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<< Monthly archives: July 2017

Today's news

New EU data laws: 3 practical tips to avoid hefty fines

Experian is announcing its “3 ‘I’s guide” to help businesses prepare for GDPR, with some practical steps to help avoid fines when the consumer data protection laws come in place om 25th May 2018.

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20/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Privacy Regulation

Video viral of the week: BA launches star-studded flight safety video

British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…

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20/07/2017  |  Full story...  |  More about: British Airways charity Digital Intelligence digital marketing Travel video viral marketing

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

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20/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG food and beverages sport

Hiscox revamps UK website with more personal experience

Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.

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20/07/2017  |  Full story...  |  More about: agencies design Digital Intelligence digital marketing financial services

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology's new programmatic ad platform that uses 'semantic matching'.

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20/07/2017  |  Full story...  |  More about: advertising BBC Digital Intelligence digital marketing publisher Wall Street Journal

Amazon beats supermarkets to come top of list of most trusted retailers

Amazon is the UK’s most trusted retailer, followed by Tesco, Sainsbury’s, Boots, and M&S, according to new research.

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20/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital trends ecommerce Privacy Regulation

Keith Weed outlines “three Vs” of marketing for brand safety online

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

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19/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG Regulation Unilever

Google Glass returns after two years (but just in the workplace)

Google Glass is making a comeback, two years after the augmented reality spectacles were shelved by the company. But this time, the product is focused on aiding the workplace rather than general consumers.

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19/07/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Google Glass Internet of Things mobile marketing technology

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.

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19/07/2017  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Unilever WPP

Do video ads really have to be short? [INFOGRAPGHIC]

Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.

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19/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic video



Recent stories

Netflix beats expectations as overseas subscribers soar

Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017.

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18/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Entertainment Netflix video

Two-thirds of older citizens "have never used a computer"

In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before.

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18/07/2017  |  Full story...  |  More about: demographics design Digital Intelligence digital marketing digital trends

Ecommerce trends: The many faces of the connected customer

Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.

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18/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail

Snapchat lets brands create ad "in less than two minutes" from a browser

Snapchat has launched "Snap Publisher", helping advertisers create their own ads for the service from within a normal browser.

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18/07/2017  |  Full story...  |  More about: advertising agencies design Digital Intelligence digital marketing mobile marketing Snapchat social media and social networking

Amazon takes on WhatsApp with "Anytime"messenger

Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.

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18/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce IM mobile marketing social media and social networking WhatsApp

Twitter teams up with Royal Opera House for World Emoji Day

The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.

Amazon takes on Hello Fresh with meal kits

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.

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17/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce FMCG food and beverages retail

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.

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17/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends global mobile marketing video

World Emoji Day 2017: are we over the emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.

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17/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends email mobile marketing social media and social networking

DataXu and Teads team up for programmatic video ad buying

Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.

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17/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Federer aces Djokovic in battle over Instagram followers

As Wimbledon wraps for another year, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.

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17/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Instagram mobile marketing social media and social networking sport

Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.

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14/07/2017  |  Full story...  |  More about: analytics design Digital Intelligence digital marketing digital trends Search SEO Travel

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research.

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14/07/2017  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce FMCG retail Search

Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video

Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…

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14/07/2017  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing New Zealand Travel video viral marketing

Coca-Cola rolls out AI-equipped vending machines in universities

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.

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14/07/2017  |  Full story...  |  More about: Australia Coca Cola ecommerce FMCG Internet of Things New Zealand technology USA

IoT “accelerating the globalisation of food production and processing”

The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.

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14/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Internet of Things technology

Facebook Messenger gets ads for the first time

Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.

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13/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking technology

Retailers are ready for AI marketing (but 70% see tech skills as barrier to success)

While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research.

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13/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce technology

Spotify accused of padding playlists with fake artists to save on royalties

Music streaming service Spotify has denied filling popular playlists with 'fake artists' in order to save of paying royalties to artists.

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13/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce music Regulation Spotify

Event report: Microsoft reinforces AI vision with global projects

This week, Microsoft hosted the Microsoft AI media event in London to discuss the intersection of AI, people and society and Microsoft’s role and responsibility across this growing technology.

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13/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing global Microsoft technology



Top stories from the previous few weeks

Google trains self -driving Waymo minivans to work with emergency services - 12/07/2017

End of an era: Psy's 'Gangnam Style' no longer top YouTube video - 12/07/2017

White paper: How to future-proof your business against the new, agile kids on the block - 12/07/2017

Marketers held back by ‘IT complexity’ - 12/07/2017

Personal assistant apps falter as smart speakers take off - 12/07/2017

Personal assistant apps falter as smart speakers take off - 12/07/2017

Facebook plans to build a village in Silicon Valley - 11/07/2017

Deutsche Telekom expands into German TV with set top box - 11/07/2017

Next-gen programmatic marketing: Improve Digital adds header bidding solution - 11/07/2017

The fake news effect: Third of people trust the media less than six months ago - 11/07/2017

Amazon Prime subscribers "to overtake US cable TV by next year" - 10/07/2017

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives” - 10/07/2017

Foxtons optimises targeted messages with Oracle Marketing Cloud - 10/07/2017

Swinton insurance gives analytics an AI boost with Jaywing - 10/07/2017

Burt’s Bees plants seeds in exchange for branded Snapchat selfies - 10/07/2017

Snapchat adds creative tools: Web links, backdrops and voice filters - 07/07/2017

Picky fashion shoppers buy from just three online stores - 07/07/2017

Instagram adds photo and video replies to Stories - 07/07/2017

Summer of sport: eBay reveals opportunity for brands - 07/07/2017

Technology retail trends: Brexit prompts consumers to put price before brand loyalty - 07/07/2017

Mobile marketing trends: UK smartphones now taking 50% of all traffic - 07/07/2017

Top digital marketing data and case studies this week - 06/07/2017

Nike to sell trainers on Instagram and Amazon - 06/07/2017

Amstel lets consumers ‘Snatch’ free pints via augmented reality game - 06/07/2017

Push Doctor raises $26.1m for digital health services - 06/07/2017

Ecommerce event report: Retail giants discuss consumer-generated content strategies - 06/07/2017

Apple beats Samsung in UK paid search advertising - 06/07/2017

What does a typical Wimbledon or Premier League fan look like? - 05/07/2017

The demographics of Uber’s US users - 05/07/2017

Is winter here yet? Game of Thrones chatbot answers fan questions - 05/07/2017

Mastercard uses artificial intelligence to protect Citi and Paysafe customers - 05/07/2017

Quarter of Brits ignoring smart tech features (despite paying for them) - 05/07/2017

Facebook reaches 2 billion users as Zuckerberg warns "responsibility is expanding" - 04/07/2017

Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety - 04/07/2017

TradeTracker expands performance marketing platform into Mexico - 04/07/2017

UK Government gets serious about digital with renamed department - 04/07/2017

Brands and retailers to cash in on ‘festravel’ this summer - 04/07/2017

Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix - 03/07/2017

Snapchat goes local: Snap Maps sparks privacy fears - 03/07/2017

Salesforce 'Einstein' AI can tell when people are angry in texts and emails - 03/07/2017

71% of Brits now associate ads with fake news - 03/07/2017

Augmented reality trends: Extra software and hardware biggest barrier to mainstream adoption - 03/07/2017

Top Instagram marketing tips from the world's biggest brands [INFOGRAPHIC] - 03/07/2017

How celebrity endorsements influence young consumers - 03/07/2017

Amazon Prime Day revealed as it woos new members with subscription discount - 30/06/2017

Europe digital trends: Online ad spend extends lead over TV - 30/06/2017

“What’s in it for me?”: Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands - 30/06/2017

Most downloaded TV and Film apps revealed - 30/06/2017

Rise of the “Fast Fashion” industry: Catwalk retail shops see 21% growth in 3 years - 30/06/2017

Mobile app performance remains a problem a decade after iPhone launch - 29/06/2017

Consumers “open to new financial technology” but concerned by privacy and trust - 29/06/2017

Tommy Hilfiger debuts world’s first video ad chatbot - 29/06/2017

Investors urged to confront companies that ignore growing cyber threats - 29/06/2017

iPhone 10 years on: How a smartphone changed the world - 29/06/2017

New ad platform uses AI to boost programmatic marketing for brands - 29/06/2017

Top crisps brands on digital: Popchips beats Walkers for engagement - 29/06/2017

Mobile commerce trends: Sharing drives Apple Wallet sales - 29/06/2017

Voice takes off: 42% of Brits “using voice search daily” - 28/06/2017

Online retail orders going to EU hit highest rate for four years - 28/06/2017

Average Brit uses gadgets 60 times a day - 28/06/2017

The great Cannes debate: Film and sports marketing in a digital world - 28/06/2017

Google fined record £2bn for shopping service search "bias" - 27/06/2017

Email case study: Sports brand boosts web revenues by 8% with AI - 27/06/2017

The World’s Most Influential CMOs: Unilever’s Keith Weed tops list - 27/06/2017

Cannes Lions 2017: Video highlights from all eight days - 26/06/2017

Cannes Lions 2017: The year of the chatbot invasion - 26/06/2017

Cannes Lions 2017: Video highlights from days 7 and 8 - 26/06/2017

Is Cannes Lions too big? Publicis quits next year (and WPP may follow) - 26/06/2017

Cannes Lions 2017: Video highlights from days 5 and 6 - 26/06/2017

Cannes Lions 2017: Unpacking the gender bias in advertising - 23/06/2017

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