IPA publishes list of compliant UK media firms

01/03/2007

The IPA has published a list of UK-based media companies who have complied with the industry standard 30Kb creative file size. The list includes key media firms such as Yahoo!, Channel Four, AOL, Haymarket and Orange. The format was agreed last November in a joint consultation with the IAB and the ISBA. Under the agreement the format will be reviewed annually with a long-term view to increasing the limit.
IPA press release: http://www.ipa.co.uk, 01/03/2007

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