Advertising budgets tighten as economic confidence falters


The following story in the FT isn't unexpected, but it does have some uncomfortable implications for classic media and dotcoms alike. The Bellwether survey has been a pretty solid predictor of offline advertising trends in the past and the advertising budget are being cut for the second consecutive quarter. Only online escapes, with a net increase of 21 per cent.
The Financial Times:, 14/04/2008

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy