Londoners most social Brits

08/11/2007

Over half of Londoners are now using social networks, according to new research by YouGov, writes Brand Republic. The study, commissioned by Garlik, also found that over 4m British internet users also now go online to write or contribute to blogs. With 51% London was the region with most social networkers, followed by the South East (48%). London also scored highly for online banking, with 85% of those in the capital running their accounts online, followed by the North East (82%) and the East Midlands.
Overall, UK traffic to social networks rose 153% from December 2006 to September 2007 according to Hitwise. In September 2007 1 in 20 visits to websites in the UK was to a social networking site. By the same month Facebook.com had grown to become the UK's fifth most visited URL (having increased its share 30-fold year-on-year). Facebook is also the UK's fifth most popular departure point for traffic to other websites.
The figures are even more significant in the light of comScore's latest research which found that the UK has the highest rates for social network usage in Europe. According to comScore social network sites had 24.9m unique visitors from the UK - equivalent to 78% of the UK's total online population. In August British internet users averaged 5.8 hours/month visiting such sites (with 23.3 visits/person). French users averaged 2 hours/month (on 16.8 visits/person) and German users averaged 3.1 hours/month (on 13.8 visits/person). In total Europe had 127.3m unique visitors to social networks in August, representing 56% of Europe's online population.
From Brand Republic: http://www.brandrepublic.com, 08/11/2007
YouGov: http://www.yougov.com

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