Advertising budgets tighten as economic confidence falters

14/04/2008

The following story in the FT isn't unexpected, but it does have some uncomfortable implications for classic media and dotcoms alike. The Bellwether survey has been a pretty solid predictor of offline advertising trends in the past and the advertising budget are being cut for the second consecutive quarter. Only online escapes, with a net increase of 21 per cent.
The Financial Times: http://www.ft.com, 14/04/2008
IPA: http://www.ipa.co.uk

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