Google becomes most powerful brand in the world


Google has overtaken Microsoft in Millward Brown's annual "Brandz Top 100" Most Powerful Brands survey, writes ENN. The list combines both brand value and consumer response. Google more than doubled its brand value since the last survey to be valued at $66.4bn (£33.1bn), ahead of both General Electric ($61.9bn - £31.29bn) and Microsoft ($55bn - £27.80bn). The total value of the top 100 brands has grown by 10.6% in the last twelve months to $1.6tr (£810bn). In the UK, Vodafone is the most valuable brand, followed by HSBC and Tesco. Marks & Spencer had the biggest rise in the past year, tripling its brand value to come fourth in the UK and 68th worldwide.
From ENN:, 23/04/2007
Millward Brown: h

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