Yahoo! rolls out mobile adverts in 19 countries

13/02/2007

Yahoo! has launched its new mobile ad platform in 19 countries across Europe, Asia and the Americas, writes ClickZ. The ads appear near the top of the Yahoo! Mobile Web homepage and represent the first formal use of graphical adverts on its mobile sites. Yahoo! is now using a new publishing platform designed to provide better content and marketing opportunities. The new ads feature click-through and click-to-call functionality and Yahoo's! new system is able to fluidly target ad sizes and creatives to match the screen size and functionality of a user's handset. Eight global advertisers including Intel, Nissan, Pepsi and Procter & Gamble have run campaigns with using the new ad system. In Europe, Yahoo! have launched the ads in the UK, France, Germany, Italy and Spain.
Yahoo! have also revamped navigation on their Mobile Web homepage to better integrate access to search, email, IM, news and sports services. In addition, they also released a new version of their Yahoo! Go 2.0 mobile client software, first launched in January 2006.
Data from Telephia suggests that Yahoo! mobile services reach 6% of US mobile phone users. M:Metrics estimate Yahoo!'s reach for mobile services in the US at 14.5m.
From ClickZ: http://www.clickz.com, 13/02/2007
Yahoo! UK: http://uk.yahoo.com/

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