IPA and ISBA join forces to launch online campaign best practice guidelines


The IPA and ISBA have teamed up to launch their inaugural best practice guide for online campaigns, writes Brand Republic. The '10 Easy Steps to Best Practice in Online Campaign Development' guide is designed to help agencies and clients work better together to produce successful and on-brief online campaigns. The guide covers the ten areas where both clients and agencies feel the current process can breakdown, including briefing and strategy, budgets, design, development and campaign launch.
Source: Brand Republic http://www.brandrepublic.com, 24/05/2007
IPA http://www.ipa.co.uk

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