BBC, ITV and Channel 4 join forces for on-demand service

27/11/2007

BBC Worldwide, ITV and Channel 4 have come together to form a new commercial joint venture which will contain on-demand TV content from all three broadcasters, writes Brand Republic. The service (dubbed "Kangaroo") will feature over 10,000 hours of content including catch-up episodes and older archive programming. Some content will be available for free, with other programmes available to hire or download permanently for a fee. The service will also earn revenues through advertising. All revenues will be shared equally regardless of which partner owns the original content. Kangaroo still needs formal approval from the BBC Trust and from each broadcaster's board.
From Brand Republic: http://www.brandrepublic.com, 27/11/2007

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