Over 50m people will shop via mobile by 2011


New data from Juniper Research predicts that over 50m people worldwide will shop using their mobile phone by 2011, writes ENN. The mobile payments market is expected to be worth $11.5bn in the same year. The market is expected to grow as Near Field Technology and other mobile payment methods begin to offer consumers new alternatives to cash and payment cards.
Further data from Portio Research predicts that global mobile penetration rates will reach pass the 50% mark next year, rising to 75% by 2011. 65% of new users are expected to come from the Asia Pacific region.
Figures from Strategy Analytics for Q3 show that mobile phone shipments were up 12% to 285m. They forecast that 330m units will be sold worldwide during the final quarter of the year. Nokia remains the leading brand, selling 112m handsets and controlling 39% of the market.
From ENN: http://www.electricnews.net, 30/10/2007
Juniper Research: http://www.juniperresearch.com//

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