Microsoft buys Multimap


Microsoft has purchased British online map firm Multimap in a deal reported to be worth $50m (£24.4m), writes The Times. Multimap attracted over 4m unique users during November 2007 according to figures from Nielsen NetRatings, second to Google Maps with 11m. Profits at the firm reach £900,000 in 2006 and it is expected to show revenues of £12m for 2007. Multimap will complement Microsoft's existing offerings which include Virtual Earth, Live Search, Windows Live services, MSN and the aQuantive advertising platform.
From The Times:, 13/12/2007

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