Bellwether Report sees 19% of firms increase online marketing budgets during Q1


According to the latest Bellwether Report from the IPA a net total of 7.7% of companies surveyed increased their marketing budgets during Q1 this year, writes Brand Republic. Overall 54% of companies intend to increase their budgets this year, while only 17% intend to reduce them. The 37% net increase represents the highest rise since 2000. 19% of companies said that they had increased their spending on online marketing during Q1. Online adspend now represents around £2bn of annual marketing spend.
From Brand Republic:, 16/04/2007

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