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<< Monthly archives: August 2018

Today's news

Social poker site KamaGames gets into blockchain

European social mobile poker operator KamaGames has announced its entry into the Blockchain and Cryptocurrency landscape with the launch of its own KamaGames Token (KGT).

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17/08/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing gambling games mobile marketing

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes more popular way of brands reaching audiences.

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17/08/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Influencer Marketing Instagram social media and social networking

The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’

Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report.

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16/08/2018  |  Full story...  |  More about: advertising Amazon Cloud Computing Digital Intelligence digital marketing ecommerce

Google Map app “still records location even if tracking is turned off”

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.

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16/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google Google Maps local Maps Privacy Regulation

The confirmation page is ‘most undervalued page in ecommerce’

The confirmation page is the top overlooked opportunity for ecommerce executives to drive further revenue and improve the buying experience, but half of bosses are not utilising the it effectively, according to new research.

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16/08/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends ecommerce

What online shoppers want: Mobile-first, connected experiences and tailored offers

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers.

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16/08/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing ecommerce retail

Heatwave holidays: Google searches for Cornish holidays soar 363%

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.

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15/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search Travel UK

Facebook to stream top Spanish football to Asian subcontinent

Facebook has struck a deal with Spain's La Liga to broadcast all its matches in the Indian sub-continent, for the next three seasons.

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15/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook India social media and social networking Spain sport video

Supercar top trumps: JCT600 creates online motor game for charity

Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust.

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15/08/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing ecommerce games

Firms ‘wasting $28m on flawed digital projects’

More than half of organisations say that a fixation on transformation is raising risk of wasteful projects, as 86 percent see next 12 months as a critical period for businesses, according to new research.

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15/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends recuitment



Recent stories

Bud Light launches viral magical wizard campaign

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

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14/08/2018  |  Full story...  |  More about: Budweiser content Digital Intelligence digital marketing FMCG food and beverages video viral marketing

Amazon forced to ditch ‘next-day delivery’ claim?

Amazon is to be told to stop claiming its Prime service guarantees next-day delivery by the Advertising Standards Authority (ASA), according to a news report.

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14/08/2018  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce UK

Ticketmaster clamps down on touts with Seatwave and GetMeIn closure

Ticketmaster is shutting down its secondary resale sites Seatwave and GetMeIn in a bid to combat touts selling tickets at hugely inflated prices.

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14/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Regulation

Love Island fuels 'fast fashion' industry growth

Reality show Love Island series helped the show’s official sponsor Missguided, double website visits from the television show’s fans, according to new data.

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13/08/2018  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce social media and social networking video viral marketing

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

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13/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

43% of Brits ‘now own at least one smart home device’

Over two-fifths (43%) of Brits now own at least one smart product in their home, with security systems most appealing, according to a new survey looking into attitudes towards IoT technology in 2018.

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13/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things mobile marketing Search technology UK

Back to school marketing trends: Health ‘top priority for UK parents and pupils'

Health is a key topic on the minds of parents and students in the UK, with almost half (46%) of the content related to education discussing topics around health, according to a new report.

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13/08/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends

Video viral of the week: Security team hack into family’s Alexa

As one of the most dominant smart devices on the market, do we really know what, and who, we're welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device - highlighting how easily it could be tampered with.

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10/08/2018  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing Privacy security video viral marketing

Graduate vs. experience: The true cost of recruitment

Recruitment is an important part of any business and getting the balance between a higher paid experienced starter or the cost of training a graduate is crucial. New research looks into which candidates would be more beneficial to your company, highlighting resources such as training, and job expectancy in the IT and Media industry.

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10/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends recuitment

How many selfies does the average Brit take for the perfect photo?

Brits will take an average of 8 selfies to get the perfect photo before posting on social media - yet 80% will still edit and filter images to improve their appearance before sharing.

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10/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends images mobile marketing social media and social networking UK

Premier League marketing: Gambling firms top brands for football fans

The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research.

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10/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends gambling sport

Future tech: The 10 technology trends for 2023

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

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10/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

Future tech: The 10 technology trends for 2023

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

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10/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich

As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs.

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09/08/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing sport UK

Online streaming services soar in UK

Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits.

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09/08/2018  |  Full story...  |  More about: Digital Intelligence digital trends Entertainment film Netflix paid content UK

98% of leading apps ‘do not comply with GDPR’

Only one in every fifty apps is compliant with the General Data Protection Regulation (GDPR) according to a new study.

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09/08/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing Privacy

WPP's Wunderman buys Gorilla Group to boost commerce tools for clients

WPP-owned global marketing agency Wunderman has acquired commerce experience agency, Gorilla Group.

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09/08/2018  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing WPP

Snapchat self-serve ads pay off (despite drop in users)

Snap has reported surprisingly positive earnings overnight and also attracted investment form a Saudi Prince, despite a drop in users.

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08/08/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Snapchat social media and social networking

Mars pulls all ads from YouTube amid drill music controversy

Mars has removed all advertising from YouTube after the confectionery firm's ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

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07/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages Mars Regulation security video YouTube

Social TV trends: Love Island's official partners aren't the only winners

ITV's Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.

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07/08/2018  |  Full story...  |  More about: content digital marketing Entertainment Instagram ITV media social media and social networking Twitter UK



Top stories from the previous few weeks

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

Apple becomes first trillion dollar US-listed company - 07/08/2018

Influencer marketing trends: 47% of consumers fatigued by repetitive influencers - 06/08/2018

Most Brits prefer to ‘self discover’ new brands rather than via advertising - 06/08/2018

Vue Cinema hit by backlash for online payments delay - 06/08/2018

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’ - 03/08/2018

GDPR: Three quarters of consumers don’t want to be tied into long-term relationships - 03/08/2018

1,100% increase in searches for "What jobs will be replaced by robots?" - 03/08/2018

Switzerland digital trends: More than half of social network users on Instagram - 03/08/2018

WhatsApp debuts paid-for business tools (and plans ads) - 03/08/2018

Goggle planning censored search engine in China? - 03/08/2018

New digital tax to save the high street? - 02/08/2018

Cheetah Digital buys Stellar Loyalty to boost customer loyalty tools - 02/08/2018

News app trends: Top 10 breaking news stories of 2018 (so far) - 02/08/2018

Smart pets: 52% of Brits would buy tech for their pets while at work - 02/08/2018

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets - 01/08/2018

2018’s most innovative tech brands: Amazon tops list - 01/08/2018

Five Guys uses big data to boost burger sales - 01/08/2018

Path to purchase: Cautious consumers costing retailers - 31/07/2018

Brits now prefer to shop online than in-store - 31/07/2018

73% of consumers say email is their preferred marketing channel - 31/07/2018

2025 may signal the death knell for cloud (as a term) - 31/07/2018

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads - 30/07/2018

Amazon profits break $2bn barrier for first time - 30/07/2018

Twitter stocks plunge 20% as it sheds a million users leave (but revenues rise) - 30/07/2018

Omnichannel journey: convenience at the heart of shoppers’ research - 30/07/2018

Amnesty International creates global human rights digital archive with Preservica - 27/07/2018

Love Island: Wes and Meg win online popularity contest - 27/07/2018

Digital skills trends: The ‘knowing and doing’ digital gap - 27/07/2018

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter - 27/07/2018

Facebook shares dive 24% as user growth slows - 26/07/2018

Instagram rich list: Kylie Jenner claims to spot - 26/07/2018

Voice search trends: Marketing gap between awareness and action  - 26/07/2018

Love Island: Which contestant is winning on social media? - 26/07/2018

The role of digital marketing in business development [INFOGRAPHIC] - 26/07/2018

World Cup social media review: Best influencers, posts and sponsors - 26/07/2018

Facebook plans office in China (despite being blocked) - 25/07/2018

JD Sports launches music platform - 25/07/2018

Slow websites are ‘silent killers for businesses’ - 25/07/2018

White paper: How does GDPR affect programmatic marketing - 25/07/2018

New Google Shopping Partner ‘Productcaster’ launches with Omnicom - 25/07/2018

Businesses increasingly confident their digital marketing ‘achieves sales goals’ - 24/07/2018

Google gets surprise profit boost despite $5bn monopoly fine - 24/07/2018

KFC’s bizarre Facebook Live stream attracts 1m cat lovers - 24/07/2018

Ikea downsizes with high street store and 24 hour deliveries - 24/07/2018

Facebook investigates Crimson Hexagon over data policy concerns - 23/07/2018

Viewability benchmarks: 42% of all UK display ads were not seen in Q2 - 23/07/2018

60% of marketers not confident in budget allocation - 23/07/2018

Amazon gets biggest Prime Day yet (but outage costs $100m in lost sales) - 23/07/2018

Half of marketers believe they 'lack training in key skills for future' - 23/07/2018

Streaming 10 trends: Over 10% of world population will pay for web TV subscription this year - 20/07/2018

BBC.com picks Teads for worldwide outstream advertising - 20/07/2018

McDonald’s wins brand World Cup as food companies get most buzz - 20/07/2018

Amazon Prime Day outage and strikes boosts rivals - 20/07/2018

EU fines Google record €4.3bn over Android app dominance - 20/07/2018

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’ - 19/07/2018

The World Cup Effect: Mobile data highlights global and UK football trends - 19/07/2018

Will artificial intelligence create more jobs than it destroys? - 19/07/2018

First 100% mobile car rental service launches in London - 19/07/2018

Live sporting events and streaming services help drive premium video growth in Europe - 18/07/2018

Netflix stumbles as it misses subscriber targets - 18/07/2018

Email emoji trends: Anger and Disgust lead the UK’s emotional set - 18/07/2018

Google takes AI-powered job search service to UK - 18/07/2018

Ecommerce search trends: 51% start their online shopping journey on Amazon - 17/07/2018

Facebook sees ad spend boom despite data scandal - 17/07/2018

Nearly 3 in 4 London startups staying put despite Brexit uncertainty - 17/07/2018

The global reach of influencer marketing: 60% follow celebs on social - 17/07/2018

Social Media World Cup: France repeats win but England comes second - 17/07/2018

Global online video viewing to exceed an hour a day in 2018 - 16/07/2018

Customer analytics: Companies see big increase in growth (but not doing enough) - 16/07/2018

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