Online adspend growth accelerates in the US, nearing $5bn in the first quarter of 2007


The industry continues to set new records as revenues leap 26% year-on-year. The latest figures from the US Interactive Advertising Bureau and PricewaterhouseCoopers LLP show how the world's largest online advertising market continues to grow at a rapid pace, reaching a new record of $4.9bn (£2.45bn) for the first quarter of 2007. Specific drivers of the growth include search engine advertising, video formats and the continued growth of online in the purchase research process.

Digital Strategy data - IAB US data June 2007 table 1

Digital Strategy data - IAB US data June 2007 table 2

Source: IAB US, 06/06/2007

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