA Bellwether: UK companies cut marketing budgets for first time in seven years - 17/10/2019

Post purchase fail: Top fashion retailers stop marketing once purchase complete - 17/10/2019

Content chaos impacting marketing productivity and staff wellbeing - 17/10/2019

Brits have two shopping apps on their mobiles - 17/10/2019

FlipKart takes on Amazon Prime in India with original video content - 17/10/2019

Abu Dhabi opens world’s first graduate level AI university - 17/10/2019

YouTube launches AR make-up Masthead to brands - 16/10/2019

Digital transformation: Architects hampered by legacy tech - 16/10/2019

Poor website performance ‘costing retailers £10.6bn in lost revenues’ - 16/10/2019

TMSe launches interactive video technology ClipFlip - 16/10/2019

UK digital ad spend rises £7.3bn - 15/10/2019

Only a fifth UK public read online T&Cs (despite data use concerns) - 15/10/2019

Gen Z more engaged with politics in post-Trump and Brexit era - 15/10/2019

Premium smart TV ad trends: lack of consistency across countries hampers growth - 15/10/2019

Kibo buys Monetate to boost retail personalisation - 14/10/2019

More payments giants quit Facebook's Libra digital currency project - 14/10/2019

Top 30 retail performers: Amazon retains crown as ‘digital-only’ upstarts soar - 14/10/2019

Bridging the digital and offline divide 'top priority for retailers' - 14/10/2019

Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way - 11/10/2019

Social media drives interest in womens sport as investment grows almost 100% - 11/10/2019

PayPal drop out of Facebook cryptocurrency plan Libra - 08/10/2019

Subscription Economy grows more that 350% in 7.5 years - 08/10/2019

Most marketers ‘failing to link data to customer behaviour’ – report - 08/10/2019

15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices - 07/10/2019

Social media giants can now be ordered to remove posts worldwide - 07/10/2019

New Shutterstock tool ‘Smart brief’ speeds up creative ad process - 07/10/2019

Trustpilot teams with Yext to boost customer review management - 07/10/2019

Native ad giants Taboola and Outbrain merge to rival Facebook and Google - 04/10/2019

Bidstack expands into US with programmatic gaming ad platform - 04/10/2019

MiQ ties analytics to actions with new ‘Measure’ tool - 04/10/2019

GDPR update: Pre-ticked cookie consent forms banned - 04/10/2019

Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’ - 03/10/2019

Microsoft reveals dual touch screen Surface devices - 03/10/2019

Sublime rolls out high-impact video solution for brands - 03/10/2019

How green is your grocer? UK supermarkets fail to meet shoppers’ sustainability expectations - 03/10/2019

Burger King 'milkshake' tweet banned for encouraging violence - 02/10/2019

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