Digital ad revenues to overtake TV by next year in UK


GroupM predicts that UK digital advertising revenues will eclipse TV ad revenues by next year, writes The Guardian. The firm expects online adspend to grow over 30% during the next year, reaching £3.4bn. TV advertising will grow less than 1% during the same period. Alternative figures published by the World Advertising Research Centre (WARC) conclude that online adspend could grow as much as 37.9% in the coming year.
While Group M expects the UK to become the first major economy with higher adspend online than on TV, the firm forecasts that Sweden will achieve this during 2008 with 19.5% of adspend going online against 19.2% going on TV ads.
From The Guardian:, 03/01/2008

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