Mobile ad spending to grow 120% during the next year

19/09/2007

The latest Jack Myers Media Business Report forecasts that global mobile advertising will grow 120% during 2008 to reach $1.1bn (from $500m - £246m), writes ClickZ. The report expects similar growth during 2009 making the mobile ad market worth $2.4bn (£1.18bn) - roughly 1% of total global adspend. Online advertising, according to the report, will grow 20% during 2007, reaching $16.7bn (£8.21bn). This is forecast to rise a further 24% in 2008 and 28.5% in 2009.
From ClickZ: http://www.clickz.com, 18/09/2007
Jack Myers Media Village: www.mediavillage.com

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