ZenithOptimedia predicts worldwide online adspend will overtake radio by 2008


A new study from ZenithOptimedia predicts that global online adspend will grow six times faster than traditional media spend between 2006 and 2009, with its share of the market growing from 5.8% to 8.7% during the same period (with revenues rising from $23.4bn to $42.9bn (£11.83bn to £21.68bn)), writes ClickZ. The company now expects global online advertising to overtake radio by 2008 - a year earlier than they predicted in December. This will put online in fourth place behind television, newspapers and magazines. ZenithOptimedia predicts that online spending will grow 28.2% during 2007 (against total market growth of 3.7%). By 2009, online adspend will account for nearly 9% of all advertising expenditure. Online adspend already accounts for more than 10% of total marketing spend in the UK, Norway and Sweden.
From ClickZ: http://www.clickz.com, 03/04/2007
ZenithOptimedia: http://www.zenithoptimedia.com

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